TheatreWorld ::: July-September 2008

Page 8

Movie Watching: More Than Meets the Eye Movie watching is not just fun, it is often honourable and comes with a sense of competitive spirit and achievement. More so for those netizens who prowl the web for movie entertainment! Those who do not believe in this modern, new-age entertainment tenet, should take time to 'watch' the Netflix Movie Watching World Championship. The competition might well be over by the time this publication reaches you, however, enthusiasts can plan for participating in the next edition of the championship. For, there's certainly more to it than meets the eye! Though a 'virtual' threat to cinemas, it can well be a booster too, since movies on the Net can enthuse moviebuffs to enjoy the same on the big screen. Movie watching is not just about spending money, it is sometimes earning too, both in cash and credibility. The New York Times Square is all set to witness the unique movie watching world championship from October 2 through to 7.

Sharma, the current Guinness World Record holder said, “I am the one who is going to win and India will retain this world record I will put the fire in the heart of my competitors.”

This year, eight competitors will participate in the Netflix Movie Watching World Championship: The Quest for the Popcorn Bowl. Hosted by Netflix, the online movie rental service, the gruelling movie watching marathon will begin on 2 October in New York’s Times Square and is expected to last until a new Guinness World Record, for most consecutive hours spent watching movies, is set five days later on 7 October.

The competitors include: •

Sharma, who watched movies for 120 hours and 23 minutes in June in Mathura, India, and is travelling to New York for the event

Former three-time movie marathon record holder Claudia Wavra of Germany, who will attempt to reclaim the title she lost to Sharma in June

Suresh Joachim, a Canadian of Sri Lankan descent, who holds 32 Guinness World Records. Joachim is an endurance champion whose records include television viewing (69 hours, 48 minutes), dancing (100 hours), radio dj-ing (120 hours), and ironing (55 hours, 5 minutes), among other disciplines

Cheryl Jones of Portland, Oregon, who was a part of the team of Netflix members that broke the Guinness World Record for continuous movie watching in 2003

Dallas movie buff Jeff Jones who won $250,000 on the movie edition of the popular game show series Who Wants To Be A Millionaire in 2007

At stake is the undeniable notoriety associated with holding the title of world champion, a $10,000 cash prize, a lifetime subscription to Netflix and the first-ever Popcorn Bowl trophy. Featuring some of the world’s most accomplished endurance enthusiasts, the Netflix Movie Watching World Championship challenges contestants to watch a continuous run of movies in an effort to eclipse the existing world record of 120 hours and 23 minutes held by Ashish Sharma of Mathura, India. Sharma will be on hand to defend his title. Netflix will also give everyday people a chance to participate by inviting the submission of video auditions at www.facebook.com (keyword search: Netflix Movie Watching World Championship). Additional information, including contest rules and other mesmerising tidbits, can also be found there. The event will begin at 10:30 a.m. Eastern time with competitors assuming their positions in the Netflix Movie Watching Arena, a plexi-glass living room in the centre of New York’s Times Square. Gawkers and passersby will have ample opportunity to cheer on or watch as each competitor desperately attempts to stave off sleep. “The Netflix Movie Watching World Championship is a showcase for die-hard movie buffs who possess incredible focus and discipline,” said Netflix chief marketing officer Leslie Kilgore. “It combines the love of movies with the thrill of competition at the crossroads of the world.” TW-8

Theatre World

September 2008

New York-based competitive eating champion, Crazy Legs Conti, who also happens to be a cinephile with a penchant for ’80s films, will join the ranks of endurance enthusiasts for a shot at the title. Guinness World Records rules require the contestants to watch films non-stop without averting their eyes from the screen. Competitors will be given 10 minutes break between each movie, or approximately every two hours, to refresh themselves. Eating, drinking, standing and stretching are allowed as long as eyes are on the screen. Gourmet, chef crafted popcorn will be provided by Dale and Thomas Popcorn throughout the event. Medical professionals will monitor the contestants’ conditions throughout the event and assess if contestants are truly watching or are simply staring blankly at the screen.


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