Jeff Redd talks career and his love for Antigua

Jeff Redd is a true multi-hyphenate talent. As an award-winning music mogul, recording artist, and entrepreneur, he has made an indelible mark on the entertainment industry. Best known for his R&B hits You Called and Told Me and Love High, Jeff has also been instrumental in shaping the careers of others, most notably discovering and mentoring the Queen of Hip-Hop Soul, Mary J. Blige. His work has earned him numerous accolades, including Grammy, Billboard, and Soul Train awards. Beyond the recording studio, Jeff’s talents extend to live performance, jazz vocals, and entrepreneurship, including his independent label, Sol Real Records and a shea butter product line, Sol Real Butter. Whether creating music or forging new paths in business, he continues to captivate audiences with his energy, versatility, and passion. The Citizen sat down with Jeff to discuss his long career and his deep connection to Antigua, where he chose to celebrate one of life’s most important milestones - his wedding.

You started out at 17 in the group Sophisticated Gents before having a string of hits as a solo artist. What first inspired you to pursue music?

From a young age, music was a big part of my life. Growing up in Mount Vernon, New York, my family was always playing music around the house, from Motown classics to gospel. Singing in church also profoundly influenced me, as it gave me the confidence to perform in front of an audience. Being part of Sophisticated Gents was my first taste of making music with like-minded individuals, and it solidified my passion for creating and performing. The sense of camaraderie and the thrill of seeing people enjoy our music ignited a drive that has stayed with me ever since.

You played a key role in discovering and helping launch Mary J. Blige’s career. How did it feel to see her rise to become an icon in the music industry?

Seeing Mary’s rise has been one of the most rewarding experiences of my life. I remember being blown away by her talent when I first heard her sing. Helping her get her first record deal was just the beginning. Watching her develop into an icon and the Queen of Hip-Hop Soul is a testament to her hard work, authenticity, and resilience. I’m incredibly proud of her and honoured to have played a role in her journey. Mary’s success is proof of what can happen when you stay true to yourself and remain dedicated to your craft. It’s also a reminder of the importance of mentorship in nurturing talent.

How do you view the evolution of the R&B and hip-hop genres since your early days in the industry?

R&B and hip-hop have grown in ways I couldn’t have imagined. While I miss the rawness and soul of the early years, I’m also impressed by how artists today are pushing boundaries and using technology to innovate. The messages and themes have shifted, but the essence of storytelling remains strong. Today’s artists have access to platforms that allow them to reach global audiences instantly, which is a game-changer. However, I do believe there’s room to bring back more live instrumentation and heartfelt lyrics - elements that made classic R&B so timeless.

What inspired you to explore jazz, and how has it enriched your musical journey?

Jazz has always been close to my heart because of its sophistication and emotional depth. Jazz allows me to connect with audiences on a deeper level, and it’s a genre that values improvisation and live performance, which I love. It’s been an enriching journey, and it’s helped me grow as a musician while keeping my creativity fresh. Jazz has a way of allowing me to slow down and reflect, both musically and personally. It’s also pushed me to work with incredibly talented musicians who inspire me to keep evolving.

What advice would you give aspiring musicians or producers looking to make their mark today?

My advice is simple: be authentic, work hard, and never stop learning. The industry is competitive, but staying true to your unique voice will set you apart. Build a solid team, study your craft, and don’t be afraid to take risks. Networking is also key - relationships can open doors that talent alone cannot. In today’s digital age, it’s important to understand how to leverage social media and streaming platforms to reach your audience. But most importantly, remember that it’s a marathon, not a sprint. Stay patient, keep honing your skills, and don’t get discouraged by setbacks.

Antigua has inspired me to explore opportunities to collaborate with Caribbean artists and bring more attention to the region’s rich musical heritage.

Can you tell us about your entrepreneurial ventures?

Music has always been my first love, but I’ve always had an entrepreneurial spirit. I wanted to create opportunities for myself and others, so starting Sol Real Records was a natural step. It allowed me to have creative control and support emerging talent. Most recently, my wife Theresa and I have launched a boutique in Brooklyn, New York, called Reimagined BK. That venture came from the way we have reimagined our new lives together. It also gives us a chance to dive into the world of fashion and vintage clothing.

What has been the highlight of your career so far?

If I had to pick one, it would be hearing my song on the radio for the first time. That’s an experience you never forget. Another highlight was receiving a Grammy. It was a surreal moment that validated all the hard work and sacrifices. But beyond the awards and accolades, the real highlight has been the relationships I’ve built and the impact my music has had on fans. Knowing that my songs have been part of people’s lives, from weddings to tough times, is incredibly humbling.

Can you tell us about what drew you to the island to celebrate your wedding?

Antigua is a place of breathtaking beauty and tranquillity. My wife and I were drawn to its crystal-clear waters, pristine beaches, and welcoming atmosphere.

It was the perfect setting to celebrate our love and commitment. The island has an undeniable charm and a sense of peace that makes it ideal for such a special occasion. To anyone considering Antigua for their wedding or honeymoon, I would say go for it. The island offers an unparalleled experience - from luxurious resorts to intimate settings -that will create memories to last a lifetime.

What was your favourite place that you discovered?

That’s a tough one because Antigua is filled with incredible spots. But if I had to choose, I’d say Shirley Heights. The view is absolutely stunning, especially at sunset. The energy there is amazing, with live music and great food. It’s a place where you can feel the culture and spirit of Antigua. Another favourite is Barbuda, where we spent hours soaking up the sun and the serene atmosphere. It’s hard not to fall in love with every corner of the island.

What’s next for you?

I’m always looking forward to the next chapter. Musically, I’m working on new projects that blend my R&B roots with jazz influences. I’m also excited about growing my entrepreneurial ventures, especially expanding Reimagined BK. On a personal level, I’m focused on giving back to the community and mentoring the next generation of artists. Antigua has inspired me to explore opportunities to collaborate with Caribbean artists and bring more attention to the region’s rich musical heritage. The future holds endless possibilities, and I’m ready to embrace them all.