The media habits of the modern consumers are dizzying. They are texting their kids while researching products online with the TV on in the background. From mobile, to online, to print, to less-traditional tactics, their attention will shift to whichever medium holds the most relevant information at the given moment. How do you break the cycle and get their attention? You don’t. Rather, you jump right into the race. You compete for their consideration by creating multi-platform content that educates and engages your target. In writing an article, shooting a video, or starting a conversation that offers the consumer real, relevant value, you win their attention, trust, and business. Fair and square.
DISCOVER
EDUCATE
Our recommendations in the following pages spring from a commitment to high-value, branded content over traditional interruption tactics. Each medium works to connect the consumer journey of inspiring, educating, driving purchase and spreading the message with the shop’s elements in order to strengthen Mellow Johnny’s four key elements of community: 1. Membership 2. Influence 3. Fulfillment of Needs 4. Shared Emotional Connection
DRIVE PURCHASE
SPREAD
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