On Our Radar

Boom Supersonic, a partner of IWC Schaffhausen since 2021, promotes its vision of a more sustainable future for commercial air travel at the Farnborough International Airshow 2022. The event in the South of England is considered one of the most important gatherings for professionals from the worldwide aerospace industry. Boom Supersonic had previously joined Airspeeder, the first racing series for electric flying cars, to discuss the “Future of Mobility” as part of the IWC Signature Talk at the recent Watches and Wonders exhibition in Geneva. Tens of thousands of aerospace professionals come together from 18th to 22nd July in Farnborough in the South of England to discuss significant trends and developments in their industry. One of the main topics of interest at the Farnborough International Airshow 2022 is the industry’s sustainable development and transformation to net zero. Boom Supersonic, a partner of IWC Schaffhausen, is also among the exhibitors, promoting its vision for a more sustainable form of commercial air travel. During the airshow, Boom unveiled a production Overture design, optimised for speed, safety, and sustainability. The company also announced a strategic partnership with Northrop Grumman for a special mission variant of the aircraft. In addition, Boom added top-tier suppliers including Collins Aerospace, Eaton, and Safran Landing Systems, and announced The Iron Bird, a state-of-theart testing facility. Boom’s commercial airliner, Overture, is designed to be net zero for carbon emissions, capable of flying on 100% sustainable aviation fuels (SAF) at twice the speed of today’s fastest passenger jets. Boom Supersonic is also currently preparing its supersonic demonstrator aircraft XB-1 for its maiden flight.

On the anniversary of history’s first moon landing, Buzz Aldrin has spent time with OMEGA, reflecting on the hours, and the watch, that made history on July 21st, 1969. The astronaut was the Lunar Module Pilot of Apollo 11 when it touched down on the Sea of Tranquillity exactly 53 years ago. His first steps were a remarkable achievement for humanity – and also for the OMEGA Speedmaster Professional on his wrist – which in that moment, became the first watch worn on the moon.

As well as recalling images of that famous day, OMEGA also captured a new portrait of Buzz Aldrin wearing the Speedmaster 321 (Ref. 311.30.40.30.01.001) – which houses the legendary calibre that powered every Speedmaster ever worn on the moon. From Apollo 11 right through to Apollo 17, the Calibre 321 was depended on by astronauts for its accuracy and reliability. The Apollo 11 mission remains the most extraordinary highlight of OMEGA’s long heritage in space. It is an honour to commemorate that story today – and celebrate the inspirational accomplishments of Buzz Aldrin himself.

Jaeger-LeCoultre is pleased to announce the opening of its new boutique strategically positioned in Place Vendôme, the new luxury shopping destination in Doha Qatar. This initiative marks the Maison’s expanding growth in the Middle East aligned with the strengthening of its retail vision as it welcomes partnership with Ali Bin Ali Holding, Qatar’s leading retailer of luxury goods.

The new boutique evokes the spirit of innovation and watchmaking expertise linked to the hub of Haute Horlogerie, the Vallée de Joux in Switzerland where the Jaeger-LeCoultre Manufacture is located. The boutique invites guests into a warm and inviting environment that brings the Manufacture closer to its clients and visitors.

Once inside the boutique, visitors can explore the intricacies of watch making through a presentation of collections and exclusive pieces that will be available at the store such as the 101 Feuille, Reverso 1 Cordonet, Reverso Gyrotourbillon 4, and Rendez Vous Sonatina. The Jaeger-LeCoultre’s Polaris Perpetual Calendar presented at Watches & Wonders 2022 will also be displayed at the boutique to highlight a milestone and this special novelty of the brand.

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], further expands its ever-evolving Roblox experience with a virtual TOMMY PLAY store. The brand’s presence on Roblox launched in December 2021 with eight digital fashion designers from the Roblox community creating the Tommy X Roblox Creators collection. The collaboration then expanded to include the June 2022 launch of TOMMY PLAY, an immersive social space with ongoing content updates for the Roblox community. This latest step reflects Tommy Hilfiger’s continued ambitions to offer unique brand experiences to its global community. “We’re excited to announce this next phase of our Roblox collaboration,” said Tommy Hilfiger. “Sharing these fun and unique aspects of our brand with the Roblox users is an innovative way we engage with the digital consumer. There are so many possibilities in the metaverse and this is just one more offering that we’ve created together.” Aiming to defy physics, the TOMMY PLAY store is spacious and set high in the sky. With a nod to the brand’s heritage, the store displays large stone animal statues inspired by the Bronx Zoo and features tags from local street artists – paying homage to the Bronx’s iconic imagery. The store is a hub for the TOMMY JEANS Pop collection, products which include iconic puffers, windbreakers, hoodies and accessories, such as a logoed bucket hat and bumbag. Alongside the retail space, the main attraction is parkour, where the community can enter a spray paint area to create their own tags and unlock street dancing. Roblox users also can work towards getting into a secret space, complete with a DJ booth for hosting parties. Once achieved, users will find favorites such as a hotdog backpack and the chicken – now a main character in this map.