2012 Post Auction

Page 31

Auction Catalog

http://www.adclubmedia.com/Catalog.taf?_function=catalog&...

: $20,000 Media Package on TheStreet.com -400,000 Leaderboards and 400,000 Box Ads that will run 50% in Business News Commentary and 50% in Personal Finance. These units must be placed Q1 of 2013 and will run according to available inventory. Restrictions: All media will run ROS, and according to inventory availability. Please call Kathleen Harrell, 212.321.5072, for more information and availability. Contributed inventory is in the following vertical: Finance Media will run in: Q1 2013 Restrictions: All media will run ROS, and according to inventory availability. Contributed inventory is in the following vertical: Finance This package includes positioning on (but not limited to or guaranteed): Homepage Section Homepage Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) Sizes / Formats included in this package are: 728x90 or 300x250 TheStreet.com provides the top: Proprietary breaking news Cutting - edge analysis Valuable investment ideas Real time commentary 7.8 million Unique Users per month+ 66 million Page Views per month+ 23 Minutes - Average Time Spent+ 8.46 Average Page views per Unique User+ Average Age of Users on our Site: 48.4 years old* 44.3 % of our audience has a Household Income $100k* + Source: Omniture Q1 2009. * Source: Nielsens Netratings @Plan, Summer 2009. Starting Bid:$ 10,000.00 Value: $ 20,000.00

Donated By: TheStreet.com Kathleen Harrell

: $20,000 worth of media for $10,000 on Genome Complete, custom, digital audience buying solution -$20k in media for $10k Genome is the most complete, custom audience buying solution Description: This media package is for $10k additional media to be included with a purchase of $10K or more with Y! Genome, providing the winner with 20K in media for a 10K investment." BEST-IN-CLASS AUDIENCE TECHNOLOGY Our unique technology stack manages diverse data sources to provide an innovative approach to help you discover, model, optimize, and predict optimal online audiences at scale. UNMATCHED DATA SET. Our expansive and diverse data set of “always on” integrations with over 25 third-party data partners, exclusively augmented with Yahoo! s proprietary search, registration, and behavioral data provides you with a multi-dimensional view of consumers. PREMIUM MEDIA FOOTPRINT Gain direct access to Yahoo! premium inventory, publisher partners such as MSN and AOL, and comScore top 1000 publishers in a transparent and brand-safe environment. ACTIONABLE INSIGHTS & ANALYTICS Big data needs big analytics. We utilize advanced campaign and user analytics to anticipate, optimize, and measure audience performance to turn insights into actionable media executions. Restrictions: Package will be constructed in conjunction with your Genome sales representative. Package is very flexible and can be used for online pre-roll video or online display advertising. Buy can not be longer than 2 months. Contributed inventory is in the following vertical: Networks Media will run in: Q1 2013 Q2 2013 Q3 2013 Q4 2013 Program Length (if applicable): 2 months This package includes positioning on: -Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) -Behavioral Targeted ROS (customized to client s audience) The inventory can run on all sections of Y! and our ComScore 1000 premium media footprint. We can restrict the targeting as desired. Sizes / Formats included in this package are: 728x90 160x600 300x250 Pre-roll Demo Reel: https://www.dropbox.com/s/jezyz0j5kcyg3t1/genome_video3.mp4 Starting Bid: $ 2,000.00 Value: $ 10,000.00 : $25,000 in Yahoo! Display and Mobile The program includes $25,000 in Display Advertising on Yahoo!, up to $10,000 of which can be invested in advertising on Yahoo Mobile. With over 630 Million worldwide users, Yahoo! reaches almost half of the world's online population. Display ads would be able to run across nearly all of Yahoo's top properties. Twelve Yahoo! properties including Yahoo! Mail, Yahoo! News Network, Yahoo! Sports, Yahoo! Finance, and omg! - attracted the greatest number of unique visitors in the U.S. in their categories according to the most recent ComScore data. Advertisers will be able to leverage Yahoo Behavior Targeting as well as Demographic and Geographic targeting as part of this opportunity. Restrictions: Some sponsorships including the Yahoo! Home Page and Log-in Page may not be an option due to availability. Yahoo! reserves the right to review advertiser eligibility. Media will run in: Q4 2012 Q1 2013 Q2 2013 This package includes positioning on: -Section Homepage -Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) -Behavioral Targeted ROS (customized to client's audience) -Inventory may run in all sections of Yahoo! with the potential exclusion of Yahoo! Home Page and Yahoo! Log in Sizes / Formats included in this package are: 728x90 160x600 300x250 425x600 In-banner Rich Media Starting Bid: $ 7,000.00 Value: $ 25,000.00

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Donated By: Yahoo! Brooks Waugh

10/22/12 1:33 PM


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