An authoritative directory of over 300 type terms, from Bembo to X-height. Tony Seddon is a freelance designer, project manager and writer. He has written or co-written nearly ten books, among them Type Team, Greetings from Retro Design and The Evolution of Type, all published by Thames & Hudson.
Illustrated throughout 22.9 x 13.3cm 192pp paperback ISBN 978 0 500 292297 June £14.95
Let’s Talk Type An Essential Lexicon of Type Terms Tony Seddon 30
Why is Helvetica used for airport signs – and who designed Arial? What exactly is hand lettering? Which fonts tend to work best for emails, and what font is used on New York street signs? Let’s Talk Type answers all of these questions and more in one easy-touse typography primer. With a clear ‘What Is?’ and ‘Why Use It?’ approach to the subject, it will help the reader to identify fonts and to choose the perfect type treatment for their message. It also tells the stories behind famous fonts. An essential companion for anyone who writes or designs – whether for the web or print – this authoritative resource will save readers the hassle of navigating badly informed web content, and provides a designconscious approach to the subject.