2 0 Y R S O F PATAG O N I A I N N YC
20 Years in NYC (According to Patagonia)
1
1996: Magnolia Bakery opens, changing NYC’s relationship with cupcakes forever.
1996, 1998, 1999, 2000, 2009: The Yankees win the World Series.
1998: The band The Strokes forms, defining downtown NYC cool.
1995: Our first New York store opens at 101 Wooster St. in SoHo.
2007: The New Museum opens on the Bowery. (Fun fact: NYC has 180 museums. If you visited a different one each week, it would take more than three years to see them all.)
1996: We stop using conventionally grown cotton, adopting 100% organic cotton for all cotton products.
2009: The High Line, Manhattan’s first elevated park, opens.
2010: SoHo’s historic landmark status, designated in 1973, is extended, preserving the entire SoHo-Cast Iron Historic District where our Greene St. store is located.
2011: The Occupy Wall Street protests, starting in Zuccotti Park, gain national attention.
2011: Our “Don’t Buy This Jacket” ad runs on Black Friday in The New York Times.
2011: We open our Upper West Side outpost at 426 Columbus Ave.
Photos in chronological order by: Tim Davis, Tim Davis, Tim Davis, Luc Hardy, Patagonia
Art Dept., Thomas Smith, Ari Burling, Patagonia Art Dept., Kyle Sparks, Tim Davis, Patagonia Art Dept., Mandel Ngan, Tim Davis, Tim Davis, Patagonia Art Dept., Tim Davis, Tim Davis, Scott Massey