Online store with ambition to grow

the official Astrid Lindgren online store, astridlindgrenstore.com, will be relaunched later this year with updated design and improved functionality. The new e-commerce site will be adapted to serve several new markets with Germany as first destination, followed by Norway and Denmark.

– We see great potential in growing our online sales, says Cilla

Nergårdh, CEO at The Astrid Lindgren Company. We are committed to explore opportunities within the digital landscape, enabling us to relaunch a store with outstanding user experience. By collaborating with local partners, we strive to attract new groups of customers ready to dive into the world of Astrid Lindgren’s adventures.

At the Astrid Lindgren online store, the visitors can indulge in a full range of high-quality products related to Astrid Lindgren and her characters – everything from books and toys to posters and clothes (for children as well as for adults). Moreover, the site to be launched aims to inspire visitors to enjoy and explore Astrid Lindgren’s universe even more.