who that is.” I didn’t really enjoy that separation. And especially as a blogger when you’re talking on the computer about yourself by yourself all the time it’s kind of nice to have some real life interaction, so I decided that was what I wanted. As a stylist, when I used to work as a stylist (I don’t style anymore), but when I did, you hire a photographer, your models, your make up artists, your assistants and its a really big team and you create something really great with that and that’s how I was used to working and so I wanted to try and bring that to the blogging community. Like I said, there were no rules. It was the very beginning of it kind of being a real profession and there weren’t a lot of people doing it. There was no structure, and with all of that, there was no power either. So when brands approached me, it took so much to get them to pay basically. It was hard work to try to prove yourself and go through the steps and they weren’t quite sure and you weren’t quite sure what to give to them. So I figured to get this all kind of working - to get it together as a profession - I needed my contemporaries to be on the same board and I just particularly wanted to know them. It was kind of a combined thing. It’s been an interesting journey to try to figure it all out. But I think it’s in a really awesome place, where you know the bloggers that are all on board are so supportive of each other. It’s just fantastic to see people collaborating and working together and creating space rather than taking from each other. Is there a lot of competition with other fashion bloggers? I think in Hong Kong, it’s neat because we are not in a position where we are competitive with each other, which is important because Hong Kong is small. We all go to the same events and we all
write about the same stuff, but as you’re finding out, we all have different point of views. So for me, my blog is for my personal shoppers. Other people have completely different reasons as to why they blog. Maybe it’s about their whole point of view of being eco chic. Other people are all about expanding your awareness on what’s socially acceptable in fashion. So everyone kind of got their niche and it’s really nice that people understand what each other’s blogs are about and accept everyone. That’s’ a huge thing. I mea, there are no cat fights at events or anything too drama-filled. It’s pretty good! How do you think the whole blogging community has changed? Do you think it has evolved dramatically? I’m going to say no. I think it has gotten bigger, but I think the standards that were set at the very beginning are still being played through. I think it’s a lot more obvious now because there’s a lot more people. At the beginning when one or two people would collaborate, someone would take a photo and someone would pose. Now it has gone into like
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