WTM AFRICA 2017
Responsible Tourism
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at WTM® Africa 2017
orld Travel Market (WTM) Africa has already exceeded expectations for 2017 through a phenomenal growth in exhibitor attendance, attributed to the overwhelming response and interest in Africa’s fastest growing inbound and outbound trade show, the only trade show of its kind on the African continent. WTM Africa is quickly becoming the leading B2B exhibition for the travel industry in South Africa and Africa alike.
Through consistent effort to have the very best selection of local and international buyers at WTM Africa, this year’s exhibition is set to break records on both the quality and quantity of buyers in attendance. Building on the US$ 33-million generated in business at WTM Africa in previous years, 2017 will see over 50% of buyers in attendance from major source markets in Europe, while 28% while attend from African countries. Developed and emerging source markets will also be 26 responsible traveller
represented in buyers from the Americas, Asia Pacific, Middle Eastern regions, Australia, China, India, Brazil, Canada and Argentina. In collaboration with the City of Cape Town, the event will be taking place at the Cape Town International Convention Centre (CTICC) from 19 – 21 April 2017. The three day event programme allows visitors and international buyers time to form integral relationships with exhibitors through the strategic platforms available such as the networking sessions specifically