1 July 2025 Sucess Stories
EIC Survive & Thrive 2025
EIC Survive & Thrive IX
Success Stories July 2025
91 1
Story type #service & solutions (main category) #collaboration, #optimisation, #technology
Benefits
Genesis Evolving advisory for a changing market Helen Coleman Managing Director
How is Genesis thriving? In the wake of global disruption and shifting energy priorities, Genesis has emerged stronger and more agile by embracing transformation from within. A strategic internal restructure into specialised practices, combined with a shift to a global operational model, has positioned the company as a vital partner for energy players pursuing diversification and navigating uncertain markets. Its Advisory Solutions division – rooted in engineering expertise and rapid turnaround, data-driven studies – has empowered clients to make faster, smarter decisions across traditional and low-carbon portfolios. The results? A significant boost in revenue, a growing global workforce and a reputation for delivering clarity in uncertain times. The challenge - Since the Covid-19 pandemic disrupted global markets, Genesis like many in the energy sector has faced a rapidly shifting landscape. Clients are no longer seeking conventional consultancy; they needed tailored, responsive support to navigate immediate uncertainty while also adapting to long-term pressures from netzero commitments, geopolitical shifts and the accelerating energy transition. Recognising this, Genesis undertook a major internal reorganisation in 2022, dividing its operations into three core practices: ‘Advisory Solutions’ focused on rapid assessments and strategic guidance; ‘Development Solutions’ dedicated to Genesis’ core activities of feasibility concepts and FEEDs; ‘Asset Impact Solutions’ targeting operating efficiency, decarbonisation and impact reduction. At the same time, the company transitioned from a regional to a global operational model, enabling cross-border collaboration and a sharper focus on upstream, downstream and sustainable energy markets. The solution - The scale and pace of Genesis’ transformation were bold, but its agility, size and adaptive culture enabled it to thrive. As energy companies faced mounting pressure to diversify portfolios, restructure operations and rethink their strategies, Genesis stepped
forward as a trusted partner, offering clarity and direction during a period of unprecedented change. Central to this evolution is the Advisory Solutions division, launched just three years ago and now a cornerstone of Genesis’ value proposition. Designed to bridge market gaps and respond to rapidly shifting client needs, the division combines deep engineering expertise with a consultancy mindset, delivering high-quality, actionable insights at speed. Through rapid turnaround studies, typically completed within four to 12 weeks, Genesis supports clients in evaluating strategic adjustments and refining investment strategies. This model has proven especially valuable for clients making early-stage investment decisions on new developments or existing asset optimisation projects in areas such as decarbonisation, debottlenecking and energy transition planning where timely, data-informed decisions are critical. What sets Genesis apart is its ability to deploy integrated teams that work side by side with clients. The teams not only deliver immediate value but also help build internal capability, ensuring clients are equipped to execute their strategies long after Genesis’ engagement concludes. This collaborative approach is supported by a robust execution framework that begins with a deep understanding of client drivers and objectives. Genesis validates scopes of work, identifies opportunities for optimisation, and often proposes alternative approaches within the original tender, delivering faster, more cost-effective outcomes while strengthening long-term relationships. Tailored support spans a wide range of strategic needs, including due diligence, independent technical reviews and restructuring support. Whether clients are entering new markets, reassessing legacy assets or navigating regulatory and ESG pressures, Genesis provides the clarity and confidence needed to move forward. True to its name, the Advisory Solutions division has positioned Genesis as a trusted advisor to clients valued not just for its technical insight, but for its willingness to engage in honest, candid conversations especially around the complexities of the netzero transition. While this transparency has led to some clients facing harsh truths, it has equally led to many enduring partnerships and real impact.
▸ Genesis has doubled revenues and expanded workforce by 20 percent in three years while maintaining sustainable profitability. ▸ Genesis continues to position itself as a trusted advisor to clients.
Key findings For young people ▸ It’s okay to be uncomfortable with uncertainty – be curious and resilient. For industry ▸ Be honest and pragmatic. Work together in more integrated ways and collaborate more. For government ▸ Energy security – governments to be clear and committed.
Genesis at a glance: Key products and services: advisory and technical consulting services. Main industries served: ▸ Oil and gas – 55% ▸ Carbon capture – 20% ▸ Conventional power – 5% ▸ Offshore renewable energy – 5% ▸ Onshore renewable energy – 5% ▸ Hydrogen – 5% ▸ Others (non-energy): 5% Headquarters: London, UK Year established: 1988 Number of employees: 600 Revenue from exports: 60%
A standout example of Genesis’s success is its collaboration with the East Coast Cluster (CCUS and Hydrogen developments). Genesis has supported the partnership from the early feasibility stages through to execution. These projects highlight the firm’s capability to deliver high-profile, technically complex initiatives that play a pivotal role in advancing the UK’s decarbonisation goals. In just three years, the results speak for themselves: Genesis has doubled its order intake and revenues while maintaining sustainable profitability; expanded its global workforce by 20 percent; and built a scalable foundation for continued growth, delivering lasting value for clients across the energy spectrum.