AYBL Group marks record growth with Redditch warehouse expansion

Fast-growing women’s sportswear brand AYBL Group is pushing ahead with expansion plans following a record year turnover, with the acquisition of a new UK warehouse in Redditch.

The announcement follows a successful period of growth for the company, which reported a £23.1 million turnover earlier this year.

The new 56,600 sq ft facility, on Old Forge

Drive, will provide space to increase stock levels and house extended product lines, enabling the business to meet growing demand. The business will have capacity to ship 40,000 orders daily – up from 10,000.

AYBL was founded in 2018 by brothers Reiss and Kristian Edgerton. The Group has also set its sights on accelerating expansion of women’s fashion brand, Because of Alice (BOA), which was founded by fashion influencer Alice Cross.

Co-founder and CEO at AYBL Group, Reiss Edgerton, said: “The past year has seen phenomenal growth for the business and I’m incredibly proud of the Group as it continues to expand as a major player in the fashion, fitness and lifestyle arenas. Our new warehouse will be instrumental in facilitating future growth plans, and we are looking forward to accelerating operations in line with our brand aspirations, while also stepping up our global expansion schedule.”