Corporate Brochure 2011-2012

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General Summary The problem: There is an insufficient source of blood for Egyptians in need The solution: Regular and voluntary blood donating The method: Empowering employees to manage their health and be active citizens and blood donors

What you can do: Be a part of the Triple Effect movement: -

Empower your employees to run blood donation campaigns;

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Encourage your employees to lead a healthy lifestyle via HIP;

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Enable your employees to engage youth and create impact in universities;

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Enhance your CSR outreach by adopting a project that can potentially involve all your employees;

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Establish a strong reputation in playing a vital role in solving Egypt’s blood problem;

How you contribute: Make a commitment to join TEP as a Corporate Partner

Strong Partnerships for Sustainable Change: Using our strengths and resources to make our communities better, Working together to make a real difference, This is the Corporate sector’s commitment to solve Egypt’s blood problem through our Collective Action.

For more information, please contact:

PricewaterhouseCoopers Egypt Corporate Responsibility (02) 2759 7700 (ext. 5407) Veronica.yow@eg.pwc.com

The Triple Effect Give Life, Get Life, Live Life


Who we are: The Triple Effect (TEP) is a blood donation project initiated by the Mansour Charity Foundation, the charity arm of PricewaterhouseCoopers Egypt. Our project aims to address and alleviate the blood issue in Egypt by encouraging active corporate participation in our sustainable integrated solution & strategy. We are committed to creating a team of motivated and passionate corporate partners looking to lead their communities in solving the blood issue in Egypt.

“Saving lives begins with us” Amin Safwat, CSR Assistant PwC Egypt

What we do: The TEP is designed to motivate and stimulate Egyptians to become regular voluntary non- remunerated blood donors. With a simple toolkit, we empower each corporate to manage and run 3 blood donation drives annually themselves.

With the Youth-2-Business forum, we connect corporate volunteers to youth by encouraging the sharing of corporate know-how to empower youth to run campaigns in universities. BENEFITS 

 With our health incentive packages (HIP), we highlight how employees can lead a healthy and active lifestyle in order to be a safe and healthy blood donor.

Creation of a new spirit between top managers and their staff, emphasizing teamwork and bonding. Access to health and lifestyle management workshops to increase employees’ productivity and wellbeing. Exposure to future leaders with access to participate in University forums & mentoring for youth.


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