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TOWA RDS A PL A N B F OR B USIN ESS
MESSAGES FROM OUR CO-FOUNDERS Whenever I look into making an investment, the first thing I think about is whether or not the idea will have a positive impact upon the world. Through the conversations I have had with other leaders, I’ve realised that this is not the case for all, and the shift in business towards more sustainable practices is still too piecemeal, lightweight and isolated. After seeing the impact The Elders was having on the world stage, and the Carbon War Room in the climate change space, we thought it could be powerful to create a new global collaboration to encourage businesses to put people and the planet alongside profit.
Individuals can try to solve problems in their own community, small businesses in their city, medium-sized businesses nationally and bigger businesses internationally. Imagine a world where the purpose of business is to become a driving force for social, environmental and economic benefit.
In a series of workshops with experts on sustainability, systems, economics, civil society and entrepreneurship, one of the overwhelming themes that emerged was that Plan A was no longer working and we needed a Plan B for business.
From driving innovative and human centred people practices to putting equality and diversity issues at the centre of the business agenda, The B Team is already making an impact. But its greatest successes are yet to come. I truly believe that the private sector can — and must — change from being motivated primarily by profit.
The B Team is unique because of the range of people putting their own resources into changing business for good, with practical results. Three years in, I am more convinced than ever that business can have a positive influence on the world. Governments and civil society cannot solve the world’s problems alone. It is going to take all of us — especially those of us with the resources to make a wide impact.
RICHARD BRANSON
It’s no longer an option. Business must become a force for good.