WEB 5.0

The business community, such as revenue management and hotel marketing platform Hotel Cloud, has already began embracing the journey towards Web 5.0; which helps bring next-gen possibilities for their clients. As Amit Popat (Founder and CEO of Hotel Cloud) comments, this involves utilising Web 5.0 technologies to personalise hotel guest experiences by developing a smart-room ecosystem to allow for highly personalised recommendations based on individual guest preferences, and voice control to interact with the room environment and hotel services. Hotel Cloud use this technology to drive higher levels of guest satisfaction which results in greater revenue opportunities for hotels. This is only possible through Web 5.0’s ambient computing – combining computing power with the surroundings to seamlessly enhance overall guest satisfaction.

As Chris Shanks (Head of Technology and Operations at Emerge Digital) comments, Web 5.0 is an evolution of the existing internet that we have come to depend on, and is focused on how user data is controlled, shared, and managed. The primary benefit of Web 5.0 from a legal perspective is that it mitigates risks of data breaches.

This is because in Web 5.0, individual users control their personal data through leveraging blockchain technology. This is achieved through user’s possessing a secure “digital wallet” which stores user’s identity, data, and preferences as they navigate the web. As Chris Shanks highlights, music playlists will no longer

Sarah Kenshall:

Sarah.Kenshall@bpe.co.uk be “owned” by a single platform. Instead, they will be stored within a user’s decentralized profile, where they can choose who interacts with it.

Holding personal data in secure wallets retained by individuals, as opposed to personal data being held by corporates on individual’s behalf, is a significant mitigating step to render the growing threat of data breaches less likely.

Notwithstanding the advantages of Web 5.0, as Chris Shanks comments, web innovators will need to approach Web 5.0 carefully, ensuring that they fully grasp the opportunities and challenges of a decentralised web, before they fully embrace it.

BPE are at the forefront of innovation and can assist businesses in venturing into new technologies with care. Please contact Sarah.Kenshall@bpe.co.uk for further information.