• INSTALLS • service call buttons and personal lights. The rows between seats are particularly large for moviegoers' convenience. CMX has glasses that display subtitles available upon request. CMX Director Luis Castelazo said several features differentiate the theatre from dine-in competitors. CMX has laser projectors in all of its theatres for superior picture quality; all of its seats are reclining; it has larger dining areas. The mobile app allows customers to buy both tickets and food at any time, and its single theatre with Dolby Atmos will take surround sound to the next level, he said. Castelazo said the CMS theatre recently approved at the Village of Gulfstream Park in Hallandale Beach should open in 2018. However, it will be a little different from the Brickell City Centre location.
First all-laser illuminated theatre with Barco Smart Laser cinema projectors Digital Cinema leader Barco and CMX have partnered to equip the new CMX Theatre in Miami with Barco's Smart Laser cinema projectors. The cinema delivers the region's best movie presentation quality while operating at a significantly lower cost than traditional xenon-powered theaters. Smart Laser cinema projectors offer the most cost-effective value proposition for exhibitors desiring to bring laser benefits to every screen. Cinemex will be able to offer an even higher image quality in its mainstream auditoriums, thanks to superior
contrast, brightness and color uniformity. To date, Barco has installed more than 1,500 of these projectors around the world. "We are honored to support CMX's US growth plans and applaud the company's strong commitment to delighting its customers with the best moviegoing experience," comments Ivan Cannau, Vice President Latin America for Barco. "In addition to elevating movie presentation quality, our Smart Laser projectors will help CMX to significantly reduce operating expenses and risk, as a flexible and future-proof solution."
June-August 2017
TW-37