Protect Punta de Lobos Por Siempre Chile’s Punta de Lobos, one of the world’s best left points for surfing, is home to Patagonia surf ambassador Ramón Navarro. Members of his community, led by Ramón and supported by our partners at Save The Waves, have been working to protect the point’s waves, heritage and environ ment. Preserving the way of life of multigenerational fishing families like the Navarros goes hand in hand with safeguarding the rich marine and terrestrial biodiversity of Chile’s coast. We support their efforts to protect Punta de Lobos forever—por siempre! In April 2015, we launched a new Chris Malloy film, The Fisherman’s Son, which tells Ramón’s life story of surfing and activism. Building on the film, we’ve supported a crowd-sourced fundraising campaign led by Save The Waves that leverages our marketing channels to protect Ramón’s home break and coastline. We’re matching the first $100,000 until the donations program ends Oct. 31, 2015. Monies go directly toward developing a World Surfing Reserve at Punta de Lobos, protecting the area’s traditional fishing culture and marine biodiversity, and creating a foundation to protect this iconic point.
Donate to help protect Punta de Lobos— por siempre—and Patagonia will match the first $100,000. patagonia.com/puntadelobos