The New Trail - a Portland Trail Blazers rebranding

Page 20

APPLICATION 2 (court design)

The eco-friendly attitude of the Portland area was a major factor in many of my decisions for this project. With this is mind, I chose the design elements for the basketball court to reflect the naturalistic appeal of the northwest United States. Instead of a focus on painting team colors onto the parts of the court, I chose to have stained colors of wood define the important areas of the playing field. Further, I kept with the straight-forward attitude of the system by limiting the logos and visual distractions placed on the court.

court design

STEP 3 INNOVATE


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