FUNGUS AMONGUS

WHY IS FUNGI MAKING ITS WAY INTO MORE AND MORE DRINKS?

From Tik-Tok coffee trends to non-alcoholic beers and better-for-you colas, mushroom drinks are ‘having a moment’. We ask, why is the fungi making its way into more and more drinks?

Ladies and gentleman, we’re living in the age of function over form. Yes, that’s right. Mushrooms may not look like the drinks ingredient we all need. However, functionally, apparently they are.

Said to have medicinal and healing properties, mushrooms are in some ways just the latest iteration of a wellness trend that has been chugging along merrily for the past few years. However, it has to be said, they’ve been a slow burn until now.

What is the cause in mushroom’s sudden rise to mainstream awareness? The culprit is Tik-Tok. Collectively, mushroom coffee posts have garnered over 30 million views on the social media platform prompting numerous recent think pieces on exactly why the drink is trending.