ADA Now

Things are changing at the ADA!

Our new executive director Dr Ray Cohlmia has been on the job for approximately 6 months and his arrival brings a sense of excitement and optimism to the ADA.

The definition of insanity is doing the same thing over and over and expecting a different result. I am afraid that at times the ADA has fallen into this trap.

What do Sears, Kodak, Blockbuster, Xerox, and Nokia all have in common? Their refusal to change or adapt led to their demise. Change is needed at the ADA, and it’s needed now!

Amidst this time of change, we continue to push forward with the important job of advocating for you, our grassroots member. Issues we continue to pursue include; fighting for dental insurance reform using over $600,000 in dedicated State Public Affair dollars, lobbying successfully for student debt reform giving much needed relief for our young dentists, and attempting to address the needs of our vulnerable senior population via an expansion of an adult benefit in Medicaid instead of going the way of our colleagues in medicine and entering the Medicare arena.

Change at the ADA is taking us in a new direction. Everything is targeting you, the customer. Three big areas of change that are coming to the ADA: 1. The development of a long overdue mobile app; 2. The development of a strategic forecasting model that will be presented to the House of Delegates in October for approval. This will allow us be more agile and make changes to our budget all year round instead of one time a year at the House of Delegates; 3. The implementation of a new management software platform that has augmented intelligence capabilities along with a more robust security component.

These changes will allow us to deliver laser focused messaging to you, the customer, via your preferred method of communication and puts the entire menu of products and services that the ADA offers at your fingertips.

Finally, I want to be your messenger and improve the level of communication between the ADA and TDA. Please do not hesitate to reach out to me via the following email address with your questions or concerns: armstrongc@ada.org. It is my honor to represent all of the dentists of the state of Texas. Craig S. Armstrong, DDS ADA 15th District Trustee