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We surveyed 314 club directors, coaches, players, and fans to explore the impact of technology at a grassroots level and how behaviors and expectations have evolved because of it.

A New Form Of Attracting Talent

of coaches say a club is more attractive if they have a Veo. 87% of players agree.

REVENUE OPPORTUNITIES IN GAME HIGHLIGHTS AND LIVE-STREAMING

92% 67% of fans would pay a small fee to watch their local team’s highlights and games. 63% of directors also believe video and livestreaming help them gain sponsorships.

NEW BEHAVIOURS: WHAT PLAYERS PREFER TO SPEND THEIR EVENING WATCHING.

THE COST OF NOT HAVING ANALYTICS: RIVALS GAIN AN ADVANTAGE

81% of club directors agreed that rivals would have an advantage if “rivals had access to analytics and we didn’t.”

76% of coaches agree.

Creating Engaging Learning Experiences Is The Biggest Benefit Of Video Analysis

Directors and coaches in the survey agree that creating engaging learning experiences is the most important aspect of video analysis, more so than saving time, implementing their philosophy, or helping kids be recruited. This shows their focus on developing players and how vital visual learning and feedback is today.

Coaching is no longer a one-way exercise. It needs to be engaging. 94% of players agree that video and data make it more fun to learn and develop, with 64% strongly agreeing.

Kids are used to consuming sports in this way already, so it’s the only natural way to communicate. And it works. 92% of coaches say that players listen to them more when video is involved. Video and data help coaches translate information and instructions in a tangible way that players are unable to argue with.