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The Ad Club Media Auction Unsold Media


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CATEGORY: 01 :: TV : $25,000 worth of Discovery Communication National Commercial time Description: $25,000 in total, of commercial inventory across various Discovery Networks. Restrictions: Pending advertisers, product category, and copy approval. Discovery Communications will provide Networks, specific flights, and time periods. Expiration Date: Broadcast year '12-'13

Starting Bid: $ 6,500.00 Value: $ 25,000.00

Donated By: Discovery Communication Scott Felenstein

: 50x 30: Spots on Bloomberg Television Description: Whether you are trying to reach the most influential, affluent, or C-Suite audience, Bloomberg Television ranks first in all. 50x :30 second spots, 20 during market hours, 20 split between early morning and prime time. 10 bonus spots in weekend programming. Based on inventory availability, incremental to current advertisers. Expires Sept 2013.

Starting Bid: $ 7,000.00 Value: $ 20,000.00

Donated By: Bloomberg Arty Freed

: Advertising Schedule Valued at $3,000 on WBIN TV

$3,000 air time on WBIN- TV. Amount is gross. Schedules will be negotiated with the station based on available inventory. Spots can be 10's, 15's, 30's or 60's. Restrictions: Commercials must meet broadcast standards. Expiration Date: December 30, 2013

Starting Bid: $ 750.00 Value: $ 3,000.00

Donated By: WBIN TV Cynthia Hatch

: Air Time on WBZ-TV Description: Package includes $10,000 air time on WBZ-TV. Amounts are net. Schedules will be negotiated with the stations based on available inventory. Spots can be 10's, 15's, 30's or 60's. Restrictions: Commercials must meet broadcast standards. The spots must air 12/3/12-12/2/13

Starting Bid: $ 3,500.00 Value: $ 10,000.00

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Donated By: CBS Boston Ms. Helyn Wynyard

10/22/12 1:33 PM


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: Air Time on WSBK-TV Description: Package includes $5,000 air time on WSBK-TV. Amounts are net. Schedules will be negotiated with the stations based on available inventory. Spots can be 10's, 15's, 30's or 60's. Restrictions: Commercials must meet broadcast standards. The spots must air 12/3/12-12 /2/13.

Starting Bid:$ 2,500.00 Value: $ 5,000.00

Donated By: CBS Boston Ms. Helyn Wynyard

: Airtime on KNBC - Los Angeles

Description: Air time on KNBC, net value is 8,000. Restrictions: Subject to availability. Expiration: To be used before July 31st 2013

Starting Bid:$ 2,000.00 Value: $ 8,000.00

Donated By: NBC Owned Television Stations Mr. Stephen Vasil

: Airtime on WMAQ - Chicago

Description: Air time on WMAQ, net value is 8,000. Restrictions: Subject to availability. Expiration: To be used before July 31st 2013.

Starting Bid:$ 2,500.00 Value: $ 8,000.00

Donated By: NBC Owned Television Stations Mr. Stephen Vasil

: Boston Spanish Language TV/Internet Package Description: $10,000 in media value, based upon rate card current at that time, on any one or all three of Entravision's Boston media properties; WUNI - Univision, WUTF - Telefutura, wunitv.com. Restrictions: Media must be used by 3/31/2013. Station will work with the top bidder to prepare an advertising schedule for any or all of our current media properties based upon our rate card at the time. Schedule(s) will be booked in the top bidder's name with no charges for the spots/banners. The top bidder will receive a contract and afďŹ davit of performance. Expiration Date: 3/31/2013. Starting Bid: $ 3,000.00 Value: $ 10,000.00

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Donated By: Entravision Communications Corporation Mr. Alexander Von Lichtenberg

10/22/12 1:33 PM


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: Comcast Spotlight Boston TV Package A schedule valued at $10,000 (net) to air on Comcast Spotlight!s Boston Interconnect. Media will be negotiated based on mutually agreeable schedule subject to availability. Spot length can be :30!s or :60!s. Restrictions: Commercials must meet broadcast standards. New advertisers will receive valuation at current rates. Current advertisers will receive valuation based on clientnegotiated rates. Expiration Date: December 29, 2013

Starting Bid: $ 3,000.00 Value: $ 10,000.00

Donated By: Comcast Interconnect Kevin Groskopf

: CW56 TV Package

Description: Media schedule to air on CW56 (15,000 net). Restrictions: Station will have day part restrictions based on availability. Expiration Date: 12/31/2013.

Starting Bid: $ 3,000.00 Value: $ 15,000.00

Donated By: WHDH-TV/WLVI-TV Mr. Robert Burns

: Holacidudad! Media Package Description: This package is good for any combination of dayparts, programs and/or specials listed on the Holaciudad! program schedule/rate card. Restrictions: Based on availability at the time of placement and expires one year from the date of donation to the Ad Club (September 21, 2013). No credits, audience guarantees, substitutions or rebates will be allowed. No cash transacted.

Starting Bid: $ 750.00 Value: $ 2,500.00

Donated By: Telemundo Mr. Belisi Gillespie

: Media on A&E and History Channels Description: Donation is $25,000 worth of total media between A&E and History Channels. Restrictions: New advertisers will receive valuation at current rates. Current advertisers will receive valuation based on client-negotiated rates. Current advertisers must purchase this package as an incremental buy, not in place of a previously planned buy. Day parts scheduled based on availability.

Starting Bid: $ 7,000.00 Value: $ 25,000.00

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Donated By: A&E Television Networks Ms. Mona Tropeano

10/22/12 1:33 PM


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: Media on the Providence Interconnect

Description: $2500 net schedule on the Providence Interconnect #6575. All spots to air Monday through Sunday 6a-12m, on networks available at the time of ordering the schedule. Expiration Date: May 30, 2013.

Starting Bid: $ 400.00 Value: $ 2,500.00

Donated By: Cox Media Kathy Heslin

: Media Package on Comcast SportsNet New England

Package includes $10,000 net air time on Comcast SportsNet New England. Schedules will be negotiated based on available inventory. Restrictions: Commercials must meet broadcast standards Expiration Date: 12/29/2013.

Starting Bid: $ 2,500.00 Value: $ 10,000.00

Donated By: Comcast SportsNet New England Mr. Vincent Manzi

: NECN Media Package

Description: $10,000 schedule used within 1st quarter 2013, subject to availability. Broad rotation, spots to air 5am to 1am Monday to Sunday. Commercials. Restrictions: New advertisers only, no exceptions to above descriptions.

Starting Bid: $ 2,000.00 Value: $ 10,000.00

Donated By: NECN Bob McMahon

: NESN TV Package A schedule valued at $10,000 (net) to air on NESN. Media will be negotiated based on mutually agreeable schedule subject to availability. Spot length can be :30!s or :60!s. Restrictions: Commercials must meet broadcast standards. New advertisers will receive valuation at current rates. Current advertisers will receive valuation based on client-negotiated rates. Expiration Date: December 29, 2013

Starting Bid: $ 3,000.00 Value: $ 10,000.00

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Donated By: NESN Ms. Lisa Shoemaker Magnes

10/22/12 1:33 PM


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: One weekly strip of advertising in Joy Behar!s "Say Anything" on Current TV Donation includes inventory (up to 30 seconds in length) in one weekly strip of "Say Anything" M-F at 6pm. (5 airings in total) Restrictions: Due to sell-out levels, flighting week is subject to approval by Current TV. Due to S&P compliance, advertiser creative is subject to approval by Current TV. Expiration Date: This inventory is good for Q4 2012 - Q3 2013

Starting Bid:$ 1,250.00 Value: $ 5,000.00

Donated By: Current TV Thomas Evans

: Rovi Advanced TV Advertising - 20 Units/Hours Lead to Branded, Immersive Destinations The Rovi Ad Network delivers advanced advertising functionality across multiple devices and platforms, including the Interactive Program Guide, Smart TVs & Blu-Ray Players, and digital video across mobile, tablet, and online. Rovi!s ad units are delivered when consumers are leaning forward searching for content and can lead to immersive, branded destinations. Rovi viewers consider our ads cooler, more useful, more valuable, and more like "content! than viewers on non-Rovi platforms. INVENTORY DONATION: 20 INTERACTIVE TV BANNER ADS (which lead to video, branded destinations, or tune-in) – Guaranteed fair and equal rotation IMPRESSION ESTIMATE: 191.5 Million HH Impressions TIMING: 1Q through 2Q!2013 – to be used by last day of 2Q!2013 RESTRICTIONS: For national advertisers. New advertisers will receive valuation at current rates. Current advertisers will receive valuation based on clientnegotiated rates. Current advertisers must purchase this package as an incremental buy, not in place of a previously planned buy. Day parts scheduled based on availability. http://www.roviadvertising.com/resources.html Starting Bid:$ 10,000.00 Value: $ 70,000.00

Donated By: Rovi Don Flanders

: Telemundo Boston Media Package Description: This package is good for any combination of dayparts, programs and/or specials listed on the WNEU Telemundo Boston program schedule/rate card. Restrictions: Based on availability at the time of placement and expires one year from the date of donation to the Ad Club (September 21, 2013). No credits, audience guarantees, substitutions or rebates will be allowed. No cash transacted.

Starting Bid: $ 2,000.00 Value: $ 10,000.00

Donated By: Telemundo Mr. Belisi Gillespie

: Time Warner Spot Cable Package in Portland, ME

Description: $500 net schedule between December 30th, 2012 and May 31, 2013. Broad rotation, spots to air 5am to 1am Monday to Sunday :30 Commercials. Value will reflect current rate card. Donated By: Time Warner Cable Media Sales

Starting Bid:$ 125.00 Value: $ 500.00

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Donated By: Time Warner Cable Media Sales National Sales Manager Stu Pruzansky

10/22/12 1:33 PM


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: WCVB-TV Television and Online Package Description: Media donation to be used on WCVB-TV and WCVB.com TV Component consists of: $10,000 worth of TV to be used by 12/31/2013. Restrictions: Media donation cannot be a substitute for cash dollars from an advertiser. Any media used that is part of an advertiser's regular schedule must be above and beyond the cash allocated to the station. Media will be used based on mutually agreeable schedule subject to availability. New advertisers will receive valuation at current rates. Current advertisers will receive valuation based on client-negotiated rates. Online Component consists of: 500,000 Rotating impressions throughout WCVB.com. Inventory is in the following verticals: Automotive, Finance, Health, Local, Sports, Technology. Online package includes positioning on: Homepage, Section Homepage, Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc). Sizes / Formats included are: 728x90 and 300x250. Online media must run by end of Q1 2013. Restrictions: Media donation cannot be a substitute for cash dollars from an advertiser. Any media used that is part of an advertiser's regular schedule must be above and beyond the cash allocated to the station. Media will be used based on mutually agreeable schedule subject to availability. New advertisers will receive valuation at current rates. Current advertisers will receive valuation based on client-negotiated rates. Starting Bid: $ 4,000.00 Value: $ 15,000.00

Donated By: WCVB-TV/theBostonchannel.com Mr. Andy Hoffman

: WHDH 7NBC TV package

Description: We will donate a $15,000 (net) schedule, based on standard rate card. Restrictions: Station will have day part restrictions based on availability. Expiration Date: Expires 12/31/13.

Starting Bid: $ 6,000.00 Value: $ 15,000.00

Donated By: WHDH-TV/WLVI-TV Mr. Robert Burns

: WMUR-TV New Hampshire Television Package $3,000 Television package on WMUR-TV. Restrictions: Must be used as incremental dollars only or for new business to WMUR. Production and/or web advertising is not included in this amount. Schedule must air between January 24, 2013 – August 8, 2013. All rates will be determined by the station sales management with consideration given to supply and demand WMUR reserves the right to decline selling certain time periods or certain weeks based on a variety of factors. Air time can not be used by or for political advertising, either candidate, party or political action committee Can not be used for products that appear in the Hearst Television Guidelines as restricted products. Expiration Date: Schedule must air between January 24 – August 8, 2013 Starting Bid: $ 750.00 Value: $ 3,000.00

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Donated By: WMUR-TV Mary Reo Neill

10/22/12 1:33 PM


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CATEGORY: 02 :: Magazine : 2/3 Square 4CB Ad in Southwest Airlines Spirit Magazine Description: 2/3 page 4CB ad in Southwest Airlines Spirit magazine. Southwest Airlines Spirit magazine is the in-flight magazine on board - Southwest Airlines. Southwest Airlines carries over 118 million passengers per year and the as the only entertainment on board, the readership of Spirit is 3.3 million readers per month. Expiration Date: March 31, 2013. *Please note we do not accept tobacco or suggestive advertising.

Starting Bid: $ 4,500.00 Value: $ 31,667.00

Donated By: Southwest Airlines Spirit magazine Mrs. Diane Ciaglia

: 2x Full Page Display Ads in Equestrian Quarterly Magazine and Digital Edition Advertise your luxury brand in the gorgeous, unique coffee table magazine on equestrian lifestyle, travel and sport. Delivered to over 30,000 of the most affluent horse and homeowners across the country, EQ provides targeted access to wealthy consumers who spend generously each year on their horses, travel, vacation homes, jewelry, automobiles, fashion, home decor and other luxury items. Restrictions: Best available positioning/no covers or premiums. Ads must be placed in the next two issues of Equestrian Quarterly. Expiration Date: April 2013

Starting Bid:$ 1,250.00 Value: $ 5,800.00

Donated By: OnCourse Media Group Mrs. Linda Andersen

: Boston Magazine Integrated Package Description: 1 full page 4-color ad to run in Boston magazine. Circulation 134,524. Restrictions: Strictly for new advertiser (defined as a company that has not run in Boston Magazine for the past 12 months). Must be used within 12 months, and cannot be used in the August Best of Boston issue. No cash value. ONLINE COMPONENT: 100,000 Lifestyle impressions during the month winning bidder runs their print ad – value of $1,700. Ad sizes: 728x90, 160x600, 300x250 Available in: Q1 2013 Q2 2013 Q3 2013 Not available for current advertisers.

Starting Bid: $ 6,500.00 Value: $ 25,560.00

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Donated By: Boston magazine Paul Reulbach

10/22/12 1:33 PM


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: Full Page 4/c ad in BusinessWeek's Northeast Regional Edition Full Page 4 / Color in our Northeast Regional edition. It features a Rate Base of 155,000 and an open rate gross page cost of $46,700. In the spirit of the auction, our hope is that any company purchasing it, would be looking at it as an incremental opportunity to anything they are already considering buying with us. Purchasing company must agree ahead of time that they do not have any problems with their ad being seen outside of the Northeast edition footprint - under some circumstances we may upgrade Northeast edition pages to full run North America but not guaranteed Starting Bid:$ 12,000.00 Value: $ 46,700.00

Donated By: Bloomberg Business Week Hal Berry

: Full Page Ad in Design New England

This elegant oversized magazine is ďŹ lled with lush color photography, expert design advice, and insightful interviews with the area!s most talented design professionals. Reach 55,000 engaged readers. Restrictions: New advertisers only. Expiration date June 30th, 2013.

Starting Bid:$ 1,875.00 Value: $ 7,500.00

Donated By: Boston Globe Media Jane Bowman

: Full Page Ad in either Fortune Magazine or Money Magazine Description: Full page ad in winner!s choice of EITHER: Fortune Magazine!s Northeast Edition or Money Magazine!s New England Edition Restrictions: Fortune Money Group selects the issue in which the ad will run. Ad will run in 2013. No position guarantees and the Money or Fortune Publisher must approve the advertiser!s creative before accommodating the ad. Please note that a Media Auction page must be incremental to an advertisers! existing business or be a new advertiser.

Starting Bid: $ 6,500.00 Value: $ 44,100.00

Donated By: TIME Magazine Ms. Annemette Bontaites

: Full Page Ad in MorningstarAdvisor Magazine Description: Full Page Ad in MorningstarAdvisor Magazine. Can run in any issue based on the advertiser's timing and strategy. Restrictions: MorningstarAdvisor Magazine is published six times per year (bi-monthly). Winner can run in any of our six issues in 2013 (Dec '13/Jan '13, Feb '13/Mar '13, April '13/May '13, June '13/July '13, Aug '13/Sept '13, Oct '13/Nov '13). If winner chooses to run in the Dec '12/Jan '13 issue, close date for the ad placement is November 5, 2012.

Starting Bid:$ 1,000.00 Value: $ 7,500.00

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Donated By: Morningstar Ms. Lindsay Horwood

10/22/12 1:33 PM


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: Full Page Ad in The Improper Bostonian Magazine Description: The Improper Bostonian is pleased to donate a full-page four-color ad to be used by October 13, 2013. Restrictions: The Improper Bostonian reserves the right to refuse any advertising that is not in keeping with its standards. All advertising agreements must be signed by the Improper Bostonian publisher to be considered accepted and approved. First time advertisers only. Expiration date: 10/13/2013.

Starting Bid: $ 3,000.00 Value: $ 18,050.00

Donated By: The Improper Bostonian Magazine Ms. Stacey Shane

: Full Page ad in The Sunday Boston Globe Magazine One Full page four color ad in the Sunday Boston Globe Magazine Reach nearly 1 million readers with an ad in The Sunday Boston Globe Magazine. A compelling mix of "trend" stories and in-depth reports on hot issues with tantalizing tidbits on local personalities, cooking, design and style in every issue , the latest in home design and decor in our popular Your Home issues profiles of prominent Bostonians, celebrities and others , interesting columns on etiquette, parenting and relationships along with exciting themed issues devoted to food, style, travel and more. Restrictions: New Advertisers only (defined as not having run in Globe Magazine in previous twelve months). Expiration Date: June 30, 2013. May not be used to fulfill current contracts Starting Bid: $ 4,000.00 Value: $ 12,500.00

Donated By: Boston Globe Media Jane Bowman

: Integrated New England Advertising Package in Harvard Magazine FP, 4/C regional ad in the January-February 2013 issue of Harvard Magazine and a 2 month presence on Harvardmagazine.com (250x300 rectangle ad OR 728x90 banner ad). Reach 78,000 of New England's most affluent and educated readers in print - and more with 20,000 page views online. Restrictions: Must not be part of running business. Offered to any advertiser who has not advertised with Harvard Magazine in the past year. Must run in the Jan-Feb 2013 regional edition. Expiration Date: Ad materials due by November 19, 2012.

Starting Bid: $ 3,500.00 Value: $ 10,620.00

Donated By: Harvard Magazine Ms Jennifer Beaumont

: MNI Targeted Magazine Program in Time, Newsweek, The Week, and Sports Illustrated Description: Choose the Northeast area or another top metro market of your choice across the country to have an ad in Time, Newsweek, The Week, and Sports Illustrated (all markets are priced according to circulation). Must be incremental to any existing schedule or a first-time advertiser. All efforts will be made to accommodate an advertisers! choice of timing within a 3 month window. Expires 1 year from time of purchase. (October 13, 2013). Total value: Up to $100,000.

Starting Bid: $ 17,000.00 Value: $ 100,000.00

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Donated By: MNI Mrs. Laura West

10/22/12 1:33 PM


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: Newsweek Integrated Package: FP4CB Ad in Top 20 DMAs + 100k impressions on Thedailybeast.com MAGAZINE COMPONENT INCLUDES: FP4CB ad to run in the top 20 DMAs. Total circulation is 885,000 and the open gross rate is $132,995. The ad must run in Q4 2012 or Q1 2013 in an issue of our choosing. The advertiser must not have run an ad in Newsweek in 2012 or be contracted to run an ad in Newsweek in 2012 or 2013. Expiration: 3/31/13 DIGITAL COMPONENT INCLUDES: We will serve 100,000 impressions ROS using standard IAB units and/or DAILY BEAST custom units for the winning bidder before 4/1/13. Flighting to be coordinated with the winning bidder. Avg open CPM on DAILY BEAST is $75. http://www.thedailybeast.com Restrictions: Advertiser must not have run on THE DAILY BEAST in 2012 or have booked impressions on THE DAILY BEAST for 12 months from the Media Auction or have an active RFP with THE DAILY BEAST at the time of the Media Auction. Contributed inventory is in the following vertical: Automotive Finance Health Local Parenting/Moms Sports Technology Travel Youth Media will run in: Q4 2012 Q1 2013 This package includes positioning on: -Homepage -Section Homepage -Run of a speciďŹ c Section (i.e. Sports, Personal Finance, Parenting, etc) -Behavioral Targeted ROS (customized to client!s audience) If Homepage or Run of Site, please specify what sections the inventory can run on: Homepage and/or ROS Sizes / Formats included in this package are: 728x90 300x250 300x600 If other, please specify TBA in concert with winning bidder Starting Bid: $ 25,000.00 Value: $ 139,995.00

Donated By: Newsweek Mr. Alex Kushnir

: Northeastern Regional Ad in Sports Illustrated Magazine

Description: Northeastern Regional P4CB Ad in Sports Illustrated. The rate base is 470,000 and the open rate value is $61,300 gross. Donor will need issue date and positioning ex when executing this regional ad page.

Starting Bid:$ 15,000.00 Value: $ 61,300.00

Donated By: Sports Illustrated Mr. John Cooney

: P4CB in New York Magazine One P4CB ad in New York magazine. New York reaches 1.7 million readers each week and over 95% of these readers are subscribers. Restrictions: This offer is restricted to new advertisers only. No position guarantees. Expiration Date: The ad must run in an issue dated between October 1st, 2012 and March 30th, 2013.

Starting Bid:$ 12,000.00 Value: $ 81,754.00

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Donated By: New York Media Mr. Larry Burstein

10/22/12 1:33 PM


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: P4CB in PEOPLE – A/B Split (1,725,000 Circulation Buy) P4CB in People Magazine – A/B Split (1,725,000 Circulation Buy) Valued at: $168,980 net. Ad Size: Page Bleed : 8 1/8” x 10 3/4” Live / Safety : 7” x 10” Trim : 7 7/8” x 10 1/2” Additionally, all specs can be found on the site below: http://direct2time.com/title/people Restrictions: The page has to be incremental to an advertiser's schedule and is subject to approval by Susan Goldfarb or Cece Ryan at PEOPLE. The ad cannot replace existing, negotiated or in-planning space, space cannot count towards any discount grids, no ads with coupons, the client should be New England or New York based, the ad will run between November 2012 and March 2013 at the discretion of PEOPLE. We cannot guarantee any issues dates. No positioning guarantees. Starting Bid: $ 33,000.00 Value: $ 168,980.00

Donated By: People and People.com Ms. Susan Perryman

: PG4C New York Regional Ad in Wall Street Journal Magazine PG4C New York Regional Ad in Wall Street Journal Magazine Circulation: 190,110 (total circulation: 1,467,329) Value: $27,300 net WSJ. Magazine is the largest luxury magazine, by total circulation. Inserted into the Saturday edition of The Wall Street Journal, monthly, this glossy magazine covers topics such as men!s and women!s fashion, travel, innovators across fashion, business, arts, and philanthropy. Luxury, as seen through a WSJ lens, means that we look at the business side of companies such as Burberry, Prada, Chanel, Hermes, LVMH, J. Crew, Christian Louboutin, Armani, Dolce & Gabbana, and talk to such icons as Anna Wintour, Karl Lagerfeld, Warren Buffet, Steven Spielberg, Michael Eisner, Angelica Huston, Donatella Versace and Sofia Coppola. Note: Must run by June !13 issue (available monthly) Starting Bid: $ 6,000.00 Value: $ 27,300.00

Donated By: The Wall Street Journal Lynne Montesanto

: TeenLife 2012-2013 Integrated Advertising Package Deluxe advertising package will allow an advertiser to reach thousands of families with (college bound) teens nationally. It includes a full-page ad in our parenting magazine, a listing on Teenlife.com, promotion in our newsletter, website advertising, Blog advertising, a calendar listing, and social media postings. Package Break Down: One full page ad in Life with Teens, our 100,000 circ national quarterly magazine to parents of teenagers (HHI $100k+) and additional full page in digital only issue. Value $10,000 Send one dedicated e-blast to our network of 36,000 parent, student and/or educator members about a specific product or service offering. Value $1,299 Website Advertising (Per Month – 3 month package) Home Page Rotation 300x250 Value $799 Sub Page Rotation 160x600 Value $599 Ad Space on Blog (Per Month – 6 month package) 728x90 Value $399 E-Newsletter Advertising (Per Issue – 2 issue package) 160x600 Value $699 Enhanced Listing (Total Cost - 12 month package) Optional listing in website category if relevant. $599 Topics include: Overnight Summer Camp College Admissions Resource/College Test Prep Specialized Schools/Colleges Gap Year Program Community Service Opportunity Optional Targeting: -Behavioral and Geographic Targeting Possible Contributed inventory is in the following vertical: Finance Health Local Parenting/Moms Portals Sports Travel Youth Media will run in: Q4 2012 Q1 2013 Q2 2013 Q3 2013 Program Length: Approx. 12 Months Sizes / Formats included in this package are: -728x90 -160x600 -300x250 Starting Bid: $ 4,000.00 Value: $ 19,000.00

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Donated By: TeenLife Media, LLC Cara Ferragamo Murray

10/22/12 1:33 PM


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: Yankee Magazine Integrated Package One full page 4-color ad, New England or Northeast Edition (190K rate base or 245K rate base) to an advertiser to Yankee Magazine. This will be integrated with $3000 value of online impressions or sponsorship. Online impressions are subject to availability. Yankee reserves the right to reject print ad for a particular issue. Media must used in a one year period and expires October 2013. Business must be new or incremental both in terms of planning and execution of that plan.

Starting Bid: $ 4,000.00 Value: $ 16,200.00

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Donated By: Yankee Publishing Inc. Judson Hale Jr.

10/22/12 1:33 PM


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CATEGORY: 03 :: Newspaper : 1/2 Page 4C Ad in The Cape Cod Times, to Run ROP Description: Newspaper ad, half page with full color, to run ROP. Restrictions: If the bidder is an existing advertiser with Cape Cod Media Group, the ad must run in addition to their current schedule. They must also be in good credit standing with Cape Cod Media Group. Expiration date: March 31, 2013

Starting Bid:$ 1,000.00 Value: $ 3,125.00

Donated By: Cape CodTimes James Van Voorhis

: 1/2 Page 4C Ad in USA Today

Description: 1/2 Page 4C ad, (Mon - Thurs). Restrictions: Full section and date flex (ad will run within any of the paper!s four sections during a two-week time frame). Expiration Date: For use anytime in 2013.

Starting Bid:$ 15,000.00 Value: $ 81,500.00

Donated By: USA TODAY Mr. Robert Baker

: Boston Herald Full Page Full Color Ad Overview: Nobody starts the daily conversation like the Boston Herald. At the water cooler and in the coffee shop, across the dial on talk radio, and at assignment desks in TV stations near and far, the Herald sets the news agenda each and every day. We take pride in our approach to the convergence of our news-gathering operation from print to digital: it's always relevant. And we give our readers a range of options for consuming news -- across many platforms -extending the reach and impact of the very powerful Boston Herald brand. The Boston Herald is the news source Bostonians go to every day for relevant, local coverage. Day after day, readers pick up the Herald, or log on to our exact replica e-Edition, knowing they will find enterprising stories, filled with fresh details and interesting perspectives, written by a team of credible reporters and columnists. Description: Reach nearly 1/2 million readers with a full page, full color ROP ad, valued at $30,000. Offer valid through July, 2013. Please call Gwen Gage at 617-619-6272 for details and to reserve space. Placement is subject to availability and must be reserved two weeks prior to desired run date. Restrictions: Space is subject to availability and must be reserved at least two weeks prior to desired run date. Starting Bid: $ 5,000.00 Value: $ 30,000.00

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Donated By: Herald Media, Inc. Mr. Patrick Purcell

10/22/12 1:33 PM


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: Front Page Ad in The Sunday Boston Globe Description: Be seen by more than One Million Sunday readers when you put your ad on the front page of the Sunday Boston Globe. This high impact color ad can be sized as either a 2x5.25 Jewel Box or 6x 2.5 Strip. Restrictions: All copy is subject to review and approval prior to publication. Please allow 7 days for creative approval (No ads promoting liquor, guns, tobacco, sex or sexually suggestive images, no advocacy ads, no ads that are heavily text-oriented that approximate the look of stories.) Space must be reserved at least seven days prior to run date. Note: if creative copy is not approved for front of paper, advertiser may substitute for equal value within paper, daily run may be substituted for Sunday run, with balance of value run in ROP. Expiration Date: June 30th, 2013. Dates are subject to availability. May not be used to fulďŹ ll current contracts Starting Bid: $ 7,500.00 Value: $ 33,000.00

Donated By: Boston Globe Media Jane Bowman

: Full Page Daily B&W Ad in Providence Journal

Description: Full page daily Black & White ad. Restrictions: Ad copy must be pre-approved. Expiration Date: Must be used in Q4 2012 or Q1 2013.

Starting Bid: $ 3,000.00 Value: $ 37,837.80

Donated By: Providence Journal Sr. Sales Director Daniel Maguire

: One 4-Color Full Page Ad in Metro, Boston's Largest Daily Newspaper! Description: Bid here to win a free full page ad in Metro, Boston's largest daily newspaper delivering over 150,000 copies daily! Restrictions: Dates based on availability. Date must be selected at least 4 weeks in advance. Existing advertisers may not substitute this ad in place of a paid ad. Ad will run ROP. Ad may be 4-color. Expiration Date: 8/31/13

Starting Bid: $ 4,000.00 Value: $ 12,000.00

Donated By: Metro Boston Publishing Neil Curran

: The Wall Street Journal: 1/4 PG4C in New Luxury Real Estate Section The Wall Street Journal: 1/4 PG4C in new luxury real estate section (5th section of Friday paper launching October 5) Value: $56,000 net. Description: This new section will serve as the Journal's trustworthy guide to buying and maintaining luxury real estate properties. Since real estate is generally everyone's biggest investment, this section will serve as a guide to getting the maximum value out of your investment, as well as allowing readers a peek into the world of luxury living. This section should attract a higher female audience, and will prove to be well read on the day of the week with the highest readership. Expires: 12/31/13 Starting Bid:$ 14,000.00 Value: $ 56,000.00

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Donated By: The Wall Street Journal Lynne Montesanto

10/22/12 1:33 PM


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: The Wall Street Journal: 1/4 PG4C in Off Duty Section on Saturday The Wall Street Journal: 1/4 PG4C in Off Duty Section on Saturday. Value: $50,407 Description: Off Duty is the 4th section of the Saturday paper, and is the definitive guide and weekend concierge for 2.4 million Journal readers on style, fashion, home, gear, fine dining and entertaining. Engaging the most influential and affluent consumers every Saturday with WSJ Weekend, Off Duty features ideas and advice within 5 unique sections: Style & Fashion; Adventure & Travel; Cooking & Eating; Gear & Gadgets; Design & Decorating. Expires: 12/31/13 Starting Bid:$ 12,500.00 Value: $ 50,407.00

Donated By: The Wall Street Journal Lynne Montesanto

: WickedLocal New England Newspapers Integrated Package 1/2 page b/w newspaper ad in 108 Wicked Local New England Newspapers and a multi-town rich media component (sliding billboard) based upon availability and limited to 5 sites (daily or weekly) within the WickedLocal.com network. Restrictions: One run, no copy changes. Expiration Date: August 31, 2013 Contributed digital inventory is in the following vertical: Local Media will run in: Q4 2012 Q1 2013 Q2 2013 This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Run of Site Sizes / Formats included in this package are: Floating or Expandable Rich Media Starting Bid:$ 13,000.00 Value: $ 67,500.00

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Donated By: GateHouse Media New England Robin Lorenzen

10/22/12 1:33 PM


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CATEGORY: 04 :: Out of Home : :30 Video and Banner Ad on TaxiTV in Boston for 4 weeks VeriFone is a leading provider of technology that enables electronic payment transactions and value added services at the point of sale. We combine the wide reach of traditional out-of-home on taxi tops with the highly-targeted delivery of the VeriFone Digital Network (VNET) in taxis and at gas pumps. Description: :30 Video and adjacent banner ad for 4 weeks in the new In-Taxi Entertainment Network in 700 (Full Network) Boston taxis; 548,800 guaranteed impressions. Client must provide video and banner ad creative files. Restrictions: Not available to current digital network clients in Boston. Expiration Date: 4 week flight must begin by 9/1/13. Starting Bid: $ 3,000.00 Value: $ 11,525.00

Donated By: VeriFone Media Solutions Leah Furness

: #25 Showing of Simon Sky Banners in the Boston DMA Description: Leverage Simon Mall media for a #25 showing of sky banners and die-cut standees at four Simon Malls of your choice in the Boston DMA. 12 Sky Banners / 24 faces 8'x14' double sided and 4 Die Cut Standees / 8 faces - 7' x 3.5' double sided. Four week campaign from January 3, 2013 through April 30, 2013. Restrictions: Production not included and buyer is responsible for production cost of $7,100. Not available or transferable to political campaigns, subject to inventory availability. New business only.

Starting Bid:$ 18,000.00 Value: $ 69,450.00

Donated By: Simon Property Group Inc (Simon Malls) Stuart Egenberg

: 1 Bulletin in Providence for 4-Week Flight Description: One 14' x 48' bulletin in Providence, 4-week flight. Space only. One year until September 30, 2013 to use this unit. Impressions: Will not know until location is chosen. Please note this is all on space avail. Restrictions: The winner needs to supply production; Lamar is not responsible for production.

Starting Bid:$ 2,000.00 Value: $ 6,500.00

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Donated By: Lamar Maritza Norton

10/22/12 1:33 PM


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: 100,000 Coffee Ad-Sleeves Distributed in the Boston DMA Description: Distribution of 50,000 coffee Ad-Sleeves each month for 2 months from cafes in the Boston DMA. Restrictions: Cannot be a current cash client. Subject to specific cafe availability at the time of distribution. Winning Bidder is responsible for production costs of $4,500. Expiration Date: One year from date of purchase

Starting Bid: $ 4,000.00 Value: $ 14,500.00

Donated By: Brite Media Charlie DiToro

: 15 Posters in Greater Boston from Clear Channel Outdoor Description: 15 poster locations in the Boston DMA (general market, TBD by Clear Channel Outdoor). 4-week flight. Date to be mutually agreed upon. Restrictions: Subject to availability. Not transferable or available to political candidates. Cannot be applied to prior contracts. Expiration Date: Discounted pricing only available to bidders during dates of media auction, 9/21/12 - 10/12/12. Media placement will run for four weeks, and must start in Q1 2013. Can start on any available date in Q1. Media could potentially run into Q2 as long as the start date of the 4-week period is in Q1. Starting Bid: $ 6,000.00 Value: $ 18,750.00

Donated By: Clear Channel Outdoor Boston Jane Anderson

: 2 King Billboard Signs from Old Town Trolley Old Town Trolley will provide 2 King Billboard sign spaces (30” high x 120” wide) for the 2013 calendar year. Old Town Trolley retains the right to approve sign content, design, subject and advertiser client. The winning client/bidder will receive the physical king billboard space, however they must supply the actual sign and pay whatever costs are associated with its design, manufacture and shipping costs to get the signs to the OTT South Boston trolley barn. The signs may be placed on only one trolley (all vehicles have space on both sides) or on two vehicles, winner!s choice. The annual rate card on each sign is a $4,980 for a total value of $9,960 to the donation. The start date on the signage is January 1, 2013 with an date of December 31, 2013. Old Town Trolley guarantees contract performance from 4/15/2013 to 10/31/2013 at a 90% level. Old Town Trolley does not guarantee performance between either before or after those dates (the off season). Old Town Trolley Tours is Boston!s biggest, oldest and most well respected “transportainment” service in the City. Old Town Trolley daily provides a delightful way for residents and tourists to learn about the Boston they know and the one they don!t through our “hop on and hop off” tour of the City. Driving a route that covers over 14 miles of the City (and virtually every special Boston spot), over 900,000 people see our trolleys every day. Additionally, Old Town Trolley provides charter service to hundreds of weddings, corporate meetings, college and university tours, family gatherings, the Massachusetts Convention Center, etc…..whever transportation is needed our trolleys go…and carry our advertising partners signage with them. This is a very useful and valuable auction item and we look forward to working with the winning bidder. Starting Bid:$ 2,490.00 Value: $ 9,960.00

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Donated By: Old Town Trolley Mr. Michael Chandler

10/22/12 1:33 PM


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: 4-Week National Schedule on CNN Airport Network CNN Airport Network understands that a day in flight is like no other and since 1992 has been keeping airline travelers informed, engaged and entertained. With airport dwell times at historic highs the value that CNN Airport Network delivers viewers and advertisers has never been higher: This 'Half Rotation' schedule across our national network of 48 of America's busiest airports includes: - One :30 spot per hour (6a-12a) Monday through Sunday - 504 total spots 14.6 million estimated impressions. Restrictions: We cannot accept advertising from airlines or online gambling sites. We will need to approve all creative that runs on air. Expiration Date: Campaign must be completed by June 1, 2013. Starting Bid: $ 15,000.00 Value: $ 117,547.00

Donated By: CNN Airport Network Mr. Gerald Coughlin

: 4-week Sight, Sound & Motion video ad on ZoomFitness Video Network Description: 4-week TV ad campaign running in 100 venues in the ZoomFitness Video Network, the nation!s largest video media network in health clubs. Delivering an upscale, active adult audience that is hard to reach through traditional media, the ZoomFitness Video Network is seen on multiple overhead screens, with audio broadcast to all club members via ambient speakers installed throughout the club. Audience measurement by Nielsen, allowing client to receive detailed estimate of impressions & GRPs delivered on campaign, along with Proof of Performance report post-campaign. Campaign will run in 100 client-selected venues across any of Zoom!s 2000+ health clubs located in more than 135 DMAs. Client can utilize either :15 or :30 TV ad creative, with :15 spot running 2x/hour and :30 spot running 1x/hour. Restrictions: campaign must commence no later than March 31, 2013. Subject to availability and sell-out rates. Not available to political candidates, political causes, liquor, tobacco or other products or services inappropriate for promotion in the health club environment. All creative subject to approval by Zoom. Cannot be applied to prior contracts or used to offset cost of existing campaigns/contracts. Starting Bid:$ 10,000.00 Value: $ 40,000.00

Donated By: Zoom Media & Marketing Ms. Kristen DeMarco

: 5 Boston Pedicabs with Full Vinyl Wraps

Description: 5 Pedicabs with Full Vinyl wraps - November 2013 (Straight Media). Restrictions: Production of Wraps Not Included. All creative must be approved by Boston Pedicab. Creative Deadline is October 7th, 2013. Can not be split between other months.

Starting Bid:$ 1,250.00 Value: $ 3,750.00

Donated By: Boston Pedi Cabs Ben Morris

: 50 Commuter Rail Platform Posters from Titan 50 commuter rail station posters reaching desirable suburban Boston Commuters. Every day over 34 million commuters pass through a terminal in the titan network. Poster size: 46”H x 60”W Restrictions: General coverage along the North and South Commuter rail lines, specific stations subject to availability. For use in calendar year 2013, excluding the months of May and June; Aug and Sept. Poster production is not included. All copy subject to MBTA approval, as well as Titan!s normal terms and conditions for ad space. Space cannot replace or be substituted for an existing contract. New Clients only. Expiration Date: 11/30/2013 Starting Bid: $ 6,000.00 Value: $ 25,000.00

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Donated By: Titan Chris Pezzello

10/22/12 1:33 PM


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: :30 Ad Spot in Movie Theater Lobbies from National Cinemedia NCM's Lobby Entertainment Network (LEN) - 42" Plasma TV screens located in high traffic areas in our theater lobbies (AMC/Loews, Regal, Cinemark and participating affiliates). 1x :30 Ad on the LEN, State Specific Estimated Impressions: 884,0. Net CPM: $17 Restrictions: Creative must be appropriate for all audiences and approved by NCM and our Exhibitor Partners. Expiration Date: Media must run by 12/31/13.

Starting Bid: $ 2,500.00 Value: $ 15,000.00

Donated By: National CineMedia Ms. Jill Schiffman

: AMNtv Stadium Network: 1-Month 5 Team Media Plan or 3-Month Fenway Park Plan (MLB, NFL, NBA or NHL) Access Sports Media provides advertisers cross-platform solutions engaging passionate fans in sports venues nationwide through digital out of home, social media, mobile, and in-venue sponsorships. Access Sports reaches more than 110 million viewers annually through a national footprint of 200 sports properties and a digital network of over 20,000 screens across professional, minor league and college sports. Access Sports Media is transforming the fan experience at the game with our unwired-television sports network that converts the closedcircuit game feed into a traditional ad supported TV network. We currently are in 200 plus venues (NBA, NHL, NFL, MLB, NCAA, and Minor League Baseball) with a total of 20,000+ screens. AMNtv combines the power of traditional TV with the benefits of location-based media and sports/team sponsorships, providing an efficient alternative to both in-stadium and broadcast television advertising. Commercial break formats will mirror that of a traditional TV broadcast. Advertiser#s Ad Banner runs adjacent to all live game content further enhancing brand messages. Advertiser will receive a minimum of 10 :30 second commercials and 20 :15 second ad banners per game per screen. Average has 300+ screens. Restrictions: Teams have exclusivities so must follow them accordingly. Must be used 1 year from date of purchase. Starting Bid: $ 5,000.00 Value: $ 30,000.00

Donated By: Access 360 Media Gregg Marshall

: Captivate Network Digital Place-based Advertising (in-elevator) Description: One month of onscreen advertising in Boston worth $38,000 net or equivalent of $38,000 net in any other (or combination) of Captivate’s 19 U.S. DMAs. 15 second full motion video ad rotates M-F, 7a-7p, 8x per hour. Restrictions: Based upon inventory availability. Available for new clients only. Expiration Date: December 31, 2013

Starting Bid: $ 8,000.00 Value: $ 38,000.00

Donated By: Captivate Network Mrs. Kara Conti

: College Sourceboard OOH Media Package from Alloy Campus Source boards are guaranteed to stop students in their tracks no matter where they are. These backlit, four-color, electronic communication centers feature custom calendars and/or moving LED messaging. Located in high-traffic areas across campus, the centers are a go-to source for relevant campus information. If you want to reach college students and college students are on campus…shouldn!t your brand be there too? QUICK FACTS Value: $15,000 (production included) Ad Size: 24” x 35” # of Boards: 50 Total Impressions: Over 8.6MM Schools: 407 Displays: 715 Reach: 4.8 million students Availability: Choose one month between Nov 2012 - June 2013 Location: High-traffic areas (residence halls, student unions, etc.) Distribution: DMA, state and regional availability Starting Bid: $ 1,500.00 Value: $ 15,000.00

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Donated By: Alloy Media & Marketing Christian Busch

10/22/12 1:33 PM


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: Digital Display at Boston Convention Center and Exhibition Center 5 minutes/hour for a 4 week period. This will be redeemable anytime from close of auction through end of 2013. Placement is contingent on availability, and that there is no conflict with any existing advertiser that may have category exclusivity. Launched in late 2011, this full-motion LED spectacular has quickly become a new landmark in Boston. The Tower's massive scale provides not only an iconic branding opportunity, but also visibility for more than half a mile. Located on Summer Street at the Boston Convention and Exhibition Center, the 80' tall Tower can be seen front the Financial District and South Boston Waterfront, as well as key South Boston sites such as the World Trade Center, the hip Fort Point neighborhood, Institute of Contemporary Art and other highly trafficked venues. Sizes: (2) 13!6” x 24! LED Screens (2) 77!9” x 24! LED Media Towers Latitude: 42.3472 Longitude: -71.0440 Facing: North, East, & West DEC: 125,490+ Media: Full Motion LED For media kit, email kate@adclub.org Starting Bid: $ 4,500.00 Value: $ 22,000.00

Donated By: Orange Barrell Media Mr. Patrick McCavanaugh

: Digital Display at The Boston Innovation Center in South Boston 5 minutes/hour for a 4 week period. This will be redeemable anytime from close of auction through 2012. Placement is contingent on availability, and that there is no conflict with any existing advertiser that may have category exclusivity. Launching in February 2013. As a cornerpiece of Seaport Square and the Innovation District, the Boston Innovation Center is a hub of economic, technological and cultural action in the city. The two digital faces of the BIC are more than just a canvas to present a creative messaging campaign, it is an opportunity to engage the most influential minds in the realms of technology, education, business and government in the fastest growing and most dynamic neighborhood in Boston. The Boston Innovation Center is an incubator for the ideas and passion responsible for the current and future development of the area, and the Center's digital displays will highlight the individuals and organizations behind the excitement and enthusiasm of this neighborhood. The Boston Innovation Center Digitals are a powerful platform to position brands as cutting edge members of the dynamic movement in the Innovation District. Size: (2) 23' x 12' 6" (1) 13' x 9' 4" (1) 13' x 22' 8" Latitude: 42.3520 Longitude: -71.0449 Facing: North, East and West DEC: 52,992 Media: Full Motion LED For media kit, email kate@adclub.org Starting Bid: $ 3,000.00 Value: $ 18,000.00

Donated By: Orange Barrell Media Mr. Patrick McCavanaugh

: Digital Display at The W Hotel in the Theater District 5 minutes/hour for a 4 week period. This will be redeemable anytime from close of auction through 2012. Placement is contingent on availability, and that there is no conflict with any existing advertiser that may have category exclusivity. Launching in February 2013, in the heart of the Boston Theater District, this full motion LED brilliantly displays messaging to vehicular and pedestrian traffic in the cultural center of the city. Just above street level, showing to traffic on Tremont and Stuart Streets, the W Hotel digital unit engages a significant audience. Size: 35' x 23' 7" Latitude: 42.3509 Longitude: -71.0652 Facing: North DEC: 52,774 Media: Full Motion LED Email kate@adclub.org for media kit. Starting Bid: $ 5,500.00 Value: $ 28,000.00

Donated By: Orange Barrell Media Mr. Patrick McCavanaugh

: Ferrari Mobile Billboard Media and Autocross Event Sponsorship Package for 2 Months Title: Ferrari Mobile Billboard Media and Autocross Event Sponsorship Package for 2 Months Value: $110,000 Description: Wrap your advertising message on our Ferrari mobile billboard as we take on the markets of Tampa and New England with our Ferrari Agility Autocross Experiences. We will be driving our Ferraris on the public roads of Tampa from October December 2012 and New England from April - October 2013. Our events generate 2000 die-hard car enthusiast drivers and their families (not accounted for in the 2000) per market. With the sponsorship, you can advertise/sample/market directly to the drivers and families and please realize that each driver gives us their undivided attention for 60-minutes. Restrictions: Media design, development and installation costs are not included. Expiration Date: Must be used by the end of October 31, 2012 for Tampa and March 31, 2013 for New England. Starting Bid: $ 10,000.00 Value: $ 110,000.00

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Donated By: The Motorsport Lab Ray Chang

10/22/12 1:33 PM


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: Guerrilla Mobile Billboards Description: Two (2) Guerrilla Billboards mobile billboard trucks, running for five (5) consecutive days each, between January 1, 2013 and December 31, 2013. Operating area is Greater Boston ranging from the New England Aquarium out to the I-495 beltway. Restrictions: Cannot be used for political ads or existing Guerrilla Billboards clients, and is subject to equipment availability. Production not included. Expiration Date: January 1, 2013 through December 31, 2013.

Starting Bid:$ 2,500.00 Value: $ 9,000.00

Donated By: Guerrilla Mobile Billboards Mr. Andrew Erickson

: High School Sourceboard OOH Media Package from Alloy Teens love to talk, and since the average teen spends close to half of his or her waking hours in school, we know where they re talking – by their friends lockers between periods, in the cafeteria at lunch, and in the halls hanging out after school. Online social networks come and go, but one social network will always be around: school. Source Board Communication Centers are located in high-traffic areas and contain entertaining and engaging content that relates to students daily lives. Whether checking the activities calendar or looking for recently posted announcements, students are sure to see your message front and center. QUICK FACTS Value: $15,000 (production included) Total Impressions: Over 5.1MM Number of Source Boards: 100 Ad Size: 24” x 35” Schools: 1,798 middle and high schools Communication Centers: 1,811 Reach: 2.2 million students Availability: Monthly from Nov 2012 - June 2013 (8 issues) Location: High traffic areas (main hallways, cafeterias) Duration of Posting: 1 Month Distribution: DMA, state and regional availability Starting Bid: $ 1,500.00 Value: $ 15,000.00

Donated By: Alloy Media & Marketing Christian Busch

: Mall Dioramas at Meadow Glenn Mall & Woburn Mall

Mall dioramas at: Meadow Glen Mall in Medford, MA Woburn Mall in Woburn, MA 2 panels at each mall (valued at $750/panel) for 8 weeks anytime in 2013.

Starting Bid: $ 750.00 Value: $ 3,000.00

Donated By: CBS Outdoor Mary Ann Serra

: One Flight of Advertising on BJs HDTV Network Four Weeks of advertising on PRN HDTV network in all BJ's Wholesale Clubs. A produced 30 second spot will run SIX times per hour for four weeks during all hours of club operation. BJ s clubs are generally open 90 hours per week. All spots must be approved by BJ s Wholesale club and PRN. No spots from competitors or advertising for consumer household products not carried in all BJ s locations will be accepted. Lifestyle advertising for Automobiles, TV releases, Movies releases etc. will be accepted.

Starting Bid: $ 4,000.00 Value: $ 20,000.00

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Donated By: PRN Carol Wilgus

10/22/12 1:33 PM


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: Rt.1A (Revere) Van Wagner Billboard Description: Unit # BC-1041. Prime 14' H x 48'W display located on a key arterial route heading north from central Boston, an taking all north-bound traffic from Boston's Logan International Airport. Located less than two miles from the airport, this display provides a unique opportunity to target traffic heading from Logan to either the affluent North Shore communities (Marblehead, Topsfield, Manchester-By-The-Sea) or the northern states of NH and ME. Rt 1-A carries a significant volume of regular commuters, whose journeys originate in central Boston or at points along the Mass Pike (I-90) or I-93 South, and who are heading to destinations as far south as Revere Beach. Average daily circulation is 44,090. This is a fully illuminated display. Restrictions: Time frame unit can be secured based on space availability. Starting Bid: $ 3,000.00 Value: $ 13,000.00

Donated By: Van Wagner Communications Mr. Justin Rinko

: Video and Banner Ads on the CMT In-Taxi Network Description: 30-second video and integrated banner ads on the Creative Mobile Technology In-Taxi Video Network of 1,200 Boston cabs. Campaign runs for four weeks on a large, 10.5” interactive touch screen. Creative Mobile Technology offers unique exposure within Boston s best cab fleets to deliver large format full motion video with sound. Our touch screen features allow customers to interact directly with your brand to enhance the media experience. Market: Boston Ad Plays: 806,400 Impressions: 1,128,960 Ad Length: 30 seconds, full motion video with sound Duration: 4 weeks (CMT can assist in converting video to format and developing banner ads.) Restrictions: CMT must approve all creative. Expiration: Program must be completed by end of April 2013. Starting Bid: $ 5,000.00 Value: $ 28,500.00

Donated By: CMT Media Peter Sullivan

: WSJ Office Media Network 2-week DOOH Boston Campaign 2-week DOOH running in 80 Premiere Office Buildings in Boston. 20 (:15) ads running Monday – Friday from 6am-9pm. No Audio, Static or Dynamic creative is accepted Total impressions = 822,790 The WSJ Office Network is a digital place-based advertising network that runs exclusively in top office buildings throughout 15 of the top DMA's. It provides up to the minute news and information directly from the leader in Business News … The Wall Street Journal. WSJON reaches over 1 million business executives and busy on the go professionals, MondayFriday from 6am to 9pm, at a moment closest to the point of consideration and purchase in a very uncluttered environment. Restrictions: Media is restricted to Boston DMA only and can only be used January 2013 – September 2013. Starting Bid: $ 2,500.00 Value: $ 16,456.00

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Donated By: WSJ Office Network East Coast Sales Director Michelle Tafarella Melville

10/22/12 1:33 PM


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CATEGORY: 05 :: Radio : 101.7 The Harbor :30 Second Spot Schedule

Description: 101.7 The Harbor :30 second spot schedule. 24 Spots Monday-Sunday 6am-12am @ $125 each. Restrictions: Subject to availability. Valid 1 year from date of purchase

Starting Bid: $ 500.00 Value: $ 3,000.00

Donated By: Clear Channel Radio/WXKS-FM (Kiss 108) MS Mary Menna

: Advertising on RadioBDC by Boston Globe Media Description: 24x7 digital music stream featuring an all-star team of Boston radio personalities. Henry Santoro, Julie Kramer, Adam 12 and program director, Paul Driscoll bring Bostonians an entirely new music experience. Users listen to RadioBDC by launching the player from the Boston.com homepage or via an IPhone, Android, or Blackberry app. Offer: 20 spots per week for one month on RadioBDC (7a – 7p) We service :30,:15 & :10 audio spots. Leaderboard & Big Ad companion ads sync with your audio spots on RadioBDC Player. Restriction new advertisers only Expiration Date: June 30th, 2013. Dates are subject to availability. Starting Bid:$ 1,125.00 Value: $ 4,500.00

Donated By: Boston Globe Media Jane Bowman

: AMP 103.3 Media Package Description:

(25) :60 or :30 second commercials to air Monday through Sunday, 5am-1am. Best Times Available. Restrictions: Not be used for market avails. Valid 1 year from date of purchase.

Starting Bid: $ 2,500.00 Value: $ 10,000.00

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Donated By: CBS Radio Ms. Barbara Jean Scannell

10/22/12 1:33 PM


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: Clear Channel Media + Entertainment iHeartRadio Streaming Audio and Media Display Package iHeartRadio is a Clear Channel Media + Entertainment owned free, all-in-one digital service that lets you ďŹ nd more than 1,500 Live Stations or create Custom Stations featuring the artist you select and similar music. This package includes $15,000 of streaming audio across iHeartRadio s local station player pages and 300x250 medium rectangle RON display impressions. Ad Location: Streaming audio with companion banner to run on iHeartRadio local station player pages and 300x250 medium rectangle running across CCM+E's local station sites and ROS on iHeartRadio.com Restrictions: To run during Q1 2013 Starting Bid: $ 3,750.00 Value: $ 15,000.00

Donated By: Clear Channel Media + Entertainment Ted Marron

: JAM'N 94.5 Media Package

Description: $10,000 ad schedule of :30 commercials. This is a total of 40 spots valued at $250 each, running Monday-Sunday, 6am-12am. Restrictions: Weeks of use are based on availability. Valid 1 year from date of purchase. New advertisers only.

Starting Bid: $ 1,750.00 Value: $ 10,000.00

Donated By: Clear Channel Radio / JAM'N Mr. Bob Price

: Kiss 108 :30 Second Spot Schedule

Description: Kiss 108 :30 second spot schedule. 20 Spots Monday-Sunday 6am-12am @ $400 each. Restrictions: Subject to availability. Valid 1 year from date of purchase

Starting Bid:$ 2,500.00 Value: $ 8,000.00

Donated By: Clear Channel Radio/WXKS-FM (Kiss 108) MS Mary Menna

: Matty s Comedy 1200 :30 Second Spot Schedule,

Matty s Comedy 1200 :30 Second Spot Schedule. 32 Spots Monday-Sunday 6am-12am @ $75 each. Restrictions: Subject to availability. Valid 1 year from date of purchase

Starting Bid: $ 400.00 Value: $ 2,400.00

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Donated By: Clear Channel Radio/WXKS-FM (Kiss 108) MS Mary Menna

10/22/12 1:33 PM


Auction Catalog

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: Mix 104.1 - WBMX Media Package

Description: (25) :60 or :30 second commercials to air Monday through Sunday, 5am-1am. Best Times Available. Restrictions: Not to be used for market avails. Valid 1 year from date of purchase.

Starting Bid: $ 1,250.00 Value: $ 10,000.00

Donated By: CBS Radio Ms. Barbara Jean Scannell

: Radio Traffic Report Sponsorships Provided by: Total Traffic Network Reach commuters and radio listeners while they are paying attention! $25,000 package of Total Traffic Network s radio traffic report sponsorships. Billboard and :15/:10 sponsorship messages are read live by trusted traffic reporters across TTN s comprehensive lineup of radio stations. Package can be applied in any of TTN s 200+ US markets. Restrictions: Applicable during Q1, Q2 & Q3 2013. Subject to availability.

Starting Bid: $ 6,000.00 Value: $ 25,000.00

Donated By: Total Traffic Network Mr. Ken Procaccianti

: WAAF Spot Schedule

One Week, 25x :60 second spots, Mon-Sun 6A-6PM Best Time Available Expires 3/30/13. Restrictions: -Can t replace media buys. -Not valid if advertiser has been on in last 12 months. -Not good for existing business.

Starting Bid: $ 1,000.00 Value: $ 12,500.00

Donated By: Entercom Mr. Mike Kirby

: WBUR Package #1: 20 Announcements on WBUR OR 250K Impressions on WBUR.org Description: Support The Ad Club and show your commitment to independent journalism on public broadcasting all in one package. Your winning bid will put you on one of Boston's top 5 stations in drive time. CHOOSE BETWEEN: 20 Announcements M-SU 5A-8P on WBUR. OR 250,000 impressions with a 250x300 unrestricted display ad on WBUR.org (recognized as the “best radio website in America“ with the Edward R. Murrow award) Restrictions: This offer is for new clients only who have not been on WBUR in prior years or are not in current conversations within the past 12 months about becoming a WBUR underwriter. WBUR Packages can not be combined. Starting Bid:$ 1,750.00 Value: $ 5,000.00

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Donated By: WBUR Mr. Corey Lewis

10/22/12 1:33 PM


Auction Catalog

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: WBUR Package #2: 20 Announcements on WBUR OR 250K Impressions on WBUR.org Description: Support The Ad Club and show your commitment to independent journalism on public broadcasting all in one package. Your winning bid will put you on one of Boston's top 5 stations in drive time. CHOOSE BETWEEN: 20 Announcements M-SU 5A-8P on WBUR. OR 250,000 impressions with a 250x300 unrestricted display ad on WBUR.org (recognized as the “best radio website in America“ with the Edward R. Murrow award) Restrictions: This offer is for new clients only who have not been on WBUR in prior years or are not in current conversations within the past 12 months about becoming a WBUR underwriter. WBUR Packages can not be combined. Starting Bid:$ 1,750.00 Value: $ 5,000.00

Donated By: WBUR Mr. Corey Lewis

: WBZ-AM News Radio Package

Description: 15 :30 second spots per week for two (2) weeks in January, 5A—2A, Mon—Sun, Best Times Available. Restrictions: Not to be used for market avails. Valid 1 year from date of purchase.

Starting Bid: $ 2,500.00 Value: $ 10,000.00

Donated By: CBS Radio Ms. Barbara Jean Scannell

: WBZ-FM "The Sports Hub" Package

Description: Two (2) week schedule for 10 :30 second spots, 5A—1A, Mon—Sun. Restrictions: Not be used for market avails. Valid 1 year from date of purchase.

Starting Bid: $ 1,050.00 Value: $ 10,000.00

Donated By: CBS Radio Ms. Barbara Jean Scannell

: WEEI FM spot schedule

One Week, 25 :60 second spots Mon-Sun 6a-6AM-6AM. Best Time Available. Restrictions: Expires 3/30/13. -Can t replace media buys. -Not valid if advertiser has been on in last 12 months. -Not good for existing business.

Starting Bid: $ 2,000.00 Value: $ 10,000.00

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Donated By: Entercom Mr. Mike Kirby

10/22/12 1:33 PM


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: WGBH: 80x:15 Second Spots on 89.7FM NPR Station for News & Culture or 99.5FM All Classical Description: 80 ďŹ fteen second sponsorship spots (to air Monday-Sunday 5:00am-12:00m) can be used on either station: 89.7FM WGBH's NPR Station for News & Culture OR 99.5FM All Classical Restrictions: Current Sponsors of WGBH can not reduce their annual support by using this offer. Spots are ďŹ fteen second in length and the copy can be used on one station or a mixture of both for a total of 80 spots, based on availability. The WGBH offer can not be combined with other offers and current Sponsors/clients can not spend less than the prior year or less than any pending contracts. Winner must follow FCC Guidelines for radio copy. Expiration Date: Radio spots must be used in entirety by December 31, 2013. Starting Bid: $ 2,750.00 Value: $ 10,000.00

Donated By: WGBH Susan Remkiewicz

: WMJX Spot Schedule - Magic 106.7

$8,000 valued media schedule. 20x commercials x $400 value to run Mon - Sun 6a-12m *Valid for new advertisers only. Schedules valid for air between December 1, 2012 and January31, 2013. *Not valid towards previously purchased or pending commercial schedules.

Starting Bid:$ 2,000.00 Value: $ 8,000.00

Donated By: Greater Media - WMJX/MAGIC 106.7 Mr. Chris Cabral

: WRKO Spot Schedule

One Week, 25x :60 second spots, Mon-Sun 6AM-6PM Best Time Available. Expires 3/30/13. Restrictions: -Can t replace media buys. -Not valid if advertiser has been on in last 12 months. -Not good for existing business.

Starting Bid: $ 750.00 Value: $ 8,750.00

Donated By: Entercom Mr. Mike Kirby

: WROR Spot Schedule

Description: One Week 20x :60 second spots, Monday-Sunday 6A-12M. Expires: 6/30/13 Starting Bid:$ 1,250.00 Value: $ 4,000.00

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Donated By: Greater Media Boston Mr. Matt DiRoberto

10/22/12 1:33 PM


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: WTKK Spot Schedule

Description: 20x spots :60 second spots, 6a-12m Monday-Sunday, Best Times Available. Expires: 6/30/13

Starting Bid: $ 750.00 Value: $ 4,000.00

Donated By: Greater Media Boston Mr. Matt DiRoberto

: WZLX Media Package 15 :30 second spots per week for two (2) weeks includes commercial productions, 5am—1a. Mon—Sun, Best Time Available. Restrictions: Not be used for market avails. Valid 1 year from date of purchase. Starting Bid: $ 750.00 Value: $ 10,000.00

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Donated By: CBS Radio Ms. Barbara Jean Scannell

10/22/12 1:33 PM


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CATEGORY: 06 :: Digital : $10,000 Worth of Inventory in Cutting Edge Digital Network from Triton Digital. To be utilized across all available inventory by market or as available according toTriton Digital. Advertiser has option to choose market, (specific markets based on availability). To be cleared only according to Triton Digital avails in the given flight dates supplied by the advertiser. Please contact Triton Digital at 866.448.4037 x 2707 for more information. Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our ad platform makes digital content extensible, personal, social, and effective for advertisers who wish to leverage the integrated power of audio, video and display. Inventory must be used by September 19, 2013. Starting Bid: $ 2,500.00 Value: $ 10,000.00

Donated By: Triton Digital Media Mr. Michael O'Neill

: $10k worth of Media on Golocalprov.com GoLocalProv.com is donating $10,000 of media to the AdClub. GoLocalProv.com is the “go to” local Web experience that breaks the biggest local stories – news and politics, arts and entertainment, food and fashion, plus professional, college, and high school sports and it allows users to go as deep as they wish. The fastest growing in media in New England. Only limitations - no more than $5,000 worth of media can be spent in a single month. Subject to availability. Must be used by Dec 31, 2013.

Starting Bid: $ 3,000.00 Value: $ 10,000.00

Donated By: GoLocalProv.com Mr Josh Fenton

: $10k worth of Media on GoLocalWorcester.com GoLocalWorcester.com is donating $10,000 of media to the AdClub. GoLocalWorcester.com is the “go to” local Web experience that breaks the biggest local stories – news and politics, arts and entertainment, food and fashion, plus professional, college, and high school sports and it allows users to go as deep as they wish. The fastest growing in media in New England. Only limitations - no more than $5,000 worth of media can be spent in a single month. Subject to availability. Must be used by Dec 31, 2013.

Starting Bid: $ 3,000.00 Value: $ 10,000.00

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Donated By: GoLocalProv.com Mr Josh Fenton

10/22/12 1:33 PM


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: $20,000 Media Package on TheStreet.com -400,000 Leaderboards and 400,000 Box Ads that will run 50% in Business News Commentary and 50% in Personal Finance. These units must be placed Q1 of 2013 and will run according to available inventory. Restrictions: All media will run ROS, and according to inventory availability. Please call Kathleen Harrell, 212.321.5072, for more information and availability. Contributed inventory is in the following vertical: Finance Media will run in: Q1 2013 Restrictions: All media will run ROS, and according to inventory availability. Contributed inventory is in the following vertical: Finance This package includes positioning on (but not limited to or guaranteed): Homepage Section Homepage Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) Sizes / Formats included in this package are: 728x90 or 300x250 TheStreet.com provides the top: Proprietary breaking news Cutting - edge analysis Valuable investment ideas Real time commentary 7.8 million Unique Users per month+ 66 million Page Views per month+ 23 Minutes - Average Time Spent+ 8.46 Average Page views per Unique User+ Average Age of Users on our Site: 48.4 years old* 44.3 % of our audience has a Household Income $100k* + Source: Omniture Q1 2009. * Source: Nielsens Netratings @Plan, Summer 2009. Starting Bid:$ 10,000.00 Value: $ 20,000.00

Donated By: TheStreet.com Kathleen Harrell

: $20,000 worth of media for $10,000 on Genome Complete, custom, digital audience buying solution -$20k in media for $10k Genome is the most complete, custom audience buying solution Description: This media package is for $10k additional media to be included with a purchase of $10K or more with Y! Genome, providing the winner with 20K in media for a 10K investment." BEST-IN-CLASS AUDIENCE TECHNOLOGY Our unique technology stack manages diverse data sources to provide an innovative approach to help you discover, model, optimize, and predict optimal online audiences at scale. UNMATCHED DATA SET. Our expansive and diverse data set of “always on” integrations with over 25 third-party data partners, exclusively augmented with Yahoo! s proprietary search, registration, and behavioral data provides you with a multi-dimensional view of consumers. PREMIUM MEDIA FOOTPRINT Gain direct access to Yahoo! premium inventory, publisher partners such as MSN and AOL, and comScore top 1000 publishers in a transparent and brand-safe environment. ACTIONABLE INSIGHTS & ANALYTICS Big data needs big analytics. We utilize advanced campaign and user analytics to anticipate, optimize, and measure audience performance to turn insights into actionable media executions. Restrictions: Package will be constructed in conjunction with your Genome sales representative. Package is very flexible and can be used for online pre-roll video or online display advertising. Buy can not be longer than 2 months. Contributed inventory is in the following vertical: Networks Media will run in: Q1 2013 Q2 2013 Q3 2013 Q4 2013 Program Length (if applicable): 2 months This package includes positioning on: -Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) -Behavioral Targeted ROS (customized to client s audience) The inventory can run on all sections of Y! and our ComScore 1000 premium media footprint. We can restrict the targeting as desired. Sizes / Formats included in this package are: 728x90 160x600 300x250 Pre-roll Demo Reel: https://www.dropbox.com/s/jezyz0j5kcyg3t1/genome_video3.mp4 Starting Bid: $ 2,000.00 Value: $ 10,000.00 : $25,000 in Yahoo! Display and Mobile The program includes $25,000 in Display Advertising on Yahoo!, up to $10,000 of which can be invested in advertising on Yahoo Mobile. With over 630 Million worldwide users, Yahoo! reaches almost half of the world's online population. Display ads would be able to run across nearly all of Yahoo's top properties. Twelve Yahoo! properties including Yahoo! Mail, Yahoo! News Network, Yahoo! Sports, Yahoo! Finance, and omg! - attracted the greatest number of unique visitors in the U.S. in their categories according to the most recent ComScore data. Advertisers will be able to leverage Yahoo Behavior Targeting as well as Demographic and Geographic targeting as part of this opportunity. Restrictions: Some sponsorships including the Yahoo! Home Page and Log-in Page may not be an option due to availability. Yahoo! reserves the right to review advertiser eligibility. Media will run in: Q4 2012 Q1 2013 Q2 2013 This package includes positioning on: -Section Homepage -Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) -Behavioral Targeted ROS (customized to client's audience) -Inventory may run in all sections of Yahoo! with the potential exclusion of Yahoo! Home Page and Yahoo! Log in Sizes / Formats included in this package are: 728x90 160x600 300x250 425x600 In-banner Rich Media Starting Bid: $ 7,000.00 Value: $ 25,000.00

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Donated By: Yahoo! Brooks Waugh

10/22/12 1:33 PM


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: 1 Million Impressions RON on Undertone.com 1 Million Impressions RON on Undertone.com Contributed inventory is in following vertical : networks Timing: Q1 2013 Program Length: 30 days Package includes: Behavioral Targeted ROS Sizes/Formats: 728x90, 160x600, 300x250 Restrictions: We cannot accept media from advertisers that has gambling/adult entertainment themes.

Starting Bid:$ 1,250.00 Value: $ 5,000.00

Donated By: Undertone Jonathan Kadoch

: 1.6MM Impressions on NickJr.com & ParentsConnect.com Description: Nickelodeon Kids & Family package on our parenting and gaming sites, Nick Jr. and ParentsConnect.com Nickjr.com: -ROS Leaderboards Size: 728x90 / Impressions: 400,650 -ROS Rectangles Size: 300x250 / Impressions: 400,605 ParentsConnect.com -ROS Leaderboards Size: 728x90 / Impressions: 400,630 -ROS Rectangles Size: 300x250 / Impressions: 400,630 Total impressions: 1,602,560 Media will run in: Q1 2013 Q2 2013 Available 1/1/13 - 6/30/13

Starting Bid: $ 2,500.00 Value: $ 25,000.00

Donated By: Nickelodeon Kids & Family Digital Ms. Jimmy Fusco

: 100k Video Views Across Visible Measures Video Ad Network, Viewable Media With this package, you'll get 100,000 video views across Visible Measures' choice-based video ad network, Viewable Media. Leveraging our patented platform and unprecedented video data footprint, we'll deliver your video ad to the right people at the right time on the right sites so that they actually choose to watch it and share it with their friends. We'll provide you with complete video performance metrics for your campaign, as well as how your brand stands up to the competition in video. We will work with you to determine campaign goals and audience targets and ensure that your campaign's performance exceeds your expectations. For sample media placements, please visit http://corp.visiblemeasures.com/advertisers-agencies *This is not a pre-roll video ad campaign. This is a new type of media that lives in related video and recommended video lists that audiences have to choose to watch. The audience experience is the same as watching any video clip, except it's an advertisement. Restrictions: For this media, you need to be a brand or a media agency with a video campaign that will run in Q4 2012. Contributed inventory is in the following vertical: -Automotive -Finance -Health -Local -Networks -Parenting/Moms -Portals -Sports -Technology -Travel -Youth Media will run in: Q4 2012 This package includes positioning on: -Homepage -Section Homepage -Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) -Behavioral Targeted ROS (customized to client s audience) If Homepage or Run of Site, please specify what sections the inventory can run on: Your campaign will run across the Viewable Media network, which includes premium publishers like Condé Nast, Rodale, RealClearPolitics, and many more. Sizes / Formats included in this package are: Promoted video – thumbnail placements alongside video content http://www.youtube.com/watch?v=CSQb7KlXoDc Starting Bid: $ 3,000.00 Value: $ 15,000.00

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Donated By: Visibile Measures Matt Fiorentino

10/22/12 1:33 PM


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: 5-Post Content Marketing Sponsorship w/ Supporting Media on Bostoninno.com BostInno Content Marketing. Your message. Our expertise and audience. Do more than advertise. Join the conversation to engage your local target audience. Your Content Marketing program on BostInno: - targets a specific audience through educational, relevant, and valuable content. - provides a subtle marketing message, and doesn't turn consumers off by being overly pushy or sales oriented. - stir emotion, provoke action, and leave readers wanting more. Restrictions: None. Contributed inventory is in the following vertical: Local Media will run in: Q4 2012 Q1 2013 Program Length (if applicable): 4 to 6 weeks. This package includes positioning on: -Homepage -Section Homepage -Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) Sizes / Formats included in this package are: -728x90 -160x600 -300x250 -300x600 If other, please specify: 970x90, logo Starting Bid: $ 2,000.00 Value: $ 15,000.00

Donated By: Streetwise Media Dan Lasher

: 500,000 Impressions on Inc.com Description: Inc.com, the online resource for leaders of growing businesses, offers 500,000 ROS banner ad impressions across the site which averages over 4MM unique visitors per month. Availability of inventory must be confirmed at time of request. All creative is subject to final approval by Inc.com. Ad sizes can be 728x90 &/or 300x250 with a 40k max file size. Impressions may not be used to fulfill a current contract and delivery must be completed by 7/31/13. Restrictions: Availability of inventory must be confirmed at time of request. All creative is subject to final approval by Inc.com. Ad sizes can be 728x90 &/or 300x250 with a 40k max file size. Impressions may not be used to fulfill a current contract and delivery must be completed by 7/31/13. Contributed inventory is in the following vertical: Finance Technology Media will run in: Q4 2012 Q1 2013 Q2 2013 Q3 2013 This package includes positioning on Homepage Section Homepage Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Inventory included Run of Site - will run across all Inc.com channels including the homepage and specific sections, as determined by Inc.com. Sizes / Formats included in this package are: 728x90 300x250 Starting Bid: $ 3,125.00 Value: $ 12,500.00

Donated By: Inc.com Whelan Mahoney

: 500,000 RON Impressions for 1 Month on Everydayhealth.com 500,000 RON Impressions for 1 Month on Everydayhealth.com Restrictions: Must run RON Contributed inventory is in the following vertical: Health Media will run in: Q4 2012, Q1 2013 Expiration: April 30, 2013 Program Length (if applicable): One month This package includes positioning on: Behavioral Targeted ROS (customized to client s audience) Sizes / Formats included in this package are: 728x90 300x250

Starting Bid:$ 2,000.00 Value: $ 8,000.00

Donated By: Everyday Health Media Phil Ritchey

: ABC Digtal Network - Digital & Mobile Display Units Rotational display media on ABC Digital Network, which will include ABC.com, ABCNews.com, GMA.com as well as ABC Mobile Apps. The display units will be 300x250 and 728x90. Restrictions: No Alcohol, No competitive networks, Must be approved advertiser by ABC editorial. Contributed inventory is in the following vertical: Networks Media will run in: Q4 2012 Q1 2013 This package includes positioning on: Homepage Section Homepage Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: ABC.com: - Homepage - Primetime show pages (ie Modern Family) - Daytime show pages (ie The Chew) ABCNews.com / GMA.com - Homepage - Entertainment section - News section - Politics sections Mobile Apps: - ABC News iPad App - ABC News iPhone App - ABC News Android App Sizes / Formats included in this package are: * 728x90 300x250 Video Reel: abc.go.com/shows Starting Bid: $ 5,000.00 Value: $ 20,000.00

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Donated By: ABC Digital Tracy Merlisch

10/22/12 1:33 PM


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: Boston.com Homepage Takeover Make an impact with an approximate total of 7.5M ad impressions on New England's number one media site when you take over all the display ad units on Boston.com's homepage for one day. On average over 300,000 unique users visit the Boston.com homepage each weekday. Restrictions: Specific date is pending availability at time of request. Boston.com will provide further creative specs/guidelines to the winning bidder. All creative is subject to final approval by Boston.com. Winning bidder must supply their own creative. Media must run prior to end of Q1 2013. This package includes positioning on: Homepage. Sizes/Formats included in this package are: Standard IAB ad units. Media will run prior to end of Q1 2013. May not be used to fulfill current contracts. May not swap out an existing paid campaign. Impressions are estimated. Starting Bid:$ 20,000.00 Value: $ 50,000.00

Donated By: Boston Globe Media Jane Bowman

: BostonHerald.com: 3 Million Impressions The audience on BostonHerald.com is completely engaged, taking part in the daily news by commenting, debating and sharing experiences. Our award winning-videos are broadcastquality, we live stream myriad events, offer chats on a variety of subjects and further enhance the conversation with up-to-the-minute polling. The Herald's reporting is solid, sourced and exclusive -- and our very popular blogs are solid, source and live. The community on BostonHerald.com continues to swell, currently with over 2 1/2 million monthly unique visitors. Capture this audience on a 728 x 90 or 300 x 250 ROS leaderboard. We will accomodate positioning as best we can, and based on inventory availability. Ad will run over the course of 3 months and deliver 1 million impressions per month. Total value: $30,000. Offer valid through July, 2013. Placement is subject to availability and creative acceptance. Please call Ronny Lebanc at 978-227-6088 for details and to reserve space. Starting Bid: $ 5,000.00 Value: $ 30,000.00

Donated By: Herald Media Inc. Mr. Patrick Purcell

: Cafemom Run of Site Description: CafeMom ROS 300x250 and 728x90 500,000 impressions Contributed inventory is in the following vertical: Parenting/Moms Media will run in: Q1 2013 Q2 2013 This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: CafeMom ROS Sizes / Formats included in this package are: 728x90 300x250 Restrictions: Flash Banners Only

Starting Bid: $ 750.00 Value: $ 7,000.00

Donated By: Cafemom Shaila Mathias

: CBS Interactive Reach Rotation Description: Package will include CBS Interactive Rotation 728x90, CBS Interactive Rotation 160x600 and CBS Interactive Rotation 300x250. The CBS Interactive Rotation offers marketers reach across CBS Interactive's premium brands in safe and trusted environments and alongside content that audiences crave most. This opportunity offers marketers massive reach and guaranteed delivery across the CBS Interactive family of sites, including brands like CBS.com, GameSpot, CNET, TV.com and CBSSports.com. The flighting of the package is TBD based on client's needs. Total package will be worth $25,000. Details below: CBS Interactive Rotation - 728x90 - 1,800,000 impressions CBS Interactive Rotation - 160x600 - 2,500,000 impressions CBS Interactive Rotation - 300x250 - 1,000,000 impressions Restrictions: CBS Interactive reserves the right to review creative and refuse creative that is inappropriate or interferes with the user experience on the site. Contributed inventory is in the following vertical: Finance Health Parenting/Moms Sports Technology Youth Media will run in: Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) Sizes / Formats included in this package are: 728x90 160x600 300x250 Starting Bid: $ 2,500.00 Value: $ 25,000.00

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Donated By: CBS Interactive Blake Remer

10/22/12 1:33 PM


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: Contextually Targeted Package on About.com Package contains 3.25M contextually targeted impressions utilzing our Search Term Targeting product and our Lifestyle Network. I. Search Term Targeting (3M impressions): Because About.com content turns up often at the top of most search engine s organic results across multiple categories, search term targeting is a superior way to combine the power of search with the effectiveness of display advertising. About.com will identify its top search terms and cross reference those with your clients' most popular search terms. We then enter the resulting search term list into our databank for our ad server s reference. There are two ways this technology works: • First, when a user does an external search (i.e.., Google or Yahoo) on one of the identified search terms, and clicks on an About.com link, they are served your ads on the resulting article page and throughout their session on About.com. • Second, if a user does an internal search on About.com, your ad is served on the About.com search result page and follows them to any article they click on from the results page, and throughout their session. II. Lifestyle Network (250,000 impressions): The About.com Lifestyle Network is comprised of our popular Food, Home, Style, Hobbies, and People Channels. Restrictions * - Inventory subject to availability - Includes 728x90 ad unit - Rich media fees not included - Must be used in Q1 2013 Specific to Search Term Targeting: - Client to provide a ranked list of 20 or more search terms - About.com reserves the right to reject topics or terms if they are deemed too specific or otherwise inappropriate for any reason. - Search terms may be added or deleted to optimize as the campaign progresses. Media will run in: Q1 2013 This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: The About.com Lifestyle Network is comprised of our popular Food, Home, Style, Hobbies, and People Channels. Sizes / Formats included in this package are: 728x90 Starting Bid:$ 15,000.00 Value: $ 62,647.00

Donated By: about.com Frank Minishak

: CW56.com Internet package Description: This is a $2,000 Digital Advertising Campaign on CW 56's website www.CW56.com. The client can choose to run any combination of banner ads on targeted pages and/or :15 pre-roll video. Feel free to contact us with any questions when planning the campaign. Restrictions: 300x250 banner ad :15 pre-roll video Contributed inventory is in the following vertical Local Youth Media will run in: Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 This package includes positioning on: Homepage Section Homepage Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) Sizes / Formats included in this package are: 300x250 In-banner Rich Media. Floating or Expandable Rich Media Pre-roll Expandable only no floating Starting Bid: $ 500.00 Value: $ 2,000.00

Donated By: WHDH-TV/WLVI-TV Mr. Robert Burns

: Demo/Geo/Weather Triggered Inventory on Wunderground.com Description: $8k worth of media to run on the second largest weather site online. Media to run on wunderground.com and/or our mobile sites (m.wund.com & i.wund.com) Up to three layers of targeting allowed. Media to Run: Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Restrictions: We cannot accept any adult entertainment content or alcohol product advertising Sizes Allowed: 728x90 160x600 300x250 300x600 Expiration Date: 12/31/13

Starting Bid:$ 1,000.00 Value: $ 8,000.00

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Donated By: Weather Underground Megan O'Rourke

10/22/12 1:33 PM


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: Digital Placement on the Businessjournals.com Choice between two options for digital placement on the Businessjournals.com: Option I. National exposure on The Business Journals digitally over 6 months – spring & summer 2013, (500,000 impressions). Geo-targeting based on availability. Value: $18,750 Option II. Text placement for one full week across all 41 markets of our opt-in Daily Update Emails. The weeks will vary by market. Value: (1.8 million impressions). The unit is our 2nd text placement – which includes advertiser s logo (120x60) & 160 characters of text. Value: $35,000.

Starting Bid: $ 4,000.00 Value: $ 35,000.00

Donated By: City Business Journals Network Ms. Gale Murray

: Discovery Education: Parent & Teacher Targeting Package Description: 1MM display impressions in Discovery Education's parent vertical. (Rich or Standard media) Powered by Discovery Communications,the #1 non-fiction media company in the World, Discovery Education is the #1 provider of broadband media in U.S. classrooms. As a niche site, Discovery Education delivers strong ad engagement among our audience of parents and teachers seeking educationally relevant content for their A+ students. Content can be targeted to grade level, subject area and audience. Restrictions: Donation excludes any adult entertainment, alcohol and tobacco promotion. Contribution does not include 3rd party serving fees. Contributed inventory is in the following vertical: Parenting/Moms Youth Media will run in: Q1 2013 Q2 2013 Q3 2013 Q4 2013 Gross Value: $12,500 This package includes positioning on: Homepage Section Homepage Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) *Inventory to be targeted to Discovery Education's main homepage, parent section homepage and throughout the parent vertical. Sizes / Formats included in this package are: 728x90 160x600 300x250 In-banner Rich Media Floating or Expandable Rich Media Starting Bid: $ 2,500.00 Value: $ 12,500.00

Donated By: Discovery Communications Katie Derfiny

: Display Media on Wayfair.com 3MM imps ROS for 160x600 skyscraper valued at 15K. 3MM imps ROS for large rectangle 300x250 valued at 15K. Restrictions: Wayfair has final approval of all advertisers. Contributed inventory is in the following vertical: Automotive Health Parenting/Moms Travel Youth Media will run in: Q2 2013 Program Length (if applicable): April 1, 2013 - June 30, 2013 This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Department/Category/Subcategory browse and product pages Sizes / Formats included in this package are: 160x600 300x250 View Demo Reel: http://www.youtube.com /watch?v=AgyVX7li2WM Starting Bid: $ 7,000.00 Value: $ 30,000.00

Donated By: Wayfair Michael Beaulieu

: ESPNBoston.com Sports Package Description: 500,000 ad impressions on ESPNBoston.com in 2012. Targeting and placement are dependent on availability. ESPNBoston.com team will work with you to create a package that best serves your needs. Sizes/Formats included in this package are: 728 x 90 300 x 250 Restrictions: Must be a new advertiser to ESPNBoston.com Expiration Date: Must run is either Q1 2012 or Q2 2012

Starting Bid: $ 2,750.00 Value: $ 10,000.00

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Donated By: ESPNBoston.com MR Jj Alberts

10/22/12 1:33 PM


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: Forbes.com Digital Media Forbes.com: -110,000 728x90 s -110,000 300x250 The CPM is $136.00 or a total of $28,560 Gross and $24,276 Net. Rotational media within Forbes Leadership, Business and Investing channels. The leadership channel includes our CEO Network and other contextual environments visited by business owners and c-level executives. The business channel covers business news and analysis. The technology channel focuses on everything from personal tech to business tech. Finally, our investing channel reaches affluent investors and Financial Professionals. Contributed inventory is in the following vertical: Finance Technology Media will run in: Q1 2013 Q2 2013 Program Length (if applicable): $28,560 must run within 3 months. All Prices are NET and subject to change. This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Leadership, Business, Technology & Investing Channel Rotations Sizes / Formats included in this package are: 728x90 300x250 300x600 Restrictions: Must run by May 30, 2013. Inventory is subject to availability at the time of sale. $28,560 must run within 3 months. All Prices are NET and subject to change. Starting Bid: $ 7,000.00 Value: $ 28,560.00

Donated By: Forbes.com Mr. Paul Reiss

: Front Page Buy Out of Marketwatch.com from the Wall Street Journal Digital, high impact, (1-Day) MarketWatch - Front Page Buy Out, 6.5MM impressions, value: $65K net. Description: The front page of MarketWatch.com is the real time dashboard of today’s engaged investors. On a daily basis, MW reaches more than 700k+ unique users, made up of passionate investors, top management executives, business influentials and affluent consumers. Of their collective time spent on the MW site, 88.6% of their time is spent on the home page. Note: Should run by end of August 2013 (prior to the next auction). Pick your date, but would appreciate some flexibility, in case that date is already reserved. Starting Bid:$ 12,500.00 Value: $ 65,000.00

Donated By: The Wall Street Journal Digital Network Ms. Lynne Montesanto

: Homepage Roadblock and Media on Rottentomatoes.com

Description: High Impact Media on Rotten Tomatoes.com: A 1 day Homepage Roadblock with skin and ROS media Restrictions: Homepage roadblock is subject to availability Expiration Date: Dec 31, 2013

Starting Bid:$ 15,000.00 Value: $ 60,000.00

Donated By: Flixster Micah Latter

: Homepage Takeover on Masslive.com MassLive.com, the online home of The Republican, is the leading online destination for Regional News & Information in Western Massachusetts. Our Homepage currently averages 80,000 visits per day. The Program: 1 Day Homepage Takeover with Site Wrap for Highest Impact, along with 250,000 Run of Site 300x250 impressions delivered in the following 30 Days. Homepage Takeover includes: High Impact Sliding Billboard, 728x90 Leaderboard, two 300x250 Units, with accompanying wallpaper delivered to 100% SOV of Homepage visitors. Restrictions: Schedule pending availability at time of request, and must be completed by end of Q1, 2013. All creative is subject to final approval by MassLive.com. May not be used as a substitution for any existing purchase; no direct competitor advertising accepted. Contributed inventory is in the following vertical: Local Media will run in: Q4 2012 Q1 2013 This package includes positioning on: Homepage For accompanying ROS impressions, inventory will be delivered throughout all sections of MassLive.com. Sizes / Formats included in this package are: 728x90 300x250, 980x300 Sliding BIllboard & Wallpaper. Starting Bid: $ 1,500.00 Value: $ 10,000.00

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Donated By: Masslive.com Tom O'Toole

10/22/12 1:33 PM


Auction Catalog

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: Impressions on Bankrate.com Bankrate will run 700,000 ROS impressions across three placements - Leaderboard, 300X250 and Bottom Banner. Restrictions: Impressions will not be delivered in under a week Contributed inventory is in the following vertical: Finance Media will run in: Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Package is for Run of Site Inventory Sizes / Formats included in this package are: 728x90 300x250 Starting Bid: $ 7,500.00 Value: $ 31,600.00

Donated By: Bankrate David Williams

: Interactive Traffic Map Sponsorship Provided by: Sigalert.com, powered by Total Traffice Network. Reach commuters and travelers while they are on the go! Sigalert.com, powered by Total Traffic Network, is the leading interactive and mobile provider of traffic and commuter information. This package includes $10,000 of display banner impressions throughout the Sigalert.com interactive and mobile network. Network includes the national traffic map portal Sigalert.com, 200+ affiliate websites and mobile apps. Restrictions: Applicable during Q1, Q2 & Q3 2013. Subject to availability. Applicable sizes include 300x250, 160x600, 728x90 Starting Bid: $ 2,000.00 Value: $ 10,000.00

Donated By: Total Traffic Network Ken Procaccianti

: Mixpo – Online Video Ad Production Description: Collaborative production of up to 3 online VideoAds utilizing existing TV, video or digital image creative provided by agency or advertiser This auction package includes the fees associated with serving up to 1MM impressions of a Mixpo enabled VideoAds to an existing online campaign and does not include publisher site costs/cpm s associated with the campaign The 1MM impressions will be served to IAB standard 300x250 message unit across any publisher accepting 3rd party ad tags The 1MM impressions to be served anytime from 11/1/12 - 10/31/13. Sizes / Formats included in this package are: 300x250 *Please note, Mixpo is a Video Ad Technology platform, not a publisher or ad network. Winning bidder must find their own media placements, for which they can then use our platform to build and serve their ads within the constraints outlined above. Starting Bid:$ 1,000.00 Value: $ 5,000.00

Donated By: Mixpo Erin Chamberlin

: Nasdaq.com Dart Adapt Program Description: 800,000 Adapt optimized 728x90 impressions on Nasdaq.com. Contributed inventory is in the following vertical: Finance Media will run in: Q1 2013 Q2 2013 This package includes positioning on: ROS Sizes / Formats included in this package are: 728x90 Restrictions: Requires 800k impressions for each optimized placement. If purchased by a current advertiser, this must be an incremental over 2011 spending levels. NASDAQ.com combines vital market data with news and analysis ,real time quotes and after hour trading and is the source for financial information across the globe. Adapt identifies the obvious and non-obvious pages that generate clicks on your ads. Then Adapt serves more of your ads to those pages. Adapt is a great way to test NASDAQ.com to maximize campaign efficiency. To build a marketing program that is tailored to your clients communication goals or take advantage of our Adapt program you can contact Speke Wilson: 301 978 5276 or email: speke.wilson@nasdaqomx.com. Starting Bid: $ 5,000.00 Value: $ 14,111.00

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10/22/12 1:33 PM


Auction Catalog

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: Online Impressions on PCWorld.com & Macworld.com Description: 250,000 impressions on Macworld.com (Ad size - 728X90) 250,000 impressions on PCWorld.com (Ad size - 728X90) Restriction: The total impressions of 500,000 must be used during the same 30 day period. Vertical: Technology Run period: Q1 2013 Package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) Sizes / Formats included in this package are: 728x90

Starting Bid: $ 2,500.00 Value: $ 14,116.00

Donated By: PC World & Macworld Publishing Kathy Rebello

: Pop Culture Package from Buzz Media BUZZMEDIA: DEFINING CULTURE. ADDICTING AUDIENCES. BUZZMEDIA is the leader in pop culture and millennial audience reach, reaching more than 30 million monthly unique visitors and one in four millennials in the U.S. every month. BUZZMEDIA publishes more than 40 authoritative brands whose voices define categories and culture, including SPIN, Celebuzz, Stereogum, Videogum, Buzznet, TheSuperficial, Idolator, PureVolume, Hype Machine, AbsolutePunk, What Would Tyler Durden Do?, SocialiteLife, Go Fug Yourself, Just Jared, Pink is the New Blog, Gorilla vs. Bear, RCRD LBL, TheFrisky, Concrete Loop, Brooklyn Vegan, Punknews and XLR8R. As measured by comScore, BUZZMEDIA is the largest digital publisher in entertainment news and the fourth largest digital publisher of original music content in the U.S. BUZZMEDIA uses its massive reach, deep audience engagement and understanding of the young adult audience to provide customized, innovative marketing and advertising solutions across its branded properties. Restrictions: TBD once advertiser has purchased we will discuss. Contributed inventory is in the following vertical: -Parenting/Moms -Youth Media will run in: -Q1 2013 This package includes positioning on: Homepage If Homepage or Run of Site, please specify what sections the inventory can run on: TBD - once purchased, we will identify one appropriate editorial section to sponsor for 1 month. Sizes / Formats included in this package are: * -728x90 -160x600 -300x250 -300x600 -In-banner Rich Media. -Floating or Expandable Rich Media If other, please specify Take overs with skins Starting Bid: $ 2,500.00 Value: $ 10,000.00

Donated By: Buzz Media Aisling McDonagh

: ROS Media on CNNMoney.com Description: 111,010 impressions in Run of Site 728x90's 111,000 impressions for Run of Site 336x280's Total media impressions to donate = 222,010 Net = $25,000 Gross = $28,750 Inventory is in the following vertical: Finance This package includes positioning on: Run of Site Restrictions: Must run by May 30, 2013. Inventory is subject to availability at the time of sale. $28,750 must run within 3 months. All Prices are Net, and subject to change.

Starting Bid: $ 7,000.00 Value: $ 28,750.00

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Donated By: CNNMoney.com Melissa More

10/22/12 1:33 PM


Auction Catalog

http://www.adclubmedia.com/Catalog.taf?_function=catalog&...

: Run of AOL 20K worth of Run of AOL impressions Restrictions: Standard NON - RICH MEDIA Impressions based on AOL reporting Must meet ad specs Contributed inventory is in the following vertical: Automotive Finance Health Local Networks Parenting/Moms Portals Sports Technology Travel Youth Media will run in: Q1 2013 Q2 2013 Q3 2013 Q4 2013 This package includes positioning on: -Homepage -Section Homepage -Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Running across AOL O&O inventory Sizes / Formats included in this package are: 728x90 160x600 300x250 600x400 300x600 Starting Bid: $ 5,000.00 Value: $ 20,000.00

Donated By: AOL Ms. Jeanna Gramse

: Run of Site Leaderboard on Morningstar.com Description: 700,000 Run of Site Leaderboards (728x90) on Morningstar.com Restrictions: Inventory delivery during campaign flight is subject to availability of inventory during requested flight dates. Expiration Date: December 31, 2013. Contributed inventory is in the following vertical: Finance Media will run in: Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 This package includes positioning on: Section Homepage Run of a specific Section Sizes / Formats included in this package are: 728x90 In-banner Rich Media

Starting Bid: $ 4,000.00 Value: $ 17,500.00

Donated By: Morningstar Ms. Lindsay Horwood

: Scripps Networks Digital Media Package Scripps digital properties include: (FoodNetwork.com,Food.com,CookingChanneltv.com, RachelRay.com, HGTV.com, HGTVRemodels.com, DIYNetwork.com, FrontDoor.com, TravelChannel.com, GACTV.com Package Description: We will provide 1MM leaderboards (728 x 90) and 700K (300 x 250) ad units for Q1 2013. This media will be Run of Network and timing is from Jan 1 - March 30, 2013. The package will run across all Scripps digital properties including: FoodNetwork.com,Food.com,CookingChanneltv.com, RachelRay.com, HGTV.com, HGTVRemodels.com, DIYNetwork.com, FrontDoor.com, TravelChannel.com, GACTV.com. Restrictions: *Standard 14-day cancellation clause applies. *Scripps accepts 3rd party Rich Media (Pointroll is an additional $2.50 per thousand) **The above noted plan pertains to 1Q 2013 run-of-network inventory only. ***Scripps is not responsible for, or obligated to, any proposals that have been altered by anyone other than Scripps after they have been submitted. ****Scripps will not be responsible for under delivery of campaign if creative is not in-house according to our deadlines prior to campaign start date. *****Campaigns will not go live without a signed insertion order in-house. Please visit links below for all advertising guidelines: AD OPERATIONS GUIDELINES http://www.scrippsinteractive.com/traffic/ Contributed inventory is in the following vertical: Networks Media will run in: Q1 2013 This package includes positioning on: Section Homepage If Homepage or Run of Site, please specify what sections the inventory can run on: This is rotating Run of Network (on all Scripps Networks Interactive sites). Homepage is not guaranteed. Sizes / Formats included in this package are: -728x90 -300x250 Starting Bid: $ 2,000.00 Value: $ 10,000.00

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Donated By: Scripps Networks Digital Account Executive Meiling Fu

10/22/12 1:33 PM


Auction Catalog

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: Sporting News Homepage Roadblock Sporting News proudly donates one Homepage Roadblock to the Boston Ad Club auction donation for 2013. Potential bidders will take advantage of our most valuable inventory with a Homepage takeover opportunity on key date during any Q2 2013 campaign flight. This is a great opportunity for any advertiser to gain exposure to an affluent sports audience. Who We Are: Sporting News brand promise is to fuel informed sports conversations among real fans. We provide readers with aggressive, to-the source multi-media reporting; curate the “best of” related content; and aggressively leverage the social tools within our products. Restrictions: Up to 100K imps for any Q2 2013 date not already sold to an existing advertiser. Limited to the following units: ATF 728x90/970x66 ATF 300x250 BTF 728x90/970x66 Contributed inventory is in the following vertical: Sports Media will run in: Q2 2013 Program Length (if applicable): 1 Day in Q2 2013 This package includes positioning on: Homepage If Homepage or Run of Site, please specify what sections the inventory can run on: Homepage only Sizes / Formats included in this package are: 728x90 300x250 Starting Bid: $ 875.00 Value: $ 3,500.00

Donated By: Sporting News Mr. Jeff Budnick

: Three OPA Pencil Pushdown ad units on CBSBoston.com in News Section Three Days of an OPA Pencil Pushdown ad unit on CBSBoston.com in The News Section. The ad unit is a 970x66 collapsed which expands into a 970x414 and carries a 100% SOV. Restrictions * CBSBoston.com will choose the day and dates of when the ad unit is set live, based on availability. Contributed inventory is in the following vertical: Local Media will run in: Q1 2013 -or- Q3 2013 This package includes positioning on: Section Homepage - The Pencil Pushdown ad units will appear in the news section of CBSBoston.com Sizes / Formats included in this package are: OPA Pencil Pushdown.970x66 expands to 970x414 Starting Bid: $ 2,500.00 Value: $ 10,000.00

Donated By: CBSBoston.com Peter Gimber

: U.S. Home Page Takeover on Bloomberg.com Bloomberg.com Home Page Takeover Geotargeted to the United States 24 hours Estimated 6,500,000 impressions The package includes two ad units: OPA Pushdown (note: 728x90 may be substituted for this size) and Box Ad (300x250). Rate Card value: $100,000. Restrictions: Rich media fees not included. Must be used in Q1 2013. Bloomberg.com is a trusted, indispensable source of news and analysis for one of the largest, most powerful networks of global business executives. We've leveraged the innovation and scale of Bloomberg technology, analytics, news and distribution to create an unparalleled, full media spectrum. With 2,300 media professionals in 146 bureaus across 72 countries, we deliver award-winning intelligence, as news happens, from where it happens. Starting Bid:$ 10,000.00 Value: $ 55,000.00

Donated By: Bloomberg.com Michael Capecci

: Video Test Proposal from Break Media Break Media is a leading creator, publisher, and distributor of digital entertainment content including video, editorial, and games. The company s properties include the largest humor site online—Break.com—as well as Made Man, GameFront, HolyTaco, ScreenJunkies, CagePotato, AllLeftTurns, Chickipedia, and TuVez. The Break Media Creative Lab is an in-house production studio creating original videos that range from award-winning branded entertainment to celebrity-driven web shorts to viral one-offs. The Break Media Network represents hundreds of publishers as one of the largest video advertising networks online, reaching more than 148 million visitors each month. Restrictions: Standard IAB Banners and specs are available here: http://breakmedia.break.com/For-Advertisers/16/standard-iab-units. Contributed inventory is in the following vertical: Automotive Sports Technology Media will run in: Q3 2013 This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) Sizes / Formats included in this package are: 728x90 160x600 300x250 In-banner Rich Media For any questions, contact kate@adclub.org Starting Bid: $ 5,000.00 Value: $ 30,000.00

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Donated By: Break Media Audrey Bell

10/22/12 1:33 PM


Auction Catalog

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: WHDH.com Digital Media Package Description: WHDH 7 NBC is offering a $10,000 Digital Media Schedule on our website WHDH.com. WHDH is one of the top five most trafficked news websites in the Boston DMA. The winning client will be able to choose how best to market their product or service thru target banner ads on our popular website sections and/or through pre-roll video ads on our video page. We will also be able to help the client decide how best to utilize the site to fit their marketing needs. Restrictions: The client can choose to use the $10,000 in digital advertising on WHDH.com however they see fit in any combination of 300x250 banner ads on any section of the website and/or :15 pre-roll video ads running on our video section. Contributed inventory is in the following vertical: Finance Health Local Sports Media will run in: Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 This package includes positioning on: Homepage Section Homepage Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) Sizes / Formats included in this package are: 300x250 In-banner Rich Media. Floating or Expandable Rich Media Pre-roll Expandable (not floating) Starting Bid: $ 2,500.00 $ 10,000.00 Value:

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Donated By: WHDH-TV/WLVI-TV Mr. Robert Burns

10/22/12 1:33 PM


Auction Catalog

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CATEGORY: 07 :: Mobile : 500,000 Impressions on Boston.com's Mobile Site Description: Boston.com Mobile: 500,000 banner display ad impressions on the Boston.com mobile site. On average 500,000+ unique users visit the Boston.com mobile site every month. Size/Format included in this package is: 320x50. Restrictions: Specific dates pending availability at time of request. Boston.com will provide further creative specs/guidelines to the winning bidder. All creative is subject to final approval by Boston.com. May not be used to fulfill a current contract. Expiration: Media must run prior to end of Q2 2013.

Starting Bid:$ 1,750.00 Value: $ 5,000.00

Donated By: Boston Globe Media Jane Bowman

: Media on WeatherBug Mobile Application and/or WeatherBug.com Description: Item consists of 1,000,000 impressions, IAB Standard 728x90 to run over the course of 1 or 2 months valued at $3,000 and 357,142 impressions on our Mobile platform valued at $2,000. Please contact Ed Arrandale, Senior Account Executive at 203-318-1106 or earrandale@weatherbug for more information. Restrictions: No Rich Media. Subject to space availability and creative acceptance. Must run by end of Q2 2013. Restrictions: We cannot accept media from advertisers that has gambling/adult entertainment themes. Media will run in: Q4 2012 Q1 2013 Q2 2013 This package includes positioning on: Behavioral Targeted ROS (customized to client s audience). Sizes / Formats included in this package are: IAB Standard 728x90 Starting Bid:$ 2,500.00 Value: $ 5,000.00

Donated By: WeatherBug Ed Arrandale

: Shazam Mobile In-App Awareness Banners 500,000 impressions at a $10 net cpm 320x50 gif at 20k max filesize, static image only. Click through link required - recommend click through link be to a mobile optimized page. Media will run in: Q1 2013 Program Length (if applicable): 1 month max If Homepage or Run of Site, please specify what sections the inventory can run on: run of app Sizes / Formats included in this package are: * 320x50 Restrictions: Media must be used in its entirety during q1 2013. 1 month flight max. Client is responsible for creative. Shazam 160 channels of live TV anytime! Check out best executions of Shazam for TV ads and shows, including brand partnerships such as Home Depot, P&G, Absolut, Honda and more! http://shazamadvertising.com /view/mail?iID=3F4L2FYV6R6BCF38SBQZ Starting Bid:$ 1,250.00 Value: $ 5,000.00

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Donated By: Shazam Darren Klein

10/22/12 1:33 PM


Auction Catalog

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: Wall Street Journal Digital Network (WSJDN) Mobile Package Wall Street Journal Digital Network (WSJDN) Mobile Package consisting of: (1-Month) WSJ Android Handset Sponsor, 25% SOV, approximately 500K impressions Value: $25K net (1-Month) WSJDN Mobile Package rotation, 400K impression (approximately 2% SOV) Value: $10K net Description: WSJDN leads the way as the #1 mobile site in the business and finance category generating over 3.5 million smartphone app downloads, and growing. WSJDN users are 4x as affluent as the general mobile population. They are 88% male, 68% are ages 35-64, 81% have HHI $100K+, 48% access WSDN daily and 85% access at least weekly, and 47% have taken acation as a result of seeing ads. Expires: 12/31/13 Starting Bid: $ 8,750.00 Value: $ 35,000.00

Donated By: The Wall Street Journal Digital Network Ms. Lynne Montesanto Donated By: The Wall Street Journal Lynne Montesanto

: Yahoo! Sportacular Mobile/Social Property Description: Bringing Social and Mobile together; Sportacular is a Y! Sports mobile application, added to the mobile sports suite in the acquisition of Citizen Sports. It is the most popular Sports App on Android, and 2nd most popular on iPhone. It is also the only all-sports app featured in the App Store Hall of Fame. Users can receive scores, news, standings, stats and more across almost every sport. They can also partake in a variety of social actions, including “checking-in” and picking their favorite teams, and sharing these choices (and accompanying verbiage) to their social networks. Through the Ad Club s media auction, one lucky marketer will have an opportunity to participate in this social and mobile environment with relevant messaging for this highly engaged audience. For Use: Q4 2012, or Q1 2013. Expiration is 3/31/13. Restrictions: Rotational media only (no takeovers or exclusive events). Size: 300x50. Starting Bid: $ 2,500.00 Value: $ 10,000.00

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Donated By: Yahoo! Chris Scalisi

10/22/12 1:33 PM


Auction Catalog

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CATEGORY: 08 :: Social Media : BostonEventGuide.com Social Media and E-mail Package Targeting 70,000 Young Professionals BostonEventGuide.com is a trusted source for 70,000 upscale young professionals in the greater Boston area. Email and Social Media Package includes: 1 -exclusive email to entire database (49k young professionals) 1 -728x90 Banner in weekly newsletter (49k young professionals) 2 -Facebook Fan Page posts (6k young professionals) 2 -LinkedIn Posts (15k young professionals) Contributed inventory is in the following vertical: Local Media will run in: Q4 2012 Q1 2013 This package includes positioning on: Behavioral Targeted ROS (customized to client s audience) Starting Bid:$ 1,000.00 Value: $ 5,000.00

Donated By: BostonEventGuide.com Jeff Popkin

: Skype Home Page Ad 300x250 on our Skype Home placement for 10m impressions in the US Restrictions: Creative Ad Restriction apply http://infopedia/docstore/Repository/Creative%20Acceptance%20Policy /Overall%20CAP%20guidelines%207_1%20ďŹ nal.pdf Contributed inventory is in the following vertical: * Automotive Finance Health Local Networks Parenting/Moms Portals Sports Technology Travel Youth Media will run in: Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Gross Value: $15,000 - $20,000

Starting Bid: $ 3,000.00 Value: $ 20,000.00

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Donated By: Skype Advertising, Microsoft Shawn McMichael

10/22/12 1:33 PM


Auction Catalog

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CATEGORY: 09 :: New Media : Display, Rich Media, Video and Mobile ads on Social Video-Communications Platform ooVoo ooVoo can insert brands into the conversations our 56+MM users are having on our group video chat service with their friends and family. We are donating 5MM impressions of display, video and mobile ads. Ads can be targeted by age, gender, geo and day-part. Contributed inventory is in the following vertical: -Parenting/Moms -Youth Media will run in: -Q4 2012 -Q1 2013 Program Length (if applicable): 30-60 days This package includes positioning on: Homepage If Homepage or Run of Site, please specify what sections the inventory can run on: -ooVoo is a video chat application across all platforms including MAC, PC, iOS, Android and facebook. The display and video ads appear before, during and after a video chat session. Sizes / Formats included in this package are: 728x90 160x600 300x250 In-banner Rich Media. Floating or Expandable Rich Media In-call and post call video ads Restrictions: 25% of impressions can be allocated to video ads or mobile. 75% of impressions will be for display ads. Rich media can be run, but additional serving fees to be paid for by brand. Starting Bid:$ 10,000.00 Value: $ 40,000.00

Donated By: ooVoo Mr. Brian Liebler

: Hulu Video Commercial and Companion Package Targeted to P2+, January 2013 Advertiser will purchase media to run on Hulu targeted to P2+ Audience for the month of January. Media includes Hulu's high performance ad formats: Video Commercial Unit (15/30's) couple with our companion banners. Video ads will run across Hulu's top media network partners (NBC, ABC, Fox) as well as our additional 386 content providers. Advertisers can provide a DNA list should there be concerns about inappropriate content. Inventory is across all Hulu genres and verticals including comedy, drama, action, etc. Restrictions: Media is expected to run in January. Contributed inventory is in the following vertical: Networks Program Length (if applicable): Month of January This package includes positioning on: Run of a speciďŹ c Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Media will be targeted to the P2+ audience on Hulu. Further demo targeted will be subject to approval. Sizes / Formats included in this package are: 300x250 Pre-roll If other, please specify 300x60 companion 585,000 video commercial impressions and approximately 195,000 companion banner impressions. This plan can be targeted to a demo as well (broad like A2554). Not a GTE target. Starting Bid: $ 6,000.00 Value: $ 25,000.00

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Donated By: Hulu Lauren Benedict

10/22/12 1:33 PM


Auction Catalog

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CATEGORY: 10 :: Services : $3k Worth of Development from Pointroll

$3,000 worth of development towards a NEW Interactive In-Stream execution, and Ad-Serving for 1MM Interactive In-Stream impressions. Publisher must be VPAID certified.

Starting Bid: $ 750.00 Value: $ 3,000.00

Donated By: PointRoll, Inc. Steven Schmitt

: AdSafe Firewall The AdSafe Firewall ensures your brand's safety when advertising online. Proactively avoiding inappropriate content helps to increase campaign reach and efficiency. In addition AdSafe's industry leading ad viewability measurement and a contextual analysis, together will directly drive your media optimization. Restrictions: Limit of 250 million impressions. Cannot be used by a current AdSafe client. Expiration Date: November 1st, 2013

Starting Bid: $ 2,000.00 Value: $ 25,000.00

Donated By: AdSafe Media

: Facebook Advertising Strategy Session Nanigans develops market-leading Facebook performance advertising software, and is auctioning off the service of a Facebook Advertising Strategy Session for a large-scale advertisers looking to maximize return on their Facebook ad spend. Nanigans' software is leveraged by large-scale advertisers spending $30,000 or more each month on Facebook advertising. These advertisers have goals of optimizing their Facebook ad spend for user/member acquisition and conversion events on or off Facebook such as Likes, viral shares/invites, registrations, form completions, purchases and lifetime value. As such, this Facebook Advertising Strategy Session is best suited for large-scale advertisers spending $15,000+ per month on Facebook advertising, in verticals such as ecommerce/retail, social gaming, travel, telecom, financial services, app development, or large brand advertisers looking to scale their Facebook presence and capitalize on word of mouth at scale. To be used in: -Q4 2012 -Q1 2013 Program Length (if applicable): Nanigans will offer at least 1 hour of Facebook advertising strategy. Starting Bid:$ 1,000.00 Value: $ 5,000.00

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Donated By: Nanigans Cheryl Morris

10/22/12 1:33 PM


Auction Catalog

http://www.adclubmedia.com/Catalog.taf?_function=catalog&...

: Local Market Media Plan Consult & Development by Hill Holliday Local market plan consultation and development Hill Holliday will consult with client to create a media plan in one local market. Plan will include costs by medium and contacts for direct buying. Total effort not to exceed maximum hours listed below by discipline. Planning (15 - 19 hours) -Initial briefing on brand/project (1 hour) -Research (e.g., syndicated, target insights, competitive, etc.) (3-4 hours) -Channel planning/research (explore market situation, costs for local print and OOH) (3-4 hours) -Flowchart and Deck building (Target habits/insights, Media Approach and Recommended plan, pulling all discipline's content together, budgets, deliveries) (6-8 hours) -Presentation to client/follow ups (2 hours) Broadcast (6 hours) -Initial briefing on brand/project (1 hour) -Market research (market insights, CPPs) (1 hour) -Deck building (2 hours) -Presentation to client/follow ups (2 hours) Display Media (6.5 - 9 hours) -Initial briefing on brand/project (1 hour) -Category research (ComScore/Nielsen Research, Audience Sizing, Competitive Research, Reach/Frequency) (3-4 hours) -Deck building (Approach/Recco as one deck with actionable excel media buy summary) (1.5-2 hour) -Presentation to client/follow ups (2 hours) Paid Search (7 hours) -Initial briefing on brand/project (1 hour) Category research (Google Insights, traffic estimation, market sizing) (2 hours) Deck building (1 hour) Search 101 (may or may not be needed depending on client knowledge) (1 hour) Presentation to client/follow ups (2 hours) Starting Bid: $ 3,000.00 Value: $ 10,000.00

Donated By: Hill Holliday Cindy Stockwell

: New Product Launch Prep™ Launch Analysis Are you launching a new product or service in 2013? Chances are—with over 40,000 new products launching every year--you probably are. How can your product stand out? Do you know the most common pitfalls that contribute to a new product launch failure and how to avoid them? Are you confident you are positioning your product or service the right way to enhance its success rate? Launch experts and authors Julie Hall and Joan Schneider of Schneider Associates will put your product launch plan through their proprietary New Product Launch Prep™ Launch Analysis and help craft your positioning and launch strategy. As contributors to Harvard Business Review on launching new products and sought after speakers who have provided counsel on thousands of both B2B and B2C new product launches across the globe, they will fine tune your launch to make sure you are leveraging your owned, earned and paid media and crafting a launch that will get people talking. Includes intake session, messaging and launch recommendations. In person meeting with Julie Hall and/or Joan Schneider. Worth appx 25 hours of billable time. Must be used 1 year from date of purchase. Starting Bid: $ 2,000.00 $ 10,000.00 Value:

Donated By: Schneider Associates Ms. Julie Hall

: One Day In-Studio Photography Shoot with Michael Indresano Photography Description: One day photo shoot in-studio which includes the following; photographer s creative fee, one day studio and standard equipment rental, one day with digital tech, one production day with studio producer, and licensing for up to 5 images to be used online or in print for 1 year in North America. Additional licensing and expenses are to be negotiated separately after creative brief. Restrictions: Must be used one year from date of purchase. Scheduling will be negotiated based on studio/photographer availability. Michael Indresano has been a commercial photographer in Boston for 20 years, collaborating on advertising campaigns with Boston's top agencies and creating high impact photography for locally-based brands such as Dunkin' Donuts, Baskin-Robbins, New Balance, Reebok, Converse, Puma, Timberland, Rockport, and many other New England footwear/ apparel brands. He was chosen to shoot portraits for the Boston Bruins when they won the 2011 Stanley Cup Championships, and he has been commissioned to produce portraits across a variety of industries, from celebrities to world-class athletes to Fortune 500 CEOs. He has been written up in Boston Business Journal and also named one of the BBJ's "Top 40 Under 40." Starting Bid: $ 3,000.00 Value: $ 13,000.00

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Donated By: Michael Indresano Photography Lauren Jones

10/22/12 1:33 PM


Auction Catalog

http://www.adclubmedia.com/Catalog.taf?_function=catalog&...

: OOH Print Production Services from Mammoth Media

Print production for the equivalent of [2] 14x48 billboards or [50] Commuter Rail platform posters, value of $2500.

Starting Bid: $ 625.00 Value: $ 2,500.00

Donated By: Mammoth Media Liz Gottbrecht

: Socialtyze Basic Data Package Description: This package includes 5 data reports that better help your brand understand its social media presence. We are interested in helping your client identify your super fans, how media campaigns affect your page and the sentiment around your brand & its competitors. These reports include a Pain Point Report, Media Assessment, Positive Sentiment, General Sentiment & Competitive Review, and a Facebook Audit Report. Expiration Date: September 21, 2013

Starting Bid: $ 3,750.00 Value: $ 15,000.00

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Donated By: SocialTyze VP, Social Strategy Adam Piandes

10/22/12 1:33 PM

2012 Post Auction  

A list of properties still aviable from The Ad Club Media Auction.