ORHUMA 1

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ORHUMA Artisanal Production District

Karina Daniela González Vazquez Mauricio Avilez González Fernando Hernández Chargoy

Participatory Architecture of Medium Complexity | AD2026 Instituto Tecnológico de Estudios Superiores de Monterrey, Campus Queretaro Proyect donde by Karina Daniela González Vázquez Mauricio Avilez González Fernando Hernández Chargoy Teaching team Rodrigo Pantoja Calderon Diana García Cejudo Yetzi Verónica Tafoya Torres Udo Paul Muchow Santiago Lujan Cordova Carlos González Pedro Mendoza Hernández Viviana Margarita Barquero Díaz Barriga

CONTENT

01.

TERRITORIAL CONDITIONS

02.

PROJECT POSITION

03.

SPATIAL FRAMEWORK

04.

PROGRAMMATIC SYSTEMS

05.

TECTONICS & MATERIAL LOGIC

06.

OPERATIONAL MODEL

07.

LIVING THE DISTRICT

01

TERRITORIAL CONDITIONS

An investigation into the territorial, industrial, and social dynamics shaping Querétaro’s urban condition. This chapter examines the disconnection between industry, public life, and local identity through mapping, demographics, and spatial analysis.

INDUSTRY IN QUERÉTARO

Querétaro has emerged as a strategic industrial node in Mexico, articulated through specialized corridors that integrate infrastructure, skilled labor, and global capital across sectors such as aerospace, automotive, logistics, and advanced manufacturing.

Industrial Typologies Aerospace / Defense Automotive / Manufacturing Logistics / Distribution Heaby manufacturing Light manufacturing

Industrial Systems Industrial Parks Industrial Parks

Predominant Origin of capital

Querétaro Industrial Park (PIQ) Type: Automotive, Advanced Manufacturing

Jurica Industrial Park Benito Juárez Industrial Park

Type: Traditional Manufacturing, Mixed Industry

O'Donnell Airport Industrial Park Type: Logistics, Distribution, Warehousing

Type: Heavy Manufacturing,

Queretaro International Airport

Metalworking

FINSA Querétaro

Querétaro Aerospace Park

Tipo: Logistics, Manufacturing,

Type: Aerospace, Defense,

Distribution

Advanced Technology

Intervention Site

Bernardo Quintana Industrial Park

El Marqués Industrial Park

Type: Manufacturing, Logistics,

Type: Automotive Suppliers,

Automotive

Advanced Manufacturing, Metalworking

San Juan Industrial Park Tipo: Manufacturing, Automotive, Food Industry, Logistics

Predominant origin of capital

Industrial Typologies

Querétaro Aerospace Park

Aerospace / Defense High-precision industrial sector focused on aerospace manufacturing, aviation systems, advanced engineering, and defense technologies. Concentrated around the Querétaro International Airport and specialized aerospace infrastructure.

Querétaro Industrial Park El Marqués Industrial Park Bernardo Industrial Park O’ Donnell Airport Industrial Park FINSA Querétaro

Automotive / Manufacturing Industrial corridor dedicated to automotive production, auto parts, advanced manufacturing, and metalworking. One of the main productive systems driving industrial growth in the state.

Logistics / Distribution Infrastructure-oriented sector linked to warehousing, freight transport, distribution centers, and regional supply chains connected through Highway 57 and the airport network.

Benito Juárez Industrial Park

Heavy Manufacturing / Metalworking

Jurica Industrial Park

Consolidated industrial zones associated with heavy manufacturing, industrial machinery, metal transformation, and long-established productive infrastructure.

San Juan Industrial Park

Light Manufacturing / Mixed Industry Smaller-scale industrial production associated with auxiliary manufacturing, workshops, assembly processes, and mixed productive activities integrated into the metropolitan fabric.

WHERE DO PEOPLE WHERE DO PEOPLE COME FROM? COME FROM?

Main states of origin of the population living in Querétaro.

Mexico City Mexico State Guanajuato Hidalgo

Querétaro has become a destination for internal migration, mainly from Mexico City and the State of Mexico, followed by the Bajío corridor and central Mexico.

Michoacán San Luis Potosí Veracruz Other states

WHO WHOLIVES LIVESININ QUERÉTARO TODAY?

QUERÉTARO TODAY?

Demographic transformation of Querétaro’s population.

29%

Born in another Mexican state

70%

Born in Querétaro

1%

Born abroad

3

10

OUT OF

INHABITANTS WERE BORN OUTSIDE THE STATE

Querétaro is one of the Mexican states with the highest percentage of non-native population.

DEMOGRAPHICEVOLUTION EVOLUTION DEMOGRAPHIC

1990

2000

2010

2020

A compact city within a defined limit.

Initial expantion along main corridors.

Leapfrogging growth and peripheral development.

Dispersed metropolitan area and urban fragmentation.

Total population 801,940 inhabitants

Total population 1,161,099 inhabitants

Total population 1,827,937 inhabitants

Total population 2,368,467 inhabitants

Key factor in the transformation 1

Industrial growth and industrial parks

2

Real estate expansion and suburban housing

3

Improved connectivity with the Mexico City metropolitan area

Attraction of talent, 4 workforce, and national/ international investment

DISPLACED CULTURAL IDENTITY

The cultural identity of Querétaro is not concentrated within its metropolitan core, but rather distributed across peripheral municipalities where traditional crafts, material practices, and local knowledge continue to shape everyday life.

Places such as Tequisquiapan, Amealco, Cadereyta, and San Juan del Río preserve forms of production deeply linked to regional materials, inherited techniques, and collective memory.

In contrast, the accelerated urban growth of Querétaro’s capital has increasingly prioritized commercial and industrial development over the continuity of local cultural expression.

This territorial fragmentation reveals a growing disconnect between contemporary urbanization and the origins of the state’s cultural identity, where the strongest artisanal landscapes remain physically and symbolically distant from the metropolitan center.

Querétaro

Quarry stone, blacksmithing, carpentry, glassmaking

Cadereyta

Quarry stone craftsmanship

Ezequiel Montes

Ceramics, weaving

Pedro Escobedo

Tequisquiapan

Blacksmithing, metalwork

Basketry, blown glass, jewelry, woodworking

San Juan del Río

Carpentry, furniture making

Amealco

Otomí embroidery, ceramics

URBAN-INDUSTRIAL DYNAMICS DistritoQro

DistritoQRO has consolidated itself as a territory defined by industrial production, logistical infrastructure and mobility corridors that sustain a large part of the city’s economic activity. However, this same structure has produced a fragmented landscape, where industry operates in isolation from housing, public space and everyday urban life. The concentration of productive infrastructure, together with the unequal distribution of equipment, green areas and public transportation, reveals a territory designed primarily for operational efficiency rather than urban and social integration.

The dependence on high-capacity roadways and mobility systems oriented toward industrial flows has reinforced dynamics of territorial disconnection, reducing pedestrian accessibility, limiting collective gathering spaces and weakening the relationship between those who inhabit, work and move through the district on a daily basis. Nevertheless, within these same tensions lies a condition of opportunity: the possibility of transforming a fragmented system into a more integrated network, where industry, community and infrastructure can coexist through new relationships between production, public space, equipment and urban landscape.

Public Transport Equipment DistritoQRO Industry Housing Green areas Project site Primary road Secondary road

N

Railway Channel

Escala: 1:20,000

INDUSTRIAL TAXONOMY 01

HEAVY INDUSTRY

Large-scale facilities and transformation processes linked to manufacturing and industrial production.

02

LOGISTIC AND DISTRIBUTION

Continuous cargo flows, distribution routes and infrastructure designed for mobility and storage.

03

LIGHT MANUFACTURING AND WORKSHOPS

Medium and small-scale production spaces connected to local labor and fabrication processes.

04

AUXILIAR INDUSTRY

Complementary industrial processes, subcontracted production and technical support activities.

05

COMMERCIAL & INDUSTRIAL SERVICES

Commercial activity oriented toward workers, mobility corridors and industrial support services.

06

UNDERUTILIZED LAND

Underused or residual spaces with potential for new programs and connections.

SCALE

MOBILITY

ACCESSIBILITY

URBAN IMPACT

PUBLIC INTERACTION

PERMANENCE

XL

Heavy

Low

Barrier

Low

High

M - XL

Heavy

Low

Infraestructure

Low

High

S-M

Medium

Medium

Active edge

Medium - High

Medium

S-M

Medium

Medium

Support

Medium

Medium

S

Low

High

Daily life

High

Medium

Varies

Low

Low

Opportunity

Low

Low

URBAN LIFE ACROSS THE INDUSTRIAL DISTRICT ATMOSPHERE

ACTIVITIES

CONTRAST

Dust Noise Heat Movement Degraded soil

Production Transport Trade Logistics Informal work

Warehouse vs House Wall vs Street Production vs Daily life Permanence vs Temporality

DISPLACEMENTS

Long routes Extended times Personnel transportation Pedestrian disconnection

DistritoQRO is shaped by production, mobility and constant movement. Beyond industrial facilities, the district is defined by the everyday conditions created around them: logistical corridors, transportation routes, fragmented public spaces and urban infrastructures that influence how workers, residents and pedestrians experience the territory daily.

ESSENCE

People who work City that resists Industry that defines Spaces to connect and activate

The coexistence of housing, industry and mobility reveals both the intensity and fragmentation of the district. Long travel distances, limited pedestrian connectivity and uneven access to public amenities reinforce conditions of disconnection between industrial operations and community life. Yet within these same tensions lies the opportunity to rethink how production and urban experience can coexist through a more connected and integrated urban system.

URBAN CONDITIONS

Large-scale Industrial Facilities Heavy infrastructure that defines the landscape and the productive activity of the district.

Logistics and Transport 24/7 Constant flows of cargo and distribution that keep the industry in continuous motion.

Walls and Blind Frontages Closed facades and perimeters that generate disconnection and urban fragmentation.

Peripheral and Temporary Housing Scattered settlements and informal growth that house the labor force.support services.

Daily Commutes Repetitive routes and extended travel times that shape the daily life of workers.

Hard Infraestructure and Fragmentation Networks, towers and roads that cut through the urban fabric and reinforce territorial division.

What if producing were also inhabiting?

Can production be part of the public space?

Producing is also about building space.

Production does not disappear; it reintegrates into dwelling.

The city consumes what it does not see.

City rejects what sustains it.

02

PROJECT POSITION

A critical stance on the future of industrial urbanism. Through a series of principles and conceptual statements, the project redefines industry as a civic, cultural, and ecological infrastructure integrated within everyday urban life.

MANIFIESTO

local employment circular economy clean production

INNOVATION THAT CARES

memory reuse identity

HERITAGE OF THE USED

PEDAGOGY OF THE CITY

landscape water biodiversity

INDUSTRY WITH PURPOSE

ARTISANAL PRODUCTION DISTRICT

THE RIGHT TO BE SEEN

CITY WITHIN REACH

A CITY THAT FILTERS

BRING NATURE BACK

connectivity active mobility accessibility

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Revalue existing industrial and commercial structures through adaptive reuse. Strengthen collective memory while preventing displacement and generating new opportunity.

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Promote industries that generate employment while regenerating environmental and social systems. Align economic growth with long-term urban sustainability.

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Reject zoning that fragments everyday life. Consolidate proximity as an urban principle by integrating housing, commerce, culture, and services within walking distance. Design districts that prioritize accessibility, inclusion, and resilience.

Restore native vegetation and ecological corridors as public health infrastructure that mitigates pollution and rebuilds biodiversity. Reintegrate nature as a structural component of the urban fabric

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The contemporary industrial landscape has become increasingly disconnected from everyday urban life, generating fragmented territories marked by loss of identity, inaccessible public space, and environmental deterioration. In response, this manifesto proposes a more integrated relationship between production, ecology, culture, and collective life. Through principles centered on accessibility, adaptive reuse, mixed-use activation, ty ea environmental regeneration, it seeks to redefine industrial environments as spaces that reconnect infrasW ithin Rand tructure with people, landscape, and urban identity.

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“RECONNECTING PRODUCTION WITH URBAN LIFE.”

ANALOGUE CASES Parque Fundidora Monterrey, Nuevo León, México Parque Fundidora is an urban regeneration project developed on the former grounds of one of Latin America’s most important steel industries. After the closure of the industrial complex in 1986, the site was transformed into a public and cultural park that preserves its industrial infrastructure as part of the urban experience. Furnaces, steel structures, and former production spaces were integrated with landscape and public activity, demonstrating how industrial heritage can evolve into collective infrastructure while maintaining its historical identity, a strategy that strongly relates to the project’s intention of reconnecting industry, community, and territory.

West Louisville FoodPort Louisville, Kentucky, USA West Louisville FoodPort is a masterplan developed by OMA that rethinks food infrastructure as an active urban and community system.

Conceived on a former industrial site, the project combines urban farming, food processing, education, retail, public space, and distribution into a single interconnected landscape. Rather than separating production from the city, the proposal integrates productive processes into public life, creating a new relationship between infrastructure, community, and urban space. Its relevance to the project lies in its capacity to transform industrial and logistical systems into accessible collective infrastructure through hybrid programming, productive landscapes, and public interaction.

The HUB Querétaro, México The Hub is a contemporary mixed-use development integrated within the transformation of a large commercial and entertainment structure in Centro Sur. The project reinterprets the traditional large-scale commercial container into a flexible urban environment focused on innovation, community, wellness, and collective interaction. Through the integration of public space, gastronomy, sports, entertainment, and collaborative environments, The Hub reflects Querétaro’s transition toward new forms of productive and social urbanity. Its relevance to the project lies in the adaptive reuse of contemporary infrastructure to generate hybrid civic spaces where public life, productivity, and community coexist within the same urban system.

Coal Drops Yard London, United Kingdom Coal Drops Yard is an adaptive reuse project by Heatherwick Studio that transforms two nineteenth-century industrial coal warehouses into a contemporary public and commercial destination. Originally built in the 1850s for the storage and distribution of coal arriving by rail, the former industrial structures were reinterpreted through the integration of public space, circulation, retail, and collective activity while preserving their historic identity. The project is especially relevant due to its ability to merge heritage infrastructure with contemporary urban life, demonstrating how obsolete industrial architecture can evolve into an active civic landscape that reconnects history, community, and public interaction.

03

SPATIAL FRAMEWORK

The translation of research into architectural logic. This chapter explores site conditions, conceptual operations, spatial strategies, and environmental systems that shape the project’s organizational and formal structure.

Corredor del Canal

Priv. Camino Real

Prol. Tecnológico

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A

RE REC

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ROOT DISTRICT

IVO CULT

Corredor del Tren

Camino Real

Av. 5 de Febrero Acceso V

CE ENLA

Acceso I Epigmenio González

ORHUMA

SOOHO Corredor Cultural Epigmenio González

TERRITORIAL CONNECTIVITY Territorial Connectivity FRAMEWORK Framework

Bernardo Quintana Cultural Corridor

Architecture operates here as an urban response rather than an isolated object.

An urban structure composed of corridors and nodes that integrate the different proposals within a shared territorial system, where each intervention responds to existing social and urban needs through architectural and spatial strategies that reinforce connectivity, public space, and the collective identity of Distrito QRO.

Railway Corridor

Canal Corridor

Primera Plus

Aceromex

Viva México

Fútbol Capital

ationalVersion

ion

CADECO

GSEducationalVersion

INDUSTRY

TRADE & SERVICES

RECREATIVE

LOGISTIC & TRANSPORT

PROJECT BUILDINGS

STREET

The surrounding urban condition reflects a hybrid landscape where industry, commerce, and infrastructure overlap. The site functions as a node of movement and economic activity rather than a cohesive public environment.

TERRITORIAL CONDITIONS Mix-use buildings Mobility services

Restaurants & nightlife

Leisure / recreative

Av. Epigmenio González

Light industry

Service infrastructure

Street-level conditions reveal a heterogeneous urban landscape composed of local commerce, mobility services, light industry, and informal economic activity. These layers create an active yet disconnected environment with limited spatial identity.

Informal commerce

VOLUMETRIC EVOLUTION

Preexisting conditions

Formal Selection

Recognition of preexistences, traces, and dynamics that structure the context.

Definition of a coherent language thru the permanence of double-water typologies.

PRODUCTION AS COLLECTIVE IDENTITY

The project is guided by the idea of transforming production into a collective urban experience. Within a context marked by fragmentation and disconnection, the proposal seeks to reconnect people with local culture, craftsmanship, and social interaction through spaces that encourage participation and visibility.

Learning, making, commerce, and exhibition become interconnected systems that shape the architectural experience and define the identity of the project. Together, these programs create a productive landscape where cultural exchange and everyday activity merge, allowing the project to operate as both an economic platform and a social connector within the city.

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