TheatreWorld ::: March-April 2015

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GDC Technology's Flagship Product Licensed as an HDMI-Compliant Digital Cinema Server GDC Technology, a world leading digital cinema solutions provider, announced that its flagship product, the SX-3000 Standalone Integrated Media Block ("SX-3000 IMB"), is now fully compliant with HDMI (HighDefinition Multimedia Interface) standards. In addition, the company has qualified as a licensed HDMI specification adopter, which means it is authorised to design, manufacture and sell licensed products that are in compliance with HDMI specifications. GDC Technology is the only digital cinema server manufacturer to offer an HDMI-licensed digital cinema server on the market. HDMI technology, the worldwide standard for transmitting highdefinition digital content, is applied on the SX-3000 IMB. In accordance with HDMI Compliance Test Specifications requirements, the SX-3000 IMB was submitted to the HDMI Authorized Test Center for evaluation, and has qualified as a licensed product, meaning it fully complies with HDMI specifications, as required under the HDMI Specification Adopter Agreement. Other digital cinema products on the market may offer HDMI features but do not necessarily comply with these standards. "Becoming an HDMI specification adopter and the qualification of our flagship product as a licensed product under HDMI's compliance requirements demonstrate GDC Technology's capability and commitment to innovate, design and offer products with high quality and reliability," said Pranay Kumar, CTO of GDC Technology. "We have conducted rigorous compliance testing over the past few months to ensure the SX-3000 IMB fully meets the stringent compliancy and robustness requirements mandated by the HDMI standards. We always

strive for excellence and commit to providing best-in-class products which allow our clients to make purchasing decisions with confidence."

Cinemeccanica Partners with AAM to Offer Screenwriter with Cinecloud Server Cinemeccanica's customers in 90 countries will be able to purchase the Cinecloud server and Cinecloud library with Screenwriter pre-installed and ready to use. As part of the agreement, Cinemeccanica will also be retroactively upgrading around 400 existing servers to provide the benefits of Screenwriter to current customers. The Cinecloud server, available in different configurations to match differing exhibitor requirements, will come complete with the Screenwriter TMS to manage all content within a site, through an easy to use graphical interface. Content across all screens can be easily viewed and managed, and playlists built through a simple drag and drop mechanism. Screenwriter automates many time-consuming digital cinema processes, allowing playlists to be moved and repeated at the touch of a button, content to be transferred automatically and schedules to be synchronised with the cinema's POS system. Cinecloud technology offers a flexible, robust and affordable solution, based on a central server, which can be located anywhere in the cinema, able to stream and show content in real time through the IMB (Integrated Media Block) fitted in the digital projectors. Due to this capability, Cinecloud allows cinemas to swap content between screens in a few seconds through simply

changing the "data path" or ingesting new content while another projection is underway. Pier Carlo Ottoni, Sales and Marketing Director of Cinemeccanica said "We're delighted to be able to offer Screenwriter's extensive benefits to our customers. The Screenwriter TMS enables cinemas to save time and create a better customer experience by eliminating human error. The combination of CineCloud and Screenwriter is, we believe, the best for our customers." Roberto Marabotto, Sales Director EMEA of Arts Alliance Media added "We're very happy at this partnership to bring Screenwriter's capabilities to Cinemeccanica's customers. Having one of the most prestigious equipment companies select our TMS to provide with their hardware is a real endorsement for the benefits of our software"

Christie Powers the New Larry H. Miller Megaplex Theatres Christie Solaria Series 2K/4K Projectors and Christie Vive Audio cinema sound systems are powering 12 of the 13 screens at the new Larry H. MillerMegaplex Theatres in Vineyard, Utah, which held its grand opening ceremonies recently. Installed by Christie partner CLACO Equipment & Services, the new Megaplex is an integral part of an ongoing revitalisation of the former Geneva Steel Site property. It combines the visually stunning images of Christie 2K/4K projectors with the audio excellence of Dolby technology and the Christie Vive Audio system, the first to be installed in Utah. Ten of the Christie-powered auditoriums feature Dolby Surround 7.1; the other two are configured to meet Dolby Atmos sound specifications. They deliver a breathtaking, immersive experience with sound that is marked by astonishing clarity, richness, detail, and depth.

March-April 2015

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