Student advertising company seeks angel growth investment

A Bristol company that has created the UK’s first digital advertising network within student accommodation is now seeking £200,000 funding to scale up, through the Angel Investment Network

Target Student was launched by Andrew Francksen and Guy Thurlow in 2020. Initially they managed a network of students distributing promotional material in student halls and busy city centre locations across the UK and Ireland.

After delivering hundreds of campaigns for brands such as Pizza Hut, Ola cabs and Boardmasters, they thought they could o er all these clients something more.

The company is now o ering out-of-home (OOH) advertising. Advertisers are increasingly using OOH to drive consumers to interact and engage through social media, and even to transact through their platforms.

OOH audiences are young, digitally-minded, and connected individuals that use social media as part of their everyday life –and this includes how they interact with brands and make purchases.

After a successful proof of concept, including with more than 30 customers such as Dominos and The Department of Education, Target Student covers 33 accommodation sites and has access to more than 100 in the pipeline.