Haven
Nickelodeon
Thomas and Friends
After an eventful 2011 which saw Thomas & Friends move to new owners Mattel, the world’s leading toy company, the brand will continue to expand and grow its product lines and work closely with Haven Licensing locally to dominate the preschool category in 2013. With Mattel’s ownership comes a renewed focus on brand building coupled with a plan for long term investment in new content, 6 trend guides per year, new product development, and increased marketing, PR and advertising. The rollout of the CGI style guides by Haven has resulted in a dramatic lift in sales across all categories. The strong focus on product development will continue to be a priority as well as expanding the range into new markets and product differentiation across the various retail channels.
Market Wrap
and Melbourne followed by 9 weeks of cinema screenings at 38 Hoyts cinemas across the country and 7 in New Zealand beginning on 21 July and running through to 16th September. The event will be supported across all channels including retail, broadcast, digital and social media. With the buzz already building this release is expected to be the highest ranking preschool movie release for Hoyts this year! Tie-in merchandise from partners including engines, playsets from Fisher Price®, publishing, apparel and accessories will be launching into stores in October. The integrated marketing campaign will include TV, print, radio, outdoor, online and retail POS.
Now in its 32nd year globally and 16th year in Australia, Nickelodeon is the number 1 network and entertainment brand for kids with a portfolio that truly represents “something for everyone”. Nickelodeon has built a diverse, global business by putting kids first in everything it does. Leading into 2013 Nickelodeon have ramped up their portfolio with brand new programming that will target the boy and girl segment specifically.
Looking ahead
For the remainder of 2012 we will discover the mystery of the lost engine in the new CG direct to DVD Thomas & Friends™ movie “Blue Mountain Mystery”. There’s a mystery engine on the Island of Sodor! Join Thomas as he follows the clues to unravel a secret that will help a new friend. This must see special introduces captivating and diverse new characters and exciting new destinations, so climb aboard for a thrilling ride!
2013 is shaping up to be a massive year for Thomas. In Q1, fans can look forward to another mini tentpole event with the release of ‘Go Go Thomas’ DVD, toys and merchandise launching in March. This will be closely followed by another big CG animated feature length movie release titled ‘King of the Railway’ in September which will once again introduce new engines and a new destination.
Prior to its release on DVD on 20 September, Blue Mountain Mystery will have two Blue Carpet Premiere events in Sydney
Hold on to your tracks and get set for a wild ride in 2013 with Thomas & Friends!
Clearly the star of the show at LIMA in Las Vegas, ‘Teenage Mutant Ninja Turtles’ was unveiled to attendees in all its lean, mean & green glory! Nickelodeon kicked off Vegas celebrations with an exclusive cocktail party, revealing all-new footage from the Turtles TV series, which received overwhelming feedback from the crowd of industry experts that this is the greatest Turtles creative yet. This all new CGI animation TV series premieres on Nickelodeon on Monday, 8th October at 4.30 p.m. with free-toair television kick starting during the first half of 2013.
Haven & Nickelodeon will be rolling out merchandise locally, starting with Playmates toys and Head Start as their local Australia distributor & Planet Fun for New Zealand. The focus will be on using toys, as much as TV, to re-establish these iconic heroes to a new generation of Turtles fans. Reminiscent of the ‘80’s Turtles we all know and cherish, combined with an all-new enhanced & personalized look and feel for each Turtle – Nickelodeon has focused on the detail when reviving this mega brand from the city sewers. As Karl Aaronian, Senior Vice President of Marketing, Playmates comments, “The innovative new toys will allow kids today the opportunity to recreate that unique ‘Ninja Turtles’ experience. Nobody can resist that unique Turtle blend of humour, action and fun-loving personalities”. The first phase of consumer products will hit the market in March 2013 and includes core categories such as action figures, role play, dress up, apparel, games, puzzles and more. With the merchandise program set to be in full swing from July 2013, prepare to be shell shocked! The primary target audience for launch will be boys 4 – 8 years old, with a secondary audience teens and adults. A game changer, a blockbuster, a no brainer!
Winx Club Nickelodeon has launched a fresh new Winx Club which blends relatable storylines and situations with fashion, music and magical transformations – key ingredients that appeal to girls of today. Airing twice a day, Monday to Friday on GO!, Winx Club, is an animated modern fantasy adventure series that follows six best friends - Bloom, Stella, Flora, Musa, Tecna and Aisha - enrolled in Alfea College, the finest fairy school in all the realms. Toys R Us in the U.S. launched their online pre-sale campaign last month and exceeded expectations. The international roll out commences next month across the US, Canada and the UK led by ARGOS. With the new series launching later this year JAKKS Pacific have confirmed Funtastic as the Australian distributor who will be launching a new line of dolls, playsets, accessories, dress-up and role play items September this year. Paramount Home Entertainment will also be releasing a feature length DVD to coincide with toy launch. Further product categories will roll out from April 2013. The Winx license programme will be supported by a multi-platform Marketing and Publicity campaign including TV, online, print magazines, kids press and much more. The perfect hit for today’s girl!
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Haven Licensing Sydney Head Office call 02 9357 9888 Melbourne Office call 03 9015 6688
Haven Licensing Sydney Head Office call 02 9357 9888 Melbourne Office call 03 9015 6688
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