Category Fashion Show Lookbook

Dee Lechelle Editor-in-Chief

U L T U R E S H O C K

A G A Z I N E

Iamsoproudtoproducethisspecial issueofCultureShockMagazine, specificallyforthe"Category:Award ShowFashionShow".Memphishas beenthetopicofconversationwhenit comestomusic,butlet'snotforget,the peopleofMemphisknowhowto,"PUT THATSH*TON!"Mygoalwiththisissue istobringlighttotheemerging communityoffashiondesignherein Memphis,sothatitmaycontinueto growandthrive.Letscelebratesomeof thegreatnessthegrindcityhastooffer.

Inthisissue

let'sgettoknowsomeofthewho'swho whenitcomestofashiondesigninthe cityofMemphisandit'stri-stateareas. UsingtheCategoryFashionShowas ourmuse,weintroduceyoutosomeof thetalenteddesignersandmodels responsibleforkeepingthefashionand designcommunityaliveandwell.

@PAINTEDPRETTYMUA

DEMIBLVCK

About DEMI BLVCK

LUXURY BRAND, DEMI BLVCK, WAS STARTED IN 2013, BY DEMETRIUS BLAYDE, ALSO KNOWN AS DEMI BLVCK. SINCE THEN, THE BRAND HAS WORKED WITH VARIOUS CELEBRITIES SUCH AS BRIAN MICHEAL COX AND K MICHELLE, AND ALSO SHOWN IN NEW YORK FASHION WEEK THIS BRAND OOZES VINTAGE, BUT EVERY SEASON IT HAS A TWIST

FASH

ITS ON RECORD

DEMI BLVCK HIMSELF HAS BEEN ON RECORD QUOTING “THIS 2023 COLLECTION HAS A ROUGH DELICACY TO IT THAT IS VERY DEMI BLVCK, BUT FROM AN EVOLUTIONARY STANDPOINT I WANT PEOPLE TO FEEL THE GROWTH, BUT RECOGNIZE THE BRAND ” THIS BRAND IS PREPARING FOR ITS FIRST STORE APPEARANCE IN NEW YORK, MARCH 2023, AND ALSO GEARING UP TO SHOW AN UPCOMING COLLECTION IN PARIS FASHION WEEK FALL 2023.

Behind scenes the

ALICIA CRAYTON

BornandraisedinWestMemphis, Arkansas,Aliciahasalwaysbeen acreative. Afterdiscoveringher loveforfashionatanearlyage, shebegandesigningandsewing attheageofseven.After obtaininghercosmetology licenseattheageof18,Alicia continuedhercollegiatecareerat theUniversityofNorthTexas graduatingwithaB.S.in IntegrativeStudiesconcentrated inBusiness,Merchandising,and Sociology.Astheownerand designerbehindtheluxurybrand, ExclusivetheLabelandspecialty designhouse,EbyEllena,Alicia aspirestowidenthegapfor AfricanAmericanpeoplewho wanttopursueacareerin fashion.

BOBBYE HEY DOLL, I'M

... the CEO and founder of Bobbye Doll. I've always had an eye for fashion and admired it for as long as I can remember. I love clothes! I studied fashion at the University of Memphis and graduated with my Bachelors Degree in 2022. I feel fashion is a representation of self expression. Each doll is different. There are no two dolls alike. And they should embrace that individual entity and dress as the doll they are. That’s why I’m here, to offer and to present to you my love for fashion through my designs! It's time to play dress up! Let your inner doll shine! And my famous slogan, Love Who You R.

N I C E T O M E E T Y O U

RICH GENES

RICH GENES, founded by Richard Washington III, is a brand created for rich at heart individuals to express themselves in the fashion world Rich is more than money Being rich starts from within Having said that, some things you are born with and money can't buy them... RICH GENES, It Has To Be In You

KAYOWENS

KODESIGNS4U

KO Designs gives each Queen the choice of being unique by offering custom designs and a selection of exclusive attire. Owner and mother of 4, is a selftaught seamstress (8 years). With each garment created she is given the chance perfect her craft a little more. Each custom piece is created with love and soul! Place your order today to commence your slay!

Khemi (pronounced “Kammy”) means “God takes care of me ” in Yoruba It’s not just my name – it’s a firm belief! Because surely goodness and mercy will follow me all the days of my life

In the beginning there was a $50 Brother sewing machine from Wal-mart. That $50 machine helped take me from teaching myself to sew children’s clothes (using patterns purchased at Hancock Fabrics) to designing and creating my own patterns for children, adults and soft home accents

Not only do I create custom and ready to wear garments and home accents I also provide sewing lessons to novice crafters and aspiring designers

M o d e l s

t h e

e e t

Destinee

Ralph

Alexus

Kierra Chelley Karsyn

Qadira

Micaila

Taylor

Charita

Anna Alshernae'

M o d e l s

t h e

e e t

Kelsey

Jasmine

Tiffani

Cierra Kiera Benjamin

Marci

Shyneis

Jada

Rateria

M o d e l s

t h e

Brianna

Madison

Ahsiahna

Marie Keevon Adria

Dominique

Tonya

Keaira

THE CATEGORY IS

Award show fashion

Special Thanks

To our generous sponsors

Category Fashion Show was developed by Dee Lechelle and Demi Blvck to showcase emerging fashion designers, and curate creative experiences within the growing community of fashion in Memphis. With the help of our generous sponsors and dedicated production team, we were able to do just that. Thank you again for your contribution!

Thank you to our wonderful host, Justin Hart (@Itsmejhart) and one of the best DJs to ever do it, DJ Avious (@Whysoavious)