to life of the brand, the licensing program in Australia and what’s coming up in 2021 and beyond.
Interview with BBC Studios ANZ Head of Commercial and Business Development, Kate O’Connor. Home-grown animated series Bluey continues to win hearts across Australia and the world, securing its place as one of Australia’s most popular children’s brands. As 2020 came to a close, the series was recognised both locally and internationally. In Australia, Bluey was one of The Good Weekend’s ‘40 Australians Who Mattered in 2020’, highlighting how the series has become part of Australian cultural and social fabric. Internationally, Rolling Stone included Bluey in its list of ‘The 20 Best TV Shows of 2020’. With 2021 shaping up to be another big year in licensing, BBC Studios ANZ Head of Commercial and Business Development, Kate O’Connor, shares her thoughts on the success
Pool Time Fun Figurine Playset from Moose Toys
Bluey has gone from strength to strength – what is the secret? For me, the magic of Bluey is its simplicity and relatability for families across Australia. Bluey is extra special because it combines world-class animation and scriptwriting with multi-layered storylines and beautiful music composition. Kids love how Bluey is all about play, but it’s also genuinely funny so the whole family can watch it together. It’s also quintessentially Australian which has captivated fans across the world. For example “What’s a bin chicken?” is a question I’ve seen asked by many international fans on social media! Why do you think the Bluey licensing program has been so successful? We work collaboratively with all our licensees to inject that Bluey magic into everything we do. We’ve spent a lot of time focusing on the products we release, to ensure that each product has the soul and DNA of Bluey and gives fans something unique and exciting. We want Bluey products to be as magical as the show itself, to reflect its Aussie heritage, the beautiful Brisbane colour palettes and landscapes, and ensure products tell a story from the episodes of Bluey. Knowing how much both parents and kids love the show, we also want to create products that big kids love as much as little kids.
Welcome to The Bugg Report Magazine — Edition 36