How to Use Martial Arts School Marketing to Grow Your Business how to use Martial Arts School Marketing to grow your business and increase revenue in just 60 days.
Why martial arts schools are great businesses Martial arts school marketing involves more than putting up a sign or two. In fact, martial arts schools are great businesses because they’re full of loyal customers who pay on time and don’t mind spending more than one payment per month. These customers include kids who practice martial arts for a variety of reasons: fitness, self-defense and socialization.
The martial arts business model It has been said that success is not always about what you know, but who you know. It turns out that’s true in just about every business. Connections are one of a business owner’s most valuable assets, and we can use martial arts marketing to leverage our connections. The old adage rings true: when it comes down to it, it’s all about who you know.
How martial arts school marketing works So, how does martial arts school marketing work? There are two main ways of marketing your school: offline and online. Offline marketing means advertising your school through traditional means like a sign on a local business or hand-made flyers/business cards that you give out in person. While not as effective as online martial arts school marketing, it can provide initial growth for your school before moving to more advanced techniques.
What you need to succeed When it comes to starting a martial arts school, you need two things. First, you need a good business plan that can help your business succeed. Second, you need great marketing strategies in place to bring more people into your martial arts school and keep them coming back for more. But how do you put both of these things into place? Fortunately, there are plenty of tips and tricks that can help with martial arts school marketing. Some of these include: Networking within your community so people know about your program.
Testimonials and social proof Testimonials are an important piece of most martial arts school marketing strategies. Customers are more likely to trust you if they can see what others have said about your business. Testimonials help build credibility and give people assurance that you and your martial arts school will deliver on your promises. Adding social proof from social media outlets such as Facebook, Google+, LinkedIn, Instagram and Twitter can go a long way toward building trust in potential students’ minds—so make sure that you take advantage of these opportunities!
Email campaigns Email marketing is a great way to reach potential students with information about your studio, classes and instructors. Studies show that email campaigns can have a direct impact on business growth. With email, you can target audiences based on their interests and needs. If someone is interested in martial arts but doesn’t know much about it, you can educate them via email campaigns.