Auction Catalog
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: Rt.1A (Revere) Van Wagner Billboard Description: Unit # BC-1041. Prime 14' H x 48'W display located on a key arterial route heading north from central Boston, an taking all north-bound traffic from Boston's Logan International Airport. Located less than two miles from the airport, this display provides a unique opportunity to target traffic heading from Logan to either the affluent North Shore communities (Marblehead, Topsfield, Manchester-By-The-Sea) or the northern states of NH and ME. Rt 1-A carries a significant volume of regular commuters, whose journeys originate in central Boston or at points along the Mass Pike (I-90) or I-93 South, and who are heading to destinations as far south as Revere Beach. Average daily circulation is 44,090. This is a fully illuminated display. Restrictions: Time frame unit can be secured based on space availability. Starting Bid: $ 3,000.00 Value: $ 13,000.00
Donated By: Van Wagner Communications Mr. Justin Rinko
: Video and Banner Ads on the CMT In-Taxi Network Description: 30-second video and integrated banner ads on the Creative Mobile Technology In-Taxi Video Network of 1,200 Boston cabs. Campaign runs for four weeks on a large, 10.5” interactive touch screen. Creative Mobile Technology offers unique exposure within Boston s best cab fleets to deliver large format full motion video with sound. Our touch screen features allow customers to interact directly with your brand to enhance the media experience. Market: Boston Ad Plays: 806,400 Impressions: 1,128,960 Ad Length: 30 seconds, full motion video with sound Duration: 4 weeks (CMT can assist in converting video to format and developing banner ads.) Restrictions: CMT must approve all creative. Expiration: Program must be completed by end of April 2013. Starting Bid: $ 5,000.00 Value: $ 28,500.00
Donated By: CMT Media Peter Sullivan
: WSJ Office Media Network 2-week DOOH Boston Campaign 2-week DOOH running in 80 Premiere Office Buildings in Boston. 20 (:15) ads running Monday – Friday from 6am-9pm. No Audio, Static or Dynamic creative is accepted Total impressions = 822,790 The WSJ Office Network is a digital place-based advertising network that runs exclusively in top office buildings throughout 15 of the top DMA's. It provides up to the minute news and information directly from the leader in Business News … The Wall Street Journal. WSJON reaches over 1 million business executives and busy on the go professionals, MondayFriday from 6am to 9pm, at a moment closest to the point of consideration and purchase in a very uncluttered environment. Restrictions: Media is restricted to Boston DMA only and can only be used January 2013 – September 2013. Starting Bid: $ 2,500.00 Value: $ 16,456.00
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Donated By: WSJ Office Network East Coast Sales Director Michelle Tafarella Melville
10/22/12 1:33 PM