Brand Spotlight: Kenneth Cole by Kristi Bergeron, Vice President, Head of Digital Strategy, BrainTrust CAA-GBG
A
long-standing relationship for BrainTrust CAA-GBG is our work with the famed fashion brand, Kenneth Cole. Our founder Kendra Bracken-Ferguson, sat side by side
with Kenneth for his first twitter chat, and introduced the brand to Influencer Marketing through her first company, Digital Brand Architects. Fast forward a few years to where Kenneth Cole has been a banner client for BrainTrust CAA-GBG. We have leveraged amazing learnings from their influencer campaigns that have helped define the narrative of our Influencer Data Mapping white paper. This month Kristi Bergeron, our Vice President and Head of Strategy, sat down with Sarah Kirchner, Vice President of Digital at Kenneth Cole, to discuss: how this legacy brand
has used Influencers in the past; how they use them today; and where she sees the space evolving in the future.
16 The BrainTrust Quarterly