Vanessa Morgan And Gold Bond Launch "My Scar My Story" Campaign

Vanessa Morgan And Gold Bond Launch "My Scar My Story" Campaign

As culture pushes back on outdated beauty standards and filtered perfection, it’s making space for a movement that puts authentic skin on display. Every day our skin is put to the test, and over time it becomes an intricate canvas that tells our life’s stories – stories that are worth sharing.

That’s why, as part of Gold Bond’s mission to champion healthy, real skin, the brand has partnered with Riverdale actress Vanessa Morgan to launch “My Scar My Story,” a campaign that empowers people everywhere to embrace their scars and celebrate the stories told on their skin.

Vanessa helped Gold Bond launch the “My Scar My Story” campaign by sharing her most important skin story – the C-section scar from the birth of her son, River – via IG Live (@VanessaMorgan) while receiving a meaningful tattoo to commemorate her scar, created by tattoo artist, Noah Lee (@_n.a.l.).

“I gave birth to my son, River, in 2021 via C-section, and the resulting scar tells the story of this pivotal moment in my life, said Morgan of the significance behind her new tattoo. “To honor my most important scar story, I’m thrilled to partner with Gold Bond to commemorate the happiest day of my life with a tattoo, next to my scar.”

Gold Bond and Vanessa are also empowering others to embrace their real skin and become part of the “My Scar My Story” movement by sharing their scar stories on their social media channels with #MyScarStory, tagging @ goldbond.