CONFABULATION. PRIMING.

Another theory is the mental process that occurs when exposure to a singular stimulus affects the response to a separate stimulus with related characteristics. In order words, when we have a brief understanding of an idea, we tend to relate similar concepts whether or not they are truly related. This connection affects the responses we have to different ideas. Several scientists explain the priming process as a bias our minds put in place that we subconsciously refer to when absorbing new information. Our mind will interpret the details in a way that stays consistent with previous information. This means, based on everyone’s personal long-term memories, new information can be stored or translated differently from person to person.