FASHION, HEALTH & BEAUTY
Foothold in the South
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orking on her intuition, designer Robyn Mathieson, decided it wasn't quite the right time to open a boutique in Christchurch when she visited just prior to the earthquakes. Now once again following her heart as well as her head she has opened her first outlet in the South at The Tannery. “We got really excited when we discovered the Tannery as it seemed to be the perfect fit for our brand,” explained Pip, Robyn's 2IC. “We really like the passion and energy put into its development by the owner, and the family-feel of all of the people working there.” “We are looking forward to being a part of the Tannery family and participating in shows such as Canterbury Fashion Beauty Week,” the duo say. “It's a great vibe in Christchurch and we think we'll fit in well as we are both originally from Lake Te Anau. It's wonderful to have a foothold in the South!”
“WE GOT REALLY EXCITED WHEN WE DISCOVERED THE TANNERY AS IT SEEMED TO BE THE PERFECT FIT FOR OUR BRAND”
Give me Balance Designers Robyn Mathieson and Pip Stevenson are celebrating a change in how they produce their collections this season. Pip explains, “We have changed the way we work here at Robyn Mathieson, going from two very large and planned out collections to a more flexible approach, dropping a couple of new styles each week.” The designers say the change has been instigated so they can stay in touch with what their customers are looking for and have the ability to respond quickly to market change.
30 October 16, 2014 Metropol
“Before we were working a good six months plus ahead, now we can design a new style and place into production the following week.” Pip explains that they have also worked very hard on reducing their prices to encourage customers to buy New Zealand Made. “We really pride ourselves on producing in our beautiful country and have managed to reduce a large portion of our range – around 20 percent. Not an easy feat, but totally worth it!”