TRUE ITALIAN TASTE PROJECT
TRUE ITALIAN TASTE
36 Italian Chambers of Commerce in 23 Countries
The True Italian Taste project – funded and promoted by the Ministry of Foreign Affairs and International Cooperation and is part of the “The Extraordinary Italian Taste” campaign and coordinated by Assocamerestero in collaboration with the Italian Chambers of Commerce aboard. True Italian Taste aims to increase awareness and conscious consumption of 100% made in Italy food in markets where Italian products are most often compared to those that use Italic symbols or names even if they are not of Italian origin. True Italian Taste aims to: • Tell consumers all over the world about the benefits of true Italian products and the importance of the link between foods and the places they come from. • Help food lovers to choose and use authentic Italian ingredients, supporting both businesses and consumers. • Support Italian makers of certified, traditional and niche products who would like to be better known on international markets and reinforce and expand business opportunities for companies already present on world markets. • Show how to take advantage of the healthy qualities of true Italian food, promoting organic products, dietary supplements, and all Italian-made products certified for specific ethnic categories (halal and kosher foods).
in Italy food, spreading a greater knowledge of the typical characteristics, the places of origin and the nutritional and certification aspects of PDO-PGI. True Italian Taste aims to increase awareness and conscious consumption of 100% made in Italy food in markets where Italian products are most often compared to those that use Italic symbols or names even if they are not of Italian origin. The activities are aimed at a target of importers, distributors, managers of hotel chains and specialty stores, chefs, food bloggers, industry journalists, nutritionists, testimonials and opinion leaders linked in various ways, then, to the agri-food chain, and provide Educational Tour, incoming business, workshops and seminars in Italy and a whole series of training actions, master classes, and events to promote the 100% Italian product abroad. W: https://www.thaitch.org/th/projects/true-italian-taste/ E: oi@thaitch.org T: +66 2255 8695 ext 101
The Project True Italian Taste, part of the government program “The Extraordinary Italian Taste”, was launched in 2016 on the markets of North America, to then land in the following years also on the main reference markets of Italian agri-food exports to Europe, South America, Asia and Australia. Through this campaign to raise awareness of the foreign consumer, we want to increase the conscious consumption of 100% made
22 INFORMA
SCAN TO EXPORE
