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media kit
contents Show Information Multimedia Strategy Show Outline Segment Examples Broadcast & Distribution Information Demographics Web Traffic Advertising Packages
Show Information The Aviators is a fresh new multimedia concept for all things relating to the world of aviation. The television series is produced and developed by FourPoints Productions in Toronto, Ontario. Designed from the ground up to take full advantage of the latest in television and multimedia technology, The Aviators is destined to become nothing less than the industry leader in both Canada and the United States. The business model is anchored by a fast-paced, weekly TV series hosted and written by pilots. The magazine style show will cover a broad range of topics designed to keep both pilots and aviation enthusiasts informed and entertained. We cover everything from new aircraft designs to the latest GPS technologies, accident and safety awareness, airline profiles, and remote fly-in getaways.
Multimedia Strategy The television show has it all, but that’s just the start! The features and stories on the TV series will also be made available worldwide at www.theaviators.tv. This site will be developed by our in-house team of producers and web specialists and is designed to provide additional information that cannot be covered in a TV episode. To complete the total reach of The Aviators, we will be forming a strategic alliance with the magazine and print industry. Stories and features shown on The Aviators will also be published in the magazine. The Aviators: We are television, electronic media, Internet, and publishing. Your one stop resource for the wide world of aviation.
Show Outline The Aviators consists of a series of rotating segments intended to keep viewers entertained throughout each broadcast and interested enough to keep tuning in week after week. Each episode will contain 4 to 5 separate segments made cohesive by adhering to a weekly theme. This format helps to reduce production costs while providing the greatest opportunity for advertisers to communicate their message in a discreet, informative, and economical way. Segments can be rotated in and out of the series seamlessly as dictated by viewer popularity. We will perform ongoing market research to determine the rating and effectiveness of segments shifting greater focus to more popular segments and reducing or replacing segments that are less favored.
Segment Examples People – profiling the people of aviation: The
pioneers, the innovators, the heroes, the thrillseekers, the educators, and pilots of every sort: from wide-eyed students to private and sport pilots; from airline captains to fighter pilots.
Places – North America is rich with aviation
locations and The Aviators will be there to bring them to viewers and viewers to them. We will attend all the big aviation shows and conventions as well as visit quaint fly-in destinations and lavish fly-in resorts. The Aviators will reveal the behind the scenes action at manufacturing facilities and other sites at the heart of the aviation industry.
Planes – The Aviators will put viewers in the left-seat and at the controls of the latest and greatest aircraft available today. We will also step back in time to experience the thrill of flying some of the greatest classic aircraft ever. Singles, multis, floatplanes, corporate and luxury jets, commercial aircraft, helicopters, ultralights, gliders, fighters... everything that flies! Pro – A segment featuring corporate and commercial flying and careers for present or future professional aviators showing off the flying heavy metal along with the corporate jet setting lifestyle many only dream of. Safety & Training – In cooperation with the AOPA’s Air Safety Foundation, The Aviators will feature a safety segment providing today’s pilots with information they can use immediately to stay safe and tomorrow’s pilots with valuable lessons aiding in their development. Top 5 Lists
– An informative mini-segment providing tips and facts about elements of aviation safety or other points of interest in a week over week countdown format strategically placed surrounding commercial breaks.
Gear & Gadgets – The newest and coolest for the tech savvy pilot, aircraft owner, or gadget geek. New releases, emerging technologies, and unbiased product reviews are all featured.
Close Calls – A segment
bringing to life the popular column read by over 420,000 across North America monthly. The segment details harrowing situations experienced by pilots and the actions taken to avert disaster.
The Making of… – Behind the scenes footage of the making of The Aviators running during the closing credits designed to keep viewers watching every episode to the very end giving added value to sponsor credits.
Broadcast & Distribution Information United States The Aviators has already secured US distribution through KNME WestLink in Albuquerque, NM. WestLink will provide the satellite feed to all 320 Public Broadcasting Stations across the United States providing a reach of as many as 70 million American households.
Canada Most major Canadian markets are served by PBS but we will also be announcing a deal with a major Canadian broadcaster soon.
International The Aviators is working with an international distributor that may see the show airing throughout Europe and Australia.
Syndication By way of syndication, The Aviators will be seen on a number of channels across the United States and Canada and not limited to a single network. This expands the reach of the show providing greater benefits to advertisers.
Q A
What’s the most effective and economical way to reach over 3.5 million* pilots across North America?
Television + Internet + Print
=
THE AVIATORS
(Non-Pilot)
Demographics
* Based on market research performed by an aircraft manufacturer including active and nonactive pilots across the United States plus a proportional Canadian estimate.
Demographics A recent survey revealed that among prospective viewers‌ 71% are presently pilots Your company’s message is reaching its intended target 49% are private pilots while 22% are professional pilots The vast majority are affluent individuals making their own purchasing decisions 13% are student pilots, bringing the combined pilot total to 84% Future pilots will be introduced to your product or service
Web Traffic 3,000 unique visitors monthly (immediately after launch with minimal promotion) Traffic will continue to rise steadily with press releases, advertising, and word of mouth and will rise sharply when the show airs 80% of website visitors are new High number of return visits while overall awareness spreads 5,000 views of the series trailer in its first month Comments on web forums indicate great excitement & anticipation
Advertising Packages With the widest variety of media possible, The Aviators has an affordable way to effectively communicate your company’s message to the greatest portion of your target market. With our competitive rates, your cost per thousand will decrease as your ad returns increase. The Aviators: The Television Series
Underwriting (single/multi-episode credits)
30 second ads
15 second ads
PBS tags
Closed captioning sponsorship
Title sponsorship
The Aviators: The Magazine
Full page online/print
½ page online/print
¼ page online/print
Business directory ad online/print
The Aviators: The Website
Sidebar
Banner
Video intros