When one speaks about popular content, one has to go for mass movie only. As long as it makes commercial sense, and is able to attract the target audiences, however smaller or big it is,the effort is worthwhile. TM – How about the commercial viability? JP – Whenever an innovative thing is attempted, there are people wanting to be part of it. Indian Overseas Bank, which came forward to sponsor a part of the project, is a case in a point. One of the bank’s directors told us ‘the project was worth every rupee they spent on it.’ We invested in our services, and creative skills, and Aghal Films invested in money. We hope to recover the investment through the movie’s international release. TM – Do you intend to expand it wider platform with repeated initiatives like this?
lineages, and some of late-orchestrated musical experiments with commendable appreciation. Every worthy creation deserves to be offered a platform to make it more beneficial and enjoyable. Having said that, the idea is not just the business case- it is about creating / providing a platform for a good art form, and contributing to its cause. No denying that fusion music is a very good art form, and it does enjoy a wide audience not only in India but outside too. So, it can also become a good model of alternative content. As of now, we are all focused on exploring the opportunities for Margazhi Raagam. Once we are clear where we are heading and how, we will surely explore the other opportunities. TM – How about screening live events, and live broadcast of sports etc to cinemas using same model?
TM – How about replicating this alternative content exploit for fusion music which comparatively enjoys wider audiences?
JP – When we speak about sporting events, the only way to go is live. No one would attend a paid show for a prerecorded broadcast. However, music need not be, or may not be a live show, for a simple reason that there are certain limitations- the resolution may be low when it is being delivered live and sound may not be 5.1. Even it is a concert by a very popular b(r)and – say a show by Michael Jackon in London – it would be best enjoyed when it is edited and presented, with better clarity than broadcast live.
JP – India is such a unique country that it has innumerable musical tenets so to say- some very popular, acknowledged and deeply rooted classical traditions with puritanic
So, in my view, music concerts are best delivered postproduced and screened in cinemas, while sports have to be just live only.
JP – Now, a new business case is opened up. We would certainly want to expand the exploit, but with necessary caution- in the sense that anything that sounds repetitive might not go well with the takers. Every offering has to be different from the preceding one. Making the content unique is as important as making the technology exploit.
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