EVENT ANALYSIS
on the show floor Visitors to the event were treated to an extensive array and choice of light and heavy equipment.
n $806 billion –
amount Saudi will spend on projects up to 2030.
n $252.22 billion –
values of real estate projects in the Kingdom.
n $332.82 billion –
To be spent on energy projects, including reducing Saudi’s reliance on oil and gas.
n $220.95 billion –
budget for infrastructure, water and power (IWP) projects.
n 30% –
Expected rise in machinery demand in 2013.
n 2,500 –
Number of visitors at the show.
MAY 2013
MIDDLE EAST
great to see the event looking professional and getting better every year. The gathering of all these players is an ideal opportunity for all to benefit from their presence and their experience.” The Construction Machinery Show’s success was also an indication of the constant growth of the construction market in the Kingdom of Saudi Arabia which is the largest construction market in the Middle East. The Kingdom is home to an array of multibillion dollar projects with a diverse set of industries from hospitals and medical facilities to universities, cities and industrial and infrastructure projects, all due to complete construction projects within the coming decade.
The show featured companies showcasing a host of construction and machinery products, services and solutions ranging from diggers to crawlers, from cranes to trucks, and lighting firms to generator businesses. The massive range on show demonstrated why the Saudi market for heavy equipment is the dominant force in the Middle East. Neighbouring markets such as the UAE, which has plateaued since collapsing following the global financial crisis, Qatar which is still awaiting its own FIFA World Cup 2022 and Vision 2030 boom and Iraq and Egypt, which have their own unique challenges, are all considered potentially exciting areas. However, if you want to see the biggest range and volume, the Kingdom is the place to be. Subsequently the show was a mixture of established dealers in the market such as Saudi Diesel and Kanoo, as well as some of the biggest names in the industry tussling for a share of contractor and operator attention like Sany, JCB, TATA, Case (via Roots Group) and LiuGong, and many others. The Saudi Diesel stand was arguably the most impressive among a packed show, showcasing and reflected managing director Raad Abduljawad’s philosophy that the Kingdom needs a forum to bring together as many players in the industry as possible. “We need a construction machinery show in the country that is successful,” he said. “We need to support it and we will invite our competition to do so.” n
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