SEGMENT 3: ONLINE MARKETING
Distinction between single landing page linked to Adwords and organic ad
Ranking number one in Google will also mean you will most likely rank number one in yahoo etc
Multi-page Websites are key to Google loving you and ranking you highly organically. Key components of multipage site include: o Logos o Relevant content o Interactivity o Updated regularly
Traffic / SEO – how to rank organically and generate leads Backlinks(www.qualitybacklinks.com or www.backlinkwatch.com) Keyword relevance Metatags Blogs Discussion boards and Forums YouTube Twitter Facebook eZine articles Online articles that are converted into YouTube Content Network Remarketing (Google Ad Innovations) Remarketing allows you to show ads to users who’ve previously visited your website as they browse the Web. Captions around photos is the second most watched element of a website by consumers second to the headline To generate a list JV with someone that has a list or search Mailing List Brokers Australia on Google Buy list Send postcard that gives a free gift if they opt in online (approx $3 per postcard) The Brokers will buy the list back off you if you can provide more detail than what they gave you for the same price you bought it for
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