entertainworld with both 2K and 3D digital systems. All the auditoria feature an identical design of interiors, more or less posing a signature ambience. Done in dark navy blue fabric-covered interiors both for the walls and floor, and seating, the ambience provides a pleasing cinematic setting. The digital projection systems are by Barco while the server solutions are provided by Qube Cinema. The projection systems concessions, and the seating areas along the corridors all bear an eye-pleasing and a carefully crafted privacy ambience. Facing the Coffee Tree area is the box office counter. Making the ticketing process more customer-friendly are a total of four kiosks two located in the ground floor and two in the mall. Proceeding to the lobby, one is greeted into a very spacious
ambience of cinematic attractions - some of currently running movie while others are coming attractions. Adding local glamour and flavor on one side of the lobby is a collage of portraits with Southern movie legends such as Raj Kumar, Ambarish, Vishnuvardhan, Kamal Haasan, Rajnikant, and Chiranjeevi. Getting to the cinema area, one is taken by the Macro Screen impact at Screen-1. Largest among all the audi is equipped
July-September 2011
TW-49