the Beijinger September 2015

Page 50

WHAT’S NEW Venues & shops

Any Shop Style Style for Everyone Daily 10am-10pm. S1-16, Taikoo Li Sanlitun South, 19 Sanlitun Lu, Chaoyang District (130 4117 8730) 朝阳区三里屯路19号太古里南区S1-16 700m west of Tuanjiehu (Line 10)

I

t’s no secret that China has been on the fashion map for some time now, but some of the best up-and-coming Chinese designers still haven’t quite made a mark on the collective consciousness outside the innermost fashion circles. Any Shop Style aims to change that, by giving Chinese designers an uncomplicated platform through which to reach China’s fashion-hungry generation Z. Growing out of the former e-tailer anywearstyle.com, after opening their first bricks and mortar store in Parkview Green about a year ago, Any Shop Style have now expanded to that most fashionable of destinations, Taikoo Li. The store itself is simple, allowing the colors and textures of the clothes to shine through. Said clothes range from

monochrome separates by independent designer Bai Peng to downright zany cocktail dresses from Cindy Wei Zhang Studio – more of a showroom than an edited collection. Rather than restricting pieces or designers based on predetermined trends, Any Shop Style’s fashion buyers simply check the quality and construction of items before they go into the store. Individual pieces average around RMB 2,000 – still an investment, but an approachable price for independent designers of this caliber. For a reasonably priced pop of style, our eye was drawn to the reversible clutch bags by Italian brand Oh Mai (approximately RMB 1,500) in retro floral and palm tree prints. Robynne Tindall

photo: uni

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september 2015


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