In the most exciting twist yet to man’s favourite second skin, Basics 029 shifts gears to the fashion season with its rich new genre in denim clothing. Over the years, the couture ethic at Basics has stood true to the brand name - keeping the basics perfect. Which meant the fabric quality, the fit, comfort and originality in design have been a few exemplary notches above the other jean-makers in the market. This season, keeping such distinctive trademarks intact, Basics brings a striking new design philosophy to the denim lineage. Experimental, rebellious, or plain avant-garde- you choose the superlatives; but this is one makeover that guarantees to up the count of eyeballs you poach. From revolutionary new concepts in fits and washes, right down to styling on pockets, the new Basics 029 denim range leaves no stitch untouched. Thought you owned every possible shade of blue denim? Prepare to be shaken to reality by lively new hues like icy blues, mid blues, rinse blues, plus some sprightly newcomers in grays and blacks. And
50 | MAY 2011 | Cinema, Music & Art with the Brew