au natural Ethical, natural and nourishing products to try by Nicole Wilkes illustrations by Samantha West design by Asli Aybar
foundation
mascara
Au Natural Cosmetics Zero Gravity C2P Foundation Ethics: Vegan, Cruelty-free Best for: Even coverage and smooth finish With 15 shades, this foundation delivers solid coverage, smooth application and a lightweight finish. Au Naturale Cosmetics founder Ashley Prange started the #CleanBeautyRevolution in 2011. The movement works to educate about and lobby for regulation banning toxins from cosmetic products. “The Clean Beauty Revolutionaries are a passionate force, refusing to rest until the consumer protection laws and standards in the US match or exceed those already being practiced in the UK,” said Morgan Krause, Au Naturale Cosmetics’ marketing director.
Josie Maran Argan Black Oil Mascara Ethics: Cruelty-free Best for: Intense length, sensitive eyes This volumizing, nourishing mascara is made with 100% pure Argan oil mixed with the “blackest-black iron mineral pigments” and lash-strengthening bamboo—that’s right: bamboo.
blush W3ll People Nudist Multi-Use Cream Stick Ethics: Vegan, Cruelty-free Best for: Natural color, all-day wear This multi-tasking product is perfect for adding a natural pop of color to the cheeks, lips or eyes. The aloe-rich formula promotes hydration and smooth application—other ingredients include chamomile flowers, green tea leaves and sunflower seed oil.
40 the buzz
moisturizer Christina Moss Naturals Organic Facial Moisturizer Ethics: Vegan, Cruelty-free, BPA-free Best for: All skin types This non-greasy moisturizer has no fillers or binders, which makes it ultra-concentrated—a little will go a long way.
lips Axiology Natural Organic Lipstick Ethics: Vegan, Cruelty-free Best for: Moisturizing, long-lasting color “We formulated our lipsticks with only 10 edible, organic ingredients,” said Ericka Rodriguez, the founder of Axiology. “The product is moisturizing, nourishing and the color has true staying power.” She isn’t kidding—the ingredient list consists entirely of familiar, easy-to-pronounce words like organic avocado oil, vitamin E oil and elderberry extract.
