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Vol. 1 | No.18 | Cagayan de Oro City | December 9-15, 2012


Honoring our loved ones a year after Sendong


ore than 500 still remain missing here in Cagayan de Oro; a year after Typhoon Sendong devastated the city in December 17 in 2011. Families who were left behind has nowhere to go to honor their loved ones who

passed away untimely. But JCI Bai Lawanen, Mindanao’s first all-lady chapter of Junior Chamber International Philippines thought about the painful emptiness that the families have been feeling. And so, the JCI Sendong Memorial Wall Project was

MyPhone signs Ryan and Karen of PBB! MyPhone the Country’s Leading Mobile Phone Brand recently signed ABS CBN PBB Housemates Ryan Boyce and Karen Reyes. MyPhone is proud to welcome its Newest Brand Ambassadors to its growing list of endorsers which recently saw Daniel Padilla singing with the 1st Filipino Mobile Phone Brand in the Country. Ryan and Karen are (2) Two Young and Talented Filipinos that exemplifies what MyPhone look for in its Brand Ambassadors said Mr. Richie de Quina, Vice President for MyPhone. Filipino Youth that inspires the youth to strive to achieve their dreams.

conceptualized a community project, that will serve as a sanctuary for the grieving families. In the 8ftx12ft size memorial wall, made of romblon marble- are etched names of those who died due to Sendong and names of those

still missing. This tribute will stand with honor and dignity at Gaston Park in the City- fronting the Saint Augustine Church. JCI Sen. Gean TulangCesar, Past President of the Chapter and Past National Vi c e P r e s i d e n t f o r J C I

Northern Mindanao says: “It was a project that came about without considering the cost and the magnitude of the project. A fellow Past President in the chapter, JCI Sen. Gigi Go shared the same feeling- and so even without the initial funding to start the

construction- we chose to start building it despite the financial concerns”. JCI Sen. Cesar is the project chair of the said Memorial Wall. But in the middle of the construction of the tribute wall, financial assistance started pouring in. HONORING | Page 4

FORMER lawmaker Cynthia Villar receives her token of appreciation and award from Prof. Alem Abdurasad Sarangani (third from left), head of the Member-World Muslim League-Philippines chapter, during the opening and ceremonial cutting of ribbons of Hayfah Palace, Hayfah Bakery, Hayfah Petron, and a TV station (dxKC-RPMD TV) in Marawi City on Dec. 1. Marawi City Mayor Sultan Fahad U. Salic witness the awarding. Photo by Sonny Sudaria, ARMM Bureau Chief

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| December 9-15, 2012



MetroSpect Be Prepared:

Leadership for Life By: Palang B. Añora, Council Scouter


eroism and Gallantry and Eagle Scout Awards doesn’t make a Scout beyond any Scout around him but it does make him become selfless and do more went it matters most. Natural calamities are here to stay since time i m m e m or i a l . C l i m at e change has become an overindulged alibi to every disaster that affects human existence. That truth of the matter is climate is there and human beings changed. Human behavior had evolved a lot that someday will bring him to the brink. Humans as are, we constantly use our cerebral senses to conquer every available frontier – real or imaginary to enrich us and make ourselves lord over all living and nonliving things that may satisfy our unsatisfiable

souls. Luckily Scouts live amongst us and although human beings themselves they are restrained and self-disciplined to maintain equilibrium in our overeager society. The day Sendong struck a year ago he allowed our Scouts to become heroes in a manner that many of our society failed to notice amidst the grandest call to help and be there to every suffering unsuspecting soul caught by Sendong’s madness. A fortnight ago Pablo threatened to equalised if not surpass the madness sendong brought about. With not much time and but shared experiences from last year our Scouts prepared and joined our local government’s call for preemptive unified preparation to counter what Pablo has to offer. This time

risking once again one’s self to be able to serve our Scouts from Boy Scouts of the Philippines-Cagayan de Oro City Council away from the limelight go beyond personal considerations to be counted in—one more time. The Boy Scouts of the Philippines under the leadership of Philippine Vice President Jejomar “Jojo” Binay had become a force to reckon with when it comes to Selflessness. We S a lut e t h e B oy Scouts of the PhilippinesC ag ay an d e O ro C it y Council lead by Council Chairman Anthony “Gaga” O. Brellita and Council Scout Executive Rudy G. Guligado. Trained and accustomed to Being Prepared is a concrete sign of excellent Leadership for Life! Good Morning Scouts!

Heroes. Heroism and Gallantry Awardees in this file photo shared a keepsake pose with Philippine Vice President and BSP President Jejomar “Jojo” Binay. Photo by Sctr. Palang Añora

Globe unveils exclusive mobile applications for better, richer experience


eeping up with the growing demand for a better and richer mobile experience with the use of smartphones, Globe Telecom unveiled its own suite of apps that will address the needs of mobile phone users. The Globe Mobile Apps are GSERVICES, GCASH, GMOVIES and GMESSAGE, all designed to suit the interests and lifestyle of today’s smartphone owners, which includes account management and personalized services, financial services, movies, and instant messaging. GSERVICES is the complete account management app available for free for Globe subscribers. With GSERVICES, subscribers can check their prepaid load or outstanding postpaid balance, register to promos, share load to family and friends, check rewards points and redeem rewards, and view postpaid bills and have them sent to their home or e-mail address. The GCASH app empowers subscribers to

Messaging app the first in Asia, movies app the first of its kind in the country

buy prepaid load anytime and anywhere with a 10% rebate, pay bills, send money to family and friends via their mobile, Facebook or e-mail accounts, and send donations without having to memorize keywords or access numbers. On top of the full color user-friendly interface, the GCASH app gives subscribers access to their contact list and even Facebook friends without having to switch applications. GMOVIES is a onestop mobile application for checking movie schedules and reviews, booking and reserving seats, and buying movie tickets initially available in Ayala Cinemas,

and soon in SM Cinemas. The first of its kind in the Philippines, the GMOVIES app provides users the convenience of e-movie tickets by letting them view movie schedules, choose seats, and pay for ticket purchases minus the hassle of long queues in theaters, especially during preview of blockbuster movies. Finally, GMESSAGE is a mobile messaging application that enables users to send and receive free and unlimited messages with other GMESSAGE users anywhere in the world. The app also allows users to send and receive messages with nonGMESSAGE users for only

P0.15 per message. With the GMESSAGE app, users can also share photos, videos and audio files. The app also incorporates an innovative technology called “Magic Words,” which can detect the context of a sentence and provide a link to what the user is talking about. Globe is the first operator in Asia to launch GMESSAGE, a new tool perfect for Filipinos who have led the world in text messaging over the last few years. “Once again, Globe leads in innovation with the launch of our mobile applications, thanks to our genius Globe developers and experts who designed,

conceptualized, and produced the apps with such compelling functionalities and features,” said Peter Bithos, Senior Advisor for Consumer Business at Globe. “With Globe Mobile Apps, we provide subscribers with unique, relevant and delightful content that will add value to today's fast-paced lifestyle – whether movies, instant messaging, or financial and personalized services. Access to the apps is also easy and hassle-free, further empowering our subscribers to enjoy Globe apps, their way.” GMOVIES and GMESSAGE are initially offered to Android users via Google Play, and soon to iPhone users via the App Store. The GSERVICES app is available on App Store and soon on Google Play. Finally, the GCASH app is available on the App Store, Google Play and BlackBerry App World. To download the apps, type,, glb. ph/GSERVICES, or glb. ph/GCASH on the phone browser, or send APPS to 8888. Standard mobile

browsing rates apply. The development of the new Globe apps is on the back of the increasing smartphone penetration in the country, giving more Filipinos access to the World Wide Web and the opportunity to take their mobile experience to the next level, beyond call and text. According to Ericsson’s Mobility Report, Filipinos are the world’s fourth fastest growing mobile internet users with 5 million new users during the third quarter of 2012, trailing behind China with 38 million subscriptions, followed by Brazil with 9 million, and Indonesia with 7 million. “Mobility is becoming an increasingly significant part of our daily lives with the availability of smartphones and tablets that have changed the way we use the internet. We always have devices within a r m ’s r e a c h , a l l o w i n g us instant access to information, entertainment and social interaction,” said Douglas Gilstrap, Senior Vice President and Head of Strategy at Ericsson.

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December 9-15, 2012


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| December 9-15, 2012



City Lite HONORING from page 1... Fellow Kagay-anons abroad reached out to help, including private companies in the City like CEPALCO and Limketkai Center, local politicians such as Cong. JV Ejercito, and fellow JCI Chapters like JCI Manila and other private individuals who share similar intention of having a place for serenity and refuge for families that are left behind. Despite the political bickering, the local government of City Mayor Vicente Emano did not turn his back to give his support to the project. After all, he too believes that project like this should be given utmost importance. Come December 17, 2012; JCI Bai Lawanen together with Parasat Cable TV and ABSCBN Northern Mindanao, will stage series of event at Gaston Park to commemorate the First Year Anniversary of the Sendong tragedy. The Memorial Wall will be unveiled officially on that day, to be followed by a special mass of which hundreds of candles and flowers will adorn the memorial wall site. A concert at the park will thereafter follow which will feature inspirational songs from local artists like Ian Nuer, David Mercado, Arlyn Baqui, and The DOT Singing Ambassadors among others. Talents from ABS-CBN Cagayan de Oro will also be attending. The public – especially the families of the victims, are encouraged and invited to join in honoring their loved ones on that day starting at 5pm. They are advised to make bring the whole family as special tributes will be done during the series of events.

The site of the Sendong Memorial Wall at Gaston Park, Cagayan de Oro City

Artsada commemorates 1st Anniversary of Sendong through Healing Art


he Cagayan de Oro Chamber of Commerce and Industries, the City Government of Cagayan de Oro through the City Tourism Office and SM City jointly host an art exhibition of the burgeoning artists in the city in commemoration of the 1st Anniversary of Sendong on December 10, 2012 a t SM City. The exhibit is entitled “Artsada's Next Stop: Healing Art for Sendong at SM” will run until December 16, 2012. Artsada is composed of five visual artists from Cagayan de Oro City who will display their artworks in the exhibition portraying images for healing. The artists will also hold an art workshop

for the children from families of Sendong victims as a creative psychosocial therapy. The art workshop will cater fifty (50) children on December 15, 2012 and another batch of 50 children on the next day. On top of the display of their “obras”, an on-the-spot painting demonstration will be shared by the Artsada. Ms. Imma Rae Gatuslao, the City Tourism Operations Officer, said that the City Government is supporting this endeavor to continuously help in the psychosocial needs of the flood victims for this will be achieved immediately. There are still many cases of the victims who are traumatized from last

year’s incident. She further mentioned that the exhibit will also help promote the City’s culture and arts which we can proudly claim as Kagay-anon through our Artsada’s artworks. The exhibit is also supported by the NCCA Visual Arts Committee as part of their offshoot activities in promoting local arts. The participating artists for this exhibit are visual artists with varied line of interests or medium in arts : Bo Daclan (contemporary art), Gieward Hullagno (water color painting), Brixrey Guegue (coffee painting), Darryl Salcedo (papercut art) and Marigold Cherie Ramos-Garrido (pastel. oil/acrylic painting).

Value laden tales for kids premieres on ABS-CBN Dec 10

Local television each morning beginning December 10 promises to be more exciting for families and children. Daily from Monday to Friday at 9 AM, ABS CBN, Anak TV and Soka Gakkai International will jointly air ANIMAZING TALES, a full series of family-friendly and child-sensitive animation materials written by SGI President Daisaku Ikeda and translated and dubbed in the Filipino language for children across the nation to enjoy. The series was assessed by the Department of Education and found to be useful in teaching values to children of all ages. It is possible for school teachers to use the series in the discussion of values in the classroom setting. The collection of value laden tales is the product of the imagination of internationally known and revered Dr. Daisaku Ikeda. He has received hundreds

of awards, among them the first Juan Luna Award, the Anak TV Broadcasters Award, the Golden Heart Award of the Knights of Rizal as well as honorary doctorates from several Philippine universities. It was Ikeda’s intention, while he was advocating for worldwide peace, to train children early in understanding the nature of human beings so he can develop and nurture tolerance. Hence, the stories featured in the animation series talk about understanding, harmony and non-discrimination. The values featured range from the need to conserve nature and respect for elders to cleanliness and loyalty. The series premiered on Hero Channel in October. Each episode will invite children to send in short statements about the lessons they learned from the episode and the best answers will receive

book prizes from Dr. Ikeda and gift packs from Columbia's and Anak TV. SGI Philippines General Director Manuel Urrutia explains that this collaboration between ABS CBN, Anak TV and SGI concretizes the tenets of his global organization. The book versions that go with the video have been translated into English, Dutch, German, Russian, French, Spanish Chinese, Thai, Bahasa and other languages. Because of the universally accepted messages in every episode and the charming wit and timeliness of the plots, the series are frequently used as gifts of SGI members worldwide, now numbering to several millions. In the Philippines alone, the organization has busy centers in Quezon City, Manila, Tagaytay, Cagayan de Oro, Cebu, Davao and Cavite.

Supplier sa G-Melina nga kahoy para sa TARIMA nga pididos-nakdawon. TAWAG LANG SA :


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December 9-15, 2012

d e O ro


Feature Steag receives DOLE-GKK award Quezon City – Department of Labor and Employment (DOLE) Secretary Rosalinda Baldoz conferred to energy firm STEAG State Power Inc. (SPI) the DOLE Secretary Aw a r d o f D i s t i n c t i o n for its meritorious achievements in promoting and implementing safety, health and environment programs. The award was received by SPI President and CEO Dr. Bodo Goerlich during the 8th Gawad Kaligtasan at Kalusugan (GKK) ceremonies on 5 December 2012 at the OHSC Center in Quezon City. GKK is a nat ionwide program launched ever y t w o y e a r s b y D O L E ’s Occupational Health and Safety Center (OHSC) aimed at recognizing companies in the Philippines in the aspect of workplace safety, health and environment. The overarching goal is to achieve zero workplace accident and productivity. SPI i s am ong t h e 2 3 industries honored by the labor department nationwide. OHSC Executive Director

Ma Teresita Cuceoco said the GKK award is a “welldeserved recognition for the company’s efforts in the area of occupational safety and health, worthy of emulations by all industries nationwide”. S P I ’s aw a rd w i n n i n g best practices include the att ai n m e nt of t h re e ( 3 ) m i l l i on s afe m an h ou rs with zero lost time due to accident, the well entrenched workplace health, safety a n d s e c u r it y pro g r a m s , community development and environmental protection initiatives, the integration of corporate responsibility in every aspect of business operations, aggressive wel lness c amp aig ns and illness prevention programs, as well as operational efficiency and achievement of business goals through a healthy and highly motivate workforce. Aside from the institutional award, SPI’s Environment, Health and Safety (EHS) Officer Francis Libao had also been conferred with the DOLE Secretary Award of Distinction under the individual category.

SPI is the project company of the 210 MW (net) Mindanao Coal Fired Power Plant in Villanueva, Misamis Oriental. It is majority owned by the German firm Steag GmbH, which is one of the largest electricity producers in Germany and a market leader in biomass power plants. SPI’s power plant uses state of the art power generation technologies and is equipped with modern pollution prevention facilities including an on line Continuous Monitoring System (CEMS) which can be publicly accessible through the Environmental Management Bureau. The power plant accounts for 20% of the island’s electric generation mix and has so far fulfilled its mandate of helping secure a stable and reliable source of power to Mindanao. Apart from efficient and reliable power plant operations, SPI is also engaged in various social and environmental programs benefitting thousands of re s i d e nt s i n it s h o s t communities in Mindanao.

DOLE Secretary Rosalinda Baldoz (4th from left) presents the DOLE Secretary Award of Distinction to Steag President and CEO Dr. Bodo Goerlich (5th from left) during the 8th Gawad Kaligtasan at Kalusugan (GKK) Ceremonies at the OHSC Auditorium in Quezon City.

WFD celebration centers on nurturing agricultural cooperatives by: Ruthceli O. Alfeche, DA-10

“Empowered cooperatives e qual to an empowered nation.” Such is the key message of C ooperative De velopment Authority - 10 (CDA-10) Director Orlando R. Ravanera in his talk during the World Food Day celebration of the Department of Agriculture (DA) 10 on October 16 and 17, 2012. This yearly observation intends to encourage attention to agricultural food production, encourage e conomic and te chnic a l cooperation, promote participation among rural women and cooperatives, and heighten public awareness on hunger problems around the world to provide enough food for everyone and to eliminate the incidence of poverty by enabling ruralbased organizations (RBOs) and people’s organizations (POs) to play their vital role in community. In order to attain this, DA-10 Regional Technical D i r e c t o r E n g r. R o x a n a H. Hojas urged ever yone to partake in events such as the annual World Food Day celebration which capacitates many to promote the department’s programs and projects. As this year’s celebration bears the theme, “Agricultural

Cooperatives: Key to Feeding the World,” DA has put the essence of such cooperatives into the spotlight. Accordingly, DA- ass iste d R B Os , P Os and local government units (LGUs) have promoted and sold out every commodity displayed in their respective booths. Highlighted during the celebration is the awarding of the region’s 2011 Gawad Saka, winners namely : Emmanuel “Biboy” P. Patricio of Managok, Malaybalay City - Outstanding Integrated Rice Farmer; Ernesto D. Leonar of Linabo, Malaybalay City - Outstanding Small Animal Raiser and Lower Balubal RIC of Balubal, Cagayan de Oro City - Outstanding Rural Improvement Club. Each took the center stage while receiving their respective awards and cash prizes as incentive to their successful and commend able ag r iventures. Each received a plaque of recognition and assorted vegetable seeds. Aside from this, one (1) unit thresher worth Php 130,000.00 was awarded to Mr. Patricio, while Mr. Leonar received one (1) head Simbrah cattle and a barangay food terminal (BFT) worth Php 300,000.00 for the Lower Balubal RIC with additional Php 30,000.00 cash

prize. Both Mr. Patricio and Mr. Leonar also received Php 20,000.00 cash prize. Equally essential is the booth exhibit contest championed by the Provincial Government of Misamis Oriental who received Php 7,000.00 cash award, followed by Bukidnon and Lanao del Norte who also received Php 5,000.00 and 3,000.00, respectively. As emphasized by Dir. Ravanera, eliminating market layers is one way to empower the agricultural cooperatives. He also added that this will enrich the lifestyle of farmers who served as the backbone of our economy. In turn, they are capacitated to produce sufficient food for the whole nation. Aside from the opportunity for product promotion and selling, delegates were given other livelihood options through the meat processing and cassava cooking demo. O v e r a l l , t h e abovementioned event concluded with an awarding ceremony wherein winners of the different contests claimed their prizes including the Blue team composed of the Office of the Regional Director, Crops Division, Information Division and the Engineering Division who emerged as the winner in the dance contest.

The annual World Food Day celebration allows many to promote their agricultural products and provides venue to recognize the region’s outstanding farmers. This is part of DA’s advocacy in empowering farmers and agricultural cooperatives - one of the department’s strategies in achieving food security. World Food Day is celebrated every 16th of October since its proclamation in 1981. Photos above (top row) show DA-10 RTD Engr. Roxana H. Hojas handing the plaques of recognition to the region 10’s outstanding farmers together with the LGU personnel behind their success. Other activities include product exhibit and selling, meat processing demo, and a lot more.

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| December 9-15, 2012



Points of View

The Christmas Party Must-Do List




t's the time of the year again to dish out your best party outfits, prepare the most delicious food and party with friends and family. Do you want to make this year's Christmas party merrier than ever? Then why not try these tips to enjoy the most of the most celebrated season of all! 1. Make your party theme memorable How about forgetting the Hawaiian luau and the all-white party? Come up with a party theme that is more than the usual. Have fun exploring various themes like Pinoy Superheroes, an over

the top masquerade ball, a tropical Christmas or why not come as cartoon characters? Consider all options and think out of the box! 2. Pick the best venue Once you are set with the theme of the party, consider the best viable option for a party venue. Look for the place that best suits the need of the party and the size of the people attending. Also, an outdoor party venue must be ruled out since this time of the year, the weather is quite unpredictable. If the office space is the only option, spruce up the place and momentarily ditch anything that

reminds everyone of the stressful working environment. Rent out a good light and sound equipment to crank up the mood notches higher. 3. Inject games with a twist The trip to Jerusalem should be cancelled this year and opt for something funnier. Try a Christmas treasure hunt, a Fear Factor Christmas Edition or the newest hit in local mind games, Pinoy Henyo. The best party games are the ones that involve as many people as possible. Cool prizes can also excite people to join in so better prepare a token that is not a wall

calendar or an office mug. 4. Make a Funny Photobooth No needs to get an expensive supplier, set up your own photobooth and toss some silly props and head pieces gathered from your officemates and click away with your handy mobile cameras or DSLR. It will sure make the party livelier. 5. Prepare a superb dance music playlist A party is not a party if the music is horrible. Prepare a long list of dance hits from different periods and ensure to sprinkle it with the most recognizable

dance hits of all time from the Macarena to Gangnam Style. If there's enough budget, hire a professional DJ and make your disco moments worry-free. 6. Don't forget the food The usual staples like lechon and spaghetti may still rule on your party but try considering new dishes that are sumptuous and smack on the budget. You can also incorporate foods that are in line with your chosen theme to make the entire event truly one of a kind. Make sure that there's enough food for everyone. 7. Take it easy This means you

should have fun, enjoy the party mood and drink moderately. Nobody wants to be around a sour drinker and of course you don't want to go home flat and waking up the next morning wondering what hit you. So ease up on the booze and know when to stop. These are just the basic things to consider coming up with a worry-free Christmas party. Be sure to cover some of them and add a few more personal touches to make your yearend bash the talk of the office (or neighborhood). Happy Holidays and let the good times roll! Cheers everyone!



Growing together as Musicians WORDS & NOTES



ROSE MARY D. SUDARIA General Manager SHAUN ALEJANDRAE YAP UY Editor-in-Chief RONALD MASTAIL Associate Editor | Art Director ARJAY FELICILDA JUSTINE LLANO CHRISTINE CABIASA DYON KARLO AGUILLON ROSELYN PAGLINAWAN MARIEL IGOT Correspondents NELSON CONSTANTINO RUEL PELONE ALLAN MEDIANTE JOE DEL PUERTO FELICILDA Editorial Consultants PINKY DOMINGO CADAVEDO Marketing Manager ATTY. MARIO T. JUNI ATTY. ROBERTO A. CANTAGO, JR. Legal Counsels The CAGAYAN de ORO TIMES newspaper is published weekly at FICCO Bldg., Lapasan Hi-way, with the editorial office at Tanleh Bldg., Abellanosa St., Cagayan de Oro City. It is registered with the Department of Trade and Industry (DTI) Region 10 with Certificate No. 01801884, and with Business Permit No. 17211 with TIN No. 311-982-549-000 Find us on Facebook: Follow us on Twitter: @TheCDOTIMES


ime really flies so fast, it seems like it was just yesterday when I met my co male vocalist in the team. He was my soloist in the choir I handled for a Christmas carolling contest two years ago and his first gig with the group was actually a wedding in December. Amazing, I couldn’t even count how many weddings we did since that time. Honestly speaking, when I’m with this core team I feel at home in terms of voices. I guess it’s because the chemistry we built was strong enough to compliment each other’s tones. Technically we’ve learned to adjust to each other’s weaknesses, though many thought that we

sing perfectly on stage, the reality is we make lapses doing live but over time, we are able to manage it, without you guys noticing it. Aside from the technical adjustments that we made, over time our relationship with each other also grew as brothers and sisters. When were off with our gigs, we hangout, talk, laugh and sing more just for fun and that’s where our unique arrangements come in, “when we’re just having fun”. Just like our versions of the songs “Oh Carol” and “Obladi Oblada”, we didn’t arrange them on purpose. We were just jamming... and voila! The arrangements were made. Well that was before, now we arrange songs on

purpose due to time constraints and since we know our voices already the work is much more faster . Other than the voice technicalities and skills in playing the instruments, we also grew together in our attitude towards our music, the industry and even with each other. The number one thing I’ve observed in the team is respect, whatever situation we are in. Respect is always there. Patience and understanding were also developed through the tough times of the group during “Sendong” and lastly professionalism. Just earlier tonight, the core was at my place for a rehearsal and it was fun, just like the old times. I was tired but when

we started doing our “blendings”, I began to enjoy instead. Talking over dinner afterwards made us more relax even reflecting over what happened during “Typhoon Pablo “ and comparing it to “Sendong “ last year. Growing up together in music doesn’t only mean “to grow technically” but rather growing technically in skills and relationship with each other. I personally do not know how long we will stay in the industry as a team, since each of us has an individual career but for as long as God will allow us to be here in the field, then I guess we will continue to grow as one, hoping to be a good example to other bands in the long run.

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December 9-15, 2012

d e O ro


Points of View

Shoe dreaming in Northern Mindanao ONE of the unexplored small and medium enterprises that have not been given importance in Mindanao is the footwear industry for the more than 25 Millions Mindanaons and the 93 Million Filipinos. Many of the shoes and foot wears that we see displayed and sold in the malls or the local stalls are imported brand coming from the Peoples Republic of China others under foreign manufacturing license are made in Vietnam or Malaysia. The same with the second hand shoes haggled at the “Ukay-Ukay” stores are Hongkong if not Korean made. How did this disparity manage to come undetected at the Bureau of Customs? Could this be the reason perhaps why the Philippine shoe products from the 20 or more Marikina manufacturers are losing its competitiveness against the imported foot wears flooding the local market? Masbate and Mindanao have abundant source of raw hide leather products coming from the cattle industries of these regions.

Quality leather can also be produced from the skins of crocodiles cultured from the Crocodile Farms of Puerto Princesa or Davao. Va r i o u s l i v e s t o c k industries in the Philippines have the capacity to provide the raw materials. Goat skins are fine leather but we like to cook and eat them instead as “Papaitan”. We have good local designers that have earned accolades in the fashion scenes abroad yet Philippine shoe products are unheard in the international fashion scene. During the early 80’s when the former First Lady Imelda R. Marcos used to order dozens of shoes from the local Marikina producers to be worn for her countless trips abroad. She was widely criticized for extravagance and branded as “Imeldefic”. Few took credits that she was advertising and promoting Philippine made foot wears abroad. Nobody took notice that when the Philippine Trade Center was opened in New York which was located at the famous World Trade

Center many Philippine shoe products were prominently displayed. The Philippine Trade exhibits has long ceased and closed before the World Trade Center was bombed and destroyed in the famous 911 infamy of the American history. The footwear industry is one of the most important economic activities next to food and clothing. People moved and travel with all types of shoes and footwear’s in their daily lives. We can survive not to have a motor vehicle or an Armani suite but we cannot do without shoes. We provide our children a minimum of three types of foot wears for their safety and comfort. The same pragmatic thinking for an average adult Filipino to own an average of 3 foot wears, a slipper, a formal leather shoes and an athletic rubber shoes. Even our indigenous brothers from far flung mountains need a boots or a slipper to protect their feet. We look around in the major cities of Mindanao until it came to the reality

Health IN focus by: Dr. Mary Jean Loreche


s of this writing, the heavy rains and strong winds that Pablo dumped in the City of Golden Friendship is ongoing, add to it, the brown out and the fear of getting out from the safety of my home. What saved the day for me, in my restlessness to become productive during those hours of getting holed in, was the full battery charge of my laptop. I know for a fact that many Kagay-anons remembered Sendong and its aftermath: I am not only concerned with the homes that were washed away, the

death toll rising, but also, the diseases that are of public health concern. Flood waters have a potential to increase the risk of transmission of communicable or contagious diseases. These may fall under either water borne or vector borne. Considering that floods have a tendency to contaminate the source of water supply, it is not uncommon to find, after the floods, an increasing number of people that may develop diarrheal disease, typhoid fever, hepatitis A, and Leptospirosis. Last time CDO was hit by a typhoon, there was a

notable rise in the number of affected individuals with Leptospirosis, a disease that happens once the skin or mucous membranes get in touch with water contaminated with rat urine. The Department of Health conducted information dissemination as well as distribution of the appropriate medicine, as a preventive measure. It is only when the displacement of a population and when the source of water supply is compromised that the other types of water borne diseases as enumerated above can happen. Thus, it is a very important measure as part


of our senses that we were not able to produce a single shoe manufacturing plant in our region to deliver the 75 million pairs of footwear worn by more than 25 million Mindanaons? It is dismal that the one town one product encouraged by the government is not working in the manufacturing s e c t o r. D o w e l a c k investors to explore its development? Could this be the reason why many of us today prefer to wear the imported shoes associated with the tongue twisting foreign brands made popular by Hush Puppies, La Coste, Co nvers e, Adidas or those worn by the NBA stars that we see on televisions or advertised in the print media? With the Board of Investments (BOI) mandate promoting bilateral trade talks and trade pacts with the free enterprise economies worldwide, the possibility of a Nike brand or the Milton Florsheim shoe product can be manufactured maybe at the

Phividec industrial estate in Misamis Oriental? Our entrepreneurs and local investors can also revive the famed “Ang Tibay” shoe which was manufactured by the Teodoro family. It was the brand worn by our country’s military establishment in the 50’s during the time of President Carlos P. Garcia with his Filipino First policy on trade. Many Economic Processing Zones in this country were created by the government to pump prime the manufacturing sector for export undertaking or local over run consumptions. Business locators were granted legislated tax incentives that should redound to a competitive price of manufactured goods in the market and good return of their investments. Perhaps some entrepreneurs should be given financial support by the government banks for loans and capitalization and encouragement to establish ties with foreign investors along shoe manufacturing ventures

through organized trade missions abroad? Korea, Spain and Italy produce the leading foot wear brands exported to the world today and most of their materials are coming from Asia or Turkey. We h a v e e l e c t e d national officials from our City and the Province of Misamis Oriental who are associated or have wield influence to our Senators comprising the trade enterprise and economic committees in the Senate. A counterpart body is also in the lower house packed with eloquent Congressmen. It is wishful thinking if our honorable gentlemen can take a look at our shoe industry or the absence of it in Northern Mindanao? Ironically, many of political leaders talked instead of the more than 3,400 pairs of shoes of Imelda R. Marcos that is left rotting in the museum shelves of Malacañang while the shoe manufacturing industry of this country is losing steam to the foreign brands.

Pablo & Public Health Issues

of the government’s risk reduction and disaster preparedness to involve the people in charge of the water systems. It is likewise good to make people realize that drinking water in times of flooding should be boiled and placed in clean and safe containers. Proper disposal of waste is as important as the getting or clean and potable water. Another preventive measure to help minimize water borne diseases is vaccination against Ty p h o i d F e v e r a n d Hepatitis A, especially among the high risk groups, food and water handlers, and waste or

sewage workers. Floods bring about an increase in vector borne diseases too, like Malaria, Dengue Fever, as there is an expansion in the number and range of vector habitats. Stagnant water, water in the unused tires, vases or cans caused by the heavy rainfall or the overflow of the river can act as breeding sites for mosquitoes which are the known vectors for Malaria and Dengue. Add to this, are the heavy congestion of evacuation centres where people are huddled together, with no protective clothing or mosquito nets! It is to

the public’s best interest, if, there is continuing education and awareness conducted: teaching them the warning signals for these diseases, thus, prompting them to seek immediate consultation. R e m e m b e r , early detection and diagnosis save lives, and minimize costs in terms of medications and hospitalization. Health education is as important as the giving of medicines, in the prevention of diseases associated with flooding. Public health issues as these will need the help and support of every member in the community...

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| December 9-15, 2012



BWM Group converge atgathers the Media Center for journalism forum and seminar

BusinessWeek Mindanao Advertising & Promotions (BWM-AP) holds a Mindanaowide Mindanao-wide Journalism Forum and Seminar, December 1, 2012 at the BWM Media Center, Abellanosa Street, Cagayan de Oro City. The forum and seminar featured speakers include Mindanao Daily News (MDN) Editor-in-Chief Ruel Pelone, MDN Associate Editor Cris Diaz, BusinessWeek Mindanao (BWM) Editor-in-Chief Nelson Constantino, BWM Media Center Training Director for Broadcast Joe del Puerto Felicilda, The Cagayan de Oro TIMES Editor-in-Chief Shaun Alejandrae Yap Uy, and facilitated by BWM Media Center Training Director for Print Allan Mediante. The participants of the said forum and seminar are the BWM Group’s Mindanao Bureau Chiefs and Correspondents who came from key cities and provinces of Mindanao. The group enjoyed a whole day lecture and forum in the fields of news writing, column/editorial writing, feature writing, photojournalism with focus on file handling digital imaging files. BWM-AP CEO and Publisher Dante Sudaria says, “this is a very special occasion for the BWM Group, we are getting bigger and better, but it is also good to be reminded of how we started out and also for our correspondents to refresh themselves in the various fields of

BusinessWeek Mindanao Advertising & Promotions CEo and Publisher Dante Sudaria in his inspirational message during the BWM Group’s Mindanao-wide Journalism Forum and Seminar at the BWM Media Center.

journalism.” M r. S u d a r i a a l s o enthused that “with the advancement of new technologies, it is best to use all available resources for us to keep ourselves on track with the daily grind of the newspapering industry.” The event is also a special gathering for the BWM Group as they celebrate Christmas ahead, “we celebrate our Christmas party ahead because I know that this is a very busy month and we are always very busy with the daily tasks that we have in our respective newspapers, this is our way of thanking all our partners in making BWM what it is today, Merry Christmas to all of you”, Mr. Sudaria adds. Now on its third year, BusinessWeek Mindanao newspaper already comes out three-times-a-week, Mondays, Wednesdays, and Fridays. This year is also the 1st anniversary year of Mindanao Daily News. Mindanao STAR Balita’s presence on the other hand, has already made its mark in the “masa” (Class C-D) readership, equally rising to visibility are the two latest additions to the group – The Cagayan de Oro TIMES which is a weekly lifestyle ABAMIN’s Congressman Maximo Rodriguez delivers an newspaper and the BWM inspirational talk as a guest of honor during the BWM Magazine. Group event.

BusinessWeek Mindanao Executive Editor Allan Mediante facilitates the BWM Group’s Mindanao-wide Journalism Forum and Seminar at the BWM Media Center, December 1, 2012.

Mindanao Daily News Editorin-Chief Ruel Pelone gives a refresher course on news writing for the BWM Group’s bureau chiefs and correspondents.

Mindanao Daily News Managing Editor Joe del Puerto Felicilda gives a refresher course on news/data and proper press conferrence decorum for the BWM Group’s bureau chiefs and correspondents.

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December 9-15, 2012

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| December 9-15, 2012




The Fashion Authority


n a world where standing out matters more than blending in, one must be able to rise above the clutter. SM Accessories, the Fashion Accessories Authority, is known as the style-setter and star of wardrobes of the country’s hottest and most stylish set. Aside from being the biggest accessories mecca in the country, SM Accessories boasts of colors, styles, and designs that ultimately make one stand out from the rest. SM Accessories is known for chic, trendsetting items that are consistently spotted on the country’s who’s who. To seal the brand’s position in the industry, last November 15, SM Accessories

gathered the “it” crowd at Republiq Club for a night of fashion, glamour, and sophistication that featured a spectacle of trends to push the fashion envelope from typical, to extraordinary. Fashionistas and partyphiles alike witnessed the grand unveiling of the Supreme Four of SM Accessories: Xian Lim, Georgina Wilson, Richard Gutierrez, and Anne Curtis through an elaborate production which featured the brand’s Holiday Collection, styled by Millet Arzaga and celebrated fashion stylist Liz Uy. The Hunter Street Collection showcased pieces with eclectic prints fit for the freespirited people of the world type;

Urban Glam featured sleek, tapered and classy pieces; Baroque showcased pieces highlighting sophisticated elegance; Blue Royale will be a definite standout with its regal and eye-catching pieces. With this, the Holiday Collection became the perfect epitome of the Supreme Four. The star-studded event was graced by personalities from all over the industry; celebrities like Annabelle Rama, Eddie Gutierrez, Raymond Gutierrez, Tessa Prieto-Valdes, Nancy Castiglione, Sarah Lahbati, Frencheska Farr, Kylie Padilla, Rocco Nacino, Enzo Pineda, PBB Teens housemates Ivan Dorschner, James Reid, Bret Jackson,

and Devon Seron, One Mega’s Sari Yap, Preview’s Lyca Puno and Anna Canlas, and supermodel Danica Magpantay. Also spotted were Marie Lozano, IC Mendoza, Bianca Roque and Chino Lui Pio who were covering the launch. Guests danced to the beats of crowd favorite DJ Mars Miranda, and were treated to prizes such as SMART Bro Tablets and an iPhone, courtesy of SMART. The event was sponsored by Max Factor and SMART. With the addition of Xian, Georgina, Richard, and Anne to their roster of ambassadors, SM Accessories definitely made its mark as the Philippines’ Fashion Accessories Authority.

GSIS pensioners to receive cash gift before Christmas day


he Government Service Insurance System today announced that its Board of Trustees approved the allocation of Php1.8 billion as Christmas Cash Gift for its 219,000 oldage, retirement and disability pensioners who are receiving their regular monthly pensions as of December 15, 2012. “We will credit the cash gift to our pensioners e-Card accounts on or before Christmas Day,” GSIS President and General Manager Robert G. Vergara said. Pensioners whose 2011 cash gift is Php10,000 and below, will receive an amount equivalent to one month current pension, up to a maximum of Php10,000. While

pensioners whose Christmas Cash Gift last year is above Php10,000, will receive an amount equivalent to one month current pension, up to a maximum of Php12,600. Pensioners who resumed their regular monthly pensions after December 2011 (or the five-year guaranteed period) will receive an amount equivalent to one month current pension, up to a maximum of Php10,000. However, some pensioners are deemed ineligible to receive the cash gift. These include: basic survivorship pensioners and dependent pensioners; retirees who received in advance their guaranteed pensions in the form of lump sums and who will be

receiving their regular monthly pensions after December 31, 2012; and new retirees from 2008 to 2012 who will be entitled to the Christmas Cash Gift five years after their retirement date. The same is also true for those members who separated from the service from 2006 to 2012 before reaching age 60 and who will be entitled to the cash gift once they have been regular pensioners for at least five years, and pensioners under RA 7699 (Portability Law) who are receiving their regular pro-rata pensions. Vergara said this year’s Php1.8 billion cash gift to pensioners is 11 percent higher than the previous year’s grant of Php1.62 billion.

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December 9-15, 2012

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| 11

DILG exec lauds Oro, MisOr’s preemptive measures vs ‘Pablo’ By Fred B. Dellava of Mindanao STAR Balita

C AGAYAN D E ORO CIT Y- “LESS c asualty kasi less ang population s a criti c a l are as e ven typhoon stronger than Sendong,” Department of Interior and L o c al G o v e r n m e n t ( D ILG ) S e c r e t a r y M a r R ox a s said in a press briefing here Thurs day. He said C omp ostela Valley Province and some areas in Davao Oriental have suf fered over the effect of Typhoon Pablo (international name Bopha) same in Cagayan de Oro when Typho on Sendong devastated the city, December 17, 2011. “50% you’ve done well and together with 50% cooperation of the environment,” he said. However official stressed that the gover nment ef for ts to respond immediate n e e d s of t h e t y p h o on victims particularly those who lost their properties and love ones.

Together wtih Roxas visitation in the city a n d n e a r by prov i n c e s in Nor thern Mindanao w a s a 2 - t on of re l i e f go o ds which delivered by Philippine Nav y. B as ed on Mindanao Development Authority (MinDa) report, at least 36 villages in C agayan de Oro were affected b y Ty p h o o n P a b l o wherein most of the affected residents were also affected then by Typho on S endong. Mi n D a s ai d, i n t he city alone over 9, 000 fami lies were af fe c te d by the recent typho on where some of them are temp orar y sheltered at 55 e vacuation centers. In Bukidnon province, it was reported four casualties and many infrastructures were destroyed. MinDa Secretary Lou Antonino were also v is ite d i n C ag ay an d e Oro to give assistance to the typhoon victims.

DILG Secretary Mar Roxas (right) entertains questions coming from the members of the Cagayan de Oro media in a recent press briefing at the Misamis Oriental Provincial Capitol as Governor Oscar Moreno (left) goes through some documents. After the briefing Secretary Roxas proceeds to the Visayas area. (Photos by SHAUN UY)

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