TheatreWorld ::: March-May 2017

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tenders with wedge fries, pretzel bites and hot dogs •

A Café serving Dreyer's Ice-Cream and Starbucks beverages as well as beer, wine and frozen drinks Reserved seating

The Century Arden 14 and XD Theatre officially opens to the public on Thursday, December 1 with a variety of activities planned to help celebrate the grand opening including: •

Special invitation-only events will be taking place on Tuesday and Wednesday, November 29 and 30

A VIP night and "ticket tearing" ceremony on Tuesday, November 29

Radio personalities from multiple radio stations on-site Thursday, Friday and Saturday, December 1-3, who will be giving away special prizes like tickets, Cinemark gift cards, movie swag and concession vouchers for popcorn and Coca-Cola fountain drinks

In honor of #GivingTuesday, a special cash donation will be presented to the nonprofit, Big Brothers Big Sisters of the Greater Sacramento Area

Vue Entertainment Unveils a Multimillion Pound Refurbishment Vue Entertainment unveils a multimillion pound refurbishment of its iconic Leicester Square flagship that first opened in October 1938. A £6.6 million investment will see Vue's West End venue become the only one on the square to offer guests the choice of fully reclining leather seats; allowing film goers to choose their perfect view at a touch of a button and enjoy the optimum big screen experience. And for customers who don't choose a

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recliner, all other seats will be 'VIP' and have been designed to be super spacious, with extra room to stretch out and relax. Additionally, Vue West End will be among the first on Leicester Square with pin-sharp Dolby Atmos - which sees sound filling the auditorium from all directions, including overhead, so you feel like you are inside the action. With the big screen moment at the heart of everything Vue does all screens will also benefit from market leading Sony 4k digital projection. There will be a total of 1,385 VIP and luxurious reclining seats at Vue West End across nine auditorium and each screen will offer the stepped style, stadium seating that Vue is synonymous with, guaranteeing a perfect unobstructed view every time. Another part of the refurbishment sees the installation of Vue's next generation retail offer with two new hot food concessions - Square Pie and Pizzeria Maletti - as well as a complete redesign of the foyer and existing bar area. A 62.7m² digital screen will also be installed on the exterior of the building. Kevin Styles, Managing Director Vue UK & I commented 'We're delighted to unveil our plans for our market leading West End venue that will establish us as the very best in premium big screen entertainment on the square and cement our reputation for providing the most innovative cinematic experience. Across our estate we provide our customers with the best choice of content, the best environment, the best technology and the best food and drink and our West End flagship is no exception'.

Vue West End will also offer paperless ticketing - an advancement that Vue has been championing across nine sites since August 2016 - as well as the ability to connect to all of Vue's other 84 locations across the UK & Ireland for conferencing purposes.

Christie Vive Audio Achieves Milestone of 500th Cinema Sound System Christie, a leader in creating and sharing the world's best visual and audio experiences, celebrated its 500th Christie Vive Audio cinema sound system installation with Cinemex Mundo E, Mexico City, Mexico. Featuring 19 auditoriums, Cinemex Mundo E is the 30th installation of both Christie Vive Audio and Dolby Atmos, under their CinemeXtremo PLF brand. Additionally, this auditorium hosts the first Christie RGB laser projection installation in Mexico. "Cinemex is focused on continuous innovation, investing in the best technologies and most modern facilities. We are passionate about providing our patrons with the most memorable movie-viewing experience they have ever known," said Rolando Maggi, director of infrastructure, Grupo Cinemex. "As we've completed our 30th CinemeXtremo installation featuring Christie Vive and Dolby Atmos, we've also included Christie's RGB laser projection technology, continuing Cinemex's commitment to our customers by offering state-of-the-art cinema technology." "With more than 500 installations of the Christie Vive Audio system, we're proud to support cinemas with our wide-range of LA and LS Series speakers and CDA Class D amplifiers," said Patrick Artiaga, director of Business Development, Christie Audio. "We've developed these Christie Vive audio products specifically to help filmmakers


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