NEW
‘EAST KENT LIFE AT ITS BEST’
Media Pack 2014
Covering: Canterbury / Faversham Whitstable / Margate Broadstairs / Ramsgate / Sandwich Deal / Folkestone www.weekenderonline.net
East Kent life at its best! The Weekender is a top quality colour lifestyle magazine that is delivered quarterly to the most affluent urban areas in East Kent. Our editorial content serves and supports both the local community and businesses in East Kent towns and villages, yet at the same time remains informed, thought-provoking and truly independent. With a combination of words and images, which are sourced from top media professionals, we reflect the strong, unique character of the area and celebrate both its traditional and innovative qualities. We focus on the area’s best arts events, food, property and consumer news, but we also run investigative stories, photo essays and think pieces. We also recognise the area’s growing reputation as a leading UK travel destination and this is reflected in every issue we have produced since we launched in September 2011. photo
© brian aris
illustration: andy tuohy
makers (including a high percentage from London & the south east) Holiday home owners Commuters Visitors from the UK and abroad Reader Profile: Social class: ABC1 Male/female ratio: 50:50 Age range 35-65 Earnings per household: £80,000 pa +
Who reads The Weekender? Our readers are influential and independently-minded people and they all love living, working in or visiting East Kent. They value everything that the area has to offer and they passionately support local producers, suppliers, shops and services. They enjoy property, food, green living, active pursuits and unique cultural events and are open to change and new experiences. They are educated and have above average disposable incomes and live mostly in thriving towns and villages including Canterbury, Whitstable, Broadstairs and Sandwich. Among our readers there are a high percentage of high earning professionals working in industries ranging from retail and services to the arts, property, travel and tourism, new business start-ups, IT and marketing. There are up to 50,000 readers of The Weekender magazine and its website www.weekenderonline.net Our readers include: Professional couples or singles Families Empty nesters Active retirees or ‘groovy greys’ Weekenders and holiday
Other media they like: The Sunday Times, FT, Coast, Vanity Fair, Easy Living, BBC iPlayer, Radio Four, Classic FM, Facebook
What’s in The Weekender? Our content is carefully chosen to reflect the diversity and quality that the area has to offer, hence our strap line ‘East Kent Life at its Best’. The Weekender is not just another free magazine but a truly collectable and valued local resource that readers will turn to time and time again for ideas and inspiration. The magazine is also available as a free online click through version and between quarterly distributions, readers are kept up-to-date with news and views from our website. Readers can also find us on Facebook or follow us on Twitter. Here’s what we do... Great photography With award-winning photographers including John Stoddart, Brian Aris, Sara Hannant and Peter Dench Top design values The magazine and website is a beautifully-designed package intended to catch the eye of the more discerning local reader or visitor Quality, in-depth articles Our writers tackle subjects ranging from wind farms to the new food scene, vintage shopping and everything in between Strong on opinion Our columnists and lifestyle experts are never afraid to voice an opinion, whether it’s about DFL’s or surviving the recession Cultured & informed Our readers love art, music, books and cultural events. We offer them something a little bit different to the rest People & celebrities Whether famous or not, our region is full of interesting types. We feature a new generation of people who
are helping to put East Kent on the map. Featured in the magazine so far: Polly Evans, newsreader Richard Phillips, celebrity chef Miriam Margolyes, actress Wayne Hemingway, designer Dominic Savage, film director Zoe Murphy, artist/designer Excellent taste Pages and pages of food and drink inspiration from former The London Paper food editor Tom Moggach Healthy and active We like to get out and about and write about our experiences. We’ve covered cycling, running, punting and country walking to name but a few Travel and experience Destinations that we have recently enjoyed include France, Holland, Spain and Bath via the Orient-Express
Facing page (top): Local artists and local icons feature regularly in our Out & About pages; (middle): A recipe for success; great food and drink ideas with a strong local flavour (bottom): From the famous to the not-sofamous, all captured by leading photographers Above: We value the area’s property, whether it’s a dream home or an affordable let Below: At your leisure; we cover the best experiences that can be had in East Kent
How and where is The Weekender distributed?
photo
© john stoddart
The print version of the magazine is available as a free business and doorto-door publication in East Kent’s most affluent commercial areas. We currently have an estimated (print) readership of 20,000 quarterly. Four times a year, up to 3,000 copies are delivered to mainly urban areas in East Kent. The copies are targeted to specific businesses and distributors where we know our readers will find them. Key points of distribution include premier hotels, bars, cafés, tourism offices, arts centres, boutiques and bookshops. Distribution is designed to reach only the area’s Wealthy Achievers, Prosperous Professionals and Educated Urbanites* *Acorn consumer classification We have over 300 distributors in East Kent, based mainly in the following towns: Canterbury – Faversham – Whitstable – Margate – Broadstairs – Ramsgate – Sandwich – Deal – Folkestone
Top: Food is our passion and we support local producers and suppliers Bottom: The area is fast becoming a leading travel destination. See you in East Kent soon!
Current distributors include: All visitor and tourist information centres Horsebridge Arts Centre, Whitstable The Sportsman, Seasalter Shepherd Neame Visitor Centre, Faversham The Goods Shed, Canterbury Wallett’s Court and White Cliffs hotels, St Margaret’s Bay The Bell Hotel Sandwich The Marquis, Alkham The Quarterhouse arts centre, Folkestone The Royal Hotel, Deal Sands Hotel, Margate
Can you read it online? The magazine and its entire contents including advertising are available online at www.weekenderonline.net
Just a few reasons to advertise in TheWeekender… — Free 60-page high quality colour magazine distributed quarterly in the most affluent urban areas — Readership of up to 50,000 wealthy achievers, prosperous professionals and educated urbanites — Top quality editorial and design standards: wellinformed, thought-provoking and truly independent — Affordable rates – place your full colour ad from just £55! — Over 350 select distributors located throughout East Kent. We target specific businesses and distributors where we know our readers will find them — Copies available in Canterbury, Faversham, Whitstable, Margate, Broadstairs, Ramsgate, Sandwich, Deal, Folkestone and beyond — Online visibility at www.weekenderonline.net Contact: The Weekender magazine Direct line: + 44 (0)20 7062 0162 Mobile: +44 (0)7950 324 192 info@the-weekender.net advertising@the-weekender.net