Most Influential CEOs to Watch in 2021

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Most Influential Professional Woman To Watch in 2021

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Editor’s Note

Vol-2 | June 2021

Editorial Head Abhishek Kumar Dubey

Unifying With Technology And Flexible Practices Will Pave The Way For Long Term Success As the reign of COVID-19 rages on, Mankind lives in ambiguity whether it will subside or persist. For businesses, the afflictions were extreme, altering their prospects and plans to grow. Nonetheless, people have adapted to the scenario and are more ready for further uncertainties. Within a year, people have become dramatically reconfigured with lockdowns, social distancing and quarantines. While the disruptions lay down a rather bleak future, there is hope. Despite the pandemic, 2020 has lined up several dynamic CEOs whose influence rewarded staggering success to companies. CEOs have prioritized agility for fast response and to maintain momentum to an unprecedented degree. Digital technology has been the cornerstone, which has helped in delivering better flexibility and accelerated operations. An illustration of these efforts is seen in the Edutech space. E-Learning has its own prominence for its flexible methodology clubbed with practical application. Since digital solutions became major assets amid the pandemic, e-learning emerged as the best method for continuing education. Amongst many e-platforms sprawling the market, e-Age Tutor is doing an excellent job tutoring people on communicative English. Mr Chander Madan, the man behind the innovative Product has been in the e-learning space for quite a while. And understanding the importance of communicative English drove him to develop a platform having a pragmatic approach. The CEO Story Magazine is honoured to have him on board. In this edition, “Most Influential CEOs to Watch in 2021”, we present the story of e-Age Tutor in our entranced cover page in the founder’s own words. He is a passionate leader striving to create an immersive learning experience for trainees that has long-term impacts. The Six-page story is a worthy read for it highlights how e-learning is reshaping education and how e-Age contributes to the change. Ahead in the Magazine, you’ll also come across stories of revered entrepreneurs and leaders stirring the growth in their companies despite the scenario. Their work in diverse areas gives us hope that, no matter how the future unfolds, there will be those who will stand with us in the face of adversity. We sincerely hope this edition adds value to your knowledge base.

Editorial Team Indranil Roy | Kajal Dobhal Ashwathy nair | Avishek Singh Mehak Malhotra Business Head Ashish kumar Corporate Team Vikas kumar| Komal Verma Priyanka Gupta | Kazim Barati Co-ordinator Sunaina Gupta Data Research & Analysis Satyam Tiwari | Sachin Rahul Kumar | Akshat Thakur Finance Team Gourav Singhal Circulation Team Sonia Tiwari Creative Director Ashutosh Ojha Creative Team Rajat Pathak | Chandan Sharma Reena Kumari | Sakshi Negi Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Kartikeyan Gururani Corporate Office 502, DDA 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208 Email: corporate@theceostory.in

Indranil Roy Editor | The CEO Story

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every day. According to a BBC report, three million Indians flew at one rupee a ticket. There are cheap airfares in history as low as rupees 1 to gift most of the first-timers a free ride. Unfortunately, in Sep 2011, Mr. Mallya shut down the bleeding Kingfisher Red, which was renamed after acquiring Air Deccan.

INTR

But Kingfisher was already consistently making losses. Post-2010, the airline failed to capture. In 2011, Vijay Mallya closed a bleeding Kingfishers Red. Unfortunately, by 2012 his whole business went bankrupt.

Content

Capt. Gopinath said to BBC in 2012,

“Mr. Mallya never had time for the airline, if he had focused on it – I don’t think anyone could have done a better job than him.”

In the very short time of the period, the company growth was phenomenal, passengers were lapping it up. In just four years, Air Deccan reached from one employee to four thousand employees, from one pilot to 500 pilots, from one aircraft to 245 aircraft. They deploy one aircraft a month every month. The company had estimates to reach 70 cities all across the country.

Cover Story He added,

“It was sad, but the dream of Air Deccan lives one. The budget airline Revolution continues”

eAge Edusolutions Pvt. Ltd. Stellar Online Coach For Interactive English Communication CHANDER MADAN Founder & CEO

10

HEALTH 5 Top Isometric Exercises To Stay Fit

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DHANRAJ KAMDAR

SUCCESS STORY Air Deccan the first budget airline in india

An epitome of innovative and intuitive stewardship

18

In November 2020, when previous retail partner Dhanraj Kamdar decided to discontinue the business, Mr. Karnailsingh

Cheema took over, adopted entire Customer Service team, repositioned Dhanraj as CEO - Customer Service

and gave to his creativity An epitome of wings innovative and and leadership. intuitive stewardship

Spotlight

Vandana Bhatia Company secretary & Compliance officer at caspian

A Paragon of excellence, Dedication and Diligence

20

Kunal Acharyaa

His unequalled leading style has allowed the team to effectively sail through a myriad of obstacles and establish it as prominent industry player in spite of change of ownership of the company

BREAKING THROUGH CHALLENGES

ABOUT THE DIFFERENTIATING FACTOR

30

She calls her parents the keystone of her prosperity and strives to bring value to their life.

Looking at the leaders of today, a substantial proportion of female professionals bring these qualities to the table. Women are - no longer excluded from leadership; on the contrary, they have shown to be better leaders, and there are numerous instances all over the world. Her long term goal to be a futuristic leader is still a work in progress as she continues to achieve new feats and milestones in the corporate arena. Throughout her extensive career, Vandana has continuously proven herself as a potential leader with great mileage on the corporate ladder. Her success mantra is to be always passionate towards the profession and owe responsibility for actions while being compassionate and grounded.

Garnet Motors has proposed a mission to become the top luxury automotive dealer in the West India region, by offering an enhanced customer experience to transform Mercedes-Benz customers in to the fans Challenges turn a professional into an astute leader, strengthening of Mercedes – Benz brand. Team Garnet is adamant their motivation and dedication for the ultimate goal. Vandana has DHANRAJ KAMDAR to ensure it by propelling superior service experience worked in various verticals ranging from Pharma, Clinical Research to ACCOMPLISHMENTS OUTSIDE with its matchless standards. Talking about the Education and Finance. All of them AND IN HER DOMAIN CEO have their distinct innovations, Vandana’s endeavours as a uniqueness of this company, Dhanraj claims that it like management portal, CMS, etc., result-oriented professional with that help in triggering compliance, around a decade of experience in is the one- of- a kind luxury car business model in submit reports to the board; and, corporate laws have earned her contribute to the creation of a reverence from leaders and peers Gujarat that strives for a difference. Carving a niche digital data bank. Working with alike. Recently she was featured these, Vandana met her challenge under “Top 10 Chief Compliance for itselfCargoFL in the Wallet competitive was no cakewalk in adapting to the new regulations And when it comes to R&D, the com Additionally, is a pre- market Officer in India”, by the prestigious of the Companies Act, 2013, since Magazine – CEO Insights. Her spends around 15% to 20% of its ov paid that eradicates any forapplication the company, but with the CMD’s innovative it wiped complete Companies favourable outcomes. It is a quality that academic credentials include an generated revenue on R&D only. H hitches pertaining to money collection. Act, 1956. But, as we know, where MBA (Finance) and an LLB, which keeps shaping in different crescents and there is a will, there is a way. Her instincts, everything fell intothe place. He states that fosters her competitiveness as a team ceaselessly explores the sc Alongside this, it has also introduced footings. persistence helped in finding new compliance expert. Also, she is a of technological application “appatized” logistics that is a logistics ways to channelize the new Act his own extensive experience with luxury cars with of Guest Lecturer at PVKK Institute across the ecosystem. She further of Technology and has written advances such as Artificial Intellig technology available as apps for A HEADWAY WITH FLOURISHING Dhanraj Kamdar went on to establish the Corporate Toyota and Lexus in Sultanate of Oman and Audi several articles for ICSI Hyderabad Machine Learning, BlockC customers to integrate and use effectively. Governance Framework at IQVIA MARKET TRENDS Newsletter and blogs for Caspian. India. She believes in growing and Mercedes-Benz in India, for past 19Virtual years allowed Graphing, Reality & Augme As a guest lecturer, she takes an CEOworld In today’s meteorically moving through challenges and is traversing interest in helping students prepare Realityof in the space. The Moreover, assisting truckers where market trends and customer various hurdles, contriving value him toCargoFL chiselisan eminent position thelogistics company in fou for the competitive corporate world with every effort in her domain. claims that this expenditure is pivot to reach out to different GPS, Fast Tag and requisites are progressing now and and further enlightening them with n organize this captivating edition to feature some influential CEOs trends and updates ofacross industries andthe this unique highly competitive two dealer market of i then, it holds the utmost importance them to assure a steadfast position maintenance vendors to help them seal a An epitome of ardent and resolute pursuit to the unorganized logistics sector HARMONIZED WITH innovations. She is also Certified to keep up with the prevailing drift. future markets while staying ahea deal. In light of maintaining the PROFESSIONAL the AND PERSONAL business world, this story highlights phenomenal leadership of lucrative Corporate Director by Insititue of same territory. resolute: the industry Directors. With years of hard-earned expertise LIFE the game. ofDirecting the customers, Deepesh asserts, Winners win not because they are Dhanraj Kamdar, who is the CEO - Customer Service at Garnet Motors trust and acquaintance in the industry, Kunal “We value customers to the very core, superior to others but disciplined BRIMMING TO BE THE LEADER with methodology shares a few executing(India) means to ensure to their cause. like every Private Limited doing business inAndthe trade name –“Central Star”. so the customer success team handlesfor all the OF CHOICE In his exclusive vision company, his skilful STEERING BY INTUITIVE progressive leader, Vandana has a swift and desirable accomplishment. Leadership is more than just from customers and proactively LEADERSHIP methodic approach that helps her over In a cordial conversation with the Mr. Dhanraj Google our queries governance - it’s aboutMeet, having a team hasstrategies been instrumental from various aspects. cope with day-to-day challenges. communicates on time.” holistic vision to share with others For the Founder, leadership is • UPDATE YOUR NEWSFEED She maintains strict timelines and inspire them for afor common goal. team discussed his well-orchestrated management style, vision Garnet extensive trait to oversee the bound The Founder and of CargoFL, Kuruppath, andCEO is proactive for all kinds ofDeepesh A leader needs to imagine a higher It is crucial to be widely active on To be in sync with the mushrooming emergencies and uncertainties. She purpose - how it will unfold and Motorsand much more.mention enrichedand with a fearless is yet another in our list of the most influential social media platforms. Make sure Gujarat to “Our team has been recruited, trained nurtured to atti maintains a calendar to catalogue

There is a famous quote saying,

“Don’t limit your challenges, challenge your limits”.

Despite having such a strong personality, Vandana is very enthusiastic about life itself. She is an ardent reader, loves workout and the biggest fan of her mother’s cooked food. She also loves travelling and wishes to visit Greece someday.

5 Top Isometric Excercises to Stay Fit

Kunal Acharyaa

“The stillness in stillness is not the real stillness; DEEPESH KURUPPATH

I

Inonly when there is stillness in movement does the universal rhythm manifest.”

An epitome of ardent and resolute; Directing the industry with methodology

Bruce Lee

34

demands of the logistics space, CargoFL integrity and dedication. He believ suite has launched 4 outstanding being disruptive while taking calcu products that have been enlisted below– risks in business based on thor • CargoFL Trucker is a research. Stating his views on leader comprehensive cloud ERP solutions he conveys, pragmatic traits from him. At a very young age, the man enriched for hauliers to make a swift Her parents are also very supportive leadership calibre in himself by leading the class group in school. There, and teammates. Furthermore, of her goal and where she wishes to turnaround from offline to online an emotional quotient, creative Kunal unlocked his dignitary and ever since then, he has been leading CargoFL is an efficient enabler of AI-driventhinking, logistics and stand. ability to listen and learn, LEVERAGE TEAM am going to share •how to loseYOUR weight quickly and easily.supply You will lose weight without moving ifattain you use this method. business mode. Talent Acquisition at the forefront. Today, he is a well celebrated and technology to allow Kunal businesses toand and courage to take risks and In Gujarat, the firm has chain showroom establishments workshops • Moreover, Acharyaa The team must be vigorous and CargoFL Dispatch a ground- leader also ensures a perfect “They have been of my everyon cost. foster improvement illustrious Social Media Evangelist with over years of experience in theisdynamic COMING A maximum productivity anda part skimming In termsare some of sprightly working in all facets. There generalTalent qualities of a leader of step and decision and made me Countrytheregion, Head Talent Acquisition, Talent Branding, Global ATS Implementation and breaking AI- driven Transport particularly in Ahmedabad and Surat. Across Nagpur they are also of catering to the shippers adept LEADER choice. Vandana envisions being a synchrony with(TMS) the as tech into what I am”,&carriers, the company’s should be a customary awareness among Global Tools like Kenexa, Taleo, etc. From setting up ground zero Acquisition-India Systembenefits Personal fitness is all beneficial not into only construction for catching the bus but also for ensures theasserts company. Not only does body benefit,Management but the brain well.advancements in the ofreusable such biblicalthe attributes. proudly. tech-laced platform aVandana web app store leader with and mining business that is named as K S Metals and departments. captives to attracting modern-day technology experts in IoT, Artificial company. We are aware that in the next few years, we that enables businesses logistics technology functions that can be has optedwreaked promptly havoc on our culture. COVID-19 is a frightening wake-up call Industries for Indians who are out ofor shape. COVID-19 However, itto hasof also Intelligence, Cloud, Data Science and Big Data, Kunal has truly Mining Pvt Ltd. achieve automation in terms they are industry-specific just for fun. Often, you will find something that are about to enter a tech-dominant era. Whosoever is while building their own custom Transport Management Launch a companywide email alias bestowed the finest version of an industrialist and team leader. He has is either relevant your line ofexercise work or might an idea for another logistics functions for lucrativeto recent provided an opportunity enhance our country’s health bytomaking thespark primary tool in our disease fighting arsenal. According System (TMS). where teamto members can share also headed APAC, EMEA and America’s emerging markets with a not in synergy with the tech-trends, will inevitably remarkable subject matter. outcomes. interesting findings and articles. stupendous and never back down energy. estimates, more than 1.9 billion adults worldwide overweight, withSingh 650 million being obese. Obesity has affected more than 135 million people The CMD of the are company, Karnail Cheema is the brain behind this • be CargoFL RTMS is aout cloud-based eradicated of the game. In addition to democratizing the logistics technology to • gender, REMEMBER TO NETWORK Road Transport Management in India. Obesity prevalence varies by age, geographic location, socioeconomic other factors. whole venture and hasboost been leading light for operations everyand level. • USE SEO in India its the accessibility, availability and reachability,atstatus, the He affirms that a thoughtful leader should aim for the goal and be Conferences, local networking events, training, and social media groups are System tailored for State Transport When a profusion of people is searching exemplary for others. It should not be about the titles and supremacy, establishment strives to facilitatedealership seamless business flow Dhanraj Kamdar joined the Mercedes-Benz business dedicated to getting you in front of colleagues and experts. The face time one in 2016 “Mercedes-Benz, a pioneer Units (STUs) that aids in attaining automotive brand always for a relative topic, it gets amplifying. but the characteristics inherent from his role models. He accredits some withnetworking more revenue, better tractiontoand optimisation. acquires from is always beneficial the cost business. another retail partner, as the General Manager of Customer Service full end toin end digitization of their Use inexpensive SEO with tools to enter of the biggest intellects like The CEO of HCL and Tally, Vineet Nayyar believes adapting futuristic technical advancement keywords that are prevalent and day to day functions. and Bharath Goenka respectively, who contributed to his glorifying department promoted asSTART? VP Customer Service the in 2019 herespective HOW DID ITover ALL • then ENGAGE WITH CUSTOMERS the products processes. Isometric exercisewidespread has beenin performed in the and ancient Orient for 5000 years. Toreplying honour gods after of their civilizations, ancient At this position, I ensure the industry. Another journey by being the guiding light. • in CargoFL Analytics and is a data Soliciting The feedback in the form offor surveys or simply to company. customer began its himself quest to revamp the logistics many awards andcompany accolades and the He has propitious strategy is fetched to go after terms analytics that updated is carved with such advancements by that my product team gets martial artists andthat yogis developed postures. In the century, Buddhist monks China a “flow” of 12 self-resistance or isometric poststwelfth on the social channels facilitating ways to seein your industry from segment back inare 2017 when Jio’s successful launch taught was are niche. Certain topics may not REVOLUTIONIZING THROUGH THE HINDRANCES to target specifically the logistics been nurturing the theaudience company, department andAshis team with his innovative perspective. One must not de-emphasize the power of customer gravitating across the masses. Jio’s 3G/4G network regular andready remain future ready. Investing in have a ton of search volume, but if The business fraternity is indubitably gorged with complexities. exercises to monks. industry trainings where over 60+ insight. the preferred choice truckers, The they could mind-set lucrative benefits to among customers. venture is the they are picking up steam, it is likelyfor ensuringbecame Every industry has its fair share of intricacies, twists and turns. to use pre-built dashboards are my people!, ” now leverage CargoFL App to get loads and businesses to accumulate traffic. Identifying these Likewise, being a part of Talent Acquisition, one is always expected available that guides companies get outcome of some and out as ofper therequirements. box ideas,Bythoughtful leadership His leadership style about ta • innovative KEEPwhile AN EYE ON YOUR asserts theisCEO. posting loads COMPETITORS the year 2018, gems is a great way to find places where to bring variation and novelty to the table. Talking about that, Kunal real- time visibility based on data By examining what your competitors are scratching for, you can capitalize on ownership, being calm and seeking and the anmarket adept team. your business could bridge the core team at CargoFL was more involved in operations addressed many hardships in his profession with a volatile shift in the points accumulatedon the fly across emerging news, trends, and opportunities. Staying ahead in the competition is to sail through the unfavourable w gap. ever-changing business dynamics. But that did not impede him from related to the marketplace that lagged them in terms of one thing, but knowing what they are forethinking is another facet for coming multiple operations. effectively. rising to the challenge. His plunge to take the talent industry forward building technology for logistics. newfound out on top. through conception and exquisite leadership was awe-inspiring. He • SUBSCRIBE TO TRADE ervation. It is TECHNOLOGY AND R&D- THE believes that every stumbling block was well-connected to make him a A CULTURE DEFINED BY 4 JOURNALS After ensuring nculcating from A FEW PARTING WORDSproficiency in trucking operations with its prominent mentor. As the saying goes, CORNERSTONES This may sound antiquated, but trade LINCHPINS ficantly, it is the matchless marketplace model,tothe company turnedhealth, its sheer When asked for Kunal’s exclusive notion nourish motivating he Being a tech suite with matchless journals are one of the best ways to make us realize The inclusive work culture at Cargo quoted, focus towards the corporate customers by late 2019. Owing stay cognizant of specific issues in prowess, CargoFL has created a mbracing. “Storms hit your weakness, but unveil your true strength.” primarily based on 4 elemental asp to their research, the team concluded that the businesses the industry. Scrutinize the right ones team that specializes in the latest ownership, hard work blended with were performing their operations in manual mode via excel “Motivation is the desire to do something with your to subscribe to and get on the list. g and insightful, He adheres to the approach of adaptation. In every organization, it advancements in technology. With the work, respect and customer obse and paper. Team CargoFL latched on to this opportunity Ratify yourself with some time in the Leaders, is imperative for the leaders to blossom the changing mindsets with committed efforts of their R&D team, The personal at work,support in school, in sports, hobbies. in INDIA | WWW.THECEOSTORY.IN | JUNE 2021 Story doesn’t believ 6 andlife, TheCEO administration Deepesh Kuruppath its adamant to businesses andor corporations weekly calendar to go through these te journey is every coming generation. Effective stewardship is where there is likethey have come up with pilots and proof micromanagement and is in incessant pu tech-based platform canyou bring efficiency Havingthe theform zealoftoa do something canthat help achieve your Founder & CEOpublications. the Armed mindedness and harmony. Ensuing this perception, Kunal has always of concepts to be substantive in the to keep the spirits of the employees and productivity to their functions. ed a light in him redefined his leadership with the advancement of time and technology. goals and dreams, whatever they may be. Knowing how to targeted market. Likewise, Deepesh’s enough for enhanced productivity. More • SUBSCRIBE TO MAGAZINES Kunal grew up His evolutionary nature has taken his work to the greatest height of team heavily relies on customer motivate yourself can help you accomplish anything you set the culture nurtures fair and equal treat

ea you oth and e.”

customise all the professional accounts for a hassle-free evaluation of the relevant and trending topics of the day. If experiencing time constraints, one should secure the considerable articles in ‘save for later.

adapt with the future. Parallelly, a

CEOs, who has and been applying his unequalled categorize tasks according leaderleadership needs to know how to keep to urgencies (firefighting, theirspace teammates engaged; channel principles to address the glitches inhigh the logistics using importance, low importance and their energy in the proper direction, technology. His dedicated efforts are absolutely not urgent). She is very diligent andstreamlined be a pillar of support when and does not people take herunregulated for needed. These will ensure growth in making a difference toletthe highly logistics granted while ensuring it doesn’t for the organisation while fueling sector across the affect globe. the relationship with peers. integrity and trust between leaders

ensure that ownership experience of Mercedes-Benz cars Being an authorized the business of Sales and ServicePARTS. of MercedesCargoFL (Innoctive WHEN DOING A STATIC EXERCISE, KUNAL ACHARYAA THERE dealer IS NOfor NEED TO MOVE THE BODY gives customers the best value for their money and the Benz Passenger cars, Garnet Motors (India) Pvt Ltd. has become an eminent they paid for, ” Head today’s fast-moving world, we are unable to pay attention to our diet due to our busy schedules, and as a result, price we gain weight. Then we spend Country Talent quotes Dhanraj industry leader in Gujarat and Nagpur region. Technologies Pvt Ltd) Inthousands of rupees on visit to gym and taking supplements. And to add more we’re disappointed because we haven’t lost any weight. But today I “It is about having a

In Resolute pursuit to organize the unorganized logistics sector

DEEPESH KURUPPATH Founder & CEO

26

WHAT IS THE CONCEPT OF ISOMETRIC EXERCISE?

acquisition- India

inclusive approach, a leader is cognizan of the fact that grea deeds are achieved by great teams, so leaders have this innate ability to convince people an get them rounded fo the destination they are headed to..”


skills. That’s all you need to do to live life longer and happier.

of vegetable you should eat or not. There are thousands of diet are tips emboldened to pursue the latest online courses from for A promising multi-faculty higher Educational Learning hub available on the internet which you can follow, as long as fitafor you, impact on team building. positive or take onlineGanesh suggestions from a nutritionist. Also, remember, more driven by an Edu-Entrepreneur - Dr.K. Senthil veg and less meat is a good recipe for a healthy diet.

You must start by changing from the inside. Often, the biggest issue is inertia that comes from deep inside your mind. It can be understood for example: if you want to go to a nearby market, chances are you will choose to drive instead of walking. Another example, you prefer to order Domino’s Pizza instead of making your own meal with all-nutrition fruits.

#4. exerCiSe

However, you can gradually replace this bad habit by training your mind and body toward good habits. Changing has never been easy, but trust me, it has never been that difficult as well. Here are the 6 simple practices, which you can follow daily.

Feeling energetic and great throughout working hours is important because if you don’t, then your productivity will be affected by that. Regular exercise and physical activity improve your mood and boost energy, which means to explain that you cannot ignore it at any cost. Saving 30 min for exercise in your daily routine will control weight and combat health conditions and harmful diseases.

I

#1. Set-up a Big goal

thehave third-largest higher education notability Having a big goal is very important becausendia if youhas don’t bigger goals, you will end up working hardinfor someone who has the world. is an enthusiastic surgebed forevery acquiring one. A big goal is like red bull or says motivational tonic There that makes you jump out of your morning, it will allow you degrees among students. It the is certain to stay on the right track when you feel low.higher Hence, educational we need to have a big goal. Before pursuing big goal, make sure that you have split it into some small ones, it willto be say, a lot easier to follow them and improve possibility success. Throughout the the economic success of the your countries are of highly goal-achieving journey, try to give your determined best to accomplish them. educational value. While there are by their

When it comes to reading, there will be many benefits that can last a lifetime. Using MRI scans, a study showed that reading involves a complex network of circuits and signals in the brain. As your DISTINCTIVE MEANS OF SCALABILITY reading ability develops, those networks get stronger and more sophisticated, according to PMC. For every organization to sustain a prestigious position

industry has become an intern A Promising multi-faculty higher comparable subsectors. Moreo educational learning hum driven by an edu-Entrepreneur. have attained a reputation as t

the industry, it is imperative to keep up the pace with

A SIGHT OF THE COMPANY

LIFESTYLE

6 Practical ways to jump-Start a Healthier Lifestyle

As we know that books are infinite, if you spend your time strengthening reading facets. Although various elements help a busi books that are not corresponding with your limited time, you not its Marketing strategy, Technology and Researc to can elevate succeed in any area. So be clear about what’s right for your career, Development play one of the most rewarding roles. your relationship, health, finance, your mind, it will enhance the possibility of success.

Rathnavel Subramaniam College of Arts and Science is a notable educational institution affiliated to Bharathiar University, Coimbatore, proffering career-oriented education leading to graduation, post-graduation and research degrees in Arts and Science disciplinary. The eminent outlook behind the establishment of the college was to promote education for the Digital Era by rendering diversified and futuristic curriculums that can redefine the lifestyle of many, especially rural students. It will unravel transformation in the succeeding generations to align with the nation’s digital policy. RVS Educational Trust glows like one of the laudably leading educational organizations of India, conceived with a framework of the corporate structure under the dynamic leadership of The Managing Trustee, Dr K. Senthil Ganesh, a celebrated educational entrepreneur with an embellishing visionary. The remarkable journey has brought under its fold a plethora of educational institutions from schools to higher educational institutions. The Trust runs a Matriculation Higher Secondary School, Arts and Science College, Management Studies and Research Institute, Paramedical institute comprising of Nursing, Physiotherapy, Pharmacy & Ayurveda College at the Sulur campus, a rural locale in the outskirts of Coimbatore district, Tamil Nadu.

MA INDIA RVICES PVT LTD

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RathnaVel Subramaniam (RVS) College of Arts andTHE CON ACKNOWLEDGING Science. According to Rajesh, today Ge

#5. read

many esteemed educational institutions in India, we are going to shed light on the splendid journey of Rathnavel Subramaniam College Of Arts and Science.

UMAR BALWA

44

In this Digital world, especially amid the ongoing pande the institution highly centralizes on Digital Marketing. Di marketing Writing is called a life skill, which expresses who you are, even after comprises all the social media handles, RVS’s offi website and advertisement in onlinebelieved magazines. They pro people your lifetime. It explains your ideas, your personal aspirations, and Story Magazine has alwayson The CEO a renownedfind your work for the future visible to yourself and others. Youan canaccount named “RVS Siragugal” to social m many others can attributes such platform. The page hasinspire a wide audience reach, generating he preserve your experience and memory for a lifetime.with So, write at the following article we shall take you calling. traffic of In promotions. least one page per day about daily work experience their and unfinished

Mechanical Engineering is one branches in Germany that is al comprising of over 1.1 Million DR. K. SENTHIL prominentGANESH technologies for the works, also do not forget to mention tomorrow’s plan, which you Balwa’s journey in the industrial fraternity Mrare through Managing Trustee going to follow in order to accomplish them. Whether you believe it has raised it in the Another vital pointer is Technology. Totechnically keep up with calling his Industry found and how heGerman or not, it will give more clarity about the goal, let you knowcontemporary where advancements in the marke seals. mechanical of technological competitive field you are standing right now. these noteworthy attainments indubitably important. It is not just valuable, but rather a ma of survival. Thethe management adept in observing the busi sheerisresult of R&D als Writing is when your thoughts will be arranged logically, this will are ED ADVENT AN UNEXPECT transformations, categorically in terms of Digital busi give some novel ideas for you to reach the final goal. manufacturing a garment to openDisruption. planned initiallyhas Umartransformation or Digital Teachers arecuttin empowe become a pioneer of was in 1988, Mumbai Back of Mumbai. the cityvarious in through faculty development programs with If you want to do something for the world. You haveunit to bring foron t USAtechnolog andlatest over 5%byhubs toincorporating 6% of turnover to Europe export changes in your life first. Everything great comes from theof little the largest updated curriculum the one Sealmatic potential, things. Also, remember that improving yourself is a marathon, not a garments. ng the Hence, advancements in the Understandi respective discipline. the stud ready-made this is the most valued departm 100m running contest. to mar decided enriched with and extraordinary skills. graduation-U hisknowledge completing -afterare estate and realinnovativ the family business ofof out from branchtale An Inspiring forhisformulations every Just as important is a structured R&D. It is an indispens encouragement from Umar found Initially, hospitality. Dr. K. SENTHIL GANESH component that helps in the growth of an educational institu members and research bodies. entrepreneur for the garment business but after further #6. Write every day

AN INSPIRING TALE FOR EVERY ENTREPRENEUR

Nath: -A persona enriched with grit and acumen

attempt to feature some influential “We train leaders to be the best HR heads to business fraternity, we have give out the best results,” Ourea umph tale of Rajesh Nathaffirms and Anooja. his MA IndiaMAKING Services Private Limited. GREATER LEAPS Whose perspicuity and Under the auspices of its phenomenal CEO, r a virtual freewheeling session Oureaperceptivity will become a parent organisation of a the are leading product-based company, Digitaliz that will be h who is leading the company way for ‘Ourea’ fixated on developing IT products. Moreover, explored aspects of the from the several company aspires to get endorsement venture capitalists to make an agile transition as his leadership insights. from bootstrapped venture to an investorfunded enterprise alongside tripling the revenue generation and developing a robust

platform in the PORTFOLIO upcoming three years. ER THEed-tech BUSINESS CHANDER MADAN aborative effort of isthe German Moreover, Ourea under the process to come Founder & CEO up with a viable organisational strategy to

The college was incorporated in the year 1986, when the concept of a Self-financing institution was inaugurated by the government, allowing private players to set their foot in the higher education sector. RVS CAS was the first self-financing educational institution under Bharathiar University. The idea was derived with the inclination of government but how the promising mentor has laid the foundation with courage and innovation is truly a testament to his intellectual mind.

UNIQUENESS IN BUSINESS MODEL

“What you do does not make you different, for whom you do, makes a difference.”

MANAGING TRUSTEE

In our country, an absolute majority of higher educational institutions foster admissions for the urban population. However, autonomous institutions like RVS, strive to encourage rural students by offering them admittance in their exclusively productive courses. They welcome anyone who has the motivation to accomplish his/ her dreams, regardless of social status.

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They impose the lowest tuition fee across all disciplines compared to other institutions, securing a vigorous edge over competitors. The illustrious college nurtures a diversity of its services. Let us take a glimpse of their resourcefulness.

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his father It facilitates accreditation and ranking processes. At RVS, the it. Umar made againstDevelopment, decided father s his an ardent R&D in areas of Curriculum Teachin deliberation business garment regularly. There are avant-g him about the convinceAssessments effort toStrategies, greatLearning While laboratories with sophisticated instrumentation and State-of-th unchanged. remained but his father’s decision in various disciplines present on the brother campus. elder his decision, the over was brooding Umarinfrastructure Rajesh states that VDMA is a t Hussein Balwa, decided to enter the mechanical seal A SPECTACULAR LEADERSHIP its foremost priority is to prom . Engineering AK of foundation the laid and industry “A leader identifies, inspires and innovates.” was Balwa, itits Karim father, Abdulsupport theirhelp afterthe Named mete Leadership should be aand source of inspiration of to the entire sternly family Umar’s enterprise. engineering a small At RVS, it is not just liable to monitoring, but empowering the company’s tech orientation on May 19, to A K Engineering report to himmembers. askedteam Leadership is not a one-day role. It is serie had nohis t he taking chagrin, by to Much am. at 9:00 1989,peaks and valleys that aUmar’s leader embraces various modes suchinas virtual field. this to experience any neither along. Aand wise mentor should be responsible nouris knowledge, father’s tr his industri various follow The pleasant work premise for on itstoworkforce. institution except recourse no discussion Having assigned the at company he reached theManufacturing, instructions Additive Sma time; thus, commencing his journey in the business of was seals businessin application the seals. The mechanical mechanical Automation and posed its own new arena to Umar a completely Technology Day, Machine Safe unique challenges.

ABOUT ITS KEY ADVERTISI

UMAR A K BALWA Managing Director

VDMA India andServices many more. Moreover, th as compared y different completel quarterly newsletter called “G was “It Pvt. Ltd. to our family businesses of real estate and

that possesses instrumental in #5. Marketing A persona enriched gritand its significance y,” withInfluencer. hospitalit inery Manufacturers that ensures technology centralized the overall system where it can be and acumen Social media influencers areone-of-a-kind in Umar. stated effortlessly accessed with digital backup even entire process chain in the amazement, this without the involvement of the CXO. And their Umar A K Balwa high demand to promote products. rena of incessant mechanical ensured its reach to overletters 7000 writing From basics. efforts are engineering aligned with improvising the from started he As such, Managing Director the HR system in the company by offering a to purchasing to customers solicitation They ofcan improve your brand,raw materials ated tools and components of industry. promotion to juniors while recruiting talent he payments, for and even pursuing errant customers for their present ongoing increase easily reach outtaught endeavours duction,heads manufacturing, drive-project– These everything. managedand solelysales, and rejuvenatesTHE ENTREPRENEURIAL STRENGTHENING PRIMACY motivational success story rekindles LIKES, that will help them stay ahead of the RAJESH NATH seals were difficult to design, that mechanical him targeted become stories in such ation engineering, gamePolicyX.com sophistically. office and totoyour audience. Since a flagging spirit. Individuals For INSIGHTS ON LEADERSHIP every business sustain a notable position in the market, imp good to is him it brought sell. His work manufacture and strive to emulate Managing Director &Ebara, exceptional characters and people meeting afterhis approaches to achieve supremacy. At PolicyX.com, is taken with the and hnology,TEAM software, and productSulzer, Anooja Bashir CEO KSB, like customers When asked toitreveal thou you cannot track everything and story l BUILDING AND WORK CULTURE their lives and careers. One such inspirationa l technologica a strong that without Member ofcompany Board he realized out Director, for its differentiating factor. The performs with the right them Indeed, challenges the motive force Sealmatic Managing Web Aggregator protecting all from components toare plants, from is of Umar AK Balwa,ASSURED that to him it is an art of motiv INNOVATION SOLUTIONS UK control merchandise in real-time, Germany, like nations developed from backup behind the improvement that lead one’s way designer leading a is MILESTONES AND FUTURE OUTLOOKS growth, trusted advice, robust technology, high referral rates and t Company The Ltd. Pvt India your insurance The stand for long. s and system integrators torequisites. service company wouldn’t to stronger, wiser and inflexible growth. For or US, hisputting their energies towards across In her entrepreneurial journey, Anooja has crossed several milestones that presence strong your mark Merchandise must be r of mechanical seals with ato secure an illustrious in the industry. Most ofhighly all, the firm ha and manufacture Anooja, impediments are the ways to enhance mechanical seals market was dominated by developed proved her prowess and profundity as a visionary leader. Apart from Ourea, high-quality and design robust for acclaimed is ht of this lucrative association, portfolio the globe. Its common goal. and profitability that helps in the formulation customers in all these years. After athose pleasant experience, theysacred return and was days. she co-founded FlexiCloud in 2019, that is a managed cloud hosting company with in Show nations automated. theInformation right product,

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to Grow your Fashion A POLICYX.COM Business in 2021 40

,

of magnificent solutions and eventually leads to game-changing innovation. While recruiting talented individuals, she always takes this quality into deep consideration and seeks an optimistic outlook. Anooja always brings freshers onboard and trains them in a prospering and vibrant ambience. And of course, the impassionate team members live up to the expectations set by the CEO and faces any challenge altogether as a family. This collaborative approach ensures trust building while energizing the ecosystem for better growth.

VISITS

seals and related products for industrial applications such

mechanical open database containing her business partner Vinod Chacko. Her determined attitude and dedicated efforts there was nowell-researched, andaccurate, the company. It ensures to provide and cu confidential, pharmaceutical, mining, chemical, fertiliser, to as petrochemic have been recognized across business fraternity. Hence, she is often rewarded as a al, oil & gas, companies with internationa of reputable the website. For us, it is the notnames just about the size of the lorganization, b & paper, Serial & successful Woman Entrepreneur who is effectively supervisingpulp 2 ventures, 4 aerospace, marine etc. provide best-in-class services to our customers while providing a sym initiatives & handling more than 1000 + clients globally.

at the right places, at the right times.

CUISINE

VIJEN SMART AND INNOVATIVE TECHNOLOGY SOLUTIONS PVT. LT

AGGREGATOR eflectsWEB the diverse customerNAVAL GOEL When asked to shine some light on the future endeavours, Anooja revealed that she nshipsPROTECTING along the whole ALL YOUR foresees her brainchild as a forerunner in app development, branding, marketing and Founder & CEOvalue managed cloud hosting space. motes sector-specific and INSURANCE REQUISITES “I am looking forward to create top class brands and help them achieve their operation.” visibility via pitch perfect marketing strategies while planning to lay the

“A truly influential and su

Coriander. the stakeholders. Insurance is#4. often regarded abigprolongedthe procedure Both Coriander leaves and Seeds areas used on who can influence grea scales in spicy cuisines. Chefs always prefer to garnish the food Coriander leaves, this while seeds are used perplexing without assistance. Towithimprove perception, PolicyX.co in many dishes like Rasam, Sambhar, Samosa, and a common direction to hel more. Tamil chicken andin Mangalorean chicken Tophassle-free Essential Ingredients that gives Size andprocess Fit issues e-commerce transparent and forsothi the customers. curry have a specific taste of coriander.

#6. Size recommendation.

D.

food its exotic flavour toward the comprehensive have always been big concerns for and human resources; thus, customers, especially when are respond REVOLUTIONISING to they these , MrSunde Building Sm The company believes in educating the customers about foundation of a productbased company, ” art City Solutions withconcludes Solut Inn buying garments. Usually, fashion says, “EcoTechnology playsfriend a pr ova Anooja.tive Ideas and the significance of insurance policies and identifying the ions, Tec hnolog can scale greater heights without ies innov Keeping up with contem right plan for them. It procures a vigorous teamin working ation Anooja to build a culture mmerce, in has managed sbusiness must be devis And terms of oper e products are indicated with S, L, She has created a sophisticated roadmap that will lead to a roaring success of of equality where gender biases have no to stay ahead in the in a synchronized manner to make the selection process implemented.” Building upol ion, VDMA is forging ahead with the company in the next 5 years, envisioning it as a leading player in its targeted Inplace the current andcapabilities age, India lacks d revenue to exist.day Here, are always directing the colleagues with preference of each cust easier for the customers. XL, it could be confusing for a lot is focused upon 4 specific area behind many developed countries in niche. itsFASHION exclusive to preferred over gender vision– miscommunication. value, the company m o to anfulfil increase the company’s aspirations. terms of cognizance • it Plann The exemplary CEO isofinhealth, constantmotor attempts to ing Implement of customers. Make for your at give a&futuristic outloo mpetence actasas agives “bridgeUNVEILING AN OPTIMISTIC LEADERSHIP • easy THE PARTING WORDS BY THE CEO instil dedication well as work-life balance and lifeand insurance. This a whole Trans portationisProje technology developed umer choice. ct Ev PolicyX.com has been fortunate to have a profound 10 Best Tips to Grow Your among the employees. At times, she is flexible “Nothing is built in a day. We need a lot of perseverance, endurance, and customers to get relevant information new space to Indian provide this most he German and industry. • automated. They make nstern and thewhen Evalu ation mentor for their guidance. Naval plays a promising leaderEIA years, there with her commodity employees buttoquite & An to reach goals. a Never quit!leLike Paulo Cohelo’s saying, “And Apart from this, he acknowled hasourbeen essential serving alastitfivecommitment notab Fashion Ecommerce shift ToP 10 ESSEnTial ingREdiEnTS revamp the • Trave about dimensions of each size, comes to maintaining discipline andIndia quality hem apart from the rest is in their for the company with his yearsthe of expertise and ground l Dema ’sinurban ndmarketing whenplann you want something, the universe conspires in helping you to achieve Forecasti large part of the country with greater ing. Peopleallhave been bring the right people on-boar more cost of acquisition for th Business in 2021. the company. To keep the exuberance of the knowledge of the domain. Not only is he an intellect ce fashion that Gives Indian Food its Exotic Flavour it. ” So keep trying, stay focused, increase your knowledge, strengthen your open to disru convenience and authenticity. While – Humans, Progress. which size the inergo, the picture is culture Machines at its peak, the & management ensures ptive solutions, and the convergence of but also an influential leader for his organization. network, build a great team, and besides all believes in yourself and your themodel altitude, heMissi looks TheHeSmar offline be creati consuming t City vity and RAJESH NATH on for festive channels as well ascan birthday celebrations andideas has resulted in innovative focu yves and boost Another important face credence to the that comprehends the responsibilities of rational leadership inventions dreams. Get updated on anything & everything connected to technology. Bring wearing. and a notion web insurance to impro also afflicting, conducts yearly vocational tripsmic for growth for ve econo the candidates hiring the em quality advancements is of resolu lif and innovation quality with and is completely dedicated to nourishing a prosperouswhile in sustainable a smart thinking approach. Also, IfailureDirector is of life. The Managing & Member of Board rapid platform presents a and plethora of and and enter refreshment. Apart from this, machines rewards machines and humans soluti urban ons, R&D is identically impo izatio step-b n and Smar y-stepitsdeve path for everyone. He believes leadership all about position has Cities alwaystgoing to be a parton of have your life. Though it might seem to be a hard way, Vijen Smart Missi the isand leading faith recognition are alsofor common phenomenon at policies the customers trans forme d business. It examines redev cities elopm ent, 10insurance best by nthe development of society as well taking charge of important affairs in the organization is indeed best way. Failure is the step towards success. So embrace your greenfield p incoritporat company to propel the employees towards ing the techn tothe select the one fulfilling their needs ologi AI can be more helpful here. Let es, a sanitary a technology person has witness accola better interpretation trans keeping the goals, employee and customer welfare in better and learn from them.” innovative envir porttoa syste onment, andfailures m.Wi medical requirements, especially th thatu thebusinesses. use of smart soluti o them,and machines will not replace business inperformance. As tech advancements have witnessed additions such as AI,A good leader ons. In improvisations. the last mind. is someone who shows thefill right path your customers in their bodytoo. In th lays come across criticism 5 years out today’s generation which is an

I

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#5. Red chilli

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Red chilli is generally used in some of the most traditional Indian dishes to bring red colour and a spicy flavour. Indian cuisines are known for their spicy and exotic taste, which mostly come from Red chilli. Red chilli is also used to garnish foods like chaat, Dahi Puri, and more.

#6. Cinnamon.

Sweet spice is widely used in cakes, cookies, and desserts throughout the world. However, in India, it is used in savoury dishes. Cinnamon is an essential ingredient of garam masala and has a delicate aroma. It can be found in curries, teas, vegetable cuisines, and Indian desserts. It is also used as medicine to treat diarrhoea, gas, and the common cold and flu.

#7. Cardamom.

Cardamom is an essential ingredient for a variety of Indian cuisines. This ingredient is used from sweet Indian desserts to salty foods. In terms of sweet desserts, Kheer, Milkshake, Ice-cream, and lassi are incomplete without it. Cardamom is used in almost every vegetable as a spice. This dry green colour Cardamom has many medicinal properties.

#8. Cumin.

ndian cuisine stands among the ten popular cuisines in the world. The reason behind this is our great spices. The spices give Indian foods a rich flavour and exotic taste that is unparalleled in the world. The essential ingredients define India’s cuisine rich history and true identity.

Cumin seed is a tiny dried fruit of the plant that belongs to the parsley family. This spice is best known as Jeera in India. Most of the time, cumin is used with black pepper in curries to add a bit of warmth and earthiness to recipes. The plant is native to Egypt and the Mediterranean region.

it a strong antioxidant and antiinflammation in nature.

#2. Saffron

Saffron is one of the most precious spices on the planet that come from the flower of Crocus Sativus. This culinary ingredient is used in many Indian Mughlai cuisines and desserts that give an authentic and distinct flavour. In terms of colour, this spice comes in shed yellow or orange. It is tricky to describe what saffron tastes like. But intently recognizable in a dish.

#9. Fenugreek.

Methi or Fenugreek seeds cultivated in many different countries like southern Europe, western Asia, and others, which tastes like maple syrup, have been used for cooking and as medicine. This spice is used in many dishes from dal to chicken curries. This highly fragrant ingredient is also used in pickles, curry powders, and spice mixtures.

ptual plans tha smart cities market had an ascen t; in 2020,and much more, the way businesses aretobeing solutions Pvt. Ltd. his teammates, empowering them during hardships d, theyadvanced will augment and automation, and highlytasks cost-conscious count it was eringThe valued at USD Geotargeting, theright challe nobody is perfect and he alwa nges measurements and create an AI stability betw in 739.78 billion and is forecasted to and unprecedented situations. buyer. Considering that,reach Theand CEO ively to increase the safety extendswith toresult conducted haveing witnessed a major shift. Rajesh claims that IT has set the ruralindevel USD Building smart city solutions better outcome 2036.10 billio opme nt w n by 2026 grow level of competence where crit at a CAGR Story wants to introduce you to an model that is looking like themselves. oppo of 18.22%. The increasing rtunit ies and a He nurtures a transparent and congenial work work. illustrious online portal, health innovative Idias and technologies y lif stage more tech-evolution and as Robotics becomes a smarter usetoofpropel PolicyX. green techn ology will positive outlook allows nce. com, the brainchild of The GLORIFYING THEto R drive environment for his This employees where each individual is feature will give an idea to him the market in the forecast period. Founder Innovation option for machines to swork like in close collaboration with humans, VDMA given wings to fly and explore. The encouraging leader A CATA IoT expression of — scope for imp LOGU and E AI & CEO, Naval Goel, rendering the “Every entrepreneu OF will SUST be AINA used BL mmerce to monitor city infrastructures, customers, how the clothes will fit in firmly believes in a united work culture where everyone aspires to upgrade its technology as per the market trends, being a TECH-TRANSFORMATIONS The finest insurance deals fortraffic everyone. focus on to air and water also revam ping own story through cities always nurture an optimist an purification as well. is assisting one another evolve and outshine theirwear number theirto body when they them. drive s Vijen Solut progressive industrial association. Soon, they will be ensuring numerous naever evolving scenario that ions toWhile wor experiments. proficiency. The company has established a pleasant ADORNING THE COMPANY “Our with acclaimed develtech-inclusions pts are envis atmosphere, where the workforce is liberal to put acrossconce ioned opments have stirrein their workflows to stay ahead of the curve. onfused transform every facetThese of the from others and rep d the adven t OVERVIEW , the

We’ll help you get acquitted with the most popular ingredients known as the heart of Indian cuisines. So, are you ready to know those ingredients and prepare delicious Indian cuisines? Here is a list of 10 essential ingredients.

#1. Turmeric

Turmeric is an intensely yellow spice generally used in Indian cuisines to give Indian curries, mustards, butter, and cheese a standard yellow colour. The turmeric comes from the plant of the ginger family and has antiseptic properties. This medicinal herb has a bitter taste, carries the active compound curcumin that makes

of many smart city planners as well. Their expertise in perience, PolicyX.com is one of the most imag inative solutions has mapped many smart projects credible insurance portals in India, re actually that have reshaped cities across facilitating the consumers to compare, the nation.Vijen Smar Naval Goel | Founder & CEO t and Innov ative sible. choose Also, and buy policies online. Techn ology Solut ions is a notable The CEO Story 7 name Focused primarily on health andamon term gst acclaimed urban plann ers in India. The cks. insurances, the platform proffers a Comp It is the pioneering brand to launch India’s first and only Health & Term insurance any has

created an extensive background throu gh price index, enlightening the masses with the insightful trends of leading insurance e conce

variety of services fromcount a widerywid range

#3. Black Pepper.

The dried fruit of black pepper is a flowering vine in the family Piperaceae that is used as a spice in most salty cuisines, such as soups, omelettes, meat, and many more. It has a really sharp aroma and hot taste. This spice is cultivated on a large scale in many different states like Kerala, Karnataka, Maharashtra, north-eastern, and many others.

conce

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#10. Mustard seeds.

Mustard seeds are the tiny round seed of mustard plants that is most popular for Indian vegetable delicacies. The tiny yellowish, brown, or black seeds (come in different colours) are the essential spice in many regional foods. This spice can be used in dishes, to bring distinct aroma and flavour. In most cases, people mix up multiple spices to form one masala called Garam masala. The spices used are: cumin, Cardamom, Cinnamon, peppercorns, and Mace are toasted in a pan, which adds aromatic flavours.

VIJENDRA SINGH we striveGUSAIN to resolv

e through in to understa #7. Omnichannel. opines Mrcrucial Dhingra. And not CEO

their ideas and conceptions without hesitation.

theience same. You ha Sometimes, it is not the monetary rewards or growth that decad es of be exper in redev motivates people, but the feeling of inclusiveness, hardofwork toology makean The and integration techn how they are acknowledged and appreciated makes a INDIA | WWW.THECEOSTORY.IN | JUNE 2021 devel concludes The opment of undergrou nd F huge difference. A composed and comfortable employee Solutions’ prized concepts. The brings the ten forth of work efficiency in an organization. space When personnel are purposeful, he works with the best of introducing its m

Omnichannel is a multichannel approach to sales that creates a seamless shopping experience for


INDIA | WWW.THECEOSTORY.IN | JUNE 2021

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The CEO Story


The CEO Story

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INDIA | WWW.THECEOSTORY.IN | JUNE 2021


eAge Edusolutions Pvt. Ltd. Stellar Online Coach For Interactive English Communication Online education has a strong impact on the teaching and learning curve. Many educationists believe online learning has driven a revolution providing millions of learners access to life-changing opportunities. The ordeals and aftermath of the pandemic have further accelerated the acceptance of online learning models, helping students continue their education without any interruption. In India, schools, colleges, and even training institutes have adopted e-learning models, and it has become a popular choice for all levels of education. It is not only limited to fundamental education, any skill or language training is possible through online education and many edupreneurs stand testimony to it.

my family members, friends and network was speaking the language. Nobody taught grammatically correct way- it just happened because you are immersed in the environment with sound bites and conversation in the language. Similarly, we create an immersive experience for our customers with practical role-plays, group discussions and games to ensure they immerse in the language to pick up the required English proficiency skills.

Mr Chander Madan - a tech veteran and entrepreneur, is contouring the e-learning space for a while. eAgetutor, an innovative product of his edupreneurial foundation eAge Edusolutions Pvt. Ltd., is empowering people with communicative English and interpersonal skills to help them achieve better career prospects. The CEO Story Magazine, an eminent digital platform for C-Suites recently had the opportunity of a tête-à-tête with the founder, where he talked about how his platform is helping people communicate fluently in English. Below are the highlights of that conversation.

In Summary, we help learners think in English.

Q. HOW WILL YOU DEFINE E-AGE TUTOR IN A NUTSHELL?

Q. WHAT WAS THE DRIVING MOTIVATION TO ENTER THE EDUCATION REALM?

Ans: We help learners improve spoken English skills for better career opportunities. The sessions are delivered online using our proprietary tech platform, “Zilleon” with the aid of an expert panel of 5000+ trainers. Our unique and differentiated training methodology creates a language immersion environment that enables people to think in English first so that the original thoughts are not lost in translation. It may sound strange so, let’s take an example. I learnt my mother tongue “Hindi” in an early stage of my life by listening and speaking in the environment as

Ans: I Come from a very humble background. I studied in a Municipal Corporation School in Delhi and started learning English from 6th grade. After my tertiary education, I was fortunate to get employed in corporate giants like NIIT and HP. I spent good 23 years in corporate and gained diverse business experience in Finance, technology, strategy, marketing and business management domains while working in multiple geographies in Asia pacific. Having spent significant time in the technology sector, I realised the immense opportunities available to

INDIA | WWW.THECEOSTORY.IN | JUNE 2021

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The CEO Story


CHANDER MADAN Founder & CEO

eAge Edusolutions Pvt. Ltd.

The CEO Story

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INDIA | WWW.THECEOSTORY.IN | JUNE 2021


revolutionize education through technology. Therefore, I took a break from corporate life and thought of combining my passion for education with my experience in technology to start a tech-enabled education venture. The thought finally came to shape in late 2008, with the formation of eAgetutor. We are one of the pioneers in the eLearning space and wor king on a simple mission, “To help millions of people think in English”. Training focus areas Employee training Communication skills program to improve customer engagement and employee retention

Brand building Tech enabled large scale consumer reach out programs to train on critical employability skills to enhance brand equity

CSR CSR funded program for deserving youth aspiring for valuable employability skills – Impact focused large scale deployment

© Copyright 2021 | All Rights Reserved | 3

Q. WHAT ARE YOUR VIEWS ON THE CHANGES AND TRANSFORMATIONS IN THE EDUCATION INDUSTRY? HOW HAS YOUR COMPANY KEPT UP WITH IT? Ans: If we look at the education/training model pre-covid, learners preferred face to face interaction right from schools to higher education. However, during Covid, learners were forced to move to eLearning models as schools, colleges and institutes were non-operational. In addition, people who were at home during lockdown had plenty of time to acquire new skills and they turned to eLearning players to upgrade their skills. So, I think eLearning has become the new norm. This has prompted a lot of players to start ed-tech venture and space is now getting very crowded. However, the learners today are a lot more educated and have a lot of trust and faith in eLearning versus a year ago – that is a significant tailwind for ed-tech players. Nonetheless, we have been in the online spoken English field for more than a decade and certainly have an edge over a lot of players who are still “figuring it out”. We have touched more than 1Mn lives and our technology platform and operational process have gone through the stress test of millions of successful sessions. Running the model for millions of customers we have seen that the online interactive model is quite effective for language learning and learners of any age group can learn English sitting in the comfort of their home without having to travel to an Institute. With increased learners’ interest in online learning, they expect a superior experience and eAge is prepared to serve them better with a robust platform, a panel of more than 5000+ expert trainers and a differentiated approach that is effective and creates a long-lasting impact in learners’ lives. Q. WHAT WERE THE INITIAL HURDLES THAT TESTED YOUR MIGHT? Ans: Every start-up goes through many challenges and ours was no different. There were 3 main challenges : • The customers did not believe in e-Learning models until last couple of years and when we started we were probably 7-8 years ahead of it’s time •

The internet penetration was very low, patchy and was available to only an elite few. Thanks to Jio, we have seen much better availability now with cost of data significantly reduced over the last two years resulting in online content consumption boom

Attracting and retaining talent was very difficult: When we started a teacher did not want to be an online tutor and I had to request some people in my contacts to join. Today we have an expert panel of 5000+ tutors. Attracting good talent in other functions like tech was another challenge. It is getting slightly better yet a long way to go

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The CEO Story


While these challenges tested our determination and strength, eAge teams’ commitment, ironclad will, perseverance and “can do” attitude kept the eAge flag flying. We are proud to report that we have a top-notch leadership team, a robust tech platform and experience of more than a decade to serve more than a million customers and most importantly trust of some of the leading brands in the country.

Bihar and Madhya Pradesh, who only had access to feature phones. Q. WHAT ARE THE FACTORS GIVING YOU A COMPETITIVE EDGE? I believe eAge has the following key differentiators that give a better competitive edge:

Q. PLEASE THROW LIGHT ON YOUR CORPORATE TRAINING MODULE. Ans: We work with variety of customers- right from a student or a professional who would like to improve English for better careers prospects to aspiring learners who are looking to settle abroad and need our help with IELTS program. In corporate space, we focus on the following: •

A-Class team: We have a very talented and diverse leadership team with a combined experience of 100 years in the technology and education domain. Their commitment, dedication and insane-customer focuses helps up manage any business situation and keeps the bar high with zero tolerance for bureaucracy.

Training methodology: Our training methodology is based on the premise that cultural and language immersion is important to learn English. We use pragmatic approach of listening skills, case studies, role plays and speaking practice in such a way that learners are enabled to think in English- which will ultimately get them to speak in English

Employee Training: We work with companies to help their employees improve communications skills. We are honoured to work with organisations like Telenor, Novartis, DP World, JCB to train their employees on communication and presentation skills to support business growth. We offer them a pragmatic training pedagogy that enhances workplace communication skills and fosters individual development.

Holistic learning methodology

CSR Activities: In CSR space, we work with corporates to secure CSR funds to help deserving learners who aspire to acquire valuable employability skills. Having established strategic relationships with corporates, the funding is utilised to train students in colleges and schools (even in remote areas) to help improve their livelihood skills like English communication, Interview skills and digital literacy.

Concept

Gamified adaptive assessments and rewards

Brand Building: Similarly, we have brands, who approach us to train their customers – It is one of the brands’ way to give back to society by training people who use their products. We support these initiatives and train their customers on spoken English and interview skills helping people improve their career prospects by enhancing workplace communication skills. For example, we recently trained more than 2 lacs consumers of Cibaca in UP,

The CEO Story

Apply concepts in in day to situations – contextual conversational models

THINK IN ENGLISH

Assess

Apply

Building foundation with story telling approach and engaging content and tools

Role plays, group discussions, JAM sessions

Practice

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Technology platform: We have designed and implemented a state of the art technology platform that works on low bandwidth and is device agnostic. For example, users in remote rural areas with access to basic smart phone and 3G type internet connectivity can take advantage of our platform.

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I believe above strengths coupled with the trust and confidence of our customers in diverse industry segments differentiates and position us well in the market. We are honoured to work with HUL, Colgate, Delhi Metro, JCB, John Dere, Novartis, SOS CV of India, Foundation for excellence, DP world to name a few. Q. MOVING ON THIS PATH, HOW ARE YOU ENVISIONING YOUR NEXT STEP? Ans: We envision to touch more than 5Mn lives in next couple of years and enable them to think in English. We believe a tech-driven model that self learns and adapt, is engaging and interactive and provides instant byte-sized learning environment (complemented by a tutor) will be key to success. Q. CAN YOU ENLIGHTEN A LITTLE ABOUT YOURSELF? HOW WILL YOU DEFINE YOUR LEADERSHIP? Ans: My leadership style is very simple. I believe a leader’s job is to serve people who follow. I believe in open door policy – people at any level of the organisation should be able to get access to me without any hesitation and speak up without fear. I have a strong execution bias and believe in clearly defined roles and structure and of the opinion that people love to do a good job given trust and empowerment to make decisions and a room for few mistakes. I prefer to keep things transparent and open without any room for bureaucracy in the system and believe that ultimately a customer defines a job well done. That is why there is high level of urgency on customer satisfaction issues. I place a high level of importance on integrity and transparency with my teams even when the news is bad and expect the same from the team. Last but not the least, I believe a healthy dialogue even when you have disagreements and focus on the issue and not the person goes a long way in building a healthy relationship with your teams. Once airtel came with the tagline – Barriers break when people talk, this seems to have stayed with me.

Why should you partner with us Team Diverse team with rich experience in edtech space

Model Digital training player with proven scalable model

Experience Experienced in large scale industry specific virtual training deployment

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Technology Unique, cost-effective and scalable technology that works reliably on broadband speed

Training pedagogy Pragmatic training pedagogy focused on creating impact

Trainers Diverse pool of trainers with bilingual capability

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Q. DO YOU THINK LEARNING AND DEVELOPMENT HAS EMPOWERED YOUR KNOWLEDGE BASE? Ans: I read a quote somewhere: “ Money can be stolen but nobody can steal your knowledge” I believe, “The day you stop learning is the day you stop growing”. And this thought has always incited a desire in me to learn more. I am an avid reader and I love interacting with people as I believe you have something to learn from everyone you meet. I follow a simple rule to meet at least one person who is 20 years older than me and one person who is 20 years younger than me at least once in 6 weeks. An elderly person gives you golden nuggets of wisdom, which is beyond books and will expose you to experiential learning to manage any situation. On the other hand, listening to a younger person keeps you updated with the latest trends, technology and keeps you updated with unique and innovative approaches to solve a problem. This approach has helped me learn better, acquire knowledge on diverse topics and has helped me evolve to be a better human being. I also attend a lot of tech/businesses conferences, eyeball new apps and also read blogs to keep myself updated on new trends. I believe you need to keep sharpening the saw (famous quote from 7 habits of highly effective people) to stay updated and be prepared to manage and lead any situation that you face in your professional and personal life. Q. HAILING FROM A TECHNICAL BACKGROUND, WHAT ARE THE TECHNICAL ASPECTS INCORPORATED IN YOUR PLATFORM? Ans: I think today’s learners are looking for frictionless experience and expect tech platforms that are easy to use. For example, our online class platform Zilleon is device agnostic, does not require any software download and seamlessly works without interruption even on the low internet connectivity This has made even a student from Trichy, Kashmir or Bhatinda have an engaging session with a teacher in Delhi or Mumbai possible. Furthermore, we continue to invest in R&D on new learning tools and technologies to provide our customers with a more engaging, interactive and relevant to their job/professional experience in a fun-filled way.

Q. HOW DID YOUR REMOTE LEARNING PLATFORM HELPED YOU TO OVERCOME THE COVID-19 PERIOD? Ans: Backed with experience of more than a decade in e-Learning and robust operational processes provided us with an edge during the pandemic. All our tutors are experts and experienced in working from home, so sessions were concluded without any major hassle during the pandemic. We were lucky to have huge support and collaboration from our customers and partners. We connected with them through our own proprietary platform and were able to stay engaged and focused – even better than through physical interaction. In fact, we offered our platforms to some of the partners to stay connected with their teams and work virtually. We also engaged with our teams virtually and kept them in high spirits while working from home during the lockdown. Ensuring the safety of our team members and keeping their energy levels high, helped us propel. Q. WHAT ARE YOUR BIGGEST MILESTONES? HOW HAVE THEY SHAPED E-AGE TUTOR AS YOU ENVISIONED IT? Ans: Building a start-up demands determination, courage and perseverance. Having sustained for a decade is a notable milestone. We have served more than 1 Million customers across diverse segments, Pan India. We are well on our way to grow this number to 5Mn in next couple of years. . In 2016, we were awarded by Icons of learning, Singapore with the “Most Innovative Education Technology Company ” and were also featured in Asia business today. Most importantly, we have earned the trust and respect of our happy customers by providing exceptional service. In the recently concluded customer survey, 97% of the customers rated our service as excellent, significant testimony of efforts team eAge is making to make difference in their lives for better career potential. Q16. PLEASE SHARE A FEW WORDS OF ENLIGHTENMENT FOR THE BLOOMING ENTREPRENEURS ACROSS THE INDUSTRY? Ans: I believe entrepreneurship is meant for the strong-hearted. It takes lots of passion, pestilence, perseverance and courage to sustain in the journey. One needs to be fully dedicated 24X7 till such time it reaches an economically viable stage. Given the challenges, whenever I see an entrepreneur who is successful, my hand automatically rises to salute. The key in entrepreneurship is to not give up and keep going until the job is done. It is a journey where overnight success takes more than 20 years of hard work, commitment and personal sacrifice!

Our course offerings

SPOKEN ENGLISH PROGRAM o Help learners become confident English speakers o Covers – Reading, writing, listening and speaking skills o Pragmatic and Interactive course

INDUSTRY TAILORED PROGRAMS

JOB/FUNCTION SPECIFIC PROGRAMS

Communication program for:

Communication skills program focused on:

IELTS PROGRAM

o Holistic training program to cover 4 critical skills

o FMCG/Retail

o Technology

o Tips and strategies

o Finance

o BPO

o Mock/Practice tests

o IT/ITES o Pharma

o Customer servicing

o Finance/HR/operations

o customised training program aimed at learners’ success

o Sales/marketing

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Success Story

Air Deccan

THE FIRST BUDGET AIRLINE IN INDIA

Hello Business Connect readers, welcome back to another amazing success story. We cover a lot of really inspirational success stories of entrepreneurs and their businesses. And there are very few business stories, which are as heart-touching and incredible as Air Deccan, which turned the thought of flying for every Indian middleclass, into a reality. After serving for 8 years in the Indian Army, Captain G. R. Gopinath started trying his hand in various things, including multicultural farming, sericulture, and Agri-consultancy, but he created history in 2003 with the launch of India’s first budget flights Air Deccan.

(The company was set up to carry tourists in the US to Vietnam after the war had destroyed infrastructure in the country.)

WHO IS CAPT.

G.R GOPINATH?

Capt. Gorur Ramaswamy Lyengar Gopinath (the founder of Air Deccan) is an Indian entrepreneur, former Indian military officer, an author, and a politician. He was born on 13 Nov 1951 in a remote small village Gorur, 20Km away from Hassan, Karnataka. After graduating from the Indian Military academy. He got the commission in the Indian army and spent eight years there. Gopinath also fought in the 1971 Bangladesh Liberation War.

The story reportedly inspired Gopinath to do something in India. In 1997, He founded a company called Deccan Charters, a private limited aviation company offering helicopter services for company charters, tourism, medical evacuation, offshore logistics, and other services. Soon the company emerged as a pioneer in helicopter tourism in India. Deccan’s helicopters were charted by many politicians. While serving tourists, the company encountered demands of flight in small cities. He claimed that Karnataka and Andhra Pradesh government representatives asked him whether DAPL could provide Air links to the small cities.

The life of the army seemed to somehow tie him down. At an early age, he took retirement from the army and turned himself into the farming. He developed a low-cost, natural system for cultivating mulberry trees for silkworm production, to restore the damaged rural landscapes.

Air Deccan’s business model was inspired by the success of Southwest Airlines in the United States and Ryanair in Europe. Captain G.R. Gopinath started the Air Deccan company with just one flight (15-year-old turboprop).

HOW DID AIR DECCAN START?

The story began in the 1990s when Gopinath was in Singapore, where he read about a helicopter company, founded by a girl in Vietnam.

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INTRODUCTION

WHY DID AIR DECCAN MERGE WITH KINGFISHER?

Air Deccan was founded in 2003 by exarmy officer G. R. Gopinath. The whole intention was to let middle-class people fly in the air at an affordable price. And guess what, they succeed. As the airline started, 25,000 passengers were flying every day. According to a BBC report, three million Indians flew at one rupee a ticket. There are cheap airfares in history as low as rupees 1 to gift most of the first-timers a free ride. Unfortunately, in Sep 2011, Mr. Mallya shut down the bleeding Kingfisher Red, which was renamed after acquiring Air Deccan.

The company was seeing huge success but they were still losing money. Gopinath realized that the company needs funding to sustain the business for a long time. In this case, he sold Air Deccan to Vijay Mallya (Who used to run Kingfisher airline flights). Mr. Mallya renamed Air Deccan as Kingfisher Red. But Kingfisher was already consistently making losses. Post-2010, the airline failed to capture. In 2011, Vijay Mallya closed a bleeding Kingfishers Red. Unfortunately, by 2012 his whole business went bankrupt. Capt. Gopinath said to BBC in 2012,

“Mr. Mallya never had time for the airline, if he had focused on it – I don’t think anyone could have done a better job than him.”

In the very short time of the period, the company growth was phenomenal, passengers were lapping it up. In just four years, Air Deccan reached from one employee to four thousand employees, from one pilot to 500 pilots, from one aircraft to 245 aircraft. They deploy one aircraft a month every month. The company had estimates to reach 70 cities all across the country.

The CEO Story

He added,

“It was sad, but the dream of Air Deccan lives one. The budget airline Revolution continues”

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WOMAN TO WATCH IN 2021 MOST INFLUENTIAL PROFESSIONAL

T

A PARAGON OF EXCELLENCE, DEDICATION AND DILIGENCE

VANDANA BHATIA:

he journey of turning passion into prospects is a road less travelled. But, individuals with an adamantine strength and will always persevere. Such individuals exemplify that despite the harsh realities of life, trying to deteriorate someone’s passion, a person with clear vision and dedication always win. Adding to their forte is the academic brilliance, which further helps in dealing with challenges and uncertainties. India is a land of passionate people, and it’s not only in entrepreneurs but also in professionals aspiring to rise above mediocrity. Vandana Bhatia (Company Secretary & Compliance Officer at Caspian, an NBFC registered under RBI) is the epitome of such anterior qualities. Her persistence, blended with academic and professional shrewdness, has helped her attain new heights in the corporate arena. With unwavering dedication, she has scoured the corporate sphere seeking new paths of development while advocating prosperity.

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Vandana is a young and self-empowered individual with multi-disciplinary experience. She entered the corporate realm at a very young age – right after Class 12, due to family crises. Even back then, she had the go-getter and can-do attitude that helped her indulge in skilldevelopment training along with mandatory education. Over the years, this attitude kept her going; even now, as the Company Secretary of Caspian, it helps her excel in various responsibilities, including Compliance Officer, Chief Information Officer, Principal Nodal Officer and POSH Committee Member. She is striding to become an Independent Director, but in the long run, envisages becoming a futuristic leader.

GAUGING A PROLIFIC CAREER

Hailing from Hyderabad, Telangana, Vandana kick-started her career in 2009 as a CS Intern at Ranjeet Pandey & Associates and shortly, got promoted as an assistant. During this tenure, she completed her CS from the Institute of Company Secretaries of India (ICSI) and further went on to earn her LLB degree. In 2011, Vandana found her first breakthrough with Dr Reddy’s, joining as Company Secretary for one of its subsidiaries– Aurigene Discovery Technologies. From there on, the road has been immensely prolific. With a CS and LLB degree in hand, she found the privilege of working at NIIT and IQVIA India. Fastforwarding to the present, she handles multiple responsibilities with unbridled excellence, thus, positioning herself as a trusted leader before the management. Her exposure in the corporate space has been the bedrock of her career. She is an evergreen learner, and her foundation is built around knowledge and confidence to keep moving.

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Vandana Bhatia

Company Secretary & Compliance Officer at Caspian

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BREAKING THROUGH CHALLENGES

There is a famous quote saying,

“Don’t limit your challenges, challenge your limits”. Challenges turn a professional into an astute leader, strengthening their motivation and dedication for the ultimate goal. Vandana has worked in various verticals ranging from Pharma, Clinical Research to Education and Finance. All of them have their distinct innovations, like management portal, CMS, etc., that help in triggering compliance, submit reports to the board; and, contribute to the creation of a digital data bank. Working with these, Vandana met her challenge in adapting to the new regulations of the Companies Act, 2013, since it wiped complete Companies Act, 1956. But, as we know, where there is a will, there is a way. Her persistence helped in finding new ways to channelize the new Act across the ecosystem. She further went on to establish the Corporate Governance Framework at IQVIA India. She believes in growing through challenges and is traversing various hurdles, contriving value with every effort in her domain.

HARMONIZED WITH PROFESSIONAL AND PERSONAL LIFE

Winners win not because they are superior to others but disciplined to their cause. And like every progressive leader, Vandana has a methodic approach that helps her cope with day-to-day challenges. She maintains strict timelines and is proactive for all kinds of emergencies and uncertainties. She maintains a calendar to catalogue and categorize tasks according to urgencies (firefighting, high importance, low importance and not urgent). She is very diligent and does not let people take her for granted while ensuring it doesn’t affect the relationship with peers. Her parents are also very supportive of her goal and where she wishes to stand.

“They have been a part of my every step and decision and made me into what I am”, asserts Vandana proudly.

The CEO Story

She calls her parents the keystone of her prosperity and strives to bring value to their life. Despite having such a strong personality, Vandana is very enthusiastic about life itself. She is an ardent reader, loves workout and the biggest fan of her mother’s cooked food. She also loves travelling and wishes to visit Greece someday.

ACCOMPLISHMENTS OUTSIDE AND IN HER DOMAIN

Vandana’s endeavours as a result-oriented professional with around a decade of experience in corporate laws have earned her reverence from leaders and peers alike. Recently she was featured under “Top 10 Chief Compliance Officer in India”, by the prestigious Magazine – CEO Insights. Her academic credentials include an MBA (Finance) and an LLB, which fosters her competitiveness as a compliance expert. Also, she is a Guest Lecturer at PVKK Institute of Technology and has written several articles for ICSI Hyderabad Newsletter and blogs for Caspian. As a guest lecturer, she takes an interest in helping students prepare for the competitive corporate world and further enlightening them with trends and updates of industries and innovations. She is also Certified Corporate Director by Insititue of Directors.

Looking at the leaders of today, a substantial proportion of female professionals bring these qualities to the table. Women are - no longer excluded from leadership; on the contrary, they have shown to be better leaders, and there are numerous instances all over the world. Her long term goal to be a futuristic leader is still a work in progress as she continues to achieve new feats and milestones in the corporate arena. Throughout her extensive career, Vandana has continuously proven herself as a potential leader with great mileage on the corporate ladder. Her success mantra is to be always passionate towards the profession and owe responsibility for actions while being compassionate and grounded.

BRIMMING TO BE THE LEADER OF CHOICE

Leadership is more than just governance - it’s about having a holistic vision to share with others and inspire them for a common goal. A leader needs to imagine a higher purpose - how it will unfold and adapt with the future. Parallelly, a leader needs to know how to keep their teammates engaged; channel their energy in the proper direction, and be a pillar of support when needed. These will ensure growth for the organisation while fueling integrity and trust between leaders and teammates. Furthermore, an emotional quotient, creative thinking, ability to listen and learn, and courage to take risks and foster improvement are some of the general qualities of a leader of choice. Vandana envisions being a leader of such biblical attributes.

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DEEPESH KURUPPATH In resolute pursuit to organize the unorganized logistics sector The Founder and CEO of CargoFL, Deepesh Kuruppath, is yet another mention in our list of the most influential CEOs, who has been applying his unequalled leadership principles to address the glitches in the logistics space using technology. His dedicated efforts are absolutely streamlined in making a difference to the highly unregulated logistics sector across the globe. CargoFL is an efficient enabler of AI-driven logistics and supply chain technology to allow businesses to attain maximum productivity and skimming on cost. In terms of catering to the shippers &carriers, the company’s adept tech-laced platform ensures a web app store with reusable logistics technology functions that can be opted promptly while building their own custom Transport Management System (TMS). In addition to democratizing the logistics technology to boost its accessibility, availability and reachability, the establishment strives to facilitate seamless business flow with more revenue, better traction and cost optimisation.

HOW DID IT ALL START?

The company began its quest to revamp the logistics segment back in 2017 when Jio’s successful launch was gravitating across the masses. As Jio’s 3G/4G network became the preferred choice among truckers, they could now leverage CargoFL App to get loads and businesses while posting loads as per requirements. By the year 2018, the core team at CargoFL was more involved in operations related to the marketplace that lagged them in terms of building technology for logistics. After ensuring proficiency in trucking operations with its matchless marketplace model, the company turned its sheer focus towards the corporate customers by late 2019. Owing to their research, the team concluded that the businesses were performing their operations in manual mode via excel and paper. Team CargoFL latched on to this opportunity and its adamant support to businesses and corporations in the form of a tech-based platform that can bring efficiency and productivity to their functions.

Deepesh Kuruppath Founder & CEO

ABOUT ITS EXCLUSIVITY

CargoFL takes pride to be tagged as a ‘Trucker- oriented’ logistics company that is fixated on creating exclusive technologies to bring ease for the truckers across the cargo transportation. This unwavering determination not only gives them a leading edge in the market but also allow them to shift the businesses on behalf of the hauliers from offline to online mode. What is unique in its offering is its micro services architecture that is modularized and configurable. INDIA | WWW.THECEOSTORY.IN | JUNE 2021

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Additionally, CargoFL Wallet is a prepaid application that eradicates any hitches pertaining to money collection. Alongside this, it has also introduced “appatized” logistics that is a logistics technology available as apps for customers to integrate and use effectively. Moreover, CargoFL is assisting truckers to reach out to different GPS, Fast Tag and maintenance vendors to help them seal a lucrative deal. In light of maintaining the trust of the customers, Deepesh asserts, “We value customers to the very core, so the customer success team handles all queries from customers and proactively communicates strategies on time.” To be in sync with the mushrooming demands of the logistics space, CargoFL suite has launched 4 outstanding products that have been enlisted below– • CargoFL Trucker is a comprehensive cloud ERP solutions for hauliers to make a swift turnaround from offline to online business mode. • CargoFL Dispatch is a groundbreaking AI- driven Transport Management System (TMS) that enables businesses to achieve automation in terms of logistics functions for lucrative outcomes. • CargoFL RTMS is a cloud-based Road Transport Management System tailored for State Transport Units (STUs) that aids in attaining full end to end digitization of their day to day functions. • CargoFL Analytics is a data analytics product that is carved to target specifically the logistics industry where over 60+ ready to use pre-built dashboards are available that guides companies get real- time visibility based on data points accumulatedon the fly across multiple operations.

TECHNOLOGY AND R&D- THE CORNERSTONES

Being a tech suite with matchless prowess, CargoFL has created a team that specializes in the latest advancements in technology. With the committed efforts of their R&D team, they have come up with pilots and proof of concepts to be substantive in the targeted market. Likewise, Deepesh’s team heavily relies on customer feedback to identify the trouble spots to transform to automated mode and then provide appropriate assistance with Machine Learning algorithms to get it done. The CEO Story

And when it comes to R&D, the company spends around 15% to 20% of its overall generated revenue on R&D only. Here, the team ceaselessly explores the scopes of technological application of tech advances such as Artificial Intelligence, Machine Learning, BlockChain, Graphing, Virtual Reality & Augmented Reality in the logistics space. The founder claims that this expenditure is pivotal for them to assure a steadfast position in the future markets while staying ahead of the game.

STEERING BY INTUITIVE LEADERSHIP

For the Founder, leadership is an extensive trait to oversee the boundaries enriched with a fearless attitude, integrity and dedication. He believes in being disruptive while taking calculated risks in business based on thorough research. Stating his views on leadership, he conveys,

“ “It is about having an inclusive approach, a leader is cognizant of the fact that great deeds are achieved by great teams, so leaders have this innate ability to convince people and get them rounded for the destination they are headed to..”

His leadership style is about taking ownership, being calm and seeking ways to sail through the unfavourable waves effectively.

A CULTURE DEFINED BY 4 LINCHPINS

The inclusive work culture at CargoFL is primarily based on 4 elemental aspects– ownership, hard work blended with smart work, respect and customer obsession. The administration doesn’t believe in micromanagement and is in incessant pursuit to keep the spirits of the employees high enough for enhanced productivity. Moreover, the culture nurtures fair and equal treatment for every individual alongside prioritizing the customer’s aspirations for better results. When it comes to motivating the workforce, the management leaves no 27

stone unturned to be relevant to the employees. From regular team meets to recognition & accolades, the founder states that appreciation is the secret sauce of a company’s successful work culture. “As a founder, I conduct one to one meetings with every employee every two months thus allowing them to discuss any topic be it related to leaves or salaries or insurance or work ethics or work pressure etc. This opens up a communication channel for employees to resolve any issues quickly and on the spot,” continues the iconic leader.

GLIMPSES OF ACHIEVEMENTS THUS FAR

As CargoFL makes major leaps in its targeted industry, many established organisations have recognized its authenticity. Within a short span of time, the company has managed to carve a niche for itself in this big industry that can be testified by the recognitions bagged by it– • Displayed by Invest India, a Govt of India initiative on their Top Emerging Start-ups – Innovation showcase in 2020 • Became ‘Dell Finalist’, being ranked in the Top 4 among 500 start-ups in 2019. • Conferred with SMC (Start-up Master Class Award) – Pune – 2019 – an initiative by IIT Kanpur – as the fastest growing start-up in the logistics space. For the future ahead, CargoFL is striving to commence its operations in the US & Canada. Soon, it will be expanding its service wings all across the International markets by harnessing the power of AI and ML modules in the logistics sector. In line with this, the Founder endeavours to launch a set of 5 to 8 AI-ML based applications to facilitate their customer-base achieve intelligent logistics function automation.

A TOKEN OF ADVICE FOR ‘PIONEERS’

“Innovation at the very core is not only rockets and space ships but it is also about simply doing things, that’s cheaper and available to all. As we look at problems, we should see how those can be broken down to pieces and solved one at a time, it’s all about getting started from one corner, the other corners will automatically fall in place,” said Deepesh, signing off. INDIA | WWW.THECEOSTORY.IN | JUNE 2021


Health

5 Top Isometric Excercises to Stay Fit “The stillness in stillness is not the real stillness; only when there is stillness in movement does the universal rhythm manifest.” Bruce Lee

WHEN DOING A STATIC EXERCISE, THERE IS NO NEED TO MOVE THE BODY PARTS.

In today’s fast-moving world, we are unable to pay attention to our diet due to our busy schedules, and as a result, we gain weight. Then we spend thousands of rupees on visit to gym and taking supplements. And to add more we’re disappointed because we haven’t lost any weight. But today I am going to share how to lose weight quickly and easily. You will lose weight without moving if you use this method. Personal fitness is beneficial not only for catching the bus but also for the company. Not only does the body benefit, but the brain benefits as well. COVID-19 is a frightening wake-up call for Indians who are out of shape. COVID-19 has wreaked havoc on our culture. However, it has also provided an opportunity to enhance our country’s health by making exercise the primary tool in our disease fighting arsenal. According to recent estimates, more than 1.9 billion adults worldwide are overweight, with 650 million being obese. Obesity has affected more than 135 million people in India. Obesity prevalence in India varies by age, gender, geographic location, socioeconomic status, and other factors.

WHAT IS THE CONCEPT OF ISOMETRIC EXERCISE?

Isometric exercise has been performed in the ancient Orient for over 5000 years. To honour the gods of their respective civilizations, ancient martial artists and yogis developed postures. In the twelfth century, Buddhist monks in China taught a “flow” of 12 self-resistance or isometric exercises to monks. INDIA | WWW.THECEOSTORY.IN | JUNE 2021

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When performing isometric or static exercises, there is no need to adjust any of the body parts. However, this does not negate the fact that these exercises are beneficial. Isometric exercises strengthen the body’s muscles by forcing the body to take no physical action when performing them. Instead, all of the muscles in your body are activated. Do these exercises if you want to strengthen your body.

LET US DEMONSTRATE SOME SIMPLE ISOMETRIC EXERCISES:

1. CONDUCT THIS EXERCISE WITH YOUR HANDS FOLDED.

Make the Namaste pose with your hands. Apply pressure to the left hand with the right hand and the right hand with the left hand. The muscles in your hands will be improved as a result of this. It’s even shapely thanks to the muscles and arms. You can burn calories easily without shifting your body this way.

2. SITTING POSTURE

If you didn’t finish your homework in class, your teacher would always make you a chair. Chair Pose is also a fantastic static exercise, which can surprise you. This exercise is beneficial to both the body and the mind. To begin, lift your hands and bend your knees as if you were sitting in a chair. Stop as long as you can in this position, and then straighten your back. The blood supply of the entire body improves dramatically as a result of this exercise.

3. GROUND-TO-WALL PUSH

To begin, get into the position of doing pushups by placing the soles of your feet against a wall. Rest the feet on the wall a little higher now, with the pressure on the paws. Keep your hands completely straight and use your feet to drive against the wall. The pressure on the muscles in your feet increases and becomes greater as a result of this exercise. Ground push is good for both your hands and your feet.

4. SELF-ARM WRESTLING

Create a 90-degree bend in your right arm. In your left hand, grab your right hand. As hard as you can, squish them together. Your left triceps are attempting to drive your right arm down while your right biceps are stopping it from falling. Repeat on the other side.

5. NECK EXERCISE

Take a seat in a chair. Maintain a straight back, shoulders rolled back, and chest lifted. Place your palms together on your forehead. To stop movement, force your head forward and your hands towards your head. Repeat the exercise, pressing on the side of your head this time.

FINAL THOUGHTS

Isometric exercises have been shown to boost muscle mass, strength, balance, and range of motion. Such isometric exercise advantages include stress reduction, better mental wellbeing, yoga exercise assistance, and injury prevention. Isometric exercise helps to lower blood pressure, lose weight, reduce overall pain, reduce back pain, and break bad habits (Smoking). Isometric exercises don’t cost you anything, they save you time, and they’ll help you achieve the major muscle changes you’ve always desired. When it comes to your muscles, you want to keep them as safe as possible. This is, without a doubt, one of the most successful strategies for doing so! The CEO Story

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DHANRAJ KAMDAR An epitome of innovative and intuitive stewardship

His unequalled leading style has allowed the team to effectively sail through a myriad of obstacles and establish it as prominent industry player in spite of change of ownership of the company In November 2020, when previous retail partner decided to discontinue the business, Mr. Karnailsingh Cheema took over, adopted entire Customer Service team, repositioned Dhanraj as CEO - Customer Service and gave wings to his creativity and leadership.

ABOUT THE DIFFERENTIATING FACTOR

Dhanraj Kamdar CEO

I

n this captivating edition to feature some influential CEOs across the business world, this story highlights the phenomenal leadership of Dhanraj Kamdar, who is the CEO - Customer Service at Garnet Motors (India) Private Limited doing business in the trade name –“Central Star”. In a cordial conversation with the Mr. Dhanraj over Google Meet, our team discussed his well-orchestrated management style, vision for Garnet Motors- Gujarat and much more. Being an authorized dealer for the business of Sales and Service of MercedesBenz Passenger cars, Garnet Motors (India) Pvt Ltd. has become an eminent industry leader in Gujarat and Nagpur region. In Gujarat, the firm has showroom establishments and workshops particularly in Ahmedabad and Surat. Across Nagpur region, they are also into construction and mining business that is named as K S Metals and Mining Industries Pvt Ltd. The CMD of the company, Karnail Singh Cheema is the brain behind this whole venture and has been the leading light for operations at every level. Dhanraj Kamdar joined the Mercedes-Benz dealership business in 2016 with another retail partner, as the General Manager of Customer Service department and then promoted as VP Customer Service in 2019 after he fetched many awards and accolades for himself and the company. He has been nurturing the company, department and his team with his innovative mind-set for ensuring lucrative benefits to customers. The venture is the outcome of some innovative and out of the box ideas, thoughtful leadership and an adept team.

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Garnet Motors has proposed a mission to become the top luxury automotive dealer in the West India region, by offering an enhanced customer experience to transform Mercedes-Benz customers in to the fans of Mercedes – Benz brand. Team Garnet is adamant to ensure it by propelling superior service experience with its matchless standards. Talking about the uniqueness of this company, Dhanraj claims that it is the one- of- a kind luxury car business model in Gujarat that strives for a difference. Carving a niche for itself in the competitive market was no cakewalk for the company, but with the CMD’s innovative instincts, everything fell into place. He states that his own extensive experience with luxury cars with Toyota and Lexus in Sultanate of Oman and Audi and Mercedes-Benz in India, for past 19 years allowed him to chisel an eminent position of the company in this unique highly competitive two dealer market of same territory. In his exclusive vision for the company, his skilful team has been instrumental from various aspects. “Our team has been recruited, trained and nurtured to ensure that ownership experience of Mercedes-Benz cars gives customers the best value for their money and the price they paid for,” quotes Dhanraj Moreover, the dynamic leader also ensures a perfect synchrony with the tech advancements in the company. We are aware that in the next few years, we are about to enter a tech-dominant era. Whosoever is not in synergy with the tech-trends, will inevitably be eradicated out of the game. “Mercedes-Benz, a pioneer automotive brand always believes in adapting futuristic technical advancement in the products and processes. At this position, I ensure that my team gets updated with such advancements by regular trainings and remain future ready. Investing in my people!,” asserts the CEO. The CEO Story


TEAM BUILDING PROCEDURE

When asked about how did he form a team with such a great calibre and adeptness, Dhanraj replied that he follows RETAIN acronym to build and retain a team • Recruit right people at right time for right job • Educate them of brand and organizational values of customer centricity. • Train them for the task and products handled by them. (Build confidence) • Appreciate them for their efforts. • Incentivize them for EXTRA efforts put by them for customer delight • Nurture them in their tough times

INIMITABLE MARKETING STRATEGY

As per Dhanraj, ultra- high and exotic brands never rely much upon advertisements. This is because of the fact that a person with exotic choice of products does not spend much of his time on watching televisions/medias. At the present backdrop, traditional marketing methodologies have limitations when it comes to attract high-end luxury car customers. According to him, such customers only find the vibes of elite class reliable enough to make a deal or decision. So, the foremost priority for team Garnet is to render unequalled services to its existing valued customers, which could trigger the word of mouth marketing in their favour to reach out to the other prospective clients.

LEADERSHIP THAT SPEAKS ACTIONS

In terms of Leadership, the CEO avidly believes that it is not something that is practiced in words. To him, leadership should be practiced in attitude and actions. His outstanding leadership style The CEO Story

allows him in leading through serving. Being a reputed public speaker and an avid Toastmaster, Dhanraj strives to establish the actionable insights in his business venture that led him to bag awards and recognitions at state level. Undeniably, being at a high – heeled position has its own share of hardships. Many a time while sitting at the decision making table, one has to come across criticism too. When asked about his tactics to deal with criticism, he responded, “I believe that ‘Feedback’ is the breakfast for the champions. Same is with criticism if it is given and taken constructively. I believe in taking constructive criticism and suggestions from my customers, employees and entire surroundings. Getting criticism and improving upon grey areas has always helped me a lot to reach to NEXT level.”

A CULTURE OF TRANSPARENCY

Being a role model to every individual associated with the company, CMD Karnail Singh Cheema has become a torch bearer of discernment and intuitiveness. To him, management is all about doing right things, at the right time. And in this direction, the CMD has ensured a culture of sheer transparency for their workforce. Dhanraj states that the company’s honest and transparent approach towards the employees has resulted in satisfied and delighted customer base, since its inception.

AWARDS AND ACCOLADES HERETOFORE

Within a short span of time, the company has grown in leaps and bounds. Stretching its service wings in the automotive sector from one dealership in tier two city of Maharashtra to major two cities in Gujarat, Garnet Motors has been witnessing a roaring success. Its surging growth has been allowing them to climb the ladder of success by being substantive to automotive industry. 31

K S Sharma

Chairman & Managing Director While Mercedes-Benz received highest ranks of customer satisfaction in India by one of industry analyst, the Customer Service team led by Dhanraj, under previous ownership also bagged Best Dealer for Customer Service and Customer Satisfaction during year 2018. Dhanraj’s exemplary management allowed him to be conferred with Best Customer Service Head in country in 2018 and 2019 by the company. Now since the company leadership is stable in strong hands and visionary mind set of a visionary CMD Mr. Karnailsingh Cheema, Dhanraj and his team are highly motivated and inspired to conquer further heights of service excellence. Whereas being a phenomenal leader and public speaker, Dhanraj as an individual has also received awards like, Best Service Manager by other brands, Leadership Excellence Awards, Silver Award as Advanced Communicator and Silver Award as Advanced Leader– by Toastmaster International and winner of Inspirational Speech Contests and Humorous speech contests at State level. He has also been part of regular panel discussions at Global Customer Experience summits/seminars In the direction of flagging their name across the domain in the upcoming years, the company has devised some unique plans to expand the business structurally; by intensely invading the automotive retail business.

PARTING WORDS FROM THE CEO

Putting an end to the conversation, the iconic leader quoted a beautiful quote by Steve Jobs that has been his secret inspirational mantra to be conveyed to the entrepreneurial space, “Stay Hungry, Stay Foolish”. INDIA | WWW.THECEOSTORY.IN | JUNE 2021


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The CEO Story

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Kunal Acharyaa An epitome of ardent and resolute; Directing the industry with methodology

JOURNEY OF BECOMING A CHARISMATIC LEADER

“ “To be a leader, you are both born and made.”

Being a leader cannot be a newfound pursuit or a favourite observation. It is something that one starts inculcating from his childhood itself. Significantly, it is the time and right people that make us realize the skills we are already embracing. One of the most promising and insightful, Global Talent Acquisition Leaders, Kunal Acharyaa’s corporate journey is no different. Hailing from the Armed forces, his father envisioned a light in him before anyone else could. Kunal grew up adorning him for the rational and eminent leader that he was and derived many INDIA | WWW.THECEOSTORY.IN | JUNE 2021

pragmatic traits from him. At a very young age, the man enriched leadership calibre in himself by leading the class group in school. There, Kunal unlocked his dignitary and ever since then, he has been leading Talent Acquisition at the forefront. Today, he is a well celebrated and illustrious Social Media Evangelist with over years of experience in Talent Acquisition, Talent Branding, Global ATS Implementation and Global Tools like Kenexa, Taleo, etc. From setting up ground zero captives to attracting modern-day technology experts in IoT, Artificial Intelligence, Cloud, Data Science and Big Data, Kunal has truly bestowed the finest version of an industrialist and team leader. He has also headed APAC, EMEA and America’s emerging markets with a stupendous and never back down energy. He affirms that a thoughtful leader should aim for the goal and be exemplary for others. It should not be about the titles and supremacy, but the characteristics inherent from his role models. He accredits some of the biggest intellects like The CEO of HCL and Tally, Vineet Nayyar and Bharath Goenka respectively, who contributed to his glorifying journey by being the guiding light.

REVOLUTIONIZING THROUGH THE HINDRANCES

The business fraternity is indubitably gorged with complexities. Every industry has its fair share of intricacies, twists and turns. Likewise, being a part of Talent Acquisition, one is always expected to bring variation and novelty to the table. Talking about that, Kunal addressed many hardships in his profession with a volatile shift in the ever-changing business dynamics. But that did not impede him from rising to the challenge. His plunge to take the talent industry forward through conception and exquisite leadership was awe-inspiring. He believes that every stumbling block was well-connected to make him a prominent mentor. As the saying goes,

“Storms hit your weakness, but unveil your true strength.” He adheres to the approach of adaptation. In every organization, it is imperative for the leaders to blossom the changing mindsets with every coming generation. Effective stewardship is where there is likemindedness and harmony. Ensuing this perception, Kunal has always redefined his leadership with the advancement of time and technology. His evolutionary nature has taken his work to the greatest height of success. For him, leadership is not a one time job. It is persistence and flexibility in enormous plans to action, taking the business towards 34

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favourable outcomes. It is a quality that keeps shaping in different crescents and footings.

A HEADWAY WITH FLOURISHING MARKET TRENDS

In today’s meteorically moving world where market trends and customer requisites are progressing now and then, it holds the utmost importance to keep up with the prevailing drift. With years of hard-earned expertise and acquaintance in the industry, Kunal shares a few executing means to ensure swift and desirable accomplishment.

UPDATE YOUR NEWSFEED

LEVERAGE YOUR TEAM

It is crucial to be widely active on social media platforms. Make sure to customise all the professional accounts for a hassle-free evaluation of the relevant and trending topics of the day. If experiencing time constraints, one should secure the considerable articles in ‘save for later.

Kunal Acharyaa

The team must be vigorous and sprightly working in all facets. There should be a customary awareness among all departments.

Country Head Talent Acquisition-India

Launch a companywide email alias where team members can share interesting findings and articles.

they are industry-specific or just for fun. Often, you will find something that is either relevant to your line of work or might spark an idea for another remarkable subject matter.

REMEMBER TO NETWORK

ENGAGE WITH CUSTOMERS

KEEP AN EYE ON YOUR COMPETITORS

USE SEO

When a profusion of people is searching for a relative topic, it gets amplifying. Use inexpensive SEO tools to enter keywords that are prevalent and widespread in the industry. Another propitious strategy is to go after terms that are niche. Certain topics may not have a ton of search volume, but if they are picking up steam, it is likely to accumulate traffic. Identifying these gems is a great way to find places where your business could bridge the market gap.

SUBSCRIBE TO TRADE JOURNALS

This may sound antiquated, but trade journals are one of the best ways to stay cognizant of specific issues in the industry. Scrutinize the right ones to subscribe to and get on the list. Ratify yourself with some time in the weekly calendar to go through these publications.

SUBSCRIBE TO MAGAZINES

A similar outlook can be implemented for consumer magazines, whether The CEO Story

Conferences, local networking events, training, and social media groups are dedicated to getting you in front of colleagues and experts. The face time one acquires from networking is always beneficial to the business. Soliciting feedback in the form of surveys or simply replying to customer posts on the social channels are facilitating ways to see your industry from the audience perspective. One must not de-emphasize the power of customer insight. By examining what your competitors are scratching for, you can capitalize on emerging news, trends, and opportunities. Staying ahead in the competition is one thing, but knowing what they are forethinking is another facet for coming out on top.

A FEW PARTING WORDS

When asked for Kunal’s exclusive notion to nourish motivating health, he quoted,

“Motivation is the desire to do something with your personal life, at work, in school, in sports, or hobbies. Having the zeal to do something can help you achieve your goals and dreams, whatever they may be. Knowing how to motivate yourself can help you accomplish anything you set your heart and mind on.” 35

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LifeStyle

6 Practical ways to Jump-Start a

Healthier lifestyle

On a daily basis what you do to influence your long-lasting health. Whether you are following an unhealthy lifestyle, or you are trying every single day to stay balanced in your life, it will directly affect your entire future, not only just your health but work, relationship, and finance as well. So, what can you do? “The best investment you can make is an investment in yourself. You must understand what you need to do to enjoy a healthier, happier life: Simply make screen time to time for your family, friends, and yourself. Spend more time to become habitual of good health practices like physical activity, reading, sharing, and building new and unique skills. That’s all you need to do to live life longer and happier. You must start by changing from the inside. Often, the biggest issue is inertia that comes from deep inside your mind. It can be understood for example: if you want to go to a nearby market, chances are you will choose to drive instead of walking. Another example, you prefer to order Domino’s Pizza instead of making your own meal with all-nutrition fruits. However, you can gradually replace this bad habit by training your mind and body toward good habits. Changing has never been easy, but trust me, it has never been that difficult as well. Here are the 6 simple practices, which you can follow daily.

#1. Set-up a Big goal

Having a big goal is very important because if you don’t have bigger goals, you will end up working hard for someone who has one. A big goal is like red bull or says motivational tonic that makes you jump out of your bed every morning, it will allow you to stay on the right track when you feel low. Hence, we need to have a big goal. Before pursuing the big goal, make sure that you have split it into some small ones, it will be a lot easier to follow them and improve your possibility of success. Throughout the goal-achieving journey, try to give your best to accomplish them.

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#2. early to Bed, early to riSe

“Early to bed and early to rise to make you healthy, wealthy, and wise.” Going to bed earlier and actually can wake up first in A.M. will make you more productive, which is very important for all of us. One study in 2014 showed that people who go to bed late are more likely to be overwhelmed with repetitive negative thoughts. Also, sleeping disruption leads to more pessimistic thoughts. A good night’s sleep aids deal with any problem and enhance problemsolving skills. A researcher, Christoph Rnadler’s work listed above already showed that larks are more active than night owls. But his research also determined that morning people tend to be more persistent, cooperative, conscientious, and proactive.

#3. Cook a healthy Meal

On a healthy diet, there is tons of research that has happened. All have suggested that healthy food choices are happy food choices. Healthy eating such as fruit and vegetables are full of nutrients that support physical health as well as mental health, it will be leveraged to meet your Big Goal. However, I’m not going to suggest what kind of vegetable you should eat or not. There are thousands of diet tips available on the internet which you can follow, as long as fit for you, or take online suggestions from a nutritionist. Also, remember, more veg and less meat is a good recipe for a healthy diet.

#4. exerCiSe

Feeling energetic and great throughout working hours is important because if you don’t, then your productivity will be affected by that. Regular exercise and physical activity improve your mood and boost energy, which means to explain that you cannot ignore it at any cost. Saving 30 min for exercise in your daily routine will control weight and combat health conditions and harmful diseases.

#5. read

When it comes to reading, there will be many benefits that can last a lifetime. Using MRI scans, a study showed that reading involves a complex network of circuits and signals in the brain. As your reading ability develops, those networks get stronger and more sophisticated, according to PMC. As we know that books are infinite, if you spend your time reading books that are not corresponding with your limited time, you can not succeed in any area. So be clear about what’s right for your career, your relationship, health, finance, your mind, it will enhance the possibility of success.

#6. Write every day

Writing is called a life skill, which expresses who you are, even after your lifetime. It explains your ideas, your personal aspirations, and your work for the future visible to yourself and others. You can preserve your experience and memory for a lifetime. So, write at least one page per day about daily work experience and unfinished works, also do not forget to mention tomorrow’s plan, which you are going to follow in order to accomplish them. Whether you believe it or not, it will give more clarity about the goal, let you know where you are standing right now. Writing is when your thoughts will be arranged logically, this will give some novel ideas for you to reach the final goal. If you want to do something for the world. You have to bring changes in your life first. Everything great comes from the little things. Also, remember that improving yourself is a marathon, not a 100m running contest.

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ANOOJA BASHIR Whose perspicuity and perceptivity are leading the way for ‘Ourea’ “These 7 entities represent 7 human traits or personas that are embodied in our culture and work philosophy. These entities are further split into our 7 core domains that serve specific business functions:- Consulting| Training | Strategical Marketing | IT& Web development| Branding | Digital marketing | Designing,” cites the Founder.

A

-s an adept branding & IT company, Ourea has become a prominent name owing to its expertise in brand building, digital solutions, marketing strategies and business support to its targeted clients. Influence, experience and inspiration are the linchpins of the successful delivery of solutions that is the philosophy put forth by the Founder-CEO, Anooja Bashir. In terms of the overall service portfolio– Branding, designing, marketing strategy and implementation, IT services, HR Consulting, Mentoring Services & Academics for students and graduates are the foremost areas where they prove their prowess.

7 CORNERSTONES OF SUCCESS

Being an influential personality, Anooja has quite an insightful conviction that is the epitome of her visionary leadership. Firstly, the name Ourea has been derived from Greek terminology that means ‘mountain’ that symbolizes hard work and constant efforts to reach the pinnacle of resounding success. And secondly, the logo of the company is represented in the form of a ‘phoenix’ bird that has a persistent zeal to perform any task. Even if it succumbs to its failure, it is reformed from the ‘ashes’ to claim its success. And last but not the least, a unique business model that is immensely inspired by 7 primordial deities of Greek mythology: Nysa | Athena | Kithairon | Oreus | Olympus | Helicon | Athos. INDIA | WWW.THECEOSTORY.IN | JUNE 2021

The unfaltering presence of Ourea in the niche market is the sheer outcome of its Anooja’s impassioned as well as agile exertion. The ‘seasoned engineer’ always strives to build her brainchild as a last resort to all of one’s business needs while eradicating any hitches in the business growth.

DESIGNS REPRESENTING CLIENT’S VISION

Ourea has always made justice to its tagline stating – ‘we design visions of our clients into reality’. To them, building more and more brands from the products to generate more visibility and lead in the space is the foremost priority. Team Ourea takes immense pride to be able to deliver appropriate solutions to the IT hassle of the clients and are able to create several outstanding leaders in the form of dynamic CXO’s in the industry.

A BRIEF OF THE ‘BIGWIG’ BEHIND ‘OUREA’

Anooja began her career voyage as a civil engineer back in 2003. Later, she migrated to India to start a career in academia as an Asst. Professor in eminent Engineering colleges in 2010. Three years afterwards, in 2013, she concluded to incept “Ourea” as a finishing school concept of HR & training solution providing company. Owing to some personal issues, she called it a quit but yet again re-established Ourea in 2017, as a 360-degree business management enterprise that renders all types of corporate solutions from– branding to marketing to IT to all HR & training solutions. Harnessing an attitude enriched with logical thinking and multitasking competencies, Anuja Bashir became a harbinger of creativity and elegance for helping the brand evolve in the best possible way. As a female entrepreneur, her multitasking skills have facilitated her to adroitly supervise several verticals of her brainchild. Her creative acumen and technical skills have propelled team Ourea to attain greater feats in the ecosystem of knowledge. As a leader with a certain level of discernment, she reckons the significance of HR in the exponential growth of a company. Undeniably, inspiring and influential leadership is the only unfaltering parameter of any business that can allow it to sail through ups and downs in the wavering market scenarios. She asserts that the HR domain is itself in dire need of dedicated as well as a relevant business leader. Her idea to revamp this space is converged on possessing the key qualities such as impactfulness, appropriate delegation and result orientation. In light of this, Ourea came into existence by propounding a deep apprehension towards the necessities of CXO’s expertise in a business that grants in-depth knowledge of market trends to train and manage HRs accordingly. 38

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“We train leaders to be the best HR heads to give out the best results,” affirms Anooja. MAKING GREATER LEAPS

Under the auspices of its phenomenal CEO, Ourea will become a parent organisation of a product-based company, Digitaliz that will be fixated on developing IT products. Moreover, the company aspires to get endorsement from venture capitalists to make an agile transition from bootstrapped venture to an investorfunded enterprise alongside tripling the revenue generation and developing a robust ed-tech platform in the upcoming three years. Moreover, Ourea is under the process to come up with a viable organisational strategy to centralized the overall system where it can be effortlessly accessed with digital backup even without the involvement of the CXO. And their incessant efforts are aligned with improvising the HR system in the company by offering a promotion to juniors while recruiting talent heads for their present ongoing project– LIKES, that will help them stay ahead of the game sophistically.

Anooja Bashir - CEO

TEAM BUILDING AND WORK CULTURE

Indeed, challenges are the motive force behind the improvement that lead one’s way to stronger, wiser and inflexible growth. For Anooja, impediments are the ways to enhance profitability that helps in the formulation of magnificent solutions and eventually leads to game-changing innovation. While recruiting talented individuals, she always takes this quality into deep consideration and seeks an optimistic outlook. Anooja always brings freshers onboard and trains them in a prospering and vibrant ambience. And of course, the impassionate team members live up to the expectations set by the CEO and faces any challenge altogether as a family. This collaborative approach ensures trust building while energizing the ecosystem for better growth. Anooja has managed to build a culture of equality where gender biases have no place to exist. Here, capabilities are always preferred over gender miscommunication. The exemplary CEO is in constant attempts to instil dedication as well as work-life balance among the employees. At times, she is flexible with her employees but quite stern when it comes to maintaining discipline and quality in the company. To keep the exuberance of the culture at its peak, the management ensures festive as well as birthday celebrations and also conducts yearly vocational trips for refreshment. Apart from this, rewards and recognition are also common phenomenon at the company to propel the employees towards better performance. The CEO Story

MILESTONES AND FUTURE OUTLOOKS

In her entrepreneurial journey, Anooja has crossed several milestones that proved her prowess and profundity as a visionary leader. Apart from Ourea, she co-founded FlexiCloud in 2019, that is a managed cloud hosting company with her business partner Vinod Chacko. Her determined attitude and dedicated efforts have been recognized across business fraternity. Hence, she is often rewarded as a Serial & successful Woman Entrepreneur who is effectively supervising 2 ventures, 4 initiatives & handling more than 1000 + clients globally. When asked to shine some light on the future endeavours, Anooja revealed that she foresees her brainchild as a forerunner in app development, branding, marketing and managed cloud hosting space.

“I am looking forward to create top class brands and help them achieve their visibility via pitch perfect marketing strategies while planning to lay the foundation of a product- based company,” concludes Anooja. She has created a sophisticated roadmap that will lead to a roaring success of the company in the next 5 years, envisioning it as a leading player in its targeted niche.

THE PARTING WORDS BY THE CEO “Nothing is built in a day. We need a lot of perseverance, endurance, and commitment to reach our goals. Never quit! Like Paulo Cohelo’s saying, “And when you want something, all the universe conspires in helping you to achieve it.” So keep trying, stay focused, increase your knowledge, strengthen your network, build a great team, and besides all believes in yourself and your dreams. Get updated on anything & everything connected to technology. Bring in sustainable innovation with a smart thinking approach. Also, failure is always going to be a part of your life. Though it might seem to be a hard way, it is indeed the best way. Failure is the step towards success. So embrace your failures and learn from them.” 39

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POLICYX.COM WEB AGGREGATOR PROTECTING ALL YOUR INSURANCE REQUISITES

In the current day and age, India lacks behind many developed countries in terms of cognizance of health, motor and life insurance. This gives a whole new space to provide this most essential commodity to serving a large part of the country with greater convenience and authenticity. While offline channels can be consuming and afflicting, a web insurance platform presents a plethora of insurance policies for the customers to select the one fulfilling their needs and medical requirements, especially today’s generation which is an advanced and highly cost-conscious buyer. Considering that, The CEO Story wants to introduce you to an illustrious online portal, PolicyX. com, the brainchild of The Founder & CEO, Naval Goel, rendering the finest insurance deals for everyone.

ADORNING THE COMPANY OVERVIEW

PolicyX.com is one of the most credible insurance portals in India, facilitating the consumers to compare, choose and buy policies online. Focused primarily on health and term insurances, the platform proffers a variety of services from a wide range of insurers. They aim at finding the best suited plans for the consumers. The portal runs complex algorithms and connects with multiple insurance providers to find plans that fit consumer needs and returns features and quotes within seconds. INDIA | WWW.THECEOSTORY.IN | JUNE 2021

Naval Goel | Founder & CEO It is the pioneering brand to launch India’s first and only Health & Term insurance price index, enlightening the masses with the insightful trends of leading insurance companies in the nation. It enables an extended advantage for the audience to make informed choices. The mission of PolicyX.com is to provide its customers with the choicest deliverables and become the most trusted insurance web aggregator in the country. In the coming years, the company endeavours to leverage its expertise in Health insurance and expand its reach multifold. 40

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STRENGTHENING THE ENTREPRENEURIAL PRIMACY For every business to sustain a notable position in the market, it is imperative to undertake unique approaches to achieve supremacy. At PolicyX.com, it is taken with the utmost significance to look out for its differentiating factor. The company performs with the right amalgamation of balanced growth, trusted advice, robust technology, high referral rates and the finest content accuracy to secure an illustrious mark in the industry. Most of all, the firm has earned the loyalty of its customers in all these years. After a pleasant experience, they return and entrust their requirements to the company. It ensures to provide accurate, well-researched, and curated information through the website. For us, it is not just about the size of the organization, but also about being able to provide best-in-class services to our customers while providing a symbiotic environment for all the stakeholders. Insurance is often regarded as a prolonged procedure that can at times, get very perplexing without assistance. To improve this perception, PolicyX.com centralizes on creating a transparent and hassle-free process for the customers.

The company believes in educating the customers about the significance of insurance policies and identifying the right plan for them. It procures a vigorous team working in a synchronized manner to make the selection process easier for the customers.

UNVEILING AN OPTIMISTIC LEADERSHIP

PolicyX.com has been fortunate to have a profound mentor for their guidance. Naval plays a promising leader for the company with his years of expertise and ground knowledge of the domain. Not only is he an intellect but also an influential leader for his organization. He comprehends the responsibilities of rational leadership and is completely dedicated to nourishing a prosperous path for everyone. He believes leadership is all about taking charge of important affairs in the organization keeping the goals, employee and customer welfare in mind. A good leader is someone who shows the right path to his teammates, empowering them during hardships and unprecedented situations. He nurtures a transparent and congenial work environment for his employees where each individual is given wings to fly and explore. The encouraging leader firmly believes in a united work culture where everyone is assisting one another to evolve and outshine their proficiency. The company has established a pleasant atmosphere, where the workforce is liberal to put across their ideas and conceptions without hesitation. Sometimes, it is not the monetary rewards or growth that motivates people, but the feeling of inclusiveness, and how they are acknowledged and appreciated makes a huge difference. A composed and comfortable employee brings the ten forth of work efficiency in an organization. When personnel are purposeful, he works with the best of diligence and integrity.

REVOLUTIONISING THE TECHNOLOGY

Technology plays a prominent role in an organization. Keeping up with contemporary tech upgrades is essential to stay ahead in the league and become the primary preference of each customer. To accomplish that brand value, the company must modernize tech tools that give a futuristic outlook. At PolicyX.com, an in-house technology is developed and all its internal processes are automated. They make use of AI and data analytics to revamp the marketing efficacy, eventually reducing the cost of acquisition for the customers. Another important facet while considering technological advancements is resolute Research and Development. R&D is identically important for the augmentation of the business. It examines the potential loopholes, providing a better interpretation for the team to execute needful improvisations. The right stability between Technology and R&D can result in better outcomes and revenue for the company.

GLORIFYING THE READERS

“Every entrepreneur needs to carve their own story through their efforts, ideas and experiments. While it is always good to learn from others and replicate a few things, it is crucial to understand that two stories cannot be the same. You have to carve your path with hard work to make it unique”, concludes The Founder & CEO of PolicyX. com, Naval Goel.

In the ongoing global crises, the company has proudly stood with its workforce like a pillar. While many companies faced the inevitable repercussions of the global pandemic and adopted a downsizing approach, PolicyX. com pledged not to let go of even a single employee. The CEO Story

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Fashion

10 Best Tips to Grow your Fashion Ecommerce Business in 2021 Of all the growth we have seen in e-commerce, in 2020, perhaps no industry has generated revenue quite as much as fashion, largely due to an increase in online spending and improved consumer choice. This is an opportunity for an eCommerce fashion brand to implement new ideas seriously and boost marketing to capitalize on this growth and enter 2021 in a position of strength. Here are the 10 best tips to grow your fashion eCommerce business in 2021.

#1. Improve Customer Experience.

When customers enter the fashion e-commerce store, they are basically surrounded by a number of choices. In that case, they may get confused with those. In order to improve customer experience, you have to help them find what they are actually looking for as fast and smoothly as possible. Also, the product can be accessed in a few clicks. It is also necessary to have customer helpline numbers and chat facilities, in case they will have products related queries.

#2. Personalized emails.

Your business cannot simply rely on delivering product quality or service anymore. In crowded marketplaces, it’s the quality of relationship you create with your customers that really matters. Your business can build a great long-lasting relationship with your customers by sending personalized emails: an abandoned cart email to remind the customers who left their shopping cart without buying, A “Thank You” email for buying products, advisability update, Wishlist product updates.

#4. Optimize Your product description.

High-quality content is the backbone of your e-commerce business that will bring traffic and improve your Google Search ranking. Also, Share fashion-related information by using high-value keywords and publish content that people search for. Here, one more thing you should note, when you are writing a description about your fashion product, try to mention every single piece of information in it.

#3. The user generated content.

Customers research a lot when it comes to buying a product online. Consumers look at the gathered information. Reading product reviews and ratings allow customers to decide, whether they are interested or not. It would be great if your customers shared photos of your products. Always keep in mind that people don’t trust companies. People trust people.

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#5. Marketing Influencer.

Social media influencers are in high demand to promote products. They can improve your brand, increase sales, and easily reach out to your targeted audience. Since you cannot track everything and control merchandise in real-time, your Merchandise must be highly automated. Show the right product, at the right places, at the right times.

#6. Size recommendation.

Size and Fit issues in e-commerce have always been big concerns for customers, especially when they are buying garments. Usually, fashion products are indicated with S, L, XL, it could be confusing for a lot of customers. Make it easy for your customers to get relevant information about the dimensions of each size, which size the model in the picture is wearing. AI can be more helpful here. Let your customers fill in their body measurements and create an AI model that is looking like themselves. This feature will give an idea to customers, how the clothes will fit in their body when they wear them.

#7. Omnichannel.

Omnichannel is a multichannel approach to sales that creates a seamless shopping experience for your customers. In this way, you can ensure your customers get an equally good experience, no matter which channel they choose to visit. This is also part of the customer experience. Just LinkedIn, Facebook, and Twitter are not enough to offer a seamless experience for your customers. Create business pages or accounts on other media channels like Facebook, YouTube, and others.

a product that complements whatever the customer wants, for example: if someone is buying a t-shirt, they may want to buy matching Jeans, one is purchasing a sweater, they may wish to buy a matching scarf.

#10. Be Unique.

There are tons of companies out there that are selling the same products. In order to gain recognition among them, you need to start thinking of new innovative ways to interact with customers and improve product quality. You can do an A/B test to see what is good for your consumers. This test refers to a randomized experimentation process wherein “A” and “B” versions of a web page (one web page is slightly different from the other) are shown segments of website visitors at the same time to understand which version of the page has maximum impact. With the help of this test, you will collect the data from real visitors, analyze the best page.

#8. Image Search.

A new fashion trade can be seen every week or month and year, and It has the possibility, the customers are not familiar with them. In that case, visual search optimization can be much better for customers, where consumers can use images to search for what they are looking for and other similar products.

#9. Suggest Complementing Products

Another best way to grow a fashion e-commerce business and make life easier for customers is by suggesting The CEO Story

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Rathna Vel Subramaniam ( RVS) College of Arts & Science

A promising multi-faculty higher Educational Learning hub driven by an Edu-Entrepreneur - Dr.K. Senthil Ganesh

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ndia has the third-largest higher education notability in the world. There is an enthusiastic surge for acquiring higher educational degrees among students. It is certain to say, the economic success of the countries are highly determined by their educational value. While there are many esteemed educational institutions in India, we are going to shed light on the splendid journey of Rathnavel Subramaniam College Of Arts and Science.

A SIGHT OF THE COMPANY

Rathnavel Subramaniam College of Arts and Science is a notable educational institution affiliated to Bharathiar University, Coimbatore, proffering career-oriented education leading to graduation, post-graduation and research degrees in Arts and Science disciplinary. The eminent outlook behind the establishment of the college was to promote education for the Digital Era by rendering diversified and futuristic curriculums that can redefine the lifestyle of many, especially rural students. It will unravel transformation in the succeeding generations to align with the nation’s digital policy. RVS Educational Trust glows like one of the laudably leading educational organizations of India, conceived with a framework of the corporate structure under the dynamic leadership of The Managing Trustee, Dr K. Senthil Ganesh, a celebrated educational entrepreneur with an embellishing visionary. The remarkable journey has brought under its fold a plethora of educational institutions from schools to higher educational institutions. The Trust runs a Matriculation Higher Secondary School, Arts and Science College, Management Studies and Research Institute, Paramedical institute comprising of Nursing, Physiotherapy, Pharmacy & Ayurveda College at the Sulur campus, a rural locale in the outskirts of Coimbatore district, Tamil Nadu. The college was incorporated in the year 1986, when the concept of a Self-financing institution was inaugurated by the government, allowing private players to set their foot in the higher education sector. RVS CAS was the first self-financing educational institution under Bharathiar University. The idea was derived with the inclination of government but how the promising mentor has laid the foundation with courage and innovation is truly a testament to his intellectual mind.

UNIQUENESS IN BUSINESS MODEL

“What you do does not make you different, for whom you do, makes a difference.” INDIA | WWW.THECEOSTORY.IN | JUNE 2021

Dr. K. SENTHIL GANESH MANAGING TRUSTEE

In our country, an absolute majority of higher educational institutions foster admissions for the urban population. However, autonomous institutions like RVS, strive to encourage rural students by offering them admittance in their exclusively productive courses. They welcome anyone who has the motivation to accomplish his/ her dreams, regardless of social status. They impose the lowest tuition fee across all disciplines compared to other institutions, securing a vigorous edge over competitors. The illustrious college nurtures a diversity of its services. Let us take a glimpse of their resourcefulness. 44

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• • •

Providing Free Education/ Scholarship worth Rs1 crore for meritorious students in Post Graduate Courses during the current academic year (2021-2022) Diversity in Terms of Faculty; Arts & Science, Engineering, Management Studies, School, Health Science- Physiotherapy, Pharmacy, Nursing & Ayurveda College. Diversity in terms of Discipline- Life Sciences, Commerce, Computer Science, catering Science, literature, Psychology, Business studies etc.

Sharing a resolute business model can never go without the contribution of insightful teammates. From the mentors, teachers to the management itself, every department has a significant role to play in building a profitable establishment. RVS takes utmost priority to gather minds that share a customary vision. Identification followed by the development of leaders from the existing team is followed in the organization. Managers are identified from among the team. Being an educational institution, the team members are emboldened to pursue the latest online courses from foreign universities, entirely funded by the management. This exemplifies a positive impact on team building.

DISTINCTIVE MEANS OF SCALABILITY

all the teachers with utmost dignity. They energize women empowerment through recruiting and promoting women for key positions in academic & administration.

For every organization to sustain a prestigious position in the industry, it is imperative to keep up the pace with its strengthening facets. Although various elements help a business to elevate its Marketing strategy, Technology and Research & Development play one of the most rewarding roles.

Work culture is taking forward Gender Equity is pursued on the campus. The Performance of employees is also examined in a methodical manner. The top performers are recognized with financial increments and citations in a glittering ceremony, motivating the other employees as well. The leaders at RVS leave no stone unturned to make sure that the team gets all the requisite assistance from them. Even during these hardships, the management assured the employees to extend their support for medical emergencies, personal needs or ward’s education. It is needless to say that the institution depicts leadership in the most stupendous manner.

In this Digital world, especially amid the ongoing pandemic, the institution highly centralizes on Digital Marketing. Digital marketing comprises all the social media handles, RVS’s official website and advertisement in online magazines. They procure an account named “RVS Siragugal” on a renowned social media platform. The page has a wide audience reach, generating heavy traffic of promotions. Another vital pointer is Technology. To keep up with the contemporary technological advancements in the market is indubitably important. It is not just valuable, but rather a matter of survival. The management is adept in observing the business transformations, categorically in terms of Digital business transformation or Digital Disruption. Teachers are empowered through various faculty development programs with an updated curriculum by incorporating the latest technological advancements in the respective discipline. Hence, the students are enriched with knowledge and extraordinary skills.

UNLOCKING ACCOLADES AND FUTURE PURSUITS

Over the years, RVS has been honoured with enormous accolades for its diligence and credibility. Few of their many won recognitions are catalogued below. • • •

Just as important is a structured R&D. It is an indispensable component that helps in the growth of an educational institution. It facilitates accreditation and ranking processes. At RVS, there is an ardent R&D in areas of Curriculum Development, Teaching & Learning Strategies, Assessments regularly. There are avant-grade laboratories with sophisticated instrumentation and State-of-the-art infrastructure in various disciplines present on the campus.

With tenacity and earnest energy, the pre-eminent educational institution endeavours a blazing future. Taking a glance at their aspiring goals, •

A SPECTACULAR LEADERSHIP

“A leader identifies, inspires and innovates.” Leadership should be a source of inspiration to the entire team. At RVS, it is not just liable to monitoring, but empowering the team members. Leadership is not a one-day role. It is series of peaks and valleys that a leader embraces by taking his team along. A wise mentor should be responsible to nourish a pleasant work premise for its workforce. The institution treats The CEO Story

The College has been recognized as STAR COLLEGE by DBT, New Delhi. The College has been acclaimed by DST, New Delhi under the FIST scheme. An excellent Placement track record which is maintained persistently. Empowered a handful of teachers by funding them to learn courses from renowned institutions like Harvard, MIT, Stanford.

• • • • 45

RVS looks forward to launching The Centre of Excellence for PG Education & Research. Establishment of a fully equipped R&D centre for analyzing non-clinical samples. A tremendously modified Curriculum in all verticals. An Artificial Intelligence Hub. To enhance the Societal responsible Programs for the upliftment of the rural folks in and around the district. INDIA | WWW.THECEOSTORY.IN | JUNE 2021


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UMAR BALWA AN INSPIRING TALE FOR EVERY ENTREPRENEUR

The CEO Story Magazine has always believed people with such attributes can inspire many others to find their calling. In the following article we shall take you through Mr Balwa’s journey in the industrial fraternity and how he found his calling in the technically competitive field of mechanical seals.

AN UNEXPECTED ADVENT

Umar initially planned to open a garment manufacturing unit in the city of Mumbai. Back in 1988, Mumbai was one of the largest export hubs to Europe and USA for ready-made garments. Understanding the potential, -after completing his graduation-Umar decided to branch out from his family business of real estate and hospitality. Initially, Umar found encouragement from his father for the garment business but after further deliberations his father decided against it. Umar made great effort to convince him about the garment business but his father’s decision remained unchanged. While Umar was brooding over the decision, his elder brother Hussein Balwa, decided to enter the mechanical seal industry and laid the foundation of AK Engineering. Named after their father, Abdul Karim Balwa, it was a small engineering enterprise. Umar’s family sternly asked him to report to A K Engineering on May 19, 1989, at 9:00 am. Much to Umar’s chagrin, he had no knowledge, and neither any experience in this field. Having no recourse except to follow his father’s instructions he reached the company at the assigned time; thus, commencing his journey in the business of mechanical seals. The mechanical seals business was a completely new arena to Umar and posed its own unique challenges.

Umar A K Balwa Managing Director

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motivational success story rekindles and rejuvenates a flagging spirit. Individuals in such stories become exceptional characters and people strive to emulate their lives and careers. One such inspirational story is of Umar AK Balwa, Managing Director, Sealmatic India Pvt Ltd. The Company is a leading designer and manufacturer of mechanical seals with a strong presence across the globe. Its portfolio is acclaimed for robust design and high-quality mechanical seals and related products for industrial applications such as petrochemical, oil & gas, chemical, fertiliser, mining, pharmaceutical, pulp & paper, aerospace, marine etc.

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“It was completely different as compared to our family businesses of real estate and hospitality,” stated Umar.

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As such, he started from the basics. From writing letters of solicitation to customers to purchasing raw materials and even pursuing errant customers for payments, he solely managed everything. These endeavours taught him that mechanical seals were difficult to design, manufacture and sell. His work brought him to good customers like KSB, Sulzer, Ebara, and after meeting them he realized that without a strong technological backup from developed nations like Germany, UK or US, his company wouldn’t stand for long. The mechanical seals market was dominated by developed nations in those days. Information was sacred and confidential, and there was no open database containing the names of reputable international companies with The CEO Story


whom to collaborate. But these challenges didn’t discourage him. He visited a technical book store in Bombay where he found something that changed his life, a book - titled Seals And Sealing Hand Book by Elsevier Publishers.

DELVING FURTHER INTO MECHANICAL SEALS AND CHALLENGES THAT CAME ALONG

The book gave him access to the world of mechanical seals and carved his way to reach world-renowned manufacturers. He wrote incessantly to every company the book mentioned, followed by badgering phone calls to these companies. Many such letters and requests found a rude reply from the receiving end because a company in USA or Europe wasn’t envisioning the need to establish a mechanical seal company in India. But Umar didn’t stop his efforts and fortunately attracted Feodor Burgmann of Germany.

“My labour, patience and perseverance paid off as I managed to get an audience with the renowned German company,” says Umar. Shortly, the German company visited his office in Mumbai, where several other applicants with a history in mechanical seals were also in contention to collaborate with Feodor Burgmann. But with innate motivation and confidence and despite the odds he gave a dynamic presentation to the German company. The competition was tough and the German company had almost signed an agreement with another company in India, but his persistence resulted in the German company changing their mind and which brought Umar to the biggest turning point of his life- A K Engineering signed the collaboration. The collaboration led the way for Umar to widen his horizon. In his words, it was eventful and invigorating during his training days in Germany. He learnt a lot about technical matters, but above all else he understood that the keystone of German engineers’ success lay in their dedication, sincerity, perseverance and discipline. After returning to India, he created a disciplined work culture based on his experiences in Germany. While many of his colleagues raised queries about this perfectionist approach he would candidly reply, “discipline my dear fellows – discipline.” After 17 years, Umar’s hard work and patience earned him a stellar presence across the globe. Just as he was foreseeing steady prospects, an unexpected business development shook Umar’s world. In 2004, disturbing news came from the German company that it has been acquired by a larger conglomerate. Within the next 3 years, the consequences of this acquisitioncame to the The CEO Story

doorstep of his company in India and in 2007, under a congenial agreement, Umar and his family had to sell all their shares to the German conglomerate. The incident left Umar bereft of a company he had lovingly nurtured for years.

THE LIGHT AT THE END OF THE TUNNEL

Umar took a sabbatical from the mechanical seal business as he was still reeling from the loss of Feodor Burgmann. He was back to work in his family’s business of real estate & hospitality and was trying to keep himself occupied, until in 2011, Hanif Chaudhary – a former colleague from A K engineering walked into his office to voice an idea- that they should start a mechanical seals company. In a candid conversation, they talked about whether they were up to the challenge and decided that inspite he pros and cons, they found no reason to doubt one another’s abilities. The conversation planted the seed of Sealmatic in both their minds. It took a year but their collaborative strength and experience led to the foundation of Sealmatic in 2012. This time, the duo took accord of their experiences- failures and hard-earned successes- in recent decades, which made them more aware of their responsibilities. Umar had three successful decades in the field of mechanical seals and this increased his own as well as the expectations of others from him. Of course, the restart wasn’t an overnight success. Umar had to return to his roots and introduce himself to customers just like a beginner.

“On the autobahn, the autostrada, the highway, the motorway- whatever name you call the road- I was there, bag in hand, and aspirations on my sleeves, with no badge or any big brand to display,” Umar spoke proudly. Every so often he received a rude reply since Sealmatic wasn’t well known. But persistence being his strong point coupled with commitment to his employees and their respective families, he worked hard to make a big success out of Sealmatic. The task of building a new customer base took several years. Umar journeyed through cities, big and small, crossed states and countries and remote parts to scout for customers and make Sealmatic an international brand. Consequently his endeavours made Sealmatic a stellar name amongst leading mechanical seals manufactures and the company enjoys a presence in more than 43 countries. It is the only Indian mechanical seal company having API Q1 and ATEX certification, with a long list of satisfied customers. Starting out from 200 sq mtrs premises in 2012, today Sealmatic has grown in leaps and bounds with over 200 employees. It has been recognized with one award after another. Umar believes the collaborative efforts of all the people involved in Sealmatic have helped shape a bright future envisioned by Hanif and him, and which has now become their greatest achievement. A learned and experienced person from the mechanical seal industry once asked him.

“Why are you entering the mechanical seal business again?” Umar’s humble reply was “Once A SealMan Always A SealMan.” 49

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VDMA INDIA SERVICES PVT LTD

Rajesh Nath: -A persona enriched with grit and acumen In line with our attempt to feature some influential CEOs across the business fraternity, we have depicted the triumph tale of Rajesh Nath and his company– VDMA India Services Private Limited. We sat down for a virtual freewheeling session with Rajesh Nath who is leading the company as the MD, and explored several aspects of the business as well as his leadership insights.

A GLANCE OVER THE BUSINESS PORTFOLIO

VDMA is a collaborative effort of the German Plant and Machinery Manufacturers that ensures coverage to the entire process chain in the unpredictable arena of mechanical engineering including associated tools and components of the process, production, manufacturing, drivetrain and automation engineering, office and information technology, software, and productrelated services from components to plants, from system suppliers and system integrators to service providers. In light of this lucrative association,

Rajesh asserts,

“This alliance reflects the diverse customersupplier relationships along the whole value chain and promotes sector-specific and overarching cooperation.” As no business can scale greater heights without a substantial vision, VDMA is forging ahead with might and main to fulfil its exclusive vision– to develop local competence and act as a “bridgehead” between the German and Indian industry. And what sets them apart from the rest is their foremost motto – Humans, Machines & Progress. The company gives credence to the notion that humans build machines and humans and machines together, help in development of society as well as the nation. To them, machines will not replace humans, instead, they will augment tasks and work collaboratively to increase the safety and productivity of work.

INSIGHTS ON TECH-TRANSFORMATIONS Technology is an ever evolving scenario that has the power to transform every facet of the INDIA | WWW.THECEOSTORY.IN | JUNE 2021

RAJESH NATH

Managing Director & Member of Board businesses. As tech advancements have witnessed additions such as AI, Geotargeting, automation, and much more, the way businesses are being conducted have witnessed a major shift. Rajesh claims that IT has set the stage to propel more tech-evolution and as Robotics becomes a smarter option for machines to work in close collaboration with humans, VDMA also aspires to upgrade its technology as per the market trends, being a progressive industrial association. Soon, they will be ensuring numerous tech-inclusions in their workflows to stay ahead of the curve. 50

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ACKNOWLEDGING THE CONTRIBUTION OF R&D

A CULTURE OF GROWTH

According to Rajesh, today German mechanical engineering industry has become an international leader – in 25 out of 31 comparable subsectors. Moreover, German based enterprises have attained a reputation as the market leader in the world. Mechanical Engineering is one of the most lucrative industry branches in Germany that is also a gigantic industrial employer comprising of over 1.1 Million employees. While creating prominent technologies for the International markets, the German Industry has raised its export ratio to over 78%. All of these noteworthy attainments made by the German industry are the sheer result of R&D also. He adds that the industry has become a pioneer of cutting-edge technology by spending over 5% to 6% of turnover on the R&D segment. Thereby, this is the most valued department for VDMA that propels the formulations of innovative product lines along with the members and research bodies.

At VDMA, thrives a culture of responsible attitude and reliability. Here, every associated individual stands up for his responsibility and has the liberty to carry out the assigned tasks as per his strategy. In this regard, an employee is always mentored with the experience and support of the senior members of the company. This collaborative effort helps in building self-confidence amongst the team members while driving them towards self-improvement. Moreover, every employee gets an opportunity to hone his respective skills in presentation or communication via in-house meetings and discussion sessions, and regular interaction sessions with their head office in Frankfurt helps them access a valuable source of information and statistics related to the engineering industry.

MOTIVATING THE WORKFORCE AMID THE CHAOS

During the unprecedented times caused by the pandemic, being the leading figure for the company, Rajesh takes inspiration and guides people using a quote by Charles Darwin that resonates with him accordingly— ‘It is not the strongest of the species that survives, nor the most intelligent survives. It is the one who is most adaptable to change’. He further adds that the Black Swan event from last year is adversely affecting the businesses and their workforce and to combat this, they have also moved to the digital platforms and have conducted around 100 web-seminars on various topics. Under his auspices, the teams at VDMA have geared up for the unforeseen challenges while fervently being connected with each-others, members and industry leaders via digital mode for supporting the business community. Rajesh takes immense pride to have been leading such a high-spirited workforce that makes comprehensive efforts towards the growth for all.

ABOUT ITS KEY ADVERTISING STRATEGIES

Rajesh states that VDMA is a tech-driven organisation where its foremost priority is to promote the German industry via the help and support of its members. And in this direction, the company’s tech orientation facilitates the marketing by various modes such as virtual seminars, roadshows and panel discussion on various industrial topics like Electric Mobility, Additive Manufacturing, Smart Manufacturing, Robotics and Automation application in the Automotive industry, German Technology Day, Machine Safety Regulations, Standardization and many more. Moreover, the management also releases a quarterly newsletter called “German Machinery Industry” that possesses instrumental industrial knowledge on German technology and its significance for the Indian market. To our amazement, this one-of-a-kind newsletter has successfully ensured its reach to over 7000 companies in the relevant industry.

MILESTONES AND ACHIEVEMENTS

When asked to unveil the exemplary milestones attained by them so far, Rajesh cites that during the initial years of VDMA’s intervention in the Indian markets, the export of German Machinery was hardly 500 Mio Euros. But today, the same export process has proliferated 6 folds i.e 3100 Mio Euros. Moreover, the business also witnessed a major surge in the headcounts from 200 to 600 active members in India, which stimulated more German Investment in the Indian market. Talking about achievements, Rajesh Nath has been venerated with the ‘Cross of the Order of Merit’ in 2017, which is the highest civilian recognition given by the German Government. This proud acclamation signed by the German President was presented to him for his ceaseless efforts to enhancing the IndoGerman trade in the engineering sector. The dynamo believes that his colleagues and all the member companies are equal recipients of this fantastic recognition for their constant support and trust in VDMA’s objectives.

INSIGHTS ON LEADERSHIP

When asked to reveal his thoughts on leadership, Rajesh opines that to him it is an art of motivating a group of people into putting their energies towards the company’s objectives or a common goal.

“A truly influential and successful leader is one who can influence the greatest number of people in a common direction to help him make progressions toward the comprehensive growth of all individuals,” adds the MD And in terms of business operations, Rajesh reckons on directing the colleagues with an appropriate strategy to meet the company’s aspirations.

The CEO Story

MESSAGE TO THE ASPIRING LEADERS

Apart from this, he acknowledges his responsibility as to bring the right people on-board. To him, attitude determines the altitude, ergo, he looks for positive attitudes within the candidates while hiring the employees. Moreover, being in the leading position has its fair share of hardships. One day, a person has to witness accolades and another day, one may come across criticism too. In this reference, Rajesh speaks that nobody is perfect and he always strives to attain a certain level of competence where criticism plays a crucial role. His positive outlook allows him to consider the term criticism as an expression of — scope for improvement as he believes winners always nurture an optimist and solution-oriented mindset.

“Be “agile” in these “fragile” times. In this period of uncertainty, I would like to redefine VUCA as (Value Unique Co-creation Action). I would like to conclude with the 4R’s: • Reflect (challenge your current scenario planning) • Resize (stabilize cost through cost reduction initiatives) • Rethink (look at innovating and digital tools) • Reimagine (look at new business opportunities or improvement in existing processes)” -Rajesh Nath, MD, VDMA India 51

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Cuisine

ToP 10 ESSEnTial ingREdiEnTS that Gives Indian Food its Exotic Flavour

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ndian cuisine stands among the ten popular cuisines in the world. The reason behind this is our great spices. The spices give Indian foods a rich flavour and exotic taste that is unparalleled in the world. The essential ingredients define India’s cuisine rich history and true identity. We’ll help you get acquitted with the most popular ingredients known as the heart of Indian cuisines. So, are you ready to know those ingredients and prepare delicious Indian cuisines? Here is a list of 10 essential ingredients.

#1. Turmeric

Turmeric is an intensely yellow spice generally used in Indian cuisines to give Indian curries, mustards, butter, and cheese a standard yellow colour. The turmeric comes from the plant of the ginger family and has antiseptic properties. This medicinal herb has a bitter taste, carries the active compound curcumin that makes INDIA | WWW.THECEOSTORY.IN | JUNE 2021

it a strong antioxidant and antiinflammation in nature.

#2. Saffron

Saffron is one of the most precious spices on the planet that come from the flower of Crocus Sativus. This culinary ingredient is used in many Indian Mughlai cuisines and desserts that give an authentic and distinct flavour. In terms of colour, this spice comes in shed yellow or orange. It is tricky to describe what saffron tastes like. But intently recognizable in a dish.

#3. Black Pepper.

The dried fruit of black pepper is a flowering vine in the family Piperaceae that is used as a spice in most salty cuisines, such as soups, omelettes, meat, and many more. It has a really sharp aroma and hot taste. This spice is cultivated on a large scale in many different states like Kerala, Karnataka, Maharashtra, north-eastern, and many others.

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#4. Coriander.

Both Coriander leaves and Seeds are used on big scales in spicy cuisines. Chefs always prefer to garnish the food with Coriander leaves, while seeds are used in many dishes like Rasam, Sambhar, Samosa, and more. Tamil chicken sothi and Mangalorean chicken curry have a specific taste of coriander.

#5. Red chilli

Red chilli is generally used in some of the most traditional Indian dishes to bring red colour and a spicy flavour. Indian cuisines are known for their spicy and exotic taste, which mostly come from Red chilli. Red chilli is also used to garnish foods like chaat, Dahi Puri, and more.

#6. Cinnamon.

Sweet spice is widely used in cakes, cookies, and desserts throughout the world. However, in India, it is used in savoury dishes. Cinnamon is an essential ingredient of garam masala and has a delicate aroma. It can be found in curries, teas, vegetable cuisines, and Indian desserts. It is also used as medicine to treat diarrhoea, gas, and the common cold and flu.

#7. Cardamom.

Cardamom is an essential ingredient for a variety of Indian cuisines. This ingredient is used from sweet Indian desserts to salty foods. In terms of sweet desserts, Kheer, Milkshake, Ice-cream, and lassi are incomplete without it. Cardamom is used in almost every vegetable as a spice. This dry green colour Cardamom has many medicinal properties.

#8. Cumin.

Cumin seed is a tiny dried fruit of the plant that belongs to the parsley family. This spice is best known as Jeera in India. Most of the time, cumin is used with black pepper in curries to add a bit of warmth and earthiness to recipes. The plant is native to Egypt and the Mediterranean region.

#9. Fenugreek.

Methi or Fenugreek seeds cultivated in many different countries like southern Europe, western Asia, and others, which tastes like maple syrup, have been used for cooking and as medicine. This spice is used in many dishes from dal to chicken curries. This highly fragrant ingredient is also used in pickles, curry powders, and spice mixtures.

#10. Mustard seeds.

Mustard seeds are the tiny round seed of mustard plants that is most popular for Indian vegetable delicacies. The tiny yellowish, brown, or black seeds (come in different colours) are the essential spice in many regional foods. This spice can be used in dishes, to bring distinct aroma and flavour. In most cases, people mix up multiple spices to form one masala called Garam masala. The spices used are: cumin, Cardamom, Cinnamon, peppercorns, and Mace are toasted in a pan, which adds aromatic flavours. The CEO Story

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VISITS ASSURED INNOVATION SOLUTIONS

VIJEN SMART AND INNOVATIVE TECHNOLOGY SOLUTIONS PVT. LTD. Building Smart City Solutions with Innovative Ideas and Technologies

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n the last five years, there has been a notable shift in India’s urban planning. People have been more open to disruptive solutions, and the convergence of creativity and ideas has resulted in innovative inventions for economic growth and quality of life. The rapid urbanization and Smart Cities Mission have transformed cities by incorporating technologies, a sanitary environment, and the use of smart solutions. In the last 5 years, the smart cities market had an ascent; in 2020, it was valued at USD 739.78 billion and is forecasted to reach USD 2036.10 billion by 2026 growing at a CAGR of 18.22%. The increasing use of green technology will drive the market in the forecast period. Innovations like IoT and AI will be used to monitor city infrastructures, traffic to air and water purification as well. These acclaimed developments have stirred the advent of many smart city planners as well. Their expertise in imaginative solutions has mapped many smart projects that have reshaped cities across the nation.Vijen Smart and Innovative Technology Solutions is a notable name amongst acclaimed urban planners in India. The Company has created an extensive background through countrywide conceptual developments while aligning with the Smart Cities Mission of India. Vijen Solutions focuses on building next-gen cities by providing sustainable infrastructure, environment with widespread use of smart concepts. ADDRESSING THE PAIN POINTS Modern urban planning has fostered the growth of IT Hubs, redefined transportation systems, etc., in short, a more befitting way of life. But, the rapid urbanization disrupted the management of natural resources (air, water and land) in several places across the country. Furthermore, unauthorized constructions that ignore land pooling policies have left little room for commoners or green development, exacerbating the urban heat island effect.The congested growth leads to waste of time in traffic, increase in pollution and wastage of natural

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VIJENDRA SINGH GUSAIN CEO

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environmental after effects, Vijen Solutions have worked on a “Fruit On a tree” concept mainly for rural development. The Project was developed in association with National Rural Infrastructure Development Agency (NRIDA), for the collection and export of fruits to increase the economy of the area and rural tourism as well. Vijen Solutions have also conceptualised green cities such asAmaravathi and Vijayawada in Andhra Pradesh, hill stations in Shimla; and green projects for Delhi airport and Navi Mumbai airport. Mr. Dhingra was integral in Master Planning and development of Mumbai Metro and functioned in Technical Advisory Committee, MHRDC, during the construction of BandraWorli Sea Link.

and human resources; thus, degrading the quality of life. To respond to these, MrSunder Lal Dhingra, Director of Vijen Solutions, says, “Eco-friendly solutions and out-of-the-box innovations must be devised, developed, experimented and implemented.” Building upon that, VijenSolutions’s portfolio is focused upon 4 specific areas: • Planning & Implementation of SMART Cities • Transportation Project Evaluation & decision making • EIA and Evaluation & Analysis of MRTS Projects • Travel Demand Forecasting using advanced techniques

ENVISIONING PROLIFIC MEANS OF URBAN DEVELOPMENT While concluding wholesome projects to promote sustainable development, Vijen Solutions has eyes on transpiring challenges. Mr Dhingra explains, “Planning beforehand for challenges bound to arrive, will help in building innovative solutions and give us an upper hand.” Therefore, the Company is on track to launch virtual Classes by collaborating with reputed faculties, from IITs and other prominent disciplines. The courses will focus on: • Technical matters of the urban and rural development • Basic Computer skill as well as advanced training on AI, IoT and related innovations • Verbal, arithmetic and analytical skills for entry-level managers and advanced courses for the middle-level and senior managers/General managers • Yoga and fitness training for a healthy way of living • Empowering the Smart City Mission of India, skill development and the spirit of “Atmanirbhar Bharat”

The Smart City Mission focuses on the most pressing needs to improve the quality of life. Its strategy eyes on city-wide solutions, step-by-step development of areas, retrofitting, redevelopment, greenfield projects and streamlining of the transport system.With thatunderstanding, Vijen Solutions lays out conceptual plans that address these priorities while countering the challenges in urban growth. Its vision further extends to rural development with an aim towards employment opportunities and a healthy lifestyle for all. A CATALOGUE OF SUSTAINABLE DEVELOPMENTS The focus on revamping cities by eradicating the routine issues drives Vijen Solutions to work from a public point of view. “Our concepts are envisioned upon emerging issues, which we strive to resolve through innovative ideas and technology”, opines Mr Dhingra. And not to mention, Mr Dhingra has decades of experience in redeveloping and remodelling cities. The integration of technology and experience has graduated the development of underground metro rail tracks – one of Vijen Solutions’ prized concepts. The idea elevates the value of the space introducing its multifold uses and fosters its revenue as well. Vijen Solutions’ also focuses on transportation planning and development. Development in transportation systems leads to sustainable use of land and enhances connectivity between cities. As such, Vijen Solutions presents the idea of graded land use to build an eco-friendly feeder system that would link lowincome communities to stations and affluent communities to distant locations. This will bring about the development of travel-free cities having no congestions, pollutions or accidents, raising the standard of living.

Alongside, Vijen Solutions is geared to develop more sustainable regional plans with regards to topography, climate, demands, requirements and resources. And these will be carried out across the country, thus fostering the nation’s development. Successful implementation of designated planning, with periodic evaluation and iterative upgradation of technology, will further raise the bar of Smart City developments.

Nonetheless, the aforementioned concepts are envisioned keeping in mind the environmental factors. These eco-friendly concepts will allow development of “City Lungs”, likeGreen corridors, Gardens, etc. The focus on environment will actuate space for plantations and add to tourist attractions, and further contribute to revenue increment for further development. Its methods highly promote the use of renewable resources, thereby creating toxin-free communities. Envisaging the The CEO Story

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