What is the Fuss All About? Sam Arcadipane has recently launched her very own brand of collagen-infused organic teas — jumping into the wellness space and the popular interest in collagen, her newly launched brand — Fusspot Collagen Beauty Tea, with its distinct hot pink irreverent branding has, taken the market by storm. Interview — Sam Arcadipane, Fusspot Collagen Beauty Tea
Sam Arcadipane is a veteran of the brand and marketing space and highly decorated educationally, with a Bachelor of Business in Marketing amongst other advertising and public relations qualifications. Sam initially held key positions in many brand and consumer goods organisations in the 2000’s including Mattel, Hanes, CoverGirl Cosmetics and Hallmark Cards. She also held a National Marketing Manager role with Kmart and then moved back into licensing for nearly 7 years with Haven, managing both the Nickelodeon and Sanrio brand portfolios across Australia & New Zealand, which gave her the freedom to develop mass-market brand portfolios across multiple retail partners. Sam then moved back into marketing (and e-commerce/ digital marketing) with roles in the capacity of Head of Marketing with retailers in the furniture industry, motor cycle industry and with global companies like Cotton On and PETstock, before adapting her skills to provide senior strategic consultancy services within various industries over the last 18 months. After The Bugg Report learned of Sam's new brand, Fusspot Collagen Beauty Tea, via LinkedIn, we spoke to Sam about her new venture.
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The Bugg Report Magazine
Sam after all those years of big corporate roles, what was the catalyst for you to take the decision to commit to your own business? It really wasn’t a hard decision, it was more about what the business could be and when to take the leap… I had wanted my own brand, my own business, for some time, but just didn’t have a solid idea that resonated with me to be both in-demand by the mass market and to be profitable. After starting several business plans and doing a lot of research and deciding these ideas weren’t going to ‘cut it’ — I continued researching until I found something I both loved and believed in, that was in demand, and that I could stand behind. Once the idea came to life — it was all systems go!! What led you to investigate and settle on organic teas infused with collagen as your chosen field? I had been reading a lot about hydrolyzed collagen peptides and was extremely curious, we’re all getting older and I was doing a lot of research into this space, and being an avid tea drinker — the idea popped up one morning and then I started to investigate the feasibility — and once I had researched and found the incredible benefits of tea for both your skin, your health and your wellness, well, it just stemmed from there… but that was the easy part — then it was “how am I going to make this happen?”