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INTERNET KILLED THE VIDEO STAR The Social Media Pros Making Waves in China by Ma r i a n n a Ce r i n i a n d Zo ey Z h a
China’s blogosphere is as populated and titanic as China itself: The bloggers leading its charge boast tens of thousands – and sometimes millions – of fans. These individuals are young, driven, big on Weibo and even bigger on WeChat. They are the reason you bought that bag recently, or why
Beauty
you’re checking out that new cafe. They’re behind your decision to order that particular dish, apply that cucumber-scented cream on your face and book that trip to that deserted Thai island. They are, in short, the new shapers of public discourse. Here’s your guide to the best of them.
Weibo account 小 p 老师 (Xiao P Laoshi) Number of followers 36 million
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Liu Zhiping ( AKA Xiao P)
Who he is The stylist of China’s celebrity world, as well as the mastermind behind the makeup at major entertainment events like the Golden Bell Festival. Hailing from Taiwan, Liu Zhiping goes by the name of Master Xiao P, and he went viral on the Chinese mainland after he joined the TV hit Beauty Show in 2005. The audience was so impressed with his skills that he was given the nickname Almighty Magician. Ever the businessman, he recently launched his own brand of cosmetics. His Weibo account is all about practical makeup tips.
Zhou Shijie Weibo account Kevin 老师 (Kevin Laoshi) Number of followers 54.8 million Who he is Kevin Laoshi (Teacher Kevin) reached nationwide fame through TV shows both in his native Taiwan and the Chinese mainland. Add to that a list of clients that includes Zhang Ziyi and Maggie Q, and it’s easy to see why he has over 50 million Weibo followers. His micro-blogging site gives plenty of beauty pointers, but it also deconstructs photos and common style mistakes.
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