SUMMARY OF EMOTIONAL SHOPPING

In conclusion, research shows there are many factors that influence consumer shopping behaviour including: mental health condition, physical environment, pandemic, men and women spending habits, consumer’s mood and impulsive buying. The research shows there are clear links between emotion and the amount of money people will spend in-store and online and this can help retailers to improve and develop the success of their businesses.

The rush of good feelings that we experience when we retail shop don’t last, and the feelings of unhappiness that we may be looking to push away can still linger. Stress and self-esteem were major triggers for compulsive buyers and the consumers who purchase compulsively feel an emotional lift right after shopping.

The underlying development mechanism of compulsive buying is the same in emerging nonwestern economies as that of in western developed economies, but the prevalence rates of compulsive buying are relatively higher.